HooDoo Brewing Company

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(https://hoodoobrew.com) 📸 Data Snapshot: May 27, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

14 Impact Weight: 15 / 100

93% Reputation

Diagnosis: Authority Gaps

Authority is well-established through the naming of Owner and Head Brewer Bobby Wilken and a clear physical footprint at 1951 Fox Avenue. The schema_json is well-implemented, including Organization data and social media links (sameAs), though it lacks specific Person schema for the head brewer. Technical implementation is clean, with only a minor deduction for repeated H2 tags on the homepage crawler data. The digital footprint for the named local makers and artists provides external validation for the brewery’s community standing.

Evidence: Performance vs. Claims

The marketing tone is largely descriptive and grounded in history (since 2012) rather than making aggressive performance claims. The boldest assertion is the use of world class, which is a common puffery in the industry, but here it is supported by adherence to the Reinheitsgebot (Bavarian Beer Purity Law). Unlike many competitors, this site proves its craftsmanship through ingredient lists and process descriptions rather than vague awards. The only disconnect is the ‘now available’ status of relief beers from 2023 in the current year of 2026.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://hoodoobrew.com/",
            "url": "https://hoodoobrew.com/",
            "name": "HooDoo Brewing Company - HooDoo Brewing Co. - Fairbanks, AK",
            "isPartOf": {
                "@id": "https://hoodoobrew.com/#website"
            },
            "about": {
                "@id": "https://hoodoobrew.com/#organization"
            },
            "datePublished": "2019-10-17T17:14:48+00:00",
            "dateModified": "2025-08-29T21:29:03+00:00",
            "description": "Welcome to HooDoo Brewing Company! We craft world class ales and lagers, in Fairbanks, the Golden Heart of Alaska.",
            "breadcrumb": {
                "@id": "https://hoodoobrew.com/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://hoodoobrew.com/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://hoodoobrew.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://hoodoobrew.com/#website",
            "url": "https://hoodoobrew.com/",
            "name": "HooDoo Brewing Co. - Fairbanks, AK",
            "description": "Local, Fresh Craft Beer in the Heart of Alaska",
            "publisher": {
                "@id": "https://hoodoobrew.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://hoodoobrew.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://hoodoobrew.com/#organization",
            "name": "HooDoo Brewing Co. - Fairbanks, AK",
            "url": "https://hoodoobrew.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://hoodoobrew.com/#/schema/logo/image/",
                "url": "https://i0.wp.com/hoodoobrew.com/wp-content/uploads/HooDoo-Logo-1.png?fit=792%2C612&ssl=1",
                "contentUrl": "https://i0.wp.com/hoodoobrew.com/wp-content/uploads/HooDoo-Logo-1.png?fit=792%2C612&ssl=1",
                "width": 792,
                "height": 612,
                "caption": "HooDoo Brewing Co. - Fairbanks, AK"
            },
            "image": {
                "@id": "https://hoodoobrew.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/HooDooBrew",
                "https://www.instagram.com/hoodoobrew/"
            ]
        }
    ]
}

