Chimay
(https://chimay.com) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
Authority is tied to the Abbey of Scourmont, a verifiable physical entity. The schema_json is robust, identifying the organization and its social media footprint. A minor gap exists in the technical implementation as the homepage lacks a formal H1 tag, and specific experts (the brewers/cheesemakers) are kept anonymous under the collective identity of ‘the monks.’
Performance claims are grounded in physical production and historical longevity. The claim of supporting social works is backed by a specific outbound link to chimaywartoise.be, and the 175th-anniversary claims are supported by the chronological timeline of the Abbey’s construction and first brew in 1862.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://chimay.com/",
"url": "https://chimay.com/",
"name": "Bienvenue sur le site des Bières et Fromages de Chimay",
"isPartOf": {
"@id": "https://chimay.com/#website"
},
"about": {
"@id": "https://chimay.com/#organization"
},
"datePublished": "2020-01-06T09:58:05+00:00",
"dateModified": "2025-10-20T13:33:20+00:00",
"description": "Des convictions fortes depuis 175 ans, nous existons pour développer la région de Chimay et soutenir des oeuvres à caractère social.",
"breadcrumb": {
"@id": "https://chimay.com/#breadcrumb"
},
"inLanguage": "fr-BE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://chimay.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://chimay.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://chimay.com/#website",
"url": "https://chimay.com/",
"name": "Chimay",
"description": "Bienvenue sur le site des bieres et fromages trappistes de Chimay",
"publisher": {
"@id": "https://chimay.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://chimay.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fr-BE"
},
{
"@type": "Organization",
"@id": "https://chimay.com/#organization",
"name": "Les bières et fromages de Chimay",
"url": "https://chimay.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "fr-BE",
"@id": "https://chimay.com/#/schema/logo/image/",
"url": "https://chimay.com/wp-content/uploads/2020/01/logo-chimay.png",
"contentUrl": "https://chimay.com/wp-content/uploads/2020/01/logo-chimay.png",
"width": 143,
"height": 160,
"caption": "Les bières et fromages de Chimay"
},
"image": {
"@id": "https://chimay.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/chimay",
"https://www.instagram.com/chimay_official/",
"https://www.youtube.com/channel/UCT3MCw_KO4toeo7zwjpNpiQ"
]
}
]
}
/actualites/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://chimay.com/actualites/",
"url": "https://chimay.com/actualites/",
"name": "Actualités - Chimay",
"isPartOf": {
"@id": "https://chimay.com/#website"
},
"datePublished": "2020-03-05T07:43:33+00:00",
"dateModified": "2024-04-18T06:03:55+00:00",
"breadcrumb": {
"@id": "https://chimay.com/actualites/#breadcrumb"
},
"inLanguage": "fr-BE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://chimay.com/actualites/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://chimay.com/actualites/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://chimay.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Actualités"
}
]
},
{
"@type": "WebSite",
"@id": "https://chimay.com/#website",
"url": "https://chimay.com/",
"name": "Chimay",
"description": "Bienvenue sur le site des bieres et fromages trappistes de Chimay",
"publisher": {
"@id": "https://chimay.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://chimay.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fr-BE"
},
{
"@type": "Organization",
"@id": "https://chimay.com/#organization",
"name": "Les bières et fromages de Chimay",
"url": "https://chimay.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "fr-BE",
"@id": "https://chimay.com/#/schema/logo/image/",
"url": "https://chimay.com/wp-content/uploads/2020/01/logo-chimay.png",
"contentUrl": "https://chimay.com/wp-content/uploads/2020/01/logo-chimay.png",
"width": 143,
"height": 160,
"caption": "Les bières et fromages de Chimay"
},
"image": {
"@id": "https://chimay.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/chimay",
"https://www.instagram.com/chimay_official/",
"https://www.youtube.com/channel/UCT3MCw_KO4toeo7zwjpNpiQ"
]
}
]
}
/decouvrir/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://chimay.com/decouvrir/",
"url": "https://chimay.com/decouvrir/",
"name": "Découvrir - Chimay",
"isPartOf": {
"@id": "https://chimay.com/#website"
},
"datePublished": "2020-01-24T08:38:14+00:00",
"dateModified": "2024-06-07T08:22:13+00:00",
"breadcrumb": {
"@id": "https://chimay.com/decouvrir/#breadcrumb"
},
"inLanguage": "fr-BE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://chimay.com/decouvrir/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://chimay.com/decouvrir/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://chimay.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Découvrir"
}
]
},
{
"@type": "WebSite",
"@id": "https://chimay.com/#website",
"url": "https://chimay.com/",
"name": "Chimay",
"description": "Bienvenue sur le site des bieres et fromages trappistes de Chimay",
"publisher": {
"@id": "https://chimay.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://chimay.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fr-BE"
},
{
"@type": "Organization",
"@id": "https://chimay.com/#organization",
"name": "Les bières et fromages de Chimay",
"url": "https://chimay.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "fr-BE",
"@id": "https://chimay.com/#/schema/logo/image/",
"url": "https://chimay.com/wp-content/uploads/2020/01/logo-chimay.png",
"contentUrl": "https://chimay.com/wp-content/uploads/2020/01/logo-chimay.png",
"width": 143,
"height": 160,
"caption": "Les bières et fromages de Chimay"
},
"image": {
"@id": "https://chimay.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/chimay",
"https://www.instagram.com/chimay_official/",
"https://www.youtube.com/channel/UCT3MCw_KO4toeo7zwjpNpiQ"
]
}
]
}
/deguster/bieres/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://chimay.com/deguster/bieres/",
"url": "https://chimay.com/deguster/bieres/",
"name": "Nos bières - Chimay",
"isPartOf": {
"@id": "https://chimay.com/#website"
},
"datePublished": "2020-03-11T16:21:48+00:00",
"dateModified": "2025-10-30T14:41:15+00:00",
"breadcrumb": {
"@id": "https://chimay.com/deguster/bieres/#breadcrumb"
},
"inLanguage": "fr-BE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://chimay.com/deguster/bieres/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://chimay.com/deguster/bieres/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://chimay.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Déguster",
"item": "https://chimay.com/deguster/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Nos bières"
}
]
},
{
"@type": "WebSite",
"@id": "https://chimay.com/#website",
"url": "https://chimay.com/",
"name": "Chimay",
"description": "Bienvenue sur le site des bieres et fromages trappistes de Chimay",
"publisher": {
"@id": "https://chimay.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://chimay.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fr-BE"
},
{
"@type": "Organization",
"@id": "https://chimay.com/#organization",
"name": "Les bières et fromages de Chimay",
"url": "https://chimay.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "fr-BE",
"@id": "https://chimay.com/#/schema/logo/image/",
"url": "https://chimay.com/wp-content/uploads/2020/01/logo-chimay.png",
"contentUrl": "https://chimay.com/wp-content/uploads/2020/01/logo-chimay.png",
"width": 143,
"height": 160,
"caption": "Les bières et fromages de Chimay"
},
"image": {
"@id": "https://chimay.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/chimay",
"https://www.instagram.com/chimay_official/",
"https://www.youtube.com/channel/UCT3MCw_KO4toeo7zwjpNpiQ"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
13Review mentions (all pages)
32External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 4 |
| /actualites/ | 2 | 3 |
| /decouvrir/ | 7 | 3 |
| /deguster/bieres/ | 2 | 22 |
Explore the other reputation pillars for Chimay
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Chimay, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Chimay: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://chimay.com to view the most current version of its content and see directly what this company is about and what it offers.