Jose Cuervo
(https://cuervo.com) 📸 Data Snapshot: May 26, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The schema_json provides a basic Organization identity but lacks ‘sameAs’ links to authoritative external footprints like Wikipedia or official social profiles that would verify its massive global claims within the structured data. Despite references to ‘Reserva De La Famila’ news, there is no Person schema or expert digital footprint for master distillers or family members, leaving the authority purely corporate. The technical implementation is marred by a cluttered heading structure where functional UI text shares the same hierarchy level as product collections.
The marketing tone shifts between premium artisanal (‘Agave Project,’ ‘private reserve’) and mass-market convenience (‘cocktail in a can’) without reconciling the quality differences. Bold assertions like ‘The Tequila that invented Tequila’ are presented as historical facts but lack any cited historical evidence or external educational paths. The site claims a ‘proven track record’ through its 1795 founding date but fails to demonstrate modern performance metrics or consumer satisfaction beyond two static reviews.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://cuervo.com/",
"url": "https://cuervo.com/",
"name": "Jose Cuervo® Tequila | The Tequila that invented Tequila",
"isPartOf": {
"@id": "https://cuervo.com/#website"
},
"about": {
"@id": "https://cuervo.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://cuervo.com/#primaryimage"
},
"image": {
"@id": "https://cuervo.com/#primaryimage"
},
"thumbnailUrl": "https://cuervo.com/wp-content/uploads/2023/11/cuervo-share-asset.png",
"datePublished": "2023-03-22T18:03:30+00:00",
"dateModified": "2026-05-20T14:23:08+00:00",
"description": "Jose Cuervo, the number one tequila in the world. An original since 1795.",
"breadcrumb": {
"@id": "https://cuervo.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://cuervo.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://cuervo.com/#primaryimage",
"url": "https://cuervo.com/wp-content/uploads/2023/11/cuervo-share-asset.png",
"contentUrl": "https://cuervo.com/wp-content/uploads/2023/11/cuervo-share-asset.png",
"width": 1200,
"height": 630
},
{
"@type": "BreadcrumbList",
"@id": "https://cuervo.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://cuervo.com/#website",
"url": "https://cuervo.com/",
"name": "Jose Cuervo Tequila",
"description": "The Tequila that invented Tequila",
"publisher": {
"@id": "https://cuervo.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://cuervo.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://cuervo.com/#organization",
"name": "Jose Cuervo Tequila",
"url": "https://cuervo.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://cuervo.com/#/schema/logo/image/",
"url": "https://cuervo.com/wp-content/uploads/2023/11/homelogo.svg",
"contentUrl": "https://cuervo.com/wp-content/uploads/2023/11/homelogo.svg",
"width": 119,
"height": 51,
"caption": "Jose Cuervo Tequila"
},
"image": {
"@id": "https://cuervo.com/#/schema/logo/image/"
}
}
]
}
/products/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://cuervo.com/products/",
"url": "https://cuervo.com/products/",
"name": "Products - Jose Cuervo Tequila",
"isPartOf": {
"@id": "https://cuervo.com/#website"
},
"primaryImageOfPage": {
"@id": "https://cuervo.com/products/#primaryimage"
},
"image": {
"@id": "https://cuervo.com/products/#primaryimage"
},
"thumbnailUrl": "https://cuervo.com/wp-content/uploads/2024/08/cuervo-devils-reserve-750ml-bottle-thumbnail-1-1.png",
"breadcrumb": {
"@id": "https://cuervo.com/products/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://cuervo.com/products/#primaryimage",
"url": "https://cuervo.com/wp-content/uploads/2024/08/cuervo-devils-reserve-750ml-bottle-thumbnail-1-1.png",
"contentUrl": "https://cuervo.com/wp-content/uploads/2024/08/cuervo-devils-reserve-750ml-bottle-thumbnail-1-1.png",
"width": 714,
"height": 519
},
{
"@type": "BreadcrumbList",
"@id": "https://cuervo.com/products/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://cuervo.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products"
}
]
},
{
"@type": "WebSite",
"@id": "https://cuervo.com/#website",
"url": "https://cuervo.com/",
"name": "Jose Cuervo Tequila",
"description": "The Tequila that invented Tequila",
"publisher": {
"@id": "https://cuervo.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://cuervo.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://cuervo.com/#organization",
"name": "Jose Cuervo Tequila",
"url": "https://cuervo.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://cuervo.com/#/schema/logo/image/",
"url": "https://cuervo.com/wp-content/uploads/2023/11/homelogo.svg",
"contentUrl": "https://cuervo.com/wp-content/uploads/2023/11/homelogo.svg",
"width": 119,
"height": 51,
"caption": "Jose Cuervo Tequila"
