Hayman’s Gin Distillery - Identity & Authority Signals in Food, Restaurants & Delivery

← Back to Hayman's Gin Distillery See how to improve →

Hayman's Gin Distillery

(https://haymansgin.com) 📸 Data Snapshot: May 30, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

15 Impact Weight: 15 / 100

100% Reputation

Diagnosis: Authority Gaps

Authority is well-established through technical and personal credentials. Christopher Hayman is identified as ‘The Grandfather of Gin’ with 55 years of industry experience and verified involvement in the WSET Spirits Certificates and The Gin Guild. The structured data (JSON-LD) is clean and professionally implemented, supporting the Organization’s identity without gaps between claims and technical signals.

Evidence: Performance vs. Claims

There is a minimal disconnect between marketing tone and substantiation. Claims of global reach (‘enjoyed in 70 countries’) are backed by international press mentions in the Journal. The ‘sustainability’ performance claim is directly tied to a specific third-party standard (B Corp), which is the gold standard for substantive proof in this category.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.haymansgin.com/",
            "url": "https://www.haymansgin.com/",
            "name": "Hayman's Gin - London’s Family Gin Distillery",
            "isPartOf": {
                "@id": "https://www.haymansgin.com/#website"
            },
            "about": {
                "@id": "https://www.haymansgin.com/#organization"
            },
            "primaryImageOfPage": {
                "@id": "https://www.haymansgin.com/#primaryimage"
            },
            "image": {
                "@id": "https://www.haymansgin.com/#primaryimage"
            },
            "thumbnailUrl": "https://www.haymansgin.com/wp-content/uploads/2023/04/the-original-gin-rt-1024x952.jpg",
            "datePublished": "2020-07-16T11:39:35+00:00",
            "dateModified": "2026-05-28T15:52:52+00:00",
            "description": "Enjoy the Moment With Haymans - our family gin distilled the same way since 1863",
            "breadcrumb": {
                "@id": "https://www.haymansgin.com/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.haymansgin.com/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://www.haymansgin.com/#primaryimage",
            "url": "https://www.haymansgin.com/wp-content/uploads/2023/04/the-original-gin-rt.jpg",
            "contentUrl": "https://www.haymansgin.com/wp-content/uploads/2023/04/the-original-gin-rt.jpg",
            "width": 1200,
            "height": 1116
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.haymansgin.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.haymansgin.com/#website",
            "url": "https://www.haymansgin.com/",
            "name": "Hayman's Gin",
            "description": "True English Gin",
            "publisher": {
                "@id": "https://www.haymansgin.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.haymansgin.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.haymansgin.com/#organization",
            "name": "Hayman's Gin Distillery",
            "url": "https://www.haymansgin.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.haymansgin.com/#/schema/logo/image/",
                "url": "https://www.haymansgin.com/wp-content/uploads/2020/08/Round-Logo.svg",
                "contentUrl": "https://www.haymansgin.com/wp-content/uploads/2020/08/Round-Logo.svg",
                "width": 1,
                "height": 1,
                "caption": "Hayman's Gin Distillery"
            },
            "image": {
                "@id": "https://www.haymansgin.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/haymansgin",
                "https://x.com/haymansgin",
                "https://www.instagram.com/haymansgin/"
            ]
        }
    ]
}

/our-story/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.haymansgin.com/our-story/",
            "url": "https://www.haymansgin.com/our-story/",
            "name": "Our Story - Hayman's Gin",
            "isPartOf": {
                "@id": "https://www.haymansgin.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.haymansgin.com/our-story/#primaryimage"
            },
            "image": {
                "@id": "https://www.haymansgin.com/our-story/#primaryimage"
            },
            "thumbnailUrl": "https://www.haymansgin.com/wp-content/uploads/2020/08/Haymans-leather-bound-book.png",
            "datePublished": "2020-07-16T12:40:32+00:00",
            "dateModified": "2026-01-12T12:23:29+00:00",
            "breadcrumb": {
                "@id": "https://www.haymansgin.com/our-story/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.haymansgin.com/our-story/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://www.haymansgin.com/our-story/#primaryimage",
            "url": "https://www.haymansgin.com/wp-content/uploads/2020/08/Haymans-leather-bound-book.png",
            "contentUrl": "https://www.haymansgin.com/wp-content/uploads/2020/08/Haymans-leather-bound-book.png",
            "width": 800,
            "height": 335,
            "caption": "Hayman's book"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.haymansgin.com/our-story/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.haymansgin.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Our Story"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.haymansgin.com/#website",
            "url": "https://www.haymansgin.com/",
            "name": "Hayman's Gin",
            "description": "True English Gin",
            "publisher": {
                "@id": "https://www.haymansgin.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.haymansgin.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.haymansgin.com/#organization",
            "name": "Hayman's Gin Distillery",
            "url": "https://www.haymansgin.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.haymansgin.com/#/schema/logo/image/",
                "url": "https://www.haymansgin.com/wp-content/uploads/2020/08/Round-Logo.svg",
                "contentUrl": "https://www.haymansgin.com/wp-content/uploads/2020/08/Round-Logo.svg",
                "width": 1,
                "height": 1,
                "caption": "Hayman's Gin Distillery"
            },
            "image": {
                "@id": "https://www.haymansgin.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/haymansgin",
                "https://x.com/haymansgin",
                "https://www.instagram.com/haymansgin/"
            ]
        }
    ]
}

