Identity & Authority: ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์ (HPSP) – Signal Evidence & AI Readability

ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์ (HPSP)

(https://hpsp.or.th) 📸 Data Snapshot: May 27, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
4 Impact Weight: 15 / 100
27% Reputation

While the site names high-ranking medical professionals (Professors and Associate Professors), there is a complete absence of Person schema or sameAs links to verify their credentials or research output. The technical implementation is structurally sound but functionally hollow, as ‘View Info’ links for the medical team do not lead to substantiated CVs or professional registrations within the crawled data set.

The facility claims to be a ‘dimension of progress’ and a ‘model center,’ yet its own data counters remain at zero. It promises ‘expert care’ and ‘precision,’ but the ‘Knowledge Center’ and ‘News’ sections are effectively empty headings. The most bold claim—regional leadership—is unsupported by any evidence of international patient throughput or regional partnerships.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://hpsp.or.th/",
            "url": "https://hpsp.or.th/",
            "name": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์ - HPSP",
            "isPartOf": {
                "@id": "https://hpsp.or.th/#website"
            },
            "about": {
                "@id": "https://hpsp.or.th/#organization"
            },
            "datePublished": "2019-02-02T05:11:05+00:00",
            "dateModified": "2025-11-24T07:12:29+00:00",
            "breadcrumb": {
                "@id": "https://hpsp.or.th/#breadcrumb"
            },
            "inLanguage": "th",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://hpsp.or.th/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://hpsp.or.th/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://hpsp.or.th/#website",
            "url": "https://hpsp.or.th/",
            "name": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์",
            "description": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์ สภากาชาดไทย",
            "publisher": {
                "@id": "https://hpsp.or.th/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://hpsp.or.th/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "th"
        },
        {
            "@type": "Organization",
            "@id": "https://hpsp.or.th/#organization",
            "name": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์",
            "url": "https://hpsp.or.th/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "th",
                "@id": "https://hpsp.or.th/#/schema/logo/image/",
                "url": "https://hpsp-prod.th1.proen.cloud/wp-content/uploads/2023/03/HPSP-Social-Share.jpg",
                "contentUrl": "https://hpsp-prod.th1.proen.cloud/wp-content/uploads/2023/03/HPSP-Social-Share.jpg",
                "width": 1200,
                "height": 630,
                "caption": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์"
            },
            "image": {
                "@id": "https://hpsp.or.th/#/schema/logo/image/"
            }
        }
    ]
}
/education-and-training/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://hpsp.or.th/education-and-training/",
            "url": "https://hpsp.or.th/education-and-training/",
            "name": "การศึกษาเเละฝึกอบรม - HPSP",
            "isPartOf": {
                "@id": "https://hpsp.or.th/#website"
            },
            "datePublished": "2023-02-23T08:56:50+00:00",
            "dateModified": "2023-03-06T12:45:15+00:00",
            "breadcrumb": {
                "@id": "https://hpsp.or.th/education-and-training/#breadcrumb"
            },
            "inLanguage": "th",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://hpsp.or.th/education-and-training/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://hpsp.or.th/education-and-training/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://hpsp.or.th/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "การศึกษาเเละฝึกอบรม"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://hpsp.or.th/#website",
            "url": "https://hpsp.or.th/",
            "name": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์",
            "description": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์ สภากาชาดไทย",
            "publisher": {
                "@id": "https://hpsp.or.th/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://hpsp.or.th/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "th"
        },
        {
            "@type": "Organization",
            "@id": "https://hpsp.or.th/#organization",
            "name": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์",
            "url": "https://hpsp.or.th/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "th",
                "@id": "https://hpsp.or.th/#/schema/logo/image/",
                "url": "https://hpsp-prod.th1.proen.cloud/wp-content/uploads/2023/03/HPSP-Social-Share.jpg",
                "contentUrl": "https://hpsp-prod.th1.proen.cloud/wp-content/uploads/2023/03/HPSP-Social-Share.jpg",
