Jose Cuervo
(https://cuervo.com) 📸 Data Snapshot: May 26, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
8
Impact Weight: 20 / 100
40% Reputation
The site displays a suspicious review_count of only 2 across all analyzed pages, which is statistically improbable for a global brand claiming to be the ‘number one tequila in the world.’ Performance claims such as ‘Award winning’ are applied to multiple products (Tradicional Blanco, Reserva de la Familia) without accompanying proof links to the specific competitions, years, or organizations that granted the awards. While the trust_theatre_flag is false, the absence of third-party verification for its ‘World’s #1’ claim constitutes a significant proof gap.
The ratio of evidence to assertions is low; for every specific technical detail (e.g., American Oak aging), there are multiple unsubstantiated claims regarding status and quality. Only one proof link was detected across the pages, while seven distinct performance claims (No. 1 status, award-winning, original taste) lack specific source citations. The Agave Project is the only specific initiative mentioned, yet it serves more as a marketing story than a verified sustainability report.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
8Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /products/ | 2 | 1 |
| /product-category/margaritas/ | 2 | 1 |
| /cocktail-recipes/ | 2 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://cuervo.com/",
"url": "https://cuervo.com/",
"name": "Jose Cuervo® Tequila | The Tequila that invented Tequila",
"isPartOf": {
"@id": "https://cuervo.com/#website"
},
"about": {
"@id": "https://cuervo.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://cuervo.com/#primaryimage"
},
"image": {
"@id": "https://cuervo.com/#primaryimage"
},
"thumbnailUrl": "https://cuervo.com/wp-content/uploads/2023/11/cuervo-share-asset.png",
"datePublished": "2023-03-22T18:03:30+00:00",
"dateModified": "2026-05-20T14:23:08+00:00",
"description": "Jose Cuervo, the number one tequila in the world. An original since 1795.",
"breadcrumb": {
"@id": "https://cuervo.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://cuervo.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://cuervo.com/#primaryimage",
"url": "https://cuervo.com/wp-content/uploads/2023/11/cuervo-share-asset.png",
"contentUrl": "https://cuervo.com/wp-content/uploads/2023/11/cuervo-share-asset.png",
"width": 1200,
"height": 630
},
{
"@type": "BreadcrumbList",
"@id": "https://cuervo.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://cuervo.com/#website",
"url": "https://cuervo.com/",
"name": "Jose Cuervo Tequila",
"description": "The Tequila that invented Tequila",
"publisher": {
"@id": "https://cuervo.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://cuervo.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://cuervo.com/#organization",
"name": "Jose Cuervo Tequila",
"url": "https://cuervo.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://cuervo.com/#/schema/logo/image/",
"url": "https://cuervo.com/wp-content/uploads/2023/11/homelogo.svg",
"contentUrl": "https://cuervo.com/wp-content/uploads/2023/11/homelogo.svg",
"width": 119,
"height": 51,
"caption": "Jose Cuervo Tequila"
},
"image": {
"@id": "https://cuervo.com/#/schema/logo/image/"
}
}
]
}
/products/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://cuervo.com/products/",
"url": "https://cuervo.com/products/",
"name": "Products - Jose Cuervo Tequila",
"isPartOf": {
"@id": "https://cuervo.com/#website"
},
"primaryImageOfPage": {
"@id": "https://cuervo.com/products/#primaryimage"
},
"image": {
"@id": "https://cuervo.com/products/#primaryimage"
},
"thumbnailUrl": "https://cuervo.com/wp-content/uploads/2024/08/cuervo-devils-reserve-750ml-bottle-thumbnail-1-1.png",
"breadcrumb": {
"@id": "https://cuervo.com/products/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://cuervo.com/products/#primaryimage",
"url": "https://cuervo.com/wp-content/uploads/2024/08/cuervo-devils-reserve-750ml-bottle-thumbnail-1-1.png",
"contentUrl": "https://cuervo.com/wp-content/uploads/2024/08/cuervo-devils-reserve-750ml-bottle-thumbnail-1-1.png",
"width": 714,
"height": 519
},
{
"@type": "BreadcrumbList",
"@id": "https://cuervo.com/products/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://cuervo.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products"
}
]
},
{
"@type": "WebSite",
"@id": "https://cuervo.com/#website",
"url": "https://cuervo.com/",
"name": "Jose Cuervo Tequila",
"description": "The Tequila that invented Tequila",
"publisher": {
"@id": "https://cuervo.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://cuervo.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://cuervo.com/#organization",
"name": "Jose Cuervo Tequila",
"url": "https://cuervo.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://cuervo.com/#/schema/logo/image/",
"url": "https://cuervo.com/wp-content/uploads/2023/11/homelogo.svg",
"contentUrl": "https://cuervo.com/wp-content/uploads/2023/11/homelogo.svg",
"width": 119,
"height": 51,
"caption": "Jose Cuervo Tequila"
},
"image": {
"@id": "https://cuervo.com/#/schema/logo/image/"
}
}
]
}
/product-category/margaritas/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://cuervo.com/product-category/margaritas/",
"url": "https://cuervo.com/product-category/margaritas/",
"name": "Margaritas Archives - Jose Cuervo Tequila",
"isPartOf": {
"@id": "https://cuervo.com/#website"
},
"primaryImageOfPage": {
"@id": "https://cuervo.com/product-category/margaritas/#primaryimage"
},
"image": {
"@id": "https://cuervo.com/product-category/margaritas/#primaryimage"
},
"thumbnailUrl": "https://cuervo.com/wp-content/uploads/2026/02/cuervo-variety-pack-sparking-margarita-355ml-03-thumbnail-1.png",
"description": "Get it started with the world’s top 1 ready-to-serve margarita. Now in sparkling, canned, or non-alcoholic options. Shop Jose Cuervo® Margaritas online!",
"breadcrumb": {
"@id": "https://cuervo.com/product-category/margaritas/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://cuervo.com/product-category/margaritas/#primaryimage",
"url": "https://cuervo.com/wp-content/uploads/2026/02/cuervo-variety-pack-sparking-margarita-355ml-03-thumbnail-1.png",
"contentUrl": "https://cuervo.com/wp-content/uploads/2026/02/cuervo-variety-pack-sparking-margarita-355ml-03-thumbnail-1.png",
"width": 714,
"height": 519
},
{
"@type": "BreadcrumbList",
"@id": "https://cuervo.com/product-category/margaritas/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://cuervo.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Margaritas"
}
]
},
{
"@type": "WebSite",
"@id": "https://cuervo.com/#website",
"url": "https://cuervo.com/",
"name": "Jose Cuervo Tequila",
"description": "The Tequila that invented Tequila",
"publisher": {
"@id": "https://cuervo.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://cuervo.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://cuervo.com/#organization",
"name": "Jose Cuervo Tequila",
"url": "https://cuervo.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://cuervo.com/#/schema/logo/image/",
"url": "https://cuervo.com/wp-content/uploads/2023/11/homelogo.svg",
"contentUrl": "https://cuervo.com/wp-content/uploads/2023/11/homelogo.svg",
"width": 119,
"height": 51,
"caption": "Jose Cuervo Tequila"
},
"image": {
"@id": "https://cuervo.com/#/schema/logo/image/"
}
}
]
}
/cocktail-recipes/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://cuervo.com/cocktail-recipes/",
"url": "https://cuervo.com/cocktail-recipes/",
"name": "Cocktails - Jose Cuervo Tequila",
"isPartOf": {
"@id": "https://cuervo.com/#website"
},
"primaryImageOfPage": {
"@id": "https://cuervo.com/cocktail-recipes/#primaryimage"
},
"image": {
"@id": "https://cuervo.com/cocktail-recipes/#primaryimage"
},
"thumbnailUrl": "https://cuervo.com/wp-content/uploads/2023/08/JoseCuervo_ClassicMargarita_thumbnail.jpg",
"description": "Explore handcrafted cocktail recipes featuring Jose Cuervo® tequilas. Uncover insider tips and tricks for mastering mixology. Find the perfect cocktail for any occasion or event right here!",
"breadcrumb": {
"@id": "https://cuervo.com/cocktail-recipes/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://cuervo.com/cocktail-recipes/#primaryimage",
"url": "https://cuervo.com/wp-content/uploads/2023/08/JoseCuervo_ClassicMargarita_thumbnail.jpg",
"contentUrl": "https://cuervo.com/wp-content/uploads/2023/08/JoseCuervo_ClassicMargarita_thumbnail.jpg",
"width": 2500,
"height": 2148,
"caption": "Jose Cuervo Classic Margarita"
},
{
"@type": "BreadcrumbList",
"@id": "https://cuervo.com/cocktail-recipes/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://cuervo.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Cocktails"
}
]
},
{
"@type": "WebSite",
"@id": "https://cuervo.com/#website",
"url": "https://cuervo.com/",
"name": "Jose Cuervo Tequila",
"description": "The Tequila that invented Tequila",
"publisher": {
"@id": "https://cuervo.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://cuervo.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://cuervo.com/#organization",
"name": "Jose Cuervo Tequila",
"url": "https://cuervo.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://cuervo.com/#/schema/logo/image/",
"url": "https://cuervo.com/wp-content/uploads/2023/11/homelogo.svg",
"contentUrl": "https://cuervo.com/wp-content/uploads/2023/11/homelogo.svg",
"width": 119,
"height": 51,
"caption": "Jose Cuervo Tequila"
},
"image": {
"@id": "https://cuervo.com/#/schema/logo/image/"
}
}
]
}
Explore the other reputation pillars for Jose Cuervo
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Jose Cuervo, captured on May 26, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Jose Cuervo: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://cuervo.com to view the most current version of its content and see directly what this company is about and what it offers.