Goya Foods
(https://goya.com) 📸 Data Snapshot: May 30, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
13
Impact Weight: 20 / 100
65% Reputation
The site avoids common trust theatre traps by setting the trust_theatre_flag to false, though it displays internal review counts (ranging from 10 to 15) without direct verification links to third-party platforms. Performance claims like ‘America’s largest Hispanic-owned food company’ are bold but supported by the 90-year operational history documented in the highlights. The lack of external validation links for these specific claims is the only factor elevating this sub-score.
Proof density is high, supported by the longevity of the 1936 founding date and the quantification of its digital resources (recipes and products). Verifiable evidence includes a robust schema graph and a clear breadcrumb hierarchy that reflects a well-organized database of content. Vague assertions are rare, usually limited to seasonal marketing phrases like ‘Delicious flavor starts here.’
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
50Review mentions (all pages)
5External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 15 | 2 |
| /en/where-to-buy/ | 10 | 1 |
| /en/products/ | 11 | 1 |
| /en/creations/ | 14 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.goya.com/en/",
"url": "https://www.goya.com/en/",
"name": "Goya Foods | Authentic Latino Food & Recipes",
"isPartOf": {
"@id": "https://www.goya.com/en/#website"
},
"about": {
"@id": "https://www.goya.com/en/#organization"
},
"datePublished": "2023-10-18T03:28:55+00:00",
"dateModified": "2026-05-26T17:00:49+00:00",
"description": "America’s largest Hispanic-owned food company and the premier source for authentic Latin cuisine.",
"breadcrumb": {
"@id": "https://www.goya.com/en/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.goya.com/en/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.goya.com/en/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.goya.com/en/#website",
"url": "https://www.goya.com/en/",
"name": "Goya Foods",
"description": "Authentic Latino Food & Recipes",
"publisher": {
"@id": "https://www.goya.com/en/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.goya.com/en/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.goya.com/en/#organization",
"name": "Goya Foods",
"url": "https://www.goya.com/en/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.goya.com/en/#/schema/logo/image/",
"url": "https://www.goya.com/wp-content/uploads/2026/01/logo-goya-90th.svg",
"contentUrl": "https://www.goya.com/wp-content/uploads/2026/01/logo-goya-90th.svg",
"width": 300,
"height": 71,
"caption": "Goya Foods"
},
"image": {
"@id": "https://www.goya.com/en/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GoyaFoods",
"https://instagram.com/goyafoods/",
"https://twitter.com/GoyaFoods",
"https://www.pinterest.com/goyafoods/",
"https://www.youtube.com/goyafoodschannel"
],
"description": "America’s largest Hispanic-owned food company and the premier source for authentic Latin cuisine."
}
]
}
/en/where-to-buy/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.goya.com/en/where-to-buy/",
"url": "https://www.goya.com/en/where-to-buy/",
"name": "Where to Buy | Goya Foods",
"isPartOf": {
"@id": "https://www.goya.com/en/#website"
},
"datePublished": "2023-10-18T03:33:57+00:00",
"dateModified": "2025-02-25T19:18:21+00:00",
"description": "Shop the premier source for authentic Latino cuisine! Founded in 1936 by Spanish immigrants, Goya Foods, Inc. is the largest Hispanic-owned food company in the United States.",
"breadcrumb": {
"@id": "https://www.goya.com/en/where-to-buy/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.goya.com/en/where-to-buy/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.goya.com/en/where-to-buy/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.goya.com/en/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Where to Buy"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.goya.com/en/#website",
"url": "https://www.goya.com/en/",
"name": "Goya Foods",
"description": "Authentic Latino Food & Recipes",
"publisher": {
"@id": "https://www.goya.com/en/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.goya.com/en/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.goya.com/en/#organization",
"name": "Goya Foods",
"url": "https://www.goya.com/en/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.goya.com/en/#/schema/logo/image/",
"url": "https://www.goya.com/wp-content/uploads/2026/01/logo-goya-90th.svg",
"contentUrl": "https://www.goya.com/wp-content/uploads/2026/01/logo-goya-90th.svg",
"width": 300,
"height": 71,
"caption": "Goya Foods"
},
"image": {
"@id": "https://www.goya.com/en/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GoyaFoods",
"https://instagram.com/goyafoods/",
"https://twitter.com/GoyaFoods",
"https://www.pinterest.com/goyafoods/",
"https://www.youtube.com/goyafoodschannel"
],
"description": "America’s largest Hispanic-owned food company and the premier source for authentic Latin cuisine."
