Stumptown Coffee Roasters
(https://stumptowncoffee.com) 📸 Data Snapshot: June 19, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is minimal; the site eschews generic star-rating widgets (review_count 0) in favor of high-substance partner profiles. Testimonials from Hungry Ghost Coffee and Mix Bakeshop include specific geographic contexts (Brooklyn, Ashland) and duration of loyalty. The primary missing link is an external click-through to the B Corp certification registry, though the claim is made alongside other verifiable stats.
The ratio of proof to fluff is high. Verifiable proof points include the B Corp certification, the specific 2003 date for the Direct Trade model launch, the naming of three distinct wholesale partners with their own business histories, and the 20-point quality check protocol. Vague assertions are rare and usually confined to [H1] or [H2] ‘hook’ text.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /pages/wholesale/ | 0 | 1 |
| /pages/quiz/ | 0 | 1 |
| /collections/coffee/ | 0 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Stumptown Coffee",
"url": "https://www.stumptowncoffee.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.stumptowncoffee.com/search?q={query}",
"query-input": "required name=query"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Stumptown Coffee",
"url": "https://www.stumptowncoffee.com",
"logo": "https://customers.seomanager.com/knowledgegraph/logo/stumptowncoffee_myshopify_com_logo.png",
"image": "https://customers.seomanager.com/knowledgegraph/logo/stumptowncoffee_myshopify_com_logo.png",
"contactPoint": []
},
{
"url": "https://www.stumptowncoffee.com/",
"logo": "https://customers.seomanager.com/knowledgegraph/logo/stumptowncoffee_myshopify_com_logo.png",
"name": "Stumptown Coffee Roasters",
"@type": [
"Organization",
"LocalBusiness"
],
"brand": "Stumptown Coffee Roasters",
"email": "info@stumptowncoffee.com",
"image": "https://images.ctfassets.net/tnildlcl6i5t/7rRpOLB8oAZmTZUQs3slnA/5a34e9f346c8e8660b94e7794b27aeeb/HomePageSplitTout_CoffeeMatch_desktop_EDIT.png?w=900",
"sameAs": [
"https://en.wikipedia.org/wiki/Stumptown_Coffee_Roasters",
"https://www.instagram.com/stumptowncoffee/",
"https://www.facebook.com/stumptowncoffee/",
"https://www.youtube.com/channel/UC0yk_H5Np-uGvy98UM-jj6w",
"https://www.youtube.com/channel/UC0yk_H5Np-uGvy98UM-jj6w",
"https://twitter.com/stumptowncoffee",
"https://www.drinktrade.com/roasters/stumptown",
"http://www.coldbrew.com/"
],
"address": {
"@type": "PostalAddress",
"postalCode": "97214",
"addressRegion": "OR",
"streetAddress": "700 SW 5th Ave, 3rd Floor, #400",
"addressLocality": "Portland"
},
"founder": "Duane Sorenson",
"@context": "http://schema.org",
"legalName": "Stumptown Coffee Roasters",
"telephone": "877-711-3385",
"priceRange": "$$",
"description": "Stumptown Coffee Roasters is a coffee roaster and retailer, offering house-roasted direct-trade coffee, along with brewing gear and whole beans. The flagship cafe and roastery was opened in 1999 on SE Division St in Portland. Stumptown Coffee Roasters is headquartered in Portland, OR and can be found in cafes, grocery stores and restaurants across the country.",
"foundingDate": "1999",
"alternateName": [
"Stumptown",
"Stumptown Coffee"
]
}
]
This page presents a snapshot of public data from Stumptown Coffee Roasters, captured on June 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Stumptown Coffee Roasters: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://stumptowncoffee.com to view the most current version of its content and see directly what this company is about and what it offers.