Trust & Proof: ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์ (HPSP) – Signal Evidence & AI Readability

ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์ (HPSP)

(https://hpsp.or.th) 📸 Data Snapshot: May 27, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
4 Impact Weight: 20 / 100
20% Reputation

Trust theatre is rampant with a review_count of 68 in metadata but a proof_links_count of 0, indicating reviews are hard-coded or manually managed without third-party verification. Testimonials in the clean_text are generic snippets (‘Everyone is very professional’) attributed only to ‘Patient’ or ‘Relative’ without full names, dates, or specific treatment outcomes. The reliance on ‘stale’ citations from 2017 (ASTRO/JASTRO) as primary evidence in 2026 further erodes credibility.

Verifiable evidence is restricted solely to the technical description of the ‘DANA’ cyclotron hardware. Operational evidence is non-existent. The ratio of vague assertions (e.g., ‘most accessible treatment’) to verifiable numbers (e.g., actual patient recovery rates) is heavily skewed toward unsubstantiated marketing, especially with the ‘0+’ placeholder error persisting on the homepage.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
86Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 68 0
/education-and-training/ 6 0
/about-us/what-is-proton-therapy/ 6 0
/team/ 6 0
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://hpsp.or.th/",
            "url": "https://hpsp.or.th/",
            "name": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์ - HPSP",
            "isPartOf": {
                "@id": "https://hpsp.or.th/#website"
            },
            "about": {
                "@id": "https://hpsp.or.th/#organization"
            },
            "datePublished": "2019-02-02T05:11:05+00:00",
            "dateModified": "2025-11-24T07:12:29+00:00",
            "breadcrumb": {
                "@id": "https://hpsp.or.th/#breadcrumb"
            },
            "inLanguage": "th",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://hpsp.or.th/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://hpsp.or.th/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://hpsp.or.th/#website",
            "url": "https://hpsp.or.th/",
            "name": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์",
            "description": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์ สภากาชาดไทย",
            "publisher": {
                "@id": "https://hpsp.or.th/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://hpsp.or.th/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "th"
        },
        {
            "@type": "Organization",
            "@id": "https://hpsp.or.th/#organization",
            "name": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์",
            "url": "https://hpsp.or.th/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "th",
                "@id": "https://hpsp.or.th/#/schema/logo/image/",
                "url": "https://hpsp-prod.th1.proen.cloud/wp-content/uploads/2023/03/HPSP-Social-Share.jpg",
                "contentUrl": "https://hpsp-prod.th1.proen.cloud/wp-content/uploads/2023/03/HPSP-Social-Share.jpg",
                "width": 1200,
                "height": 630,
                "caption": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์"
            },
            "image": {
                "@id": "https://hpsp.or.th/#/schema/logo/image/"
            }
        }
    ]
}
/education-and-training/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://hpsp.or.th/education-and-training/",
            "url": "https://hpsp.or.th/education-and-training/",
            "name": "การศึกษาเเละฝึกอบรม - HPSP",
            "isPartOf": {
                "@id": "https://hpsp.or.th/#website"
            },
            "datePublished": "2023-02-23T08:56:50+00:00",
            "dateModified": "2023-03-06T12:45:15+00:00",
            "breadcrumb": {
                "@id": "https://hpsp.or.th/education-and-training/#breadcrumb"
            },
            "inLanguage": "th",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://hpsp.or.th/education-and-training/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://hpsp.or.th/education-and-training/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://hpsp.or.th/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "การศึกษาเเละฝึกอบรม"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://hpsp.or.th/#website",
            "url": "https://hpsp.or.th/",
            "name": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์",
            "description": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์ สภากาชาดไทย",
            "publisher": {
                "@id": "https://hpsp.or.th/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://hpsp.or.th/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "th"
        },
        {
            "@type": "Organization",
            "@id": "https://hpsp.or.th/#organization",
            "name": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์",
            "url": "https://hpsp.or.th/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "th",
                "@id": "https://hpsp.or.th/#/schema/logo/image/",
