Lance
(https://lance.com) 📸 Data Snapshot: May 30, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is low but present via the display of a review_count of 4 with a proof_links_count of only 1 across the analyzed pages. For a brand claiming a century of existence, the lack of external verification links or a more robust review integration suggests a reliance on internal narrative rather than verified customer proof. There are no trust theatre flags like ‘As seen on’ logos, but the ‘4 reviews’ metric is functionally useless without a third-party path.
The proof density is anchored by the specificity of the product catalog, which lists 7+ distinct product categories with unique descriptions of their peanut butter and cracker bases. The historical claim of ‘100 years’ serves as a primary proof point, though it is not linked to a detailed timeline or external archive in the provided data. The ratio of specific product names to vague adjectives is healthy, suggesting a product-led rather than hype-led strategy.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 1 |
| /products/ | 4 | 1 |
| /where-to-buy/ | 4 | 1 |
| /contact-us/ | 4 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lance.com/",
"url": "https://www.lance.com/",
"name": "Home - Lance",
"isPartOf": {
"@id": "https://www.lance.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.lance.com/#primaryimage"
},
"image": {
"@id": "https://www.lance.com/#primaryimage"
},
"thumbnailUrl": "https://www.lance.com/wp-content/uploads/2020/08/Generic_Footer_2880x1200_NoBG-1024x427.jpg",
"datePublished": "2020-06-10T21:09:31+00:00",
"dateModified": "2025-08-11T18:15:35+00:00",
"breadcrumb": {
"@id": "https://www.lance.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.lance.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.lance.com/#primaryimage",
"url": "https://www.lance.com/wp-content/uploads/2020/08/Generic_Footer_2880x1200_NoBG-scaled.jpg",
"contentUrl": "https://www.lance.com/wp-content/uploads/2020/08/Generic_Footer_2880x1200_NoBG-scaled.jpg",
"width": 2560,
"height": 1067
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lance.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.lance.com/#website",
"url": "https://www.lance.com/",
"name": "Lance",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lance.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
}
]
}
/products/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lance.com/products/",
"url": "https://www.lance.com/products/",
"name": "Products - Lance",
"isPartOf": {
"@id": "https://www.lance.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.lance.com/products/#primaryimage"
},
"image": {
"@id": "https://www.lance.com/products/#primaryimage"
},
"thumbnailUrl": "https://www.lance.com/wp-content/uploads/2020/06/products-hero-scaled.jpg",
"datePublished": "2020-06-10T21:07:12+00:00",
"dateModified": "2025-05-22T10:50:24+00:00",
"breadcrumb": {
"@id": "https://www.lance.com/products/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.lance.com/products/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.lance.com/products/#primaryimage",
"url": "https://www.lance.com/wp-content/uploads/2020/06/products-hero-scaled.jpg",
"contentUrl": "https://www.lance.com/wp-content/uploads/2020/06/products-hero-scaled.jpg",
"width": 2560,
"height": 1387
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lance.com/products/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lance.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.lance.com/#website",
"url": "https://www.lance.com/",
"name": "Lance",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lance.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
}
]
}
/where-to-buy/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lance.com/where-to-buy/",
"url": "https://www.lance.com/where-to-buy/",
"name": "Where to Buy - Lance",
"isPartOf": {
"@id": "https://www.lance.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.lance.com/where-to-buy/#primaryimage"
},
"image": {
"@id": "https://www.lance.com/where-to-buy/#primaryimage"
},
"thumbnailUrl": "https://www.lance.com/wp-content/uploads/2020/11/whereToBuy_Header_2880x1560-scaled.jpg",
"datePublished": "2020-06-10T21:08:50+00:00",
"dateModified": "2025-10-23T12:28:47+00:00",
"breadcrumb": {
"@id": "https://www.lance.com/where-to-buy/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.lance.com/where-to-buy/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.lance.com/where-to-buy/#primaryimage",
"url": "https://www.lance.com/wp-content/uploads/2020/11/whereToBuy_Header_2880x1560-scaled.jpg",
"contentUrl": "https://www.lance.com/wp-content/uploads/2020/11/whereToBuy_Header_2880x1560-scaled.jpg",
"width": 2560,
"height": 1387
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lance.com/where-to-buy/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lance.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Where to Buy"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.lance.com/#website",
"url": "https://www.lance.com/",
"name": "Lance",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lance.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.lance.com/contact-us/",
"url": "https://www.lance.com/contact-us/",
"name": "Contact Us - Lance",
"isPartOf": {
"@id": "https://www.lance.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.lance.com/contact-us/#primaryimage"
},
"image": {
"@id": "https://www.lance.com/contact-us/#primaryimage"
},
"thumbnailUrl": "https://www.lance.com/wp-content/uploads/2020/06/all-packs.png",
"datePublished": "2020-06-10T21:08:40+00:00",
"dateModified": "2026-05-15T19:40:38+00:00",
"breadcrumb": {
"@id": "https://www.lance.com/contact-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.lance.com/contact-us/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.lance.com/contact-us/#primaryimage",
"url": "https://www.lance.com/wp-content/uploads/2020/06/all-packs.png",
"contentUrl": "https://www.lance.com/wp-content/uploads/2020/06/all-packs.png",
"width": 800,
"height": 800
},
{
"@type": "BreadcrumbList",
"@id": "https://www.lance.com/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lance.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.lance.com/#website",
"url": "https://www.lance.com/",
"name": "Lance",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.lance.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
}
]
}
This page presents a snapshot of public data from Lance, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Lance: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://lance.com to view the most current version of its content and see directly what this company is about and what it offers.