Skippy® Brand
(https://peanutbutter.com) 📸 Data Snapshot: May 30, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site displays review counts in its metadata (e.g., review_count of 5 on the FAQ page) but lacks external proof paths or verification links (proof_links_count = 1). This is a mild form of trust theatre where numbers are stated without a clear path to verify the original source or reviewer identity. No third-party certificates or hygiene ratings are visible in the provided data.
The ratio of verifiable evidence is high in the FAQ section (refrigeration facts, conversion ratios) but non-existent on the homepage. The Recipes page provides 9 distinct proof points in the form of specific titles and prep times (e.g., Browned Butter Peanut Butter Chocolate Chunk Bars – 35 min). Overall, the site proves it knows its product even if the marketing layer is thin.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /buy/ | 2 | 1 |
| /recipes/ | 4 | 1 |
| /faqs/ | 5 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.peanutbutter.com/",
"url": "https://www.peanutbutter.com/",
"name": "Skippy® Brand",
"isPartOf": {
"@id": "https://www.peanutbutter.com/#website"
},
"about": {
"@id": "https://www.peanutbutter.com/#organization"
},
"datePublished": "2025-01-24T19:08:35+00:00",
"dateModified": "2026-05-11T13:25:08+00:00",
"description": "Nothing beats the simple pleasures in life, like a clean spoon and a smooth, fresh jar of SKIPPY® Peanut Butter",
"breadcrumb": {
"@id": "https://www.peanutbutter.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.peanutbutter.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.peanutbutter.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.peanutbutter.com/#website",
"url": "https://www.peanutbutter.com/",
"name": "Skippy® Brand",
"description": "",
"publisher": {
"@id": "https://www.peanutbutter.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.peanutbutter.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.peanutbutter.com/#organization",
"name": "Skippy® Brand",
"url": "https://www.peanutbutter.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.peanutbutter.com/#/schema/logo/image/",
"url": "https://www.peanutbutter.com/wp-content/uploads/skippy-logo-burst.svg",
"contentUrl": "https://www.peanutbutter.com/wp-content/uploads/skippy-logo-burst.svg",
"width": 1,
"height": 1,
"caption": "Skippy® Brand"
},
"image": {
"@id": "https://www.peanutbutter.com/#/schema/logo/image/"
}
}
]
}
/buy/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.peanutbutter.com/buy/",
"url": "https://www.peanutbutter.com/buy/",
"name": "Buy — Skippy® Brand",
"isPartOf": {
"@id": "https://www.peanutbutter.com/#website"
},
"datePublished": "2025-03-13T18:09:34+00:00",
"dateModified": "2025-04-24T19:45:44+00:00",
"breadcrumb": {
"@id": "https://www.peanutbutter.com/buy/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.peanutbutter.com/buy/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.peanutbutter.com/buy/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.peanutbutter.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Buy"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.peanutbutter.com/#website",
"url": "https://www.peanutbutter.com/",
"name": "Skippy® Brand",
"description": "",
"publisher": {
"@id": "https://www.peanutbutter.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.peanutbutter.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.peanutbutter.com/#organization",
"name": "Skippy® Brand",
"url": "https://www.peanutbutter.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.peanutbutter.com/#/schema/logo/image/",
"url": "https://www.peanutbutter.com/wp-content/uploads/skippy-logo-burst.svg",
"contentUrl": "https://www.peanutbutter.com/wp-content/uploads/skippy-logo-burst.svg",
"width": 1,
"height": 1,
"caption": "Skippy® Brand"
},
"image": {
"@id": "https://www.peanutbutter.com/#/schema/logo/image/"
}
}
]
}
/recipes/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.peanutbutter.com/recipes/",
"url": "https://www.peanutbutter.com/recipes/",
"name": "Recipes — Skippy® Brand",
"isPartOf": {
"@id": "https://www.peanutbutter.com/#website"
},
"datePublished": "2025-02-18T02:47:36+00:00",
"dateModified": "2025-09-25T18:24:10+00:00",
"breadcrumb": {
"@id": "https://www.peanutbutter.com/recipes/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.peanutbutter.com/recipes/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.peanutbutter.com/recipes/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.peanutbutter.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Recipes"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.peanutbutter.com/#website",
"url": "https://www.peanutbutter.com/",
"name": "Skippy® Brand",
"description": "",
"publisher": {
"@id": "https://www.peanutbutter.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.peanutbutter.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.peanutbutter.com/#organization",
"name": "Skippy® Brand",
"url": "https://www.peanutbutter.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.peanutbutter.com/#/schema/logo/image/",
"url": "https://www.peanutbutter.com/wp-content/uploads/skippy-logo-burst.svg",
"contentUrl": "https://www.peanutbutter.com/wp-content/uploads/skippy-logo-burst.svg",
"width": 1,
"height": 1,
"caption": "Skippy® Brand"
},
"image": {
"@id": "https://www.peanutbutter.com/#/schema/logo/image/"
}
}
]
}
/faqs/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.peanutbutter.com/faqs/",
"url": "https://www.peanutbutter.com/faqs/",
"name": "FAQs — Skippy® Brand",
"isPartOf": {
"@id": "https://www.peanutbutter.com/#website"
},
"datePublished": "2025-02-19T21:34:24+00:00",
"dateModified": "2025-04-03T18:11:53+00:00",
"breadcrumb": {
"@id": "https://www.peanutbutter.com/faqs/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.peanutbutter.com/faqs/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.peanutbutter.com/faqs/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.peanutbutter.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "FAQs"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.peanutbutter.com/#website",
"url": "https://www.peanutbutter.com/",
"name": "Skippy® Brand",
"description": "",
"publisher": {
"@id": "https://www.peanutbutter.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.peanutbutter.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.peanutbutter.com/#organization",
"name": "Skippy® Brand",
"url": "https://www.peanutbutter.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.peanutbutter.com/#/schema/logo/image/",
"url": "https://www.peanutbutter.com/wp-content/uploads/skippy-logo-burst.svg",
"contentUrl": "https://www.peanutbutter.com/wp-content/uploads/skippy-logo-burst.svg",
"width": 1,
"height": 1,
"caption": "Skippy® Brand"
},
"image": {
"@id": "https://www.peanutbutter.com/#/schema/logo/image/"
}
}
]
}
This page presents a snapshot of public data from Skippy® Brand, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Skippy® Brand: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://peanutbutter.com to view the most current version of its content and see directly what this company is about and what it offers.