Hayman's Gin Distillery
(https://haymansgin.com) 📸 Data Snapshot: May 30, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
16
Impact Weight: 20 / 100
80% Reputation
Trust signals are moderately substantiated. The site has a review_count of 4 and 5 on various pages with a proof_links_count of 2, indicating some external validation. While subjective claims like ‘Best-tasting Gin’ are common, the business provides verifiable proof through its B Corp certification and a feature on the CBS Morning Show (USA). However, the lack of direct links to specific award bodies for the ‘award-winning’ claim prevents a perfect score in this pillar.
The proof density is high, with a ratio strongly favoring verifiable evidence. For every vague assertion (e.g., ‘crisp and refreshing’), there are multiple specific proof points (e.g., named distillery location in Balham, specific walking distances from Balham and Clapham South stations, and historical links to James Burrough and Chelsea).
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
17Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 2 |
| /our-story/ | 4 | 2 |
| /journal/ | 5 | 2 |
| /visit-us/ | 4 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.haymansgin.com/",
"url": "https://www.haymansgin.com/",
"name": "Hayman's Gin - London’s Family Gin Distillery",
"isPartOf": {
"@id": "https://www.haymansgin.com/#website"
},
"about": {
"@id": "https://www.haymansgin.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.haymansgin.com/#primaryimage"
},
"image": {
"@id": "https://www.haymansgin.com/#primaryimage"
},
"thumbnailUrl": "https://www.haymansgin.com/wp-content/uploads/2023/04/the-original-gin-rt-1024x952.jpg",
"datePublished": "2020-07-16T11:39:35+00:00",
"dateModified": "2026-05-28T15:52:52+00:00",
"description": "Enjoy the Moment With Haymans - our family gin distilled the same way since 1863",
"breadcrumb": {
"@id": "https://www.haymansgin.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.haymansgin.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.haymansgin.com/#primaryimage",
"url": "https://www.haymansgin.com/wp-content/uploads/2023/04/the-original-gin-rt.jpg",
"contentUrl": "https://www.haymansgin.com/wp-content/uploads/2023/04/the-original-gin-rt.jpg",
"width": 1200,
"height": 1116
},
{
"@type": "BreadcrumbList",
"@id": "https://www.haymansgin.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.haymansgin.com/#website",
"url": "https://www.haymansgin.com/",
"name": "Hayman's Gin",
"description": "True English Gin",
"publisher": {
"@id": "https://www.haymansgin.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.haymansgin.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.haymansgin.com/#organization",
"name": "Hayman's Gin Distillery",
"url": "https://www.haymansgin.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.haymansgin.com/#/schema/logo/image/",
"url": "https://www.haymansgin.com/wp-content/uploads/2020/08/Round-Logo.svg",
"contentUrl": "https://www.haymansgin.com/wp-content/uploads/2020/08/Round-Logo.svg",
"width": 1,
"height": 1,
"caption": "Hayman's Gin Distillery"
},
"image": {
"@id": "https://www.haymansgin.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/haymansgin",
"https://x.com/haymansgin",
"https://www.instagram.com/haymansgin/"
]
}
]
}
/our-story/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.haymansgin.com/our-story/",
"url": "https://www.haymansgin.com/our-story/",
"name": "Our Story - Hayman's Gin",
"isPartOf": {
"@id": "https://www.haymansgin.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.haymansgin.com/our-story/#primaryimage"
},
"image": {
"@id": "https://www.haymansgin.com/our-story/#primaryimage"
},
"thumbnailUrl": "https://www.haymansgin.com/wp-content/uploads/2020/08/Haymans-leather-bound-book.png",
"datePublished": "2020-07-16T12:40:32+00:00",
"dateModified": "2026-01-12T12:23:29+00:00",
"breadcrumb": {
"@id": "https://www.haymansgin.com/our-story/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.haymansgin.com/our-story/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.haymansgin.com/our-story/#primaryimage",
"url": "https://www.haymansgin.com/wp-content/uploads/2020/08/Haymans-leather-bound-book.png",
"contentUrl": "https://www.haymansgin.com/wp-content/uploads/2020/08/Haymans-leather-bound-book.png",
"width": 800,
"height": 335,
"caption": "Hayman's book"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.haymansgin.com/our-story/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.haymansgin.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Story"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.haymansgin.com/#website",
"url": "https://www.haymansgin.com/",
"name": "Hayman's Gin",
"description": "True English Gin",
"publisher": {
