Stumptown Coffee Roasters
(https://stumptowncoffee.com) 📸 Data Snapshot: June 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through robust schema_json that includes the founder (Duane Sorenson), founding date (1999), and sameAs links to Wikipedia and established social footprints. There are no ‘unverifiable expert’ claims; the brand relies on its historical role as a pioneer of the Direct Trade model, which is a matter of industry record. Technical implementation is clean with a logical heading hierarchy.
The marketing tone remains grounded in measurable performance. Claims of ‘unrivaled coffee’ are backed by the scale of their operations (helping partners expand from 1 to 30+ locations) and the specificity of their training programs (barista courses, train-the-trainer sessions). There are no bold claims regarding ‘flavor’ that aren’t immediately followed by specific tasting notes like ‘Dried Peach’ or ‘Golden Syrup.’
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Stumptown Coffee",
"url": "https://www.stumptowncoffee.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.stumptowncoffee.com/search?q={query}",
"query-input": "required name=query"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Stumptown Coffee",
"url": "https://www.stumptowncoffee.com",
"logo": "https://customers.seomanager.com/knowledgegraph/logo/stumptowncoffee_myshopify_com_logo.png",
"image": "https://customers.seomanager.com/knowledgegraph/logo/stumptowncoffee_myshopify_com_logo.png",
"contactPoint": []
},
{
"url": "https://www.stumptowncoffee.com/",
"logo": "https://customers.seomanager.com/knowledgegraph/logo/stumptowncoffee_myshopify_com_logo.png",
"name": "Stumptown Coffee Roasters",
"@type": [
"Organization",
"LocalBusiness"
],
"brand": "Stumptown Coffee Roasters",
"email": "info@stumptowncoffee.com",
"image": "https://images.ctfassets.net/tnildlcl6i5t/7rRpOLB8oAZmTZUQs3slnA/5a34e9f346c8e8660b94e7794b27aeeb/HomePageSplitTout_CoffeeMatch_desktop_EDIT.png?w=900",
"sameAs": [
"https://en.wikipedia.org/wiki/Stumptown_Coffee_Roasters",
"https://www.instagram.com/stumptowncoffee/",
"https://www.facebook.com/stumptowncoffee/",
"https://www.youtube.com/channel/UC0yk_H5Np-uGvy98UM-jj6w",
"https://www.youtube.com/channel/UC0yk_H5Np-uGvy98UM-jj6w",
"https://twitter.com/stumptowncoffee",
"https://www.drinktrade.com/roasters/stumptown",
"http://www.coldbrew.com/"
],
"address": {
"@type": "PostalAddress",
"postalCode": "97214",
"addressRegion": "OR",
"streetAddress": "700 SW 5th Ave, 3rd Floor, #400",
"addressLocality": "Portland"
},
"founder": "Duane Sorenson",
"@context": "http://schema.org",
"legalName": "Stumptown Coffee Roasters",
"telephone": "877-711-3385",
"priceRange": "$$",
"description": "Stumptown Coffee Roasters is a coffee roaster and retailer, offering house-roasted direct-trade coffee, along with brewing gear and whole beans. The flagship cafe and roastery was opened in 1999 on SE Division St in Portland. Stumptown Coffee Roasters is headquartered in Portland, OR and can be found in cafes, grocery stores and restaurants across the country.",
"foundingDate": "1999",
"alternateName": [
"Stumptown",
"Stumptown Coffee"
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /pages/wholesale/ | 0 | 1 |
| /pages/quiz/ | 0 | 1 |
| /collections/coffee/ | 0 | 1 |
This page presents a snapshot of public data from Stumptown Coffee Roasters, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Stumptown Coffee Roasters: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://stumptowncoffee.com to view the most current version of its content and see directly what this company is about and what it offers.