Skippy® Brand
(https://peanutbutter.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The Schema JSON-LD provides solid Organization data but lacks specific Person schema for founders or culinary experts. While the brand itself is an authority, there is a lack of individual expert footprints to back up the cooking tips or nutritional advice. The technical implementation of the hierarchy is clean, which maintains some credibility despite the lack of named experts.
The brand makes bold emotional claims about joy escaping from a jar but avoids the more dangerous BS territory of unsubstantiated performance results. The claims are mostly subjective culinary assertions which are harder to falsify than technical performance metrics. The disconnect exists only between the lofty ‘Joy’ marketing and the mundane reality of a peanut butter sandwich.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.peanutbutter.com/",
"url": "https://www.peanutbutter.com/",
"name": "Skippy® Brand",
"isPartOf": {
"@id": "https://www.peanutbutter.com/#website"
},
"about": {
"@id": "https://www.peanutbutter.com/#organization"
},
"datePublished": "2025-01-24T19:08:35+00:00",
"dateModified": "2026-05-11T13:25:08+00:00",
"description": "Nothing beats the simple pleasures in life, like a clean spoon and a smooth, fresh jar of SKIPPY® Peanut Butter",
"breadcrumb": {
"@id": "https://www.peanutbutter.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.peanutbutter.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.peanutbutter.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.peanutbutter.com/#website",
"url": "https://www.peanutbutter.com/",
"name": "Skippy® Brand",
"description": "",
"publisher": {
"@id": "https://www.peanutbutter.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.peanutbutter.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.peanutbutter.com/#organization",
"name": "Skippy® Brand",
"url": "https://www.peanutbutter.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.peanutbutter.com/#/schema/logo/image/",
"url": "https://www.peanutbutter.com/wp-content/uploads/skippy-logo-burst.svg",
"contentUrl": "https://www.peanutbutter.com/wp-content/uploads/skippy-logo-burst.svg",
"width": 1,
"height": 1,
"caption": "Skippy® Brand"
},
"image": {
"@id": "https://www.peanutbutter.com/#/schema/logo/image/"
}
}
]
}
/buy/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.peanutbutter.com/buy/",
"url": "https://www.peanutbutter.com/buy/",
"name": "Buy — Skippy® Brand",
"isPartOf": {
"@id": "https://www.peanutbutter.com/#website"
},
"datePublished": "2025-03-13T18:09:34+00:00",
"dateModified": "2025-04-24T19:45:44+00:00",
"breadcrumb": {
"@id": "https://www.peanutbutter.com/buy/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.peanutbutter.com/buy/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.peanutbutter.com/buy/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.peanutbutter.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Buy"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.peanutbutter.com/#website",
"url": "https://www.peanutbutter.com/",
"name": "Skippy® Brand",
"description": "",
"publisher": {
"@id": "https://www.peanutbutter.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.peanutbutter.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.peanutbutter.com/#organization",
"name": "Skippy® Brand",
"url": "https://www.peanutbutter.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.peanutbutter.com/#/schema/logo/image/",
"url": "https://www.peanutbutter.com/wp-content/uploads/skippy-logo-burst.svg",
"contentUrl": "https://www.peanutbutter.com/wp-content/uploads/skippy-logo-burst.svg",
"width": 1,
"height": 1,
"caption": "Skippy® Brand"
},
"image": {
"@id": "https://www.peanutbutter.com/#/schema/logo/image/"
}
}
]
}
/recipes/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.peanutbutter.com/recipes/",
"url": "https://www.peanutbutter.com/recipes/",
"name": "Recipes — Skippy® Brand",
"isPartOf": {
"@id": "https://www.peanutbutter.com/#website"
},
"datePublished": "2025-02-18T02:47:36+00:00",
"dateModified": "2025-09-25T18:24:10+00:00",
"breadcrumb": {
"@id": "https://www.peanutbutter.com/recipes/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.peanutbutter.com/recipes/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.peanutbutter.com/recipes/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.peanutbutter.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Recipes"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.peanutbutter.com/#website",
"url": "https://www.peanutbutter.com/",
"name": "Skippy® Brand",
"description": "",
"publisher": {
"@id": "https://www.peanutbutter.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.peanutbutter.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.peanutbutter.com/#organization",
"name": "Skippy® Brand",
"url": "https://www.peanutbutter.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.peanutbutter.com/#/schema/logo/image/",
"url": "https://www.peanutbutter.com/wp-content/uploads/skippy-logo-burst.svg",
"contentUrl": "https://www.peanutbutter.com/wp-content/uploads/skippy-logo-burst.svg",
"width": 1,
"height": 1,
"caption": "Skippy® Brand"
},
"image": {
"@id": "https://www.peanutbutter.com/#/schema/logo/image/"
}
}
]
}
/faqs/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.peanutbutter.com/faqs/",
"url": "https://www.peanutbutter.com/faqs/",
"name": "FAQs — Skippy® Brand",
"isPartOf": {
"@id": "https://www.peanutbutter.com/#website"
},
"datePublished": "2025-02-19T21:34:24+00:00",
"dateModified": "2025-04-03T18:11:53+00:00",
"breadcrumb": {
"@id": "https://www.peanutbutter.com/faqs/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.peanutbutter.com/faqs/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.peanutbutter.com/faqs/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.peanutbutter.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "FAQs"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.peanutbutter.com/#website",
"url": "https://www.peanutbutter.com/",
"name": "Skippy® Brand",
"description": "",
"publisher": {
"@id": "https://www.peanutbutter.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.peanutbutter.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.peanutbutter.com/#organization",
"name": "Skippy® Brand",
"url": "https://www.peanutbutter.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.peanutbutter.com/#/schema/logo/image/",
"url": "https://www.peanutbutter.com/wp-content/uploads/skippy-logo-burst.svg",
"contentUrl": "https://www.peanutbutter.com/wp-content/uploads/skippy-logo-burst.svg",
"width": 1,
"height": 1,
"caption": "Skippy® Brand"
},
"image": {
"@id": "https://www.peanutbutter.com/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /buy/ | 2 | 1 |
| /recipes/ | 4 | 1 |
| /faqs/ | 5 | 1 |
This page presents a snapshot of public data from Skippy® Brand, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Skippy® Brand: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://peanutbutter.com to view the most current version of its content and see directly what this company is about and what it offers.