                "width": 1200,
                "height": 630,
                "caption": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์"
            },
            "image": {
                "@id": "https://hpsp.or.th/#/schema/logo/image/"
            }
        }
    ]
}
/about-us/what-is-proton-therapy/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://hpsp.or.th/about-us/what-is-proton-therapy/",
            "url": "https://hpsp.or.th/about-us/what-is-proton-therapy/",
            "name": "รู้จักกับอนุภาคโปรตอน - HPSP",
            "isPartOf": {
                "@id": "https://hpsp.or.th/#website"
            },
            "datePublished": "2023-02-07T09:31:45+00:00",
            "dateModified": "2023-02-28T07:36:41+00:00",
            "breadcrumb": {
                "@id": "https://hpsp.or.th/about-us/what-is-proton-therapy/#breadcrumb"
            },
            "inLanguage": "th",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://hpsp.or.th/about-us/what-is-proton-therapy/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://hpsp.or.th/about-us/what-is-proton-therapy/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://hpsp.or.th/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "เกี่ยวกับเรา",
                    "item": "https://hpsp.or.th/about-us/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "รู้จักกับอนุภาคโปรตอน"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://hpsp.or.th/#website",
            "url": "https://hpsp.or.th/",
            "name": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์",
            "description": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์ สภากาชาดไทย",
            "publisher": {
                "@id": "https://hpsp.or.th/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://hpsp.or.th/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "th"
        },
        {
            "@type": "Organization",
            "@id": "https://hpsp.or.th/#organization",
            "name": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์",
            "url": "https://hpsp.or.th/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "th",
                "@id": "https://hpsp.or.th/#/schema/logo/image/",
                "url": "https://hpsp-prod.th1.proen.cloud/wp-content/uploads/2023/03/HPSP-Social-Share.jpg",
                "contentUrl": "https://hpsp-prod.th1.proen.cloud/wp-content/uploads/2023/03/HPSP-Social-Share.jpg",
                "width": 1200,
                "height": 630,
                "caption": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์"
            },
            "image": {
                "@id": "https://hpsp.or.th/#/schema/logo/image/"
            }
        }
    ]
}
/team/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://hpsp.or.th/team/",
            "url": "https://hpsp.or.th/team/",
            "name": "ทีมแพทย์ของเรา - HPSP",
            "isPartOf": {
                "@id": "https://hpsp.or.th/#website"
            },
            "datePublished": "2022-12-06T03:28:00+00:00",
            "dateModified": "2023-03-06T08:06:44+00:00",
            "breadcrumb": {
                "@id": "https://hpsp.or.th/team/#breadcrumb"
            },
            "inLanguage": "th",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://hpsp.or.th/team/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://hpsp.or.th/team/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://hpsp.or.th/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "ทีมแพทย์ของเรา"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://hpsp.or.th/#website",
            "url": "https://hpsp.or.th/",
            "name": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์",
            "description": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์ สภากาชาดไทย",
            "publisher": {
                "@id": "https://hpsp.or.th/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://hpsp.or.th/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "th"
        },
        {
            "@type": "Organization",
            "@id": "https://hpsp.or.th/#organization",
            "name": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์",
            "url": "https://hpsp.or.th/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "th",
                "@id": "https://hpsp.or.th/#/schema/logo/image/",
                "url": "https://hpsp-prod.th1.proen.cloud/wp-content/uploads/2023/03/HPSP-Social-Share.jpg",
                "contentUrl": "https://hpsp-prod.th1.proen.cloud/wp-content/uploads/2023/03/HPSP-Social-Share.jpg",
                "width": 1200,
                "height": 630,
                "caption": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์"
            },
            "image": {
                "@id": "https://hpsp.or.th/#/schema/logo/image/"
            }
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
86Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 68 0
/education-and-training/ 6 0
/about-us/what-is-proton-therapy/ 6 0
/team/ 6 0
Explore the other reputation pillars for ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์ (HPSP)