/journal/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "WebPage",
                "CollectionPage"
            ],
            "@id": "https://www.haymansgin.com/journal/",
            "url": "https://www.haymansgin.com/journal/",
            "name": "Journal - Hayman's Gin",
            "isPartOf": {
                "@id": "https://www.haymansgin.com/#website"
            },
            "datePublished": "2020-07-16T12:22:19+00:00",
            "dateModified": "2023-01-23T16:28:59+00:00",
            "breadcrumb": {
                "@id": "https://www.haymansgin.com/journal/#breadcrumb"
            },
            "inLanguage": "en-GB"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.haymansgin.com/journal/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.haymansgin.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Journal"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.haymansgin.com/#website",
            "url": "https://www.haymansgin.com/",
            "name": "Hayman's Gin",
            "description": "True English Gin",
            "publisher": {
                "@id": "https://www.haymansgin.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.haymansgin.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.haymansgin.com/#organization",
            "name": "Hayman's Gin Distillery",
            "url": "https://www.haymansgin.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.haymansgin.com/#/schema/logo/image/",
                "url": "https://www.haymansgin.com/wp-content/uploads/2020/08/Round-Logo.svg",
                "contentUrl": "https://www.haymansgin.com/wp-content/uploads/2020/08/Round-Logo.svg",
                "width": 1,
                "height": 1,
                "caption": "Hayman's Gin Distillery"
            },
            "image": {
                "@id": "https://www.haymansgin.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/haymansgin",
                "https://x.com/haymansgin",
                "https://www.instagram.com/haymansgin/"
            ]
        }
    ]
}

/visit-us/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.haymansgin.com/visit-us/",
            "url": "https://www.haymansgin.com/visit-us/",
            "name": "Visit Us - Hayman's Gin",
            "isPartOf": {
                "@id": "https://www.haymansgin.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.haymansgin.com/visit-us/#primaryimage"
            },
            "image": {
                "@id": "https://www.haymansgin.com/visit-us/#primaryimage"
            },
            "thumbnailUrl": "https://www.haymansgin.com/wp-content/uploads/2023/04/Haymans-12thAug-011-rt.jpg",
            "datePublished": "2020-08-01T09:13:39+00:00",
            "dateModified": "2026-01-05T11:52:48+00:00",
            "breadcrumb": {
                "@id": "https://www.haymansgin.com/visit-us/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.haymansgin.com/visit-us/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://www.haymansgin.com/visit-us/#primaryimage",
            "url": "https://www.haymansgin.com/wp-content/uploads/2023/04/Haymans-12thAug-011-rt.jpg",
            "contentUrl": "https://www.haymansgin.com/wp-content/uploads/2023/04/Haymans-12thAug-011-rt.jpg",
            "width": 2500,
            "height": 1200
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.haymansgin.com/visit-us/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.haymansgin.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Visit Us"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.haymansgin.com/#website",
            "url": "https://www.haymansgin.com/",
            "name": "Hayman's Gin",
            "description": "True English Gin",
            "publisher": {
                "@id": "https://www.haymansgin.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.haymansgin.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.haymansgin.com/#organization",
            "name": "Hayman's Gin Distillery",
            "url": "https://www.haymansgin.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.haymansgin.com/#/schema/logo/image/",
                "url": "https://www.haymansgin.com/wp-content/uploads/2020/08/Round-Logo.svg",
                "contentUrl": "https://www.haymansgin.com/wp-content/uploads/2020/08/Round-Logo.svg",
                "width": 1,
                "height": 1,
                "caption": "Hayman's Gin Distillery"
            },
            "image": {
                "@id": "https://www.haymansgin.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/haymansgin",
                "https://x.com/haymansgin",
                "https://www.instagram.com/haymansgin/"
            ]
        }
    ]
}

🛡️ Trust Signals — external proof links that back the declared identity

17Review mentions (all pages)

8External proof links (all pages)

Page	Reviews	Proof links
/ (home)	4	2
/our-story/	4	2
/journal/	5	2
/visit-us/	4	2

Explore the other reputation pillars for Hayman's Gin Distillery

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Hayman's Gin Distillery, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Hayman's Gin Distillery: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://haymansgin.com to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: Hayman’s Gin Distillery – Signal Evidence & AI Readability

Hayman's Gin Distillery