Old El Paso
(https://old-el-paso.at) 📸 Data Snapshot: May 31, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site avoids active ‘Trust Theatre’ by not displaying fake reviews (review_count is 0), but it suffers from a total absence of verifiable proof. There is only one proof link across the entire set, and bold claims like ‘Montez Le Goût au Maximum’ are presented without any scientific or consumer-test backing. No food hygiene ratings or ingredient supplier transparency are present in the text.
The ratio of verifiable evidence to vague assertions is near zero. Out of over 800 characters per page, there are zero instances of specific numbers, percentages, or named suppliers. Every recipe title [H3] is a hollow assertion because the corresponding body text fails to provide the actual ingredients or preparation steps required for proof.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /products/ | 0 | 1 |
| /recipes/burritos/ | 0 | 1 |
| /recipes/quesadillas/ | 0 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"sameAs": [
"https://www.facebook.com/OldElPasoCH/?fref=ts",
"https://www.youtube.com/OldElPasoCH",
"https://www.instagram.com/oldelpaso_ch/?igshid=1abr4sqq9kg3b",
""
],
"logo": {
"url": "https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Foldelpaso%2Foldelpaso-master%2Fcommon%2Foep-logo_500x304.png%3Frev%3D7ce730f699404c248b654859c913fad3",
"@context": "http://schema.org",
"@type": "ImageObject"
},
"name": "Old El Paso",
"url": "https://www.oldelpaso.ch/",
"@context": "http://schema.org",
"@type": "Organization"
}
/products/
{
"sameAs": [
"https://www.facebook.com/OldElPasoCH/?fref=ts",
"https://www.youtube.com/OldElPasoCH",
"https://www.instagram.com/oldelpaso_ch/?igshid=1abr4sqq9kg3b",
""
],
"logo": {
"url": "https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Foldelpaso%2Foldelpaso-master%2Fcommon%2Foep-logo_500x304.png%3Frev%3D7ce730f699404c248b654859c913fad3",
"@context": "http://schema.org",
"@type": "ImageObject"
},
"name": "Old El Paso",
"url": "https://www.oldelpaso.ch/",
"@context": "http://schema.org",
"@type": "Organization"
}
/recipes/burritos/
{
"sameAs": [
"https://www.facebook.com/OldElPasoCH/?fref=ts",
"https://www.youtube.com/OldElPasoCH",
"https://www.instagram.com/oldelpaso_ch/?igshid=1abr4sqq9kg3b",
""
],
"logo": {
"url": "https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Foldelpaso%2Foldelpaso-master%2Fcommon%2Foep-logo_500x304.png%3Frev%3D7ce730f699404c248b654859c913fad3",
"@context": "http://schema.org",
"@type": "ImageObject"
},
"name": "Old El Paso",
"url": "https://www.oldelpaso.ch/",
"@context": "http://schema.org",
"@type": "Organization"
}
/recipes/quesadillas/
{
"sameAs": [
"https://www.facebook.com/OldElPasoCH/?fref=ts",
"https://www.youtube.com/OldElPasoCH",
"https://www.instagram.com/oldelpaso_ch/?igshid=1abr4sqq9kg3b",
""
],
"logo": {
"url": "https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Foldelpaso%2Foldelpaso-master%2Fcommon%2Foep-logo_500x304.png%3Frev%3D7ce730f699404c248b654859c913fad3",
"@context": "http://schema.org",
"@type": "ImageObject"
},
"name": "Old El Paso",
"url": "https://www.oldelpaso.ch/",
"@context": "http://schema.org",
"@type": "Organization"
}
This page presents a snapshot of public data from Old El Paso, captured on May 31, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Old El Paso: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://old-el-paso.at to view the most current version of its content and see directly what this company is about and what it offers.