Chimay
(https://chimay.com) 📸 Data Snapshot: June 20, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
19
Impact Weight: 20 / 100
95% Reputation
Trust theatre is virtually non-existent. While the review_count is low (2-7), the site relies on high-substance proof links (22 on the beer page) which list actual international vendor names and addresses from Brooklyn to Ulaanbaatar. This physical distribution footprint provides significantly more substance than anonymous star ratings.
Proof density is extremely high. The ratio of verifiable facts (dates, alcohol percentages, ingredient lists, vendor addresses) to vague assertions is roughly 4:1. The inclusion of a specific map/list of global ‘Chimay lovers’ locations provides a path of external validation that most commodity food brands lack.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
13Review mentions (all pages)
32External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 4 |
| /actualites/ | 2 | 3 |
| /decouvrir/ | 7 | 3 |
| /deguster/bieres/ | 2 | 22 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://chimay.com/",
"url": "https://chimay.com/",
"name": "Bienvenue sur le site des Bières et Fromages de Chimay",
"isPartOf": {
"@id": "https://chimay.com/#website"
},
"about": {
"@id": "https://chimay.com/#organization"
},
"datePublished": "2020-01-06T09:58:05+00:00",
"dateModified": "2025-10-20T13:33:20+00:00",
"description": "Des convictions fortes depuis 175 ans, nous existons pour développer la région de Chimay et soutenir des oeuvres à caractère social.",
"breadcrumb": {
"@id": "https://chimay.com/#breadcrumb"
},
"inLanguage": "fr-BE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://chimay.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://chimay.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://chimay.com/#website",
"url": "https://chimay.com/",
"name": "Chimay",
"description": "Bienvenue sur le site des bieres et fromages trappistes de Chimay",
"publisher": {
"@id": "https://chimay.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://chimay.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fr-BE"
},
{
"@type": "Organization",
"@id": "https://chimay.com/#organization",
"name": "Les bières et fromages de Chimay",
"url": "https://chimay.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "fr-BE",
"@id": "https://chimay.com/#/schema/logo/image/",
"url": "https://chimay.com/wp-content/uploads/2020/01/logo-chimay.png",
"contentUrl": "https://chimay.com/wp-content/uploads/2020/01/logo-chimay.png",
"width": 143,
"height": 160,
"caption": "Les bières et fromages de Chimay"
},
"image": {
"@id": "https://chimay.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/chimay",
"https://www.instagram.com/chimay_official/",
"https://www.youtube.com/channel/UCT3MCw_KO4toeo7zwjpNpiQ"
]
}
]
}
/actualites/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://chimay.com/actualites/",
"url": "https://chimay.com/actualites/",
"name": "Actualités - Chimay",
"isPartOf": {
"@id": "https://chimay.com/#website"
},
"datePublished": "2020-03-05T07:43:33+00:00",
"dateModified": "2024-04-18T06:03:55+00:00",
"breadcrumb": {
"@id": "https://chimay.com/actualites/#breadcrumb"
},
"inLanguage": "fr-BE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://chimay.com/actualites/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://chimay.com/actualites/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://chimay.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Actualités"
}
]
},
{
"@type": "WebSite",
"@id": "https://chimay.com/#website",
"url": "https://chimay.com/",
"name": "Chimay",
"description": "Bienvenue sur le site des bieres et fromages trappistes de Chimay",
"publisher": {
"@id": "https://chimay.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://chimay.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fr-BE"
},
{
"@type": "Organization",
"@id": "https://chimay.com/#organization",
"name": "Les bières et fromages de Chimay",
"url": "https://chimay.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "fr-BE",
"@id": "https://chimay.com/#/schema/logo/image/",
"url": "https://chimay.com/wp-content/uploads/2020/01/logo-chimay.png",
"contentUrl": "https://chimay.com/wp-content/uploads/2020/01/logo-chimay.png",
"width": 143,
"height": 160,
"caption": "Les bières et fromages de Chimay"
},
"image": {
"@id": "https://chimay.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/chimay",
"https://www.instagram.com/chimay_official/",
"https://www.youtube.com/channel/UCT3MCw_KO4toeo7zwjpNpiQ"
]
}
]
}
/decouvrir/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://chimay.com/decouvrir/",
"url": "https://chimay.com/decouvrir/",
"name": "Découvrir - Chimay",
"isPartOf": {
"@id": "https://chimay.com/#website"
},
"datePublished": "2020-01-24T08:38:14+00:00",
"dateModified": "2024-06-07T08:22:13+00:00",
"breadcrumb": {
"@id": "https://chimay.com/decouvrir/#breadcrumb"
},
"inLanguage": "fr-BE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://chimay.com/decouvrir/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://chimay.com/decouvrir/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://chimay.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Découvrir"
}
]
},
{
"@type": "WebSite",
"@id": "https://chimay.com/#website",
"url": "https://chimay.com/",
"name": "Chimay",
"description": "Bienvenue sur le site des bieres et fromages trappistes de Chimay",
"publisher": {
"@id": "https://chimay.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://chimay.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fr-BE"
},
{
"@type": "Organization",
"@id": "https://chimay.com/#organization",
"name": "Les bières et fromages de Chimay",
"url": "https://chimay.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "fr-BE",
"@id": "https://chimay.com/#/schema/logo/image/",
"url": "https://chimay.com/wp-content/uploads/2020/01/logo-chimay.png",
"contentUrl": "https://chimay.com/wp-content/uploads/2020/01/logo-chimay.png",
"width": 143,
"height": 160,
"caption": "Les bières et fromages de Chimay"
},
"image": {
"@id": "https://chimay.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/chimay",
"https://www.instagram.com/chimay_official/",
"https://www.youtube.com/channel/UCT3MCw_KO4toeo7zwjpNpiQ"
]
}
]
}
/deguster/bieres/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://chimay.com/deguster/bieres/",
"url": "https://chimay.com/deguster/bieres/",
"name": "Nos bières - Chimay",
"isPartOf": {
"@id": "https://chimay.com/#website"
},
"datePublished": "2020-03-11T16:21:48+00:00",
"dateModified": "2025-10-30T14:41:15+00:00",
"breadcrumb": {
"@id": "https://chimay.com/deguster/bieres/#breadcrumb"
},
"inLanguage": "fr-BE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://chimay.com/deguster/bieres/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://chimay.com/deguster/bieres/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://chimay.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Déguster",
"item": "https://chimay.com/deguster/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Nos bières"
}
]
},
{
"@type": "WebSite",
"@id": "https://chimay.com/#website",
"url": "https://chimay.com/",
"name": "Chimay",
"description": "Bienvenue sur le site des bieres et fromages trappistes de Chimay",
"publisher": {
"@id": "https://chimay.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://chimay.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "fr-BE"
},
{
"@type": "Organization",
"@id": "https://chimay.com/#organization",
"name": "Les bières et fromages de Chimay",
"url": "https://chimay.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "fr-BE",
"@id": "https://chimay.com/#/schema/logo/image/",
"url": "https://chimay.com/wp-content/uploads/2020/01/logo-chimay.png",
"contentUrl": "https://chimay.com/wp-content/uploads/2020/01/logo-chimay.png",
"width": 143,
"height": 160,
"caption": "Les bières et fromages de Chimay"
},
"image": {
"@id": "https://chimay.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/chimay",
"https://www.instagram.com/chimay_official/",
"https://www.youtube.com/channel/UCT3MCw_KO4toeo7zwjpNpiQ"
]
}
]
}
Explore the other reputation pillars for Chimay
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Chimay, captured on June 20, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Chimay: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://chimay.com to view the most current version of its content and see directly what this company is about and what it offers.