Honest Burgers
(https://honestburgers.co.uk) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
The brand’s authority is centered on co-founder Tom Barton, whose role is clearly defined in both the company’s 2011 origin and the 2026 award win. While the schema_json identifies the Organization and its social footprints (sameAs), the lack of specific Person schema for Barton is a minor technical gap, though his digital footprint is verified through specific narrative history.
The marketing tone is surprisingly restrained and evidence-based. Performance claims regarding food quality are supported by descriptions of the ‘smash burger technique’ and the specific blend of beef used. The site demonstrates its ‘Honest’ branding by explaining why they serve burgers pink (‘eat more like a steak’) rather than simply making the assertion.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.honestburgers.co.uk/",
"url": "https://www.honestburgers.co.uk/",
"name": "Honest Burgers: Great British Burger Restaurants in London, Bristol, Cambridge & Reading",
"isPartOf": {
"@id": "https://www.honestburgers.co.uk/#website"
},
"datePublished": "2022-10-18T09:31:55+00:00",
"dateModified": "2026-05-12T08:27:53+00:00",
"description": "British beef patties made in our own butchery and homemade rosemary chips cut and cooked daily. Local burgers in collaboration with nearby food heroes and local beers from neighbouring breweries.",
"breadcrumb": {
"@id": "https://www.honestburgers.co.uk/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.honestburgers.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.honestburgers.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.honestburgers.co.uk/#website",
"url": "https://www.honestburgers.co.uk/",
"name": "Honest Burgers",
"description": "A burger restaurant inspired by great british produce.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.honestburgers.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Honest Burgers",
"url": "https://www.honestburgers.co.uk",
"sameAs": [
"https://twitter.com/honestburgers",
"https://www.instagram.com/honestburgers/",
"https://www.facebook.com/honestburgers/"
]
}
]
/locations/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.honestburgers.co.uk/locations/",
"url": "https://www.honestburgers.co.uk/locations/",
"name": "Burger Restaurants Near Me – Honest Burgers",
"isPartOf": {
"@id": "https://www.honestburgers.co.uk/#website"
},
"datePublished": "2014-03-26T12:56:20+00:00",
"dateModified": "2026-03-16T15:45:48+00:00",
"description": "Find a local burger restaurant near me. All restaurants serve British burgers, monthly specials and beer from local breweries.",
"breadcrumb": {
"@id": "https://www.honestburgers.co.uk/locations/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.honestburgers.co.uk/locations/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.honestburgers.co.uk/locations/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.honestburgers.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Locations"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.honestburgers.co.uk/#website",
"url": "https://www.honestburgers.co.uk/",
"name": "Honest Burgers",
"description": "A burger restaurant inspired by great british produce.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.honestburgers.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/news/news/our-award-winning-burger/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.honestburgers.co.uk/news/news/our-award-winning-burger/",
"url": "https://www.honestburgers.co.uk/news/news/our-award-winning-burger/",
"name": "Honest Burgers Wins the UK's Best Burger Award | National Burger Awards 2026",
"isPartOf": {
"@id": "https://www.honestburgers.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.honestburgers.co.uk/news/news/our-award-winning-burger/#primaryimage"
},
"image": {
"@id": "https://www.honestburgers.co.uk/news/news/our-award-winning-burger/#primaryimage"
},
"thumbnailUrl": "https://www.honestburgers.co.uk/wp-content/uploads/2026/03/The-Honest-home-page-with-NBA-logo.jpg",