/kokua-relief-beer/

{
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            "@type": "Article",
            "@id": "https://hoodoobrew.com/kokua-relief-beer/#article",
            "isPartOf": {
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            },
            "author": {
                "name": "hoodootap",
                "@id": "https://hoodoobrew.com/#/schema/person/bea06de9de80bb76d1712a31248a5b7d"
            },
            "headline": "Kokua Relief Beer Now Available at HooDoo Brewing Company",
            "datePublished": "2023-10-30T19:28:39+00:00",
            "dateModified": "2023-12-05T00:43:33+00:00",
            "mainEntityOfPage": {
                "@id": "https://hoodoobrew.com/kokua-relief-beer/"
            },
            "wordCount": 309,
            "publisher": {
                "@id": "https://hoodoobrew.com/#organization"
            },
            "image": {
                "@id": "https://hoodoobrew.com/kokua-relief-beer/#primaryimage"
            },
            "thumbnailUrl": "https://i0.wp.com/hoodoobrew.com/wp-content/uploads/Kokua-SocialMediaPost-Option1.jpg?fit=1200%2C1200&ssl=1",
            "articleSection": [
                "Featured",
                "News"
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://hoodoobrew.com/kokua-relief-beer/",
            "url": "https://hoodoobrew.com/kokua-relief-beer/",
            "name": "Kokua Relief Beer Now Available at HooDoo Brewing Company - HooDoo Brewing Co. - Fairbanks, AK",
            "isPartOf": {
                "@id": "https://hoodoobrew.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://hoodoobrew.com/kokua-relief-beer/#primaryimage"
            },
            "image": {
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            },
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            "datePublished": "2023-10-30T19:28:39+00:00",
            "dateModified": "2023-12-05T00:43:33+00:00",
            "description": "HooDoo Brewing Company is excited to share that their rendition of the Kōkua Relief Beer was released on Friday, October 27th in Fairbanks. The Kōkua Session IPA combines a low alcohol content with the bright, tropical hoppy flavor profile of an IPA. HooDoo will be donating $1 per glass sold in the Taproom to the Kōkua project. ",
            "breadcrumb": {
                "@id": "https://hoodoobrew.com/kokua-relief-beer/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
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                    "@type": "ReadAction",
                    "target": [
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                    ]
                }
            ]
        },
        {
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            "inLanguage": "en-US",
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            "contentUrl": "https://i0.wp.com/hoodoobrew.com/wp-content/uploads/Kokua-SocialMediaPost-Option1.jpg?fit=1200%2C1200&ssl=1",
            "width": 1200,
            "height": 1200
        },
        {
            "@type": "BreadcrumbList",
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                    "name": "Home",
                    "item": "https://hoodoobrew.com/"
                },
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                    "@type": "ListItem",
                    "position": 2,
                    "name": "Brew Log",
                    "item": "https://hoodoobrew.com/brew-log/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Kokua Relief Beer Now Available at HooDoo Brewing Company"
                }
            ]
        },
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            "url": "https://hoodoobrew.com/",
            "name": "HooDoo Brewing Co. - Fairbanks, AK",
            "description": "Local, Fresh Craft Beer in the Heart of Alaska",
            "publisher": {
                "@id": "https://hoodoobrew.com/#organization"
            },
            "potentialAction": [
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                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://hoodoobrew.com/?s={search_term_string}"
                    },
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                        "valueRequired": true,
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                    }
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            ],
            "inLanguage": "en-US"
        },
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            "@type": "Organization",
            "@id": "https://hoodoobrew.com/#organization",
            "name": "HooDoo Brewing Co. - Fairbanks, AK",
            "url": "https://hoodoobrew.com/",
            "logo": {
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                "width": 792,
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                "caption": "HooDoo Brewing Co. - Fairbanks, AK"
            },
            "image": {
                "@id": "https://hoodoobrew.com/#/schema/logo/image/"
            },
            "sameAs": [
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                "https://www.instagram.com/hoodoobrew/"
            ]
        },
        {
            "@type": "Person",
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            "name": "hoodootap",
            "url": "https://hoodoobrew.com/author/hoodootap/"
        }
    ]
}

/oktoberfest-2020/

{
    "@context": "https://schema.org",
    "@graph": [
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            "@type": "Article",
            "@id": "https://hoodoobrew.com/oktoberfest-2020/#article",
            "isPartOf": {
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            },
            "author": {
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                "@id": "https://hoodoobrew.com/#/schema/person/bea06de9de80bb76d1712a31248a5b7d"
            },
            "headline": "Oktoberfest 2020",
            "datePublished": "2020-09-13T02:07:42+00:00",
            "dateModified": "2023-01-27T21:36:08+00:00",
            "mainEntityOfPage": {
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            },
            "wordCount": 716,
            "publisher": {
                "@id": "https://hoodoobrew.com/#organization"
            },
            "image": {
                "@id": "https://hoodoobrew.com/oktoberfest-2020/#primaryimage"
            },
            "thumbnailUrl": "https://i0.wp.com/hoodoobrew.com/wp-content/uploads/Okto-Facebook-Event.jpg?fit=1200%2C628&ssl=1",
            "articleSection": [
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                "News"
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://hoodoobrew.com/oktoberfest-2020/",
            "url": "https://hoodoobrew.com/oktoberfest-2020/",
            "name": "Oktoberfest 2020 - HooDoo Brewing Co. - Fairbanks, AK",
            "isPartOf": {
                "@id": "https://hoodoobrew.com/#website"
            },
            "primaryImageOfPage": {
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            },
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            "dateModified": "2023-01-27T21:36:08+00:00",
            "breadcrumb": {
                "@id": "https://hoodoobrew.com/oktoberfest-2020/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
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                    "@type": "ReadAction",
                    "target": [
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                    ]
                }
            ]
        },
        {
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            "inLanguage": "en-US",
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            "contentUrl": "https://i0.wp.com/hoodoobrew.com/wp-content/uploads/Okto-Facebook-Event.jpg?fit=1200%2C628&ssl=1",
            "width": 1200,
            "height": 628
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://hoodoobrew.com/oktoberfest-2020/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://hoodoobrew.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Brew Log",
                    "item": "https://hoodoobrew.com/brew-log/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Oktoberfest 2020"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://hoodoobrew.com/#website",
            "url": "https://hoodoobrew.com/",
            "name": "HooDoo Brewing Co. - Fairbanks, AK",
            "description": "Local, Fresh Craft Beer in the Heart of Alaska",
            "publisher": {
                "@id": "https://hoodoobrew.com/#organization"
            },
            "potentialAction": [
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                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://hoodoobrew.com/?s={search_term_string}"
                    },
                    "query-input": {
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                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://hoodoobrew.com/#organization",
            "name": "HooDoo Brewing Co. - Fairbanks, AK",
            "url": "https://hoodoobrew.com/",
            "logo": {
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                "inLanguage": "en-US",
                "@id": "https://hoodoobrew.com/#/schema/logo/image/",
                "url": "https://i0.wp.com/hoodoobrew.com/wp-content/uploads/HooDoo-Logo-1.png?fit=792%2C612&ssl=1",
                "contentUrl": "https://i0.wp.com/hoodoobrew.com/wp-content/uploads/HooDoo-Logo-1.png?fit=792%2C612&ssl=1",
                "width": 792,
                "height": 612,
                "caption": "HooDoo Brewing Co. - Fairbanks, AK"
            },
            "image": {
                "@id": "https://hoodoobrew.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/HooDooBrew",
                "https://www.instagram.com/hoodoobrew/"
            ]
        },
        {
            "@type": "Person",
            "@id": "https://hoodoobrew.com/#/schema/person/bea06de9de80bb76d1712a31248a5b7d",
            "name": "hoodootap",
            "url": "https://hoodoobrew.com/author/hoodootap/"
        }
    ]
}

/biergarten-re-opening-may-2020/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Article",
            "@id": "https://hoodoobrew.com/biergarten-re-opening-may-2020/#article",
            "isPartOf": {
                "@id": "https://hoodoobrew.com/biergarten-re-opening-may-2020/"
            },
            "author": {
                "name": "hoodootap",
                "@id": "https://hoodoobrew.com/#/schema/person/bea06de9de80bb76d1712a31248a5b7d"
            },
            "headline": "Biergarten Re-opening May 2020!",
            "datePublished": "2020-05-14T22:53:45+00:00",
            "dateModified": "2020-05-15T00:56:48+00:00",
            "mainEntityOfPage": {
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            },
            "wordCount": 51,
            "publisher": {
                "@id": "https://hoodoobrew.com/#organization"
            },
            "image": {
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            },
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            },
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                    "item": "https://hoodoobrew.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Brew Log",
                    "item": "https://hoodoobrew.com/brew-log/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Biergarten Re-opening May 2020!"
                }
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            "url": "https://hoodoobrew.com/",
            "name": "HooDoo Brewing Co. - Fairbanks, AK",
            "description": "Local, Fresh Craft Beer in the Heart of Alaska",
            "publisher": {
                "@id": "https://hoodoobrew.com/#organization"
            },
            "potentialAction": [
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                    "target": {
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                    },
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            "url": "https://hoodoobrew.com/",
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                "width": 792,
                "height": 612,
                "caption": "HooDoo Brewing Co. - Fairbanks, AK"
            },
            "image": {
                "@id": "https://hoodoobrew.com/#/schema/logo/image/"
            },
            "sameAs": [
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                "https://www.instagram.com/hoodoobrew/"
            ]
        },
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            "@type": "Person",
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        }
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}

🛡️ Trust Signals — external proof links that back the declared identity

11Review mentions (all pages)

8External proof links (all pages)

Page	Reviews	Proof links
/ (home)	5	2
/kokua-relief-beer/	2	2
/oktoberfest-2020/	2	2
/biergarten-re-opening-may-2020/	2	2

Explore the other reputation pillars for HooDoo Brewing Company

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from HooDoo Brewing Company, captured on May 27, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to HooDoo Brewing Company: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://hoodoobrew.com to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: HooDoo Brewing Company – Signal Evidence & AI Readability

HooDoo Brewing Company