Information Density: Fitzalan Medical Group – Signal Evidence & AI Readability

Fitzalan Medical Group

(http://www.fitzalanmedicalgroup.co.uk) 📸 Data Snapshot: May 22, 2026
Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Info Density Power-words vs. Substance ratio.
27 Impact Weight: 30 / 100
90% Reputation

The site demonstrates high information density with almost zero power-word saturation in headings. Substance is provided through extremely specific data points, such as the exact average GP pay of 57,671 pounds and a breakdown of staff counts (2 full-time, 7 part-time, 5 locum GPs). Functional headings like Opening Hours and Our Doctors lead directly to factual, non-marketing content.

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (http://www.fitzalanmedicalgroup.co.uk) Fitzalan Medical Group
We use cookies to make this site work. We'd also like to set optional cookies so we can understand how the site is used and improve it. We will not set optional cookies unless you accept them. You can change your choice at any time from the Cookie settings link in the footer.

[H3] Strictly necessary cookies
These cookies are required for the site to work. They store your cookie preferences and keep your session secure. They are exempt from consent under PECR Regulation 6(4) because they are essential to deliver the service you have requested.

[H3] Optional cookies
Optional cookies help us understand how the site is used and provide additional features such as analytics, accessibility tools and translation. We will only set them if you accept.

[H1] Welcome to Fitzalan Medical Group

[IMG: `Image representing ${box.heading}`]

[H2] Contact Us Online

If you need help with a non-urgent medical or admin request, you can now contact us online.
Only available during opening hours between 8:00am to 6.30pm
START NOW

[IMG: accuRx image]

[IMG: Proud to be a Safe-surgery]

[IMG: Veteran Friendly]

Armed Forces veteran
friendly accredited
GP practice

[IMG: daffodil-standard-mark]
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SUB-PAGE (http://fitzalanmedicalgroup.co.uk/cookies/) Cookies
We use cookies to make this site work. We'd also like to set optional cookies so we can understand how the site is used and improve it. We will not set optional cookies unless you accept them. You can change your choice at any time from the Cookie settings link in the footer.

[H3] Strictly necessary cookies
These cookies are required for the site to work. They store your cookie preferences and keep your session secure. They are exempt from consent under PECR Regulation 6(4) because they are essential to deliver the service you have requested.

[H3] Optional cookies
Optional cookies help us understand how the site is used and provide additional features such as analytics, accessibility tools and translation. We will only set them if you accept.

< Back to policies & procedures
[H1] Cookies Policy
Cookies are text files that are placed on to your device when you visit a website. They are widely used to make websites work efficiently and to collect standard information and track how you use websites for examples the pages you visit.
[IMG: Image of a cookie]

[H2] How We Use Cookies
We use cookies to:
Make our website work, for example by keeping it secure
Measure how you use our website, such as which links you click on (Google Analytics - 3rd party)
Remember which pop-ups you've seen
Allow you to use User Way accessibility options (third party)
[IMG: Image of a shield]

[H2] Cookies used on this website

Cookie
Purpose
Type
Expires

_ga
These help us count how many people visit the website by tracking if you've visited before
3rd Party
2 years

_gat
Used by Google Analytics. Sets a unique ID for your session to help tell us how you use our website
3rd Party
1 minute

_gid
Used by Google Analytics. Used by Google Analytics. Helps stop Google Analytics web servers crashing when collecting information on how you use our website
3rd Party
24 hours

PHPSESSID
This cookie stores the identifier for your current session in PHP
Necessary
at end of session

[H2]
Strictly necessary cookies
These cookies are required for the site to function. They are exempt from consent under PECR Regulation 6(4) because they are essential to deliver the service you have requested. The list below reflects what is actually set on this site.

Name
Purpose
Type
Lifetime

PHPSESSID
Identifies your server session.
First-party
Session

XSRF-TOKEN
Cross-site request forgery (CSRF) protection.
First-party
Session

bs_cookie_consent
Stores your cookie choice and the date it was made.
First-party
12 months

reCAPTCHA
Anti-bot protection on forms. Loaded only on pages that contain a form. Treated as strictly necessary because the form cannot accept submissions without it.
Third-party
Varies (Google)

[H2]
Optional cookies and third-party services
These cookies and services are only loaded when you have accepted optional cookies. You can withdraw consent at any time from the Cookie settings link in the footer; non-essential cookies will be deleted from your browser and the corresponding scripts will stop loading.