"datePublished": "2026-04-13T12:11:41+00:00",
"dateModified": "2026-05-12T08:14:42+00:00",
"description": "Honest Burgers’ ‘The Honest’ has been crowned the UK's best burger at the National Burger Awards 2026. Find out the story behind The Honest. Available now at your local Honest.",
"breadcrumb": {
"@id": "https://www.honestburgers.co.uk/news/news/our-award-winning-burger/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.honestburgers.co.uk/news/news/our-award-winning-burger/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.honestburgers.co.uk/news/news/our-award-winning-burger/#primaryimage",
"url": "https://www.honestburgers.co.uk/wp-content/uploads/2026/03/The-Honest-home-page-with-NBA-logo.jpg",
"contentUrl": "https://www.honestburgers.co.uk/wp-content/uploads/2026/03/The-Honest-home-page-with-NBA-logo.jpg",
"width": 1500,
"height": 1080,
"caption": "The Honest burger of the year winner 2026"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.honestburgers.co.uk/news/news/our-award-winning-burger/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.honestburgers.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "News",
"item": "https://www.honestburgers.co.uk/news/archive/"
},
{
"@type": "ListItem",
"position": 3,
"name": "OUR AWARD WINNING BURGER"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.honestburgers.co.uk/#website",
"url": "https://www.honestburgers.co.uk/",
"name": "Honest Burgers",
"description": "A burger restaurant inspired by great british produce.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.honestburgers.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "Honest Burgers Wins the UK's Best Burger at the National Burger Awards 2026",
"description": "Honest Burgers wins the UK's best burger at the National Burger Awards 2026 with The Honest — a smashed double patty burger created by co-founder Tom Barton, available from 12th May across all UK restaurants.",
"url": "https://www.honestburgers.co.uk/news/news/our-award-winning-burger/",
"datePublished": "2026-04-13",
"dateModified": "2026-04-13",
"author": {
"@type": "Organization",
"name": "Honest Burgers",
"url": "https://www.honestburgers.co.uk"
},
"publisher": {
"@type": "Organization",
"name": "Honest Burgers",
"url": "https://www.honestburgers.co.uk"
},
"image": {
"@type": "ImageObject",
"url": "https://www.honestburgers.co.uk/wp-content/uploads/2026/03/The-Honest-home-page-with-NBA-logo.jpg"
},
"about": [
{
"@type": "Event",
"name": "National Burger Awards 2026",
"description": "Annual competition bringing together restaurants, pubs, and street food vendors from across the UK to compete for the best burger title."
},
{
"@type": "FoodEstablishment",
"name": "Honest Burgers",
"url": "https://www.honestburgers.co.uk",
"servesCuisine": "Burgers",
"foundingDate": "2011",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB"
}
}
],
"mentions": {
"@type": "MenuItem",
"name": "The Honest",
"description": "Dry-aged beef smash burger with thick-cut Wiltshire bacon, homemade beef and onion relish, XL cheese, pickles, and white onion.",
"url": "https://www.honestburgers.co.uk/food/burgers/the-honest/"
},
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.honestburgers.co.uk/news/news/our-award-winning-burger/"
}
}
]
/menus/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.honestburgers.co.uk/menus/",
"url": "https://www.honestburgers.co.uk/menus/",
"name": "Burger Menus from Honest Burgers",
"isPartOf": {
"@id": "https://www.honestburgers.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.honestburgers.co.uk/menus/#primaryimage"
},
"image": {
"@id": "https://www.honestburgers.co.uk/menus/#primaryimage"
},
"thumbnailUrl": "https://www.honestburgers.co.uk/wp-content/uploads/2021/11/we-re-just-being-honest-really-great-burgers.jpg",
"datePublished": "2014-03-26T12:56:32+00:00",
"dateModified": "2026-05-12T08:17:27+00:00",
"description": "Choose from a range of Beef, Chicken, Vegan and Vegetarian burgers. All homemade in our butchery with a side rosemary salted chips.",
"breadcrumb": {