                "url": "https://hpsp-prod.th1.proen.cloud/wp-content/uploads/2023/03/HPSP-Social-Share.jpg",
                "contentUrl": "https://hpsp-prod.th1.proen.cloud/wp-content/uploads/2023/03/HPSP-Social-Share.jpg",
                "width": 1200,
                "height": 630,
                "caption": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์"
            },
            "image": {
                "@id": "https://hpsp.or.th/#/schema/logo/image/"
            }
        }
    ]
}
/about-us/what-is-proton-therapy/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://hpsp.or.th/about-us/what-is-proton-therapy/",
            "url": "https://hpsp.or.th/about-us/what-is-proton-therapy/",
            "name": "รู้จักกับอนุภาคโปรตอน - HPSP",
            "isPartOf": {
                "@id": "https://hpsp.or.th/#website"
            },
            "datePublished": "2023-02-07T09:31:45+00:00",
            "dateModified": "2023-02-28T07:36:41+00:00",
            "breadcrumb": {
                "@id": "https://hpsp.or.th/about-us/what-is-proton-therapy/#breadcrumb"
            },
            "inLanguage": "th",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://hpsp.or.th/about-us/what-is-proton-therapy/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://hpsp.or.th/about-us/what-is-proton-therapy/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://hpsp.or.th/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "เกี่ยวกับเรา",
                    "item": "https://hpsp.or.th/about-us/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "รู้จักกับอนุภาคโปรตอน"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://hpsp.or.th/#website",
            "url": "https://hpsp.or.th/",
            "name": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์",
            "description": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์ สภากาชาดไทย",
            "publisher": {
                "@id": "https://hpsp.or.th/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://hpsp.or.th/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "th"
        },
        {
            "@type": "Organization",
            "@id": "https://hpsp.or.th/#organization",
            "name": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์",
            "url": "https://hpsp.or.th/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "th",
                "@id": "https://hpsp.or.th/#/schema/logo/image/",
                "url": "https://hpsp-prod.th1.proen.cloud/wp-content/uploads/2023/03/HPSP-Social-Share.jpg",
                "contentUrl": "https://hpsp-prod.th1.proen.cloud/wp-content/uploads/2023/03/HPSP-Social-Share.jpg",
                "width": 1200,
                "height": 630,
                "caption": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์"
            },
            "image": {
                "@id": "https://hpsp.or.th/#/schema/logo/image/"
            }
        }
    ]
}
/team/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://hpsp.or.th/team/",
            "url": "https://hpsp.or.th/team/",
            "name": "ทีมแพทย์ของเรา - HPSP",
            "isPartOf": {
                "@id": "https://hpsp.or.th/#website"
            },
            "datePublished": "2022-12-06T03:28:00+00:00",
            "dateModified": "2023-03-06T08:06:44+00:00",
            "breadcrumb": {
                "@id": "https://hpsp.or.th/team/#breadcrumb"
            },
            "inLanguage": "th",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://hpsp.or.th/team/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://hpsp.or.th/team/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://hpsp.or.th/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "ทีมแพทย์ของเรา"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://hpsp.or.th/#website",
            "url": "https://hpsp.or.th/",
            "name": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์",
            "description": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์ สภากาชาดไทย",
            "publisher": {
                "@id": "https://hpsp.or.th/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://hpsp.or.th/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "th"
        },
        {
            "@type": "Organization",
            "@id": "https://hpsp.or.th/#organization",
            "name": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์",
            "url": "https://hpsp.or.th/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "th",
                "@id": "https://hpsp.or.th/#/schema/logo/image/",
                "url": "https://hpsp-prod.th1.proen.cloud/wp-content/uploads/2023/03/HPSP-Social-Share.jpg",
                "contentUrl": "https://hpsp-prod.th1.proen.cloud/wp-content/uploads/2023/03/HPSP-Social-Share.jpg",
                "width": 1200,
                "height": 630,
                "caption": "ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์"
            },
            "image": {
                "@id": "https://hpsp.or.th/#/schema/logo/image/"
            }
        }
    ]
}
Explore the other reputation pillars for ศูนย์โปรตอนสมเด็จพระเทพรัตนราชสุดาฯ โรงพยาบาลจุฬาลงกรณ์ (HