Goya Foods
(https://goya.com) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
Authority is primarily institutional rather than individual, as the site uses Organization schema effectively but lacks Person schema for specific chefs or culinary experts. The digital footprint is validated through sameAs links to five major social platforms and a detailed 90-year timeline. The technical implementation is clean, though the empty body on the Where to Buy page suggests a minor gap in content deployment.
There is almost no disconnect between marketing tone and demonstrated capability; Goya claims to be a premier source and then provides a searchable database of thousands of products and videos. The claim of being the largest Hispanic-owned food company is treated as a foundational fact rather than an unsubstantiated marketing hook. Specificity is maintained through the naming of over 15 individual product types in the homepage and product page clean text.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.goya.com/en/",
"url": "https://www.goya.com/en/",
"name": "Goya Foods | Authentic Latino Food & Recipes",
"isPartOf": {
"@id": "https://www.goya.com/en/#website"
},
"about": {
"@id": "https://www.goya.com/en/#organization"
},
"datePublished": "2023-10-18T03:28:55+00:00",
"dateModified": "2026-05-26T17:00:49+00:00",
"description": "America’s largest Hispanic-owned food company and the premier source for authentic Latin cuisine.",
"breadcrumb": {
"@id": "https://www.goya.com/en/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.goya.com/en/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.goya.com/en/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.goya.com/en/#website",
"url": "https://www.goya.com/en/",
"name": "Goya Foods",
"description": "Authentic Latino Food & Recipes",
"publisher": {
"@id": "https://www.goya.com/en/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.goya.com/en/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.goya.com/en/#organization",
"name": "Goya Foods",
"url": "https://www.goya.com/en/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.goya.com/en/#/schema/logo/image/",
"url": "https://www.goya.com/wp-content/uploads/2026/01/logo-goya-90th.svg",
"contentUrl": "https://www.goya.com/wp-content/uploads/2026/01/logo-goya-90th.svg",
"width": 300,
"height": 71,
"caption": "Goya Foods"
},
"image": {
"@id": "https://www.goya.com/en/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GoyaFoods",
"https://instagram.com/goyafoods/",
"https://twitter.com/GoyaFoods",
"https://www.pinterest.com/goyafoods/",
"https://www.youtube.com/goyafoodschannel"
],
"description": "America’s largest Hispanic-owned food company and the premier source for authentic Latin cuisine."
}
]
}
/en/where-to-buy/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.goya.com/en/where-to-buy/",
"url": "https://www.goya.com/en/where-to-buy/",
"name": "Where to Buy | Goya Foods",
"isPartOf": {
"@id": "https://www.goya.com/en/#website"
},
"datePublished": "2023-10-18T03:33:57+00:00",
"dateModified": "2025-02-25T19:18:21+00:00",
"description": "Shop the premier source for authentic Latino cuisine! Founded in 1936 by Spanish immigrants, Goya Foods, Inc. is the largest Hispanic-owned food company in the United States.",
"breadcrumb": {
"@id": "https://www.goya.com/en/where-to-buy/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.goya.com/en/where-to-buy/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.goya.com/en/where-to-buy/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.goya.com/en/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Where to Buy"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.goya.com/en/#website",
"url": "https://www.goya.com/en/",
"name": "Goya Foods",
"description": "Authentic Latino Food & Recipes",
"publisher": {
"@id": "https://www.goya.com/en/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.goya.com/en/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.goya.com/en/#organization",
"name": "Goya Foods",
"url": "https://www.goya.com/en/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.goya.com/en/#/schema/logo/image/",
"url": "https://www.goya.com/wp-content/uploads/2026/01/logo-goya-90th.svg",
"contentUrl": "https://www.goya.com/wp-content/uploads/2026/01/logo-goya-90th.svg",
"width": 300,
"height": 71,
"caption": "Goya Foods"
},
"image": {
"@id": "https://www.goya.com/en/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GoyaFoods",
"https://instagram.com/goyafoods/",
"https://twitter.com/GoyaFoods",
"https://www.pinterest.com/goyafoods/",
"https://www.youtube.com/goyafoodschannel"
],
"description": "America’s largest Hispanic-owned food company and the premier source for authentic Latin cuisine."