"@id": "https://www.honestburgers.co.uk/menus/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.honestburgers.co.uk/menus/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.honestburgers.co.uk/menus/#primaryimage",
"url": "https://www.honestburgers.co.uk/wp-content/uploads/2021/11/we-re-just-being-honest-really-great-burgers.jpg",
"contentUrl": "https://www.honestburgers.co.uk/wp-content/uploads/2021/11/we-re-just-being-honest-really-great-burgers.jpg",
"width": 1500,
"height": 1080,
"caption": "We're just being Honest - really great burgers"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.honestburgers.co.uk/menus/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.honestburgers.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Menus"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.honestburgers.co.uk/#website",
"url": "https://www.honestburgers.co.uk/",
"name": "Honest Burgers",
"description": "A burger restaurant inspired by great british produce.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.honestburgers.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@type": "Menu",
"name": "Honest Burgers Core Menu",
"url": "https://www.honestburgers.co.uk/menus/",
"hasMenuSection": [
{
"@type": "MenuSection",
"name": "Honest Butcher's Beef",
"hasMenuItem": [
{
"@type": "MenuItem",
"name": "Beef",
"description": "Honest beef, red onion relish and lettuce"
},
{
"@type": "MenuItem",
"name": "Honest",
"description": "Honest beef, red onion relish, smoked bacon, cheddar, lettuce and pickles"
},
{
"@type": "MenuItem",
"name": "Tribute",
"description": "Honest beef, bacon, American cheese, burger sauce, French's mustard, pickles, onion and lettuce"
},
{
"@type": "MenuItem",
"name": "Chilli",
"description": "Honest beef, bacon, cheddar, Honest hot sauce, smoky shoestring fries, lettuce and pickled jalapenos"
},
{
"@type": "MenuItem",
"name": "Smashed",
"description": "Honest beef, bacon, American cheese, burger sauce, French’s mustard, pickles, onion and lettuce"
}
]
},
{
"@type": "MenuSection",
"name": "Honest Chicken",
"hasMenuItem": [
{
"@type": "MenuItem",
"name": "BBQ Chicken",
"description": "Honest Fried Chicken, American cheese, BBQ Mayo, lettuce, homemade pickles"
},
{
"@type": "MenuItem",
"name": "Pesto H",
"description": "Honest grilled chicken breast, basil pesto, brown butter mustard mayo, tomato and rocket"
},
{
"@type": "MenuItem",
"name": "Buffalo H",
"description": "Honest fried chicken breast, American cheese, buffalo sauce, ranch mayo, lettuce and pickles"
}
]
},
{
"@type": "MenuSection",
"name": "Vegan & Vegetarian",
"hasMenuItem": [
{
"@type": "MenuItem",
"name": "Fritter",
"description": "Southern fried fritter, cheddar, chipotle mayo, seasonal coleslaw",
"suitableForDiet": "https://schema.org/VegetarianDiet"
},
{
"@type": "MenuItem",
"name": "Plant",
"description": "Beyond Meat burger, Violife smoky cheddar, Chipotle ‘Mayo’, mustard, onion, pickles, lettuce",
"suitableForDiet": "https://schema.org/VeganDiet"
},
{
"@type": "MenuItem",
"name": "Bacon Plant 2.0",
"description": "Beyond Meat burger, La Vie plant-based bacon, Violife smoky cheddar, Bacon Dust shoestring fries, Ve chipotle mayo, rocket and pickle",
"suitableForDiet": "https://schema.org/VeganDiet"
}
]
},
{
"@type": "MenuSection",
"name": "Sides",
"hasMenuItem": [
{
"@type": "MenuItem",
"name": "Halloumi Fries",
"description": "Organic Welsh halloumi fries, chipotle jam",
"suitableForDiet": "https://schema.org/VegetarianDiet"
},
{
"@type": "MenuItem",
"name": "Onion Rings",
"description": "Homemade light and crispy onion rings in a gluten-free batter",
"suitableForDiet": "https://schema.org/VegetarianDiet"
},
{
"@type": "MenuItem",
"name": "Ranch Coleslaw",
"description": "White cabbage coleslaw with parsley and homemade ranch mayo dressing",
"suitableForDiet": "https://schema.org/VegetarianDiet"
},
{
"@type": "MenuItem",
"name": "House Green Salad",
"description": "Lettuce, rocket, pickled celery, crispy onions and ranch dressing",
"suitableForDiet": "https://schema.org/VegetarianDiet"
},
{
"@type": "MenuItem",
"name": "Rosemary Salted Chips",
"description": "Fresh, never frozen. Seasoned with rosemary salt.",
