Lance
(https://lance.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There are significant gaps in technical authority schema, as the JSON-LD is limited to basic WebPage and WebSite types. While the site claims a 100-year history, there is no Organization schema or Person schema for founders to anchor this claim in structured data. The contact page mentions ‘Consumer Care’ and ‘Media Contact’ but provides no named experts or digital footprints for specific brand authorities, relying instead on corporate anonymity.
The marketing tone is surprisingly grounded for a national brand, avoiding hyperbolic performance claims like ‘the world’s best-tasting snack.’ Instead, it uses subjective claims like ‘snack satisfaction’ and ‘bold, exciting flavors’ which align with the product descriptions. The primary disconnect is the ‘hunger-busting’ claim, which is presented as a fact without caloric or satiety data to back it up.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lance.com/",
"url": "https://www.lance.com/",
"name": "Home - Lance",
"isPartOf": {
"@id": "https://www.lance.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.lance.com/#primaryimage"
},
"image": {
"@id": "https://www.lance.com/#primaryimage"
},
"thumbnailUrl": "https://www.lance.com/wp-content/uploads/2020/08/Generic_Footer_2880x1200_NoBG-1024x427.jpg",
"datePublished": "2020-06-10T21:09:31+00:00",
"dateModified": "2025-08-11T18:15:35+00:00",
"breadcrumb": {
"@id": "https://www.lance.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.lance.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.lance.com/#primaryimage",
"url": "https://www.lance.com/wp-content/uploads/2020/08/Generic_Footer_2880x1200_NoBG-scaled.jpg",
"contentUrl": "https://www.lance.com/wp-content/uploads/2020/08/Generic_Footer_2880x1200_NoBG-scaled.jpg",
"width": 2560,
"height": 1067
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lance.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.lance.com/#website",
"url": "https://www.lance.com/",
"name": "Lance",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lance.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
}
]
}
/products/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lance.com/products/",
"url": "https://www.lance.com/products/",
"name": "Products - Lance",
"isPartOf": {
"@id": "https://www.lance.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.lance.com/products/#primaryimage"
},
"image": {
"@id": "https://www.lance.com/products/#primaryimage"
},
"thumbnailUrl": "https://www.lance.com/wp-content/uploads/2020/06/products-hero-scaled.jpg",
"datePublished": "2020-06-10T21:07:12+00:00",
"dateModified": "2025-05-22T10:50:24+00:00",
"breadcrumb": {
"@id": "https://www.lance.com/products/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.lance.com/products/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.lance.com/products/#primaryimage",
"url": "https://www.lance.com/wp-content/uploads/2020/06/products-hero-scaled.jpg",
"contentUrl": "https://www.lance.com/wp-content/uploads/2020/06/products-hero-scaled.jpg",
"width": 2560,
"height": 1387
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lance.com/products/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lance.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.lance.com/#website",
"url": "https://www.lance.com/",
"name": "Lance",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lance.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
}
]
}
/where-to-buy/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lance.com/where-to-buy/",
"url": "https://www.lance.com/where-to-buy/",
"name": "Where to Buy - Lance",
"isPartOf": {
"@id": "https://www.lance.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.lance.com/where-to-buy/#primaryimage"
},
"image": {
"@id": "https://www.lance.com/where-to-buy/#primaryimage"
},
"thumbnailUrl": "https://www.lance.com/wp-content/uploads/2020/11/whereToBuy_Header_2880x1560-scaled.jpg",
"datePublished": "2020-06-10T21:08:50+00:00",
"dateModified": "2025-10-23T12:28:47+00:00",
"breadcrumb": {
"@id": "https://www.lance.com/where-to-buy/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.lance.com/where-to-buy/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.lance.com/where-to-buy/#primaryimage",
"url": "https://www.lance.com/wp-content/uploads/2020/11/whereToBuy_Header_2880x1560-scaled.jpg",
"contentUrl": "https://www.lance.com/wp-content/uploads/2020/11/whereToBuy_Header_2880x1560-scaled.jpg",
"width": 2560,
"height": 1387
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lance.com/where-to-buy/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lance.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Where to Buy"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.lance.com/#website",
"url": "https://www.lance.com/",
"name": "Lance",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lance.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lance.com/contact-us/",
"url": "https://www.lance.com/contact-us/",
"name": "Contact Us - Lance",
"isPartOf": {
"@id": "https://www.lance.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.lance.com/contact-us/#primaryimage"
},
"image": {
"@id": "https://www.lance.com/contact-us/#primaryimage"
},
"thumbnailUrl": "https://www.lance.com/wp-content/uploads/2020/06/all-packs.png",
"datePublished": "2020-06-10T21:08:40+00:00",
"dateModified": "2026-05-15T19:40:38+00:00",
"breadcrumb": {
"@id": "https://www.lance.com/contact-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.lance.com/contact-us/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.lance.com/contact-us/#primaryimage",
"url": "https://www.lance.com/wp-content/uploads/2020/06/all-packs.png",
"contentUrl": "https://www.lance.com/wp-content/uploads/2020/06/all-packs.png",
"width": 800,
"height": 800
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lance.com/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lance.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.lance.com/#website",
"url": "https://www.lance.com/",
"name": "Lance",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lance.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 1 |
| /products/ | 4 | 1 |
| /where-to-buy/ | 4 | 1 |
| /contact-us/ | 4 | 1 |
This page presents a snapshot of public data from Lance, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Lance: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://lance.com to view the most current version of its content and see directly what this company is about and what it offers.