}
]
}
/en/products/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.goya.com/en/products/",
"url": "https://www.goya.com/en/products/",
"name": "Products | Goya Foods",
"isPartOf": {
"@id": "https://www.goya.com/en/#website"
},
"primaryImageOfPage": {
"@id": "https://www.goya.com/en/products/#primaryimage"
},
"image": {
"@id": "https://www.goya.com/en/products/#primaryimage"
},
"thumbnailUrl": "https://www.goya.com/wp-content/uploads/2026/04/3393_Low-Sodium-Luncheon-Meat_Chicken_Front.png",
"description": "Combined with authentic ingredients, robust seasonings and convenient preparation, Goya provides over 2,200 high-quality and affordable products.",
"breadcrumb": {
"@id": "https://www.goya.com/en/products/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.goya.com/en/products/#primaryimage",
"url": "https://www.goya.com/wp-content/uploads/2026/04/3393_Low-Sodium-Luncheon-Meat_Chicken_Front.png",
"contentUrl": "https://www.goya.com/wp-content/uploads/2026/04/3393_Low-Sodium-Luncheon-Meat_Chicken_Front.png",
"width": 1200,
"height": 1200,
"caption": "Low Sodium Luncheon Meat_Chicken_Front"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.goya.com/en/products/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.goya.com/en/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.goya.com/en/#website",
"url": "https://www.goya.com/en/",
"name": "Goya Foods",
"description": "Authentic Latino Food & Recipes",
"publisher": {
"@id": "https://www.goya.com/en/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.goya.com/en/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.goya.com/en/#organization",
"name": "Goya Foods",
"url": "https://www.goya.com/en/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.goya.com/en/#/schema/logo/image/",
"url": "https://www.goya.com/wp-content/uploads/2026/01/logo-goya-90th.svg",
"contentUrl": "https://www.goya.com/wp-content/uploads/2026/01/logo-goya-90th.svg",
"width": 300,
"height": 71,
"caption": "Goya Foods"
},
"image": {
"@id": "https://www.goya.com/en/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GoyaFoods",
"https://instagram.com/goyafoods/",
"https://twitter.com/GoyaFoods",
"https://www.pinterest.com/goyafoods/",
"https://www.youtube.com/goyafoodschannel"
],
"description": "America’s largest Hispanic-owned food company and the premier source for authentic Latin cuisine."
}
]
}
/en/creations/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.goya.com/en/creations/",
"url": "https://www.goya.com/en/creations/",
"name": "Creations | Goya Foods",
"isPartOf": {
"@id": "https://www.goya.com/en/#website"
},
"datePublished": "2023-10-18T03:26:56+00:00",
"dateModified": "2025-03-03T16:12:12+00:00",
"description": "Creations by La Cocina Goya®, a place where you’ll find a collection of favorite recipes to enjoy anytime and for every occasion.",
"breadcrumb": {
"@id": "https://www.goya.com/en/creations/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.goya.com/en/creations/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.goya.com/en/creations/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.goya.com/en/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Creations"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.goya.com/en/#website",
"url": "https://www.goya.com/en/",
"name": "Goya Foods",
"description": "Authentic Latino Food & Recipes",
"publisher": {
"@id": "https://www.goya.com/en/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.goya.com/en/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.goya.com/en/#organization",
"name": "Goya Foods",
"url": "https://www.goya.com/en/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.goya.com/en/#/schema/logo/image/",
"url": "https://www.goya.com/wp-content/uploads/2026/01/logo-goya-90th.svg",
"contentUrl": "https://www.goya.com/wp-content/uploads/2026/01/logo-goya-90th.svg",
"width": 300,
"height": 71,
"caption": "Goya Foods"
},
"image": {
"@id": "https://www.goya.com/en/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GoyaFoods",
"https://instagram.com/goyafoods/",
"https://twitter.com/GoyaFoods",
"https://www.pinterest.com/goyafoods/",
"https://www.youtube.com/goyafoodschannel"
],
"description": "America’s largest Hispanic-owned food company and the premier source for authentic Latin cuisine."
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
50Review mentions (all pages)
5External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 15 | 2 |
| /en/where-to-buy/ | 10 | 1 |
| /en/products/ | 11 | 1 |
| /en/creations/ | 14 | 1 |
Explore the other reputation pillars for Goya Foods
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Goya Foods, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Goya Foods: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://goya.com to view the most current version of its content and see directly what this company is about and what it offers.