"suitableForDiet": "https://schema.org/VeganDiet"
},
{
"@type": "MenuItem",
"name": "BBQ Chicken Tenders",
"description": "Fried chicken tenders with BBQ mayo and pickles"
},
{
"@type": "MenuItem",
"name": "Buffalo Wings",
"description": "Honest chicken wings with Frank's RedHot buffalo sauce, ranch mayo and pickled celery"
},
{
"@type": "MenuItem",
"name": "BBQ Sriracha Wings",
"description": "Honest chicken wings with BBQ Sriracha sauce"
}
]
},
{
"@type": "MenuSection",
"name": "Sauces",
"hasMenuItem": [
{
"@type": "MenuItem",
"name": "Chipotle Mayo"
},
{
"@type": "MenuItem",
"name": "Vegan Chipotle Mayo",
"suitableForDiet": "https://schema.org/VeganDiet"
},
{
"@type": "MenuItem",
"name": "Honest Hot Sauce"
},
{
"@type": "MenuItem",
"name": "BBQ Mayo"
},
{
"@type": "MenuItem",
"name": "Ranch Mayo"
},
{
"@type": "MenuItem",
"name": "Bacon Gravy"
}
]
},
{
"@type": "MenuSection",
"name": "Spirits & Cocktails",
"hasMenuItem": [
{
"@type": "MenuItem",
"name": "Honest G&T",
"description": "Classic London dry gin distilled just for us by Psychopomp"
},
{
"@type": "MenuItem",
"name": "Tuaca Shot"
},
{
"@type": "MenuItem",
"name": "Served Raspberry Hard Seltzer",
"description": "Premium vodka, real raspberry and sparkling water"
},
{
"@type": "MenuItem",
"name": "Bourbon Berry Mule",
"description": "Maker’s Mark bourbon whisky, berries, fresh lemon & sparkling ginger beer"
},
{
"@type": "MenuItem",
"name": "MOTH Margarita",
"description": "Tequila Enemigo, triple sec orange liqueur, lime"
},
{
"@type": "MenuItem",
"name": "MOTH Negroni",
"description": "Tarquin’s Cornish Gin, vermouth, amaro, orange"
},
{
"@type": "MenuItem",
"name": "MOTH Mojito",
"description": "Duppy Share white rum, mint, lime, soda"
},
{
"@type": "MenuItem",
"name": "MOTH Paloma",
"description": "Tequila Enemigo, grapefruit, Soda, Lime"
},
{
"@type": "MenuItem",
"name": "Botanic Garden",
"description": "Gin, apple, elderflower, lime"
},
{
"@type": "MenuItem",
"name": "Aperol Spritz",
"description": "Aperol, Prosecco, sparkling water, orange"
}
]
},
{
"@type": "MenuSection",
"name": "Beer & Cider",
"hasMenuItem": [
{
"@type": "MenuItem",
"name": "Brooklyn Pilsner",
"description": "Brooklyn Brewery crisp lager"
},
{
"@type": "MenuItem",
"name": "Brooklyn Stonewall Inn IPA",
"description": "Hazy Session IPA with citrus hops"
},
{
"@type": "MenuItem",
"name": "Two Tribes PowerPlant",
"description": "Gluten-free lager"
},
{
"@type": "MenuItem",
"name": "Lucky Saint Lager/IPA",
"description": "0.5% alcohol free unfiltered Lager/IPA"
},
{
"@type": "MenuItem",
"name": "Gravity Theory",
"description": "Medium-dry English craft cider"
}
]
},
{
"@type": "MenuSection",
"name": "Wine",
"hasMenuItem": [
{
"@type": "MenuItem",
"name": "White, Red or Rosé",
"description": "Available by glass, carafe, or bottle"
},
{
"@type": "MenuItem",
"name": "Prosecco",
"description": "Available by glass or bottle"
}
]
},
{
"@type": "MenuSection",
"name": "Soft Drinks",
"hasMenuItem": [
{
"@type": "MenuItem",
"name": "Homemade Lemonade",
"description": "Served by glass or jug"
},
{
"@type": "MenuItem",
"name": "Homemade Mint Lemonade",
"description": "Served by glass or jug"
},
{
"@type": "MenuItem",
"name": "Iced Tea",
"description": "Served by glass or jug"
},
{
"@type": "MenuItem",
"name": "Gingerella Ginger Ale"
},
{
"@type": "MenuItem",
"name": "Coke / Diet Coke / Coke Zero"
},
{
"@type": "MenuItem",
"name": "Orange Juice / Apple Juice"
},
{
"@type": "MenuItem",
"name": "Still / Sparkling Water"
}
]
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
8Review mentions (all pages)
9External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 2 |
| /locations/ | 2 | 2 |
| /news/news/our-award-winning-burger/ | 2 | 3 |
| /menus/ | 2 | 2 |
Explore the other reputation pillars for Honest Burgers
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Honest Burgers, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Honest Burgers: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://honestburgers.co.uk to view the most current version of its content and see directly what this company is about and what it offers.