"@id": "https://www.haymansgin.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.haymansgin.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.haymansgin.com/#organization",
"name": "Hayman's Gin Distillery",
"url": "https://www.haymansgin.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.haymansgin.com/#/schema/logo/image/",
"url": "https://www.haymansgin.com/wp-content/uploads/2020/08/Round-Logo.svg",
"contentUrl": "https://www.haymansgin.com/wp-content/uploads/2020/08/Round-Logo.svg",
"width": 1,
"height": 1,
"caption": "Hayman's Gin Distillery"
},
"image": {
"@id": "https://www.haymansgin.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/haymansgin",
"https://x.com/haymansgin",
"https://www.instagram.com/haymansgin/"
]
}
]
}
/journal/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://www.haymansgin.com/journal/",
"url": "https://www.haymansgin.com/journal/",
"name": "Journal - Hayman's Gin",
"isPartOf": {
"@id": "https://www.haymansgin.com/#website"
},
"datePublished": "2020-07-16T12:22:19+00:00",
"dateModified": "2023-01-23T16:28:59+00:00",
"breadcrumb": {
"@id": "https://www.haymansgin.com/journal/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.haymansgin.com/journal/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.haymansgin.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Journal"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.haymansgin.com/#website",
"url": "https://www.haymansgin.com/",
"name": "Hayman's Gin",
"description": "True English Gin",
"publisher": {
"@id": "https://www.haymansgin.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.haymansgin.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.haymansgin.com/#organization",
"name": "Hayman's Gin Distillery",
"url": "https://www.haymansgin.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.haymansgin.com/#/schema/logo/image/",
"url": "https://www.haymansgin.com/wp-content/uploads/2020/08/Round-Logo.svg",
"contentUrl": "https://www.haymansgin.com/wp-content/uploads/2020/08/Round-Logo.svg",
"width": 1,
"height": 1,
"caption": "Hayman's Gin Distillery"
},
"image": {
"@id": "https://www.haymansgin.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/haymansgin",
"https://x.com/haymansgin",
"https://www.instagram.com/haymansgin/"
]
}
]
}
/visit-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.haymansgin.com/visit-us/",
"url": "https://www.haymansgin.com/visit-us/",
"name": "Visit Us - Hayman's Gin",
"isPartOf": {
"@id": "https://www.haymansgin.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.haymansgin.com/visit-us/#primaryimage"
},
"image": {
"@id": "https://www.haymansgin.com/visit-us/#primaryimage"
},
"thumbnailUrl": "https://www.haymansgin.com/wp-content/uploads/2023/04/Haymans-12thAug-011-rt.jpg",
"datePublished": "2020-08-01T09:13:39+00:00",
"dateModified": "2026-01-05T11:52:48+00:00",
"breadcrumb": {
"@id": "https://www.haymansgin.com/visit-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.haymansgin.com/visit-us/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.haymansgin.com/visit-us/#primaryimage",
"url": "https://www.haymansgin.com/wp-content/uploads/2023/04/Haymans-12thAug-011-rt.jpg",
"contentUrl": "https://www.haymansgin.com/wp-content/uploads/2023/04/Haymans-12thAug-011-rt.jpg",
"width": 2500,
"height": 1200
},
{
"@type": "BreadcrumbList",
"@id": "https://www.haymansgin.com/visit-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.haymansgin.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Visit Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.haymansgin.com/#website",
"url": "https://www.haymansgin.com/",
"name": "Hayman's Gin",
"description": "True English Gin",
"publisher": {
"@id": "https://www.haymansgin.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.haymansgin.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.haymansgin.com/#organization",
"name": "Hayman's Gin Distillery",
"url": "https://www.haymansgin.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.haymansgin.com/#/schema/logo/image/",
"url": "https://www.haymansgin.com/wp-content/uploads/2020/08/Round-Logo.svg",
"contentUrl": "https://www.haymansgin.com/wp-content/uploads/2020/08/Round-Logo.svg",
"width": 1,
"height": 1,
"caption": "Hayman's Gin Distillery"
},
"image": {
"@id": "https://www.haymansgin.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/haymansgin",
"https://x.com/haymansgin",
"https://www.instagram.com/haymansgin/"
]
}
]
}
Explore the other reputation pillars for Hayman's Gin Distillery
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Hayman's Gin Distillery, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Hayman's Gin Distillery: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://haymansgin.com to view the most current version of its content and see directly what this company is about and what it offers.