Old El Paso
(https://old-el-paso.at) 📸 Data Snapshot: May 31, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is purely brand-based with no named experts, chefs, or culinary creators identified in the content. While the schema_json identifies the Organization, it points to Swiss social media accounts (OEP_CH) for an Austrian (.at) domain, showing a disconnect in localized digital authority. There is no Person schema or expert footprint to validate the ‘culinary excellence’ implied by the brand name.
The site makes performance-style marketing claims about the ‘Fajita Party’ and ‘Día de Muertos’ celebrations but provides no evidence of community engagement or actual results from these campaigns. The tone is high-energy (‘PLUS FORT’), yet the actual content provided is a stagnant list of category headers. This creates a massive gap between the ‘Make Noise’ brand signal and the silent, empty substance of the pages.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"sameAs": [
"https://www.facebook.com/OldElPasoCH/?fref=ts",
"https://www.youtube.com/OldElPasoCH",
"https://www.instagram.com/oldelpaso_ch/?igshid=1abr4sqq9kg3b",
""
],
"logo": {
"url": "https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Foldelpaso%2Foldelpaso-master%2Fcommon%2Foep-logo_500x304.png%3Frev%3D7ce730f699404c248b654859c913fad3",
"@context": "http://schema.org",
"@type": "ImageObject"
},
"name": "Old El Paso",
"url": "https://www.oldelpaso.ch/",
"@context": "http://schema.org",
"@type": "Organization"
}
/products/
{
"sameAs": [
"https://www.facebook.com/OldElPasoCH/?fref=ts",
"https://www.youtube.com/OldElPasoCH",
"https://www.instagram.com/oldelpaso_ch/?igshid=1abr4sqq9kg3b",
""
],
"logo": {
"url": "https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Foldelpaso%2Foldelpaso-master%2Fcommon%2Foep-logo_500x304.png%3Frev%3D7ce730f699404c248b654859c913fad3",
"@context": "http://schema.org",
"@type": "ImageObject"
},
"name": "Old El Paso",
"url": "https://www.oldelpaso.ch/",
"@context": "http://schema.org",
"@type": "Organization"
}
/recipes/burritos/
{
"sameAs": [
"https://www.facebook.com/OldElPasoCH/?fref=ts",
"https://www.youtube.com/OldElPasoCH",
"https://www.instagram.com/oldelpaso_ch/?igshid=1abr4sqq9kg3b",
""
],
"logo": {
"url": "https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Foldelpaso%2Foldelpaso-master%2Fcommon%2Foep-logo_500x304.png%3Frev%3D7ce730f699404c248b654859c913fad3",
"@context": "http://schema.org",
"@type": "ImageObject"
},
"name": "Old El Paso",
"url": "https://www.oldelpaso.ch/",
"@context": "http://schema.org",
"@type": "Organization"
}
/recipes/quesadillas/
{
"sameAs": [
"https://www.facebook.com/OldElPasoCH/?fref=ts",
"https://www.youtube.com/OldElPasoCH",
"https://www.instagram.com/oldelpaso_ch/?igshid=1abr4sqq9kg3b",
""
],
"logo": {
"url": "https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Foldelpaso%2Foldelpaso-master%2Fcommon%2Foep-logo_500x304.png%3Frev%3D7ce730f699404c248b654859c913fad3",
"@context": "http://schema.org",
"@type": "ImageObject"
},
"name": "Old El Paso",
"url": "https://www.oldelpaso.ch/",
"@context": "http://schema.org",
"@type": "Organization"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /products/ | 0 | 1 |
| /recipes/burritos/ | 0 | 1 |
| /recipes/quesadillas/ | 0 | 1 |
This page presents a snapshot of public data from Old El Paso, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Old El Paso: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://old-el-paso.at to view the most current version of its content and see directly what this company is about and what it offers.