West Lothian Council
(http://www.westlothian.gov.uk) 📸 Data Snapshot: May 22, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is established through named roles like ‘Head of Corporate Services’ and ‘Information Liaison Officer.’ A minor gap exists as these individuals lack direct sameAs links or Person schema to verify their professional footprints. Technical implementation is robust, with a clear and logical heading hierarchy across all six analyzed pages.
The site makes few bold marketing claims, focusing instead on descriptive service information. The claim of being ‘committed to high-quality customer services’ is balanced by a specific, multi-channel contact page including BSL and text relay services. News posts provide concrete evidence of school inspection results rather than vague assertions of educational excellence.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"image": {
"@type": "imageObject",
"width": 1200,
"height": 630,
"contentUrl": "https://www.westlothian.gov.uk/image/3768/West-Lothian-Council-Logo-Transparent/jsonld.png?m=1493294580453",
"caption": "West Lothian Council Logo"
},
"@type": "WebPage",
"name": "West Lothian Council - West Lothian Council",
"description": "",
"@context": "https://schema.org",
"url": "https://www.westlothian.gov.uk/"
}
/article/68758/Cookies/
{
"image": {
"@type": "imageObject",
"width": 1200,
"height": 630,
"contentUrl": "https://www.westlothian.gov.uk/image/3768/West-Lothian-Council-Logo-Transparent/jsonld.png?m=1493294580453",
"caption": "West Lothian Council Logo"
},
"@type": "WebPage",
"name": "Cookies - West Lothian Council",
"description": "",
"@context": "https://schema.org",
"url": "https://www.westlothian.gov.uk/article/68758/Cookies"
}
/article/52912/Sign-up-for-news/
{
"image": {
"@type": "imageObject",
"width": 1200,
"height": 630,
"contentUrl": "https://www.westlothian.gov.uk/image/3768/West-Lothian-Council-Logo-Transparent/jsonld.png?m=1493294580453",
"caption": "West Lothian Council Logo"
},
"@type": "WebPage",
"name": "Sign-up to our WhatsApp channel and e-newsletters - West Lothian Council",
"description": "Subscribe and receive regular updates.",
"@context": "https://schema.org",
"url": "https://www.westlothian.gov.uk/signup"
}
/news/
{
"image": {
"@type": "imageObject",
"width": 1200,
"height": 630,
"contentUrl": "https://news.westlothian.gov.uk/image/20235/West-Lothian-News/jsonld.png?m=1523544595103",
"caption": "West Lothian News"
},
"@type": "WebPage",
"name": "West Lothian News - The Latest News across West Lothian - West Lothian News",
"description": "",
"@context": "https://schema.org",
"url": "https://news.westlothian.gov.uk/"
}
/article/30853/Contact-Us/
{
"image": {
"@type": "imageObject",
"width": 1200,
"height": 630,
"contentUrl": "https://www.westlothian.gov.uk/image/3768/West-Lothian-Council-Logo-Transparent/jsonld.png?m=1493294580453",
"caption": "West Lothian Council Logo"
},
"@type": "WebPage",
"name": "Contacting the Council - West Lothian Council",
"description": "Ways to contact us",
"@context": "https://schema.org",
"url": "https://www.westlothian.gov.uk/contactus"
}
/article/46999/All-Services/
{
"image": {
"@type": "imageObject",
"width": 1200,
"height": 630,
"contentUrl": "https://www.westlothian.gov.uk/image/3768/West-Lothian-Council-Logo-Transparent/jsonld.png?m=1493294580453",
"caption": "West Lothian Council Logo"
},
"@type": "WebPage",
"name": "All Services - West Lothian Council",
"description": "",
"@context": "https://schema.org",
"url": "https://www.westlothian.gov.uk/article/46999/All-Services"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /article/68758/Cookies/ | 1 | 2 |
| /article/52912/Sign-up-for-news/ | 0 | 1 |
| /news/ | 0 | 5 |
| /article/30853/Contact-Us/ | 0 | 1 |
| /article/46999/All-Services/ | 0 | 1 |
This page presents a snapshot of public data from West Lothian Council, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to West Lothian Council: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.westlothian.gov.uk to view the most current version of its content and see directly what this company is about and what it offers.