Name
Purpose
Type
Lifetime
Provider

_ga, _gid, _gat, _ga_*
Google Analytics — measures site usage anonymously.
Third-party
Up to 2 years
Google

Userway
Accessibility widget. May set cookies or send identifiers to the provider.
Third-party
Varies (Userway)
Userway

Google Translate
On-page translation. Loaded only when you click the language selector.
Third-party
Varies (Google)
Google

[H3] Strictly necessary cookies
These cookies are required for the site to work. They store your cookie preferences and keep your session secure. They are exempt from consent under PECR Regulation 6(4) because they are essential to deliver the service you have requested.

[H3] Optional cookies
Optional cookies help us understand how the site is used and provide additional features such as analytics, accessibility tools and translation. We will only set them if you accept.
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SUB-PAGE (http://fitzalanmedicalgroup.co.uk/opening-closing-hours/) Opening & Closing Hours
We use cookies to make this site work. We'd also like to set optional cookies so we can understand how the site is used and improve it. We will not set optional cookies unless you accept them. You can change your choice at any time from the Cookie settings link in the footer.

[H3] Strictly necessary cookies
These cookies are required for the site to work. They store your cookie preferences and keep your session secure. They are exempt from consent under PECR Regulation 6(4) because they are essential to deliver the service you have requested.

[H3] Optional cookies
Optional cookies help us understand how the site is used and provide additional features such as analytics, accessibility tools and translation. We will only set them if you accept.

[H1] Opening Hours

The surgery is
OPEN

The surgery is now
CLOSED

Scroll up for quick links
[H2] When We're Open

Day
Fitzalan Medical Centre
Wick Surgery

Day
Monday

Fitzalan Medical Centre
8am to 6:30pm

Wick Surgery
8am to 6pm

Day
Tuesday

Fitzalan Medical Centre
8am to 6:30pm

Wick Surgery
8am to 6pm

Day
Wednesday

Fitzalan Medical Centre
8am to 6:30pm

Wick Surgery
8am to 6pm

Day
Thursday

Fitzalan Medical Centre
8am to 6:30pm

Wick Surgery
8am to 6pm

Day
Friday

Fitzalan Medical Centre
8am to 6:30pm

Wick Surgery
8am to 12:30pm

Day
Saturday

Fitzalan Medical Centre
CLOSED

Wick Surgery
CLOSED

Day
Sunday

Fitzalan Medical Centre
CLOSED

Wick Surgery
CLOSED

Please be advised that between the times of 12:30pm to 2pm we are running a limited service on our phones, and you will likely wait longer for your call to be answered. If you are able, we would suggest calling back from 2pm where the lines will be open as usual
We are closed on bank holidays. To view the surgery closures, please visit our events and closures page
[H2] When We're Closed

[H2]
Enhanced Access

Fitzalan Medical Group is committed to improving access to primary care services. This includes making appointments available at times that are convenient to patients.

If you:

find it difficult to attend an appointment during the working day
are a busy parent with small children
or rely on working carers to take you to appointments.

Then this service is here to support you.

We work closely with The Coppice & Angmering Surgery to provide this service.

Appointments are available from 8am to 8pm, Monday to Friday and from 9am to 4pm on a Saturday, and must be booked in advance calling 01903 735200.

You will be seen by an experienced clinician from either Fitzalan or Angmering Medical Centre. If you would prefer to see your usual GP or practice nurse, please book an appointment with Fitzalan during our normal opening hours.

[H2]
Life Threatening

[H3] Call 999 or go to A&E now if:

you or someone you know needs immediate help
you have seriously harmed yourself - for example, by taking a drug overdose

A mental health emergency should be taken as seriously as a medical emergency.
Find your nearest A&E

[H2]
Urgent But Not Life Threatening

[H3] Visit an urgent care centre if:

You have an urgent medical issue requiring on the day attention

Find Urgent Care Services

[H2]
Non-urgent

[H3] Use NHS 111 if:

You need help now, but it's not an emergency

There will be someone to provide you with advice and to direct you to a clinician if it is necessary.
Visit NHS 111 Online

[IMG: NHS England]

[H2] Call 111 when it's a concern, but less urgent than 999.

[H3] The NHS non-emergency number.

111 is the NHS non-emergency number. It's fast, easy and free. Call 111 and speak to a highly trained adviser, supported by healthcare professionals. NHS 111 is available 24 hours a day, 365 days a year. Calls are free from landlines and mobile phones.
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SUB-PAGE (http://fitzalanmedicalgroup.co.uk/gp-net-earnings/) GP NET Earnings
We use cookies to make this site work. We'd also like to set optional cookies so we can understand how the site is used and improve it. We will not set optional cookies unless you accept them. You can change your choice at any time from the Cookie settings link in the footer.

