Voodoo Doughnut
(https://voodoodoughnut.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is brand-led rather than person-led, which is appropriate for this model. However, there is a technical gap in the schema_json, which uses generic WebPage and WebSite types instead of LocalBusiness or Restaurant schema. This lack of structured data for physical locations represents a minor missed opportunity for formal identity verification.
Voodoo Doughnut avoids bold performance claims (‘the world’s best’) in favor of operational claims. Assertions like ‘Open almost 24 hours’ and ‘hand-cutting every bite’ are presented as matter-of-fact service descriptions rather than unsubstantiated marketing hype. The custom order page further grounds claims with a ‘Call Our Custom Order Line Today’ directive, connecting marketing to direct action.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://voodoodoughnut.com/",
"url": "https://voodoodoughnut.com/",
"name": "Voodoo Doughnut - The Magic is in the Hole",
"isPartOf": {
"@id": "https://voodoodoughnut.com/#website"
},
"datePublished": "2022-03-09T20:38:51+00:00",
"dateModified": "2026-06-18T16:12:11+00:00",
"description": "Voodoo Doughnut - Doughnuts or donuts - we make 'em fresh daily! - Locations - FAQ - Shop - Weddings - Voodoo Van",
"breadcrumb": {
"@id": "https://voodoodoughnut.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://voodoodoughnut.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://voodoodoughnut.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://voodoodoughnut.com/#website",
"url": "https://voodoodoughnut.com/",
"name": "Voodoo Doughnut",
"description": "The Magic is in the Hole",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://voodoodoughnut.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/special-orders/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://voodoodoughnut.com/special-orders/",
"url": "https://voodoodoughnut.com/special-orders/",
"name": "Voodoo Doughnut - Custom Order Doughnuts - Find your closest real life shop!",
"isPartOf": {
"@id": "https://voodoodoughnut.com/#website"
},
"primaryImageOfPage": {
"@id": "https://voodoodoughnut.com/special-orders/#primaryimage"
},
"image": {
"@id": "https://voodoodoughnut.com/special-orders/#primaryimage"
},
"thumbnailUrl": "https://voodoodoughnut.com/wp-content/uploads/2026/01/vd-placeholder-img.jpg",
"datePublished": "2026-01-13T20:47:51+00:00",
"dateModified": "2026-06-18T01:21:19+00:00",
"description": "Indulge in a sweet treat that’s made just for you! From choosing your favorite flavors and fillings to designing the perfect decoration, our team will work with you to make your doughnut dreams a reality. Place a custom order today and make your special occasion even sweeter. Check out some examples below, then give us a call.",
"breadcrumb": {
"@id": "https://voodoodoughnut.com/special-orders/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://voodoodoughnut.com/special-orders/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://voodoodoughnut.com/special-orders/#primaryimage",
"url": "https://voodoodoughnut.com/wp-content/uploads/2026/01/vd-placeholder-img.jpg",
"contentUrl": "https://voodoodoughnut.com/wp-content/uploads/2026/01/vd-placeholder-img.jpg",
"width": 600,
"height": 400,
"caption": "voodoo doughnut"
},
{
"@type": "BreadcrumbList",
"@id": "https://voodoodoughnut.com/special-orders/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://voodoodoughnut.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Special Orders"
}
]
},
{
"@type": "WebSite",
"@id": "https://voodoodoughnut.com/#website",
"url": "https://voodoodoughnut.com/",
"name": "Voodoo Doughnut",
"description": "The Magic is in the Hole",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://voodoodoughnut.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/menu/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://voodoodoughnut.com/menu/",
"url": "https://voodoodoughnut.com/menu/",
"name": "Voodoo Doughnut - Looking for Doughnuts, or donuts? Find 'em here!",
"isPartOf": {
"@id": "https://voodoodoughnut.com/#website"
},
"primaryImageOfPage": {
"@id": "https://voodoodoughnut.com/menu/#primaryimage"
},
"image": {
"@id": "https://voodoodoughnut.com/menu/#primaryimage"
},
"thumbnailUrl": "https://voodoodoughnut.com/wp-content/uploads/2026/01/vd-placeholder-img.jpg",
"datePublished": "2026-01-13T20:44:34+00:00",
"dateModified": "2026-06-18T00:34:30+00:00",
"description": "If you're looking for doughnuts, check out our over 60 different kinds of doughnut! - Vegan doughnuts too - Click here to pick your favorites!",
"breadcrumb": {
"@id": "https://voodoodoughnut.com/menu/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://voodoodoughnut.com/menu/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://voodoodoughnut.com/menu/#primaryimage",
"url": "https://voodoodoughnut.com/wp-content/uploads/2026/01/vd-placeholder-img.jpg",
"contentUrl": "https://voodoodoughnut.com/wp-content/uploads/2026/01/vd-placeholder-img.jpg",
"width": 600,
"height": 400,
"caption": "voodoo doughnut"
},
{
"@type": "BreadcrumbList",
"@id": "https://voodoodoughnut.com/menu/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://voodoodoughnut.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Menu"
}
]
},
{
"@type": "WebSite",
"@id": "https://voodoodoughnut.com/#website",
"url": "https://voodoodoughnut.com/",
"name": "Voodoo Doughnut",
"description": "The Magic is in the Hole",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://voodoodoughnut.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/weddings/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://voodoodoughnut.com/weddings/",
"url": "https://voodoodoughnut.com/weddings/",
"name": "Voodoo Doughnut - Weddings",
"isPartOf": {
"@id": "https://voodoodoughnut.com/#website"
},
"primaryImageOfPage": {
"@id": "https://voodoodoughnut.com/weddings/#primaryimage"
},
"image": {
"@id": "https://voodoodoughnut.com/weddings/#primaryimage"
},
"thumbnailUrl": "https://voodoodoughnut.com/wp-content/uploads/2026/01/vd-placeholder-img.jpg",
"datePublished": "2026-01-13T20:50:03+00:00",
"dateModified": "2026-06-18T01:40:02+00:00",
"description": "Voodoo Doughnut Get married at your local Voodoo Doughnut or order custom wedding doughnuts for your big day.",
"breadcrumb": {
"@id": "https://voodoodoughnut.com/weddings/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://voodoodoughnut.com/weddings/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://voodoodoughnut.com/weddings/#primaryimage",
"url": "https://voodoodoughnut.com/wp-content/uploads/2026/01/vd-placeholder-img.jpg",
"contentUrl": "https://voodoodoughnut.com/wp-content/uploads/2026/01/vd-placeholder-img.jpg",
"width": 600,
"height": 400,
"caption": "voodoo doughnut"
},
{
"@type": "BreadcrumbList",
"@id": "https://voodoodoughnut.com/weddings/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://voodoodoughnut.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Weddings"
}
]
},
{
"@type": "WebSite",
"@id": "https://voodoodoughnut.com/#website",
"url": "https://voodoodoughnut.com/",
"name": "Voodoo Doughnut",
"description": "The Magic is in the Hole",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://voodoodoughnut.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /special-orders/ | 2 | 1 |
| /menu/ | 2 | 1 |
| /weddings/ | 33 | 1 |
This page presents a snapshot of public data from Voodoo Doughnut, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Voodoo Doughnut: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://voodoodoughnut.com to view the most current version of its content and see directly what this company is about and what it offers.