West Lothian Council
(http://www.westlothian.gov.uk) 📸 Data Snapshot: May 22, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site avoids trust theatre entirely; review_count is zero across primary service pages. Instead of unverifiable testimonials, the News page provides third-party verification through ‘Education Inspectors’ reports. The proof_links_count on the News page is 5, providing external validation for current events and awards.
Proof density is high, with news articles dated within 72 hours of the Analysis Date (May 22, 2026). The site includes specific technical details about cookies (HotJar, Google Analytics, Recite Me) and explicit instructions for WhatsApp channel notifications. Verifiable evidence (dates, school names, specific permit types) far outweighs vague assertions.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /article/68758/Cookies/ | 1 | 2 |
| /article/52912/Sign-up-for-news/ | 0 | 1 |
| /news/ | 0 | 5 |
| /article/30853/Contact-Us/ | 0 | 1 |
| /article/46999/All-Services/ | 0 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"image": {
"@type": "imageObject",
"width": 1200,
"height": 630,
"contentUrl": "https://www.westlothian.gov.uk/image/3768/West-Lothian-Council-Logo-Transparent/jsonld.png?m=1493294580453",
"caption": "West Lothian Council Logo"
},
"@type": "WebPage",
"name": "West Lothian Council - West Lothian Council",
"description": "",
"@context": "https://schema.org",
"url": "https://www.westlothian.gov.uk/"
}
/article/68758/Cookies/
{
"image": {
"@type": "imageObject",
"width": 1200,
"height": 630,
"contentUrl": "https://www.westlothian.gov.uk/image/3768/West-Lothian-Council-Logo-Transparent/jsonld.png?m=1493294580453",
"caption": "West Lothian Council Logo"
},
"@type": "WebPage",
"name": "Cookies - West Lothian Council",
"description": "",
"@context": "https://schema.org",
"url": "https://www.westlothian.gov.uk/article/68758/Cookies"
}
/article/52912/Sign-up-for-news/
{
"image": {
"@type": "imageObject",
"width": 1200,
"height": 630,
"contentUrl": "https://www.westlothian.gov.uk/image/3768/West-Lothian-Council-Logo-Transparent/jsonld.png?m=1493294580453",
"caption": "West Lothian Council Logo"
},
"@type": "WebPage",
"name": "Sign-up to our WhatsApp channel and e-newsletters - West Lothian Council",
"description": "Subscribe and receive regular updates.",
"@context": "https://schema.org",
"url": "https://www.westlothian.gov.uk/signup"
}
/news/
{
"image": {
"@type": "imageObject",
"width": 1200,
"height": 630,
"contentUrl": "https://news.westlothian.gov.uk/image/20235/West-Lothian-News/jsonld.png?m=1523544595103",
"caption": "West Lothian News"
},
"@type": "WebPage",
"name": "West Lothian News - The Latest News across West Lothian - West Lothian News",
"description": "",
"@context": "https://schema.org",
"url": "https://news.westlothian.gov.uk/"
}
/article/30853/Contact-Us/
{
"image": {
"@type": "imageObject",
"width": 1200,
"height": 630,
"contentUrl": "https://www.westlothian.gov.uk/image/3768/West-Lothian-Council-Logo-Transparent/jsonld.png?m=1493294580453",
"caption": "West Lothian Council Logo"
},
"@type": "WebPage",
"name": "Contacting the Council - West Lothian Council",
"description": "Ways to contact us",
"@context": "https://schema.org",
"url": "https://www.westlothian.gov.uk/contactus"
}
/article/46999/All-Services/
{
"image": {
"@type": "imageObject",
"width": 1200,
"height": 630,
"contentUrl": "https://www.westlothian.gov.uk/image/3768/West-Lothian-Council-Logo-Transparent/jsonld.png?m=1493294580453",
"caption": "West Lothian Council Logo"
},
"@type": "WebPage",
"name": "All Services - West Lothian Council",
"description": "",
"@context": "https://schema.org",
"url": "https://www.westlothian.gov.uk/article/46999/All-Services"
}
This page presents a snapshot of public data from West Lothian Council, captured on May 22, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to West Lothian Council: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.westlothian.gov.uk to view the most current version of its content and see directly what this company is about and what it offers.