},
"image": {
"@id": "https://cuervo.com/#/schema/logo/image/"
}
}
]
}
/product-category/margaritas/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://cuervo.com/product-category/margaritas/",
"url": "https://cuervo.com/product-category/margaritas/",
"name": "Margaritas Archives - Jose Cuervo Tequila",
"isPartOf": {
"@id": "https://cuervo.com/#website"
},
"primaryImageOfPage": {
"@id": "https://cuervo.com/product-category/margaritas/#primaryimage"
},
"image": {
"@id": "https://cuervo.com/product-category/margaritas/#primaryimage"
},
"thumbnailUrl": "https://cuervo.com/wp-content/uploads/2026/02/cuervo-variety-pack-sparking-margarita-355ml-03-thumbnail-1.png",
"description": "Get it started with the world’s top 1 ready-to-serve margarita. Now in sparkling, canned, or non-alcoholic options. Shop Jose Cuervo® Margaritas online!",
"breadcrumb": {
"@id": "https://cuervo.com/product-category/margaritas/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://cuervo.com/product-category/margaritas/#primaryimage",
"url": "https://cuervo.com/wp-content/uploads/2026/02/cuervo-variety-pack-sparking-margarita-355ml-03-thumbnail-1.png",
"contentUrl": "https://cuervo.com/wp-content/uploads/2026/02/cuervo-variety-pack-sparking-margarita-355ml-03-thumbnail-1.png",
"width": 714,
"height": 519
},
{
"@type": "BreadcrumbList",
"@id": "https://cuervo.com/product-category/margaritas/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://cuervo.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Margaritas"
}
]
},
{
"@type": "WebSite",
"@id": "https://cuervo.com/#website",
"url": "https://cuervo.com/",
"name": "Jose Cuervo Tequila",
"description": "The Tequila that invented Tequila",
"publisher": {
"@id": "https://cuervo.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://cuervo.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://cuervo.com/#organization",
"name": "Jose Cuervo Tequila",
"url": "https://cuervo.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://cuervo.com/#/schema/logo/image/",
"url": "https://cuervo.com/wp-content/uploads/2023/11/homelogo.svg",
"contentUrl": "https://cuervo.com/wp-content/uploads/2023/11/homelogo.svg",
"width": 119,
"height": 51,
"caption": "Jose Cuervo Tequila"
},
"image": {
"@id": "https://cuervo.com/#/schema/logo/image/"
}
}
]
}
/cocktail-recipes/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://cuervo.com/cocktail-recipes/",
"url": "https://cuervo.com/cocktail-recipes/",
"name": "Cocktails - Jose Cuervo Tequila",
"isPartOf": {
"@id": "https://cuervo.com/#website"
},
"primaryImageOfPage": {
"@id": "https://cuervo.com/cocktail-recipes/#primaryimage"
},
"image": {
"@id": "https://cuervo.com/cocktail-recipes/#primaryimage"
},
"thumbnailUrl": "https://cuervo.com/wp-content/uploads/2023/08/JoseCuervo_ClassicMargarita_thumbnail.jpg",
"description": "Explore handcrafted cocktail recipes featuring Jose Cuervo® tequilas. Uncover insider tips and tricks for mastering mixology. Find the perfect cocktail for any occasion or event right here!",
"breadcrumb": {
"@id": "https://cuervo.com/cocktail-recipes/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://cuervo.com/cocktail-recipes/#primaryimage",
"url": "https://cuervo.com/wp-content/uploads/2023/08/JoseCuervo_ClassicMargarita_thumbnail.jpg",
"contentUrl": "https://cuervo.com/wp-content/uploads/2023/08/JoseCuervo_ClassicMargarita_thumbnail.jpg",
"width": 2500,
"height": 2148,
"caption": "Jose Cuervo Classic Margarita"
},
{
"@type": "BreadcrumbList",
"@id": "https://cuervo.com/cocktail-recipes/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://cuervo.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Cocktails"
}
]
},
{
"@type": "WebSite",
"@id": "https://cuervo.com/#website",
"url": "https://cuervo.com/",
"name": "Jose Cuervo Tequila",
"description": "The Tequila that invented Tequila",
"publisher": {
"@id": "https://cuervo.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://cuervo.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://cuervo.com/#organization",
"name": "Jose Cuervo Tequila",
"url": "https://cuervo.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://cuervo.com/#/schema/logo/image/",
"url": "https://cuervo.com/wp-content/uploads/2023/11/homelogo.svg",
"contentUrl": "https://cuervo.com/wp-content/uploads/2023/11/homelogo.svg",
"width": 119,
"height": 51,
"caption": "Jose Cuervo Tequila"
},
"image": {
"@id": "https://cuervo.com/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /products/ | 2 | 1 |
| /product-category/margaritas/ | 2 | 1 |
| /cocktail-recipes/ | 2 | 1 |
This page presents a snapshot of public data from Jose Cuervo, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Jose Cuervo: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://cuervo.com to view the most current version of its content and see directly what this company is about and what it offers.