[H3] Strictly necessary cookies
These cookies are required for the site to work. They store your cookie preferences and keep your session secure. They are exempt from consent under PECR Regulation 6(4) because they are essential to deliver the service you have requested.

[H3] Optional cookies
Optional cookies help us understand how the site is used and provide additional features such as analytics, accessibility tools and translation. We will only set them if you accept.

< Back to policies & procedures
[H1] GP NET Earnings
HS England require that the net earnings of doctors engaged in the practice is publicised by 31 March 2026 at the latest.  However, it should be noted that the prescribed method of calculating earnings is potentially misleading because it takes no account of how much time doctors spend working in the practice and should not be used for any judgement about GP earnings, nor to make any comparisons with other practices.
The average pay for GPs working in Fitzalan Medical Group in the last financial year was £57,671 before tax and National Insurance.
This is for 2 full time GP, 7 part time GPs and 5 long term locum GP who worked in the practice for six months or more.
It should be noted that the prescribed method for calculating earnings is potentially misleading because it takes no account of how much time doctors spend working in the practice and should not be used for any judgement about GP earnings, nor to make any comparison with other practices.
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SUB-PAGE (http://fitzalanmedicalgroup.co.uk/team/) Doctors
We use cookies to make this site work. We'd also like to set optional cookies so we can understand how the site is used and improve it. We will not set optional cookies unless you accept them. You can change your choice at any time from the Cookie settings link in the footer.

[H3] Strictly necessary cookies
These cookies are required for the site to work. They store your cookie preferences and keep your session secure. They are exempt from consent under PECR Regulation 6(4) because they are essential to deliver the service you have requested.

[H3] Optional cookies
Optional cookies help us understand how the site is used and provide additional features such as analytics, accessibility tools and translation. We will only set them if you accept.

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[H1] Our Doctors
GPs oversee all aspects of patient care. They work closely with the rest of the clinical team providing supervision and ensure patients are receiving the appropriate care and treatment. We operate a triaging system, where clinicians are involved in making clinical decisions and signposting patients appropriately.

[IMG: Dr Laura Smyth]

Dr Laura Smyth

GP Partner

[IMG: Dr Naomi Walmsley]

Dr Naomi Walmsley

Salaried GP

[IMG: Dr Sarah Pledger]

Dr Sarah Pledger

Salaried GP

[IMG: Dr Joanna Flynn]

Dr Joanna Flynn

Salaried GP

[IMG: Dr Elizabeth Burgess]

Dr Elizabeth Burgess

Salaried GP

[IMG: Dr Ian Gould]

Dr Ian Gould

Salaried GP

[IMG: Dr Alice Hacker]

Dr Alice Hacker

Salaried GP

[IMG: Dr Molly Worsdale]

Dr Molly Worsdale

Salaried GP

[IMG: Omotayo Adamolekun]

Omotayo Adamolekun

Salaried GP
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SUB-PAGE (http://fitzalanmedicalgroup.co.uk/jobs/) Jobs
We use cookies to make this site work. We'd also like to set optional cookies so we can understand how the site is used and improve it. We will not set optional cookies unless you accept them. You can change your choice at any time from the Cookie settings link in the footer.

[H3] Strictly necessary cookies
These cookies are required for the site to work. They store your cookie preferences and keep your session secure. They are exempt from consent under PECR Regulation 6(4) because they are essential to deliver the service you have requested.

[H3] Optional cookies
Optional cookies help us understand how the site is used and provide additional features such as analytics, accessibility tools and translation. We will only set them if you accept.

[H1] Jobs at Fitzalan Medical Group
[H2] Current Vacancies
There are no current job vacancies. Please check back again soon.
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🧭 Industry Context — common generic-claim patterns in Healthcare Providers & Medical Clinics to weigh the text against
Generic Claims: world-class healthcare, your health is our priority, compassionate care, trusted by thousands of patients, state-of-the-art facilities, leading specialists…
Red Flags: no CQC registration or equivalent regulatory status, practitioner names without GMC or registration numbers, guaranteed treatment outcomes for complex conditions, testimonials making medical claims, pricing deliberately hidden or available only after consultation, alternative treatments presented as equivalent to evidence-based medicine…
Semantic Drift Patterns: homepage claims specialist expertise but services page is general practice, claims evidence-based but promotes unproven treatments, homepage targets complex conditions but offerings are routine screenings, claims NHS and private but private is the only visible option…
Proof Expectations: CQC registration and rating, GMC or relevant professional registration for all practitioners, named specialist qualifications and training, published fees and pricing transparency, specific conditions treated with evidence-based protocols, insurance panel and self-pay information…