}
]
}
/en/products/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.goya.com/en/products/",
"url": "https://www.goya.com/en/products/",
"name": "Products | Goya Foods",
"isPartOf": {
"@id": "https://www.goya.com/en/#website"
},
"primaryImageOfPage": {
"@id": "https://www.goya.com/en/products/#primaryimage"
},
"image": {
"@id": "https://www.goya.com/en/products/#primaryimage"
},
"thumbnailUrl": "https://www.goya.com/wp-content/uploads/2026/04/3393_Low-Sodium-Luncheon-Meat_Chicken_Front.png",
"description": "Combined with authentic ingredients, robust seasonings and convenient preparation, Goya provides over 2,200 high-quality and affordable products.",
"breadcrumb": {
"@id": "https://www.goya.com/en/products/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.goya.com/en/products/#primaryimage",
"url": "https://www.goya.com/wp-content/uploads/2026/04/3393_Low-Sodium-Luncheon-Meat_Chicken_Front.png",
"contentUrl": "https://www.goya.com/wp-content/uploads/2026/04/3393_Low-Sodium-Luncheon-Meat_Chicken_Front.png",
"width": 1200,
"height": 1200,
"caption": "Low Sodium Luncheon Meat_Chicken_Front"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.goya.com/en/products/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.goya.com/en/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.goya.com/en/#website",
"url": "https://www.goya.com/en/",
"name": "Goya Foods",
"description": "Authentic Latino Food & Recipes",
"publisher": {
"@id": "https://www.goya.com/en/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.goya.com/en/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.goya.com/en/#organization",
"name": "Goya Foods",
"url": "https://www.goya.com/en/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.goya.com/en/#/schema/logo/image/",
"url": "https://www.goya.com/wp-content/uploads/2026/01/logo-goya-90th.svg",
"contentUrl": "https://www.goya.com/wp-content/uploads/2026/01/logo-goya-90th.svg",
"width": 300,
"height": 71,
"caption": "Goya Foods"
},
"image": {
"@id": "https://www.goya.com/en/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GoyaFoods",
"https://instagram.com/goyafoods/",
"https://twitter.com/GoyaFoods",
"https://www.pinterest.com/goyafoods/",
"https://www.youtube.com/goyafoodschannel"
],
"description": "America’s largest Hispanic-owned food company and the premier source for authentic Latin cuisine."
}
]
}
/en/creations/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.goya.com/en/creations/",
"url": "https://www.goya.com/en/creations/",
"name": "Creations | Goya Foods",
"isPartOf": {
"@id": "https://www.goya.com/en/#website"
},
"datePublished": "2023-10-18T03:26:56+00:00",
"dateModified": "2025-03-03T16:12:12+00:00",
"description": "Creations by La Cocina Goya®, a place where you’ll find a collection of favorite recipes to enjoy anytime and for every occasion.",
"breadcrumb": {
"@id": "https://www.goya.com/en/creations/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.goya.com/en/creations/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.goya.com/en/creations/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.goya.com/en/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Creations"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.goya.com/en/#website",
"url": "https://www.goya.com/en/",
"name": "Goya Foods",
"description": "Authentic Latino Food & Recipes",
"publisher": {
"@id": "https://www.goya.com/en/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.goya.com/en/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.goya.com/en/#organization",
"name": "Goya Foods",
"url": "https://www.goya.com/en/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.goya.com/en/#/schema/logo/image/",
"url": "https://www.goya.com/wp-content/uploads/2026/01/logo-goya-90th.svg",
"contentUrl": "https://www.goya.com/wp-content/uploads/2026/01/logo-goya-90th.svg",
"width": 300,
"height": 71,
"caption": "Goya Foods"
},
"image": {
"@id": "https://www.goya.com/en/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/GoyaFoods",
"https://instagram.com/goyafoods/",
"https://twitter.com/GoyaFoods",
"https://www.pinterest.com/goyafoods/",
"https://www.youtube.com/goyafoodschannel"
],
"description": "America’s largest Hispanic-owned food company and the premier source for authentic Latin cuisine."
}
]
}
Explore the other reputation pillars for Goya Foods
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Goya Foods, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Goya Foods: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://goya.com to view the most current version of its content and see directly what this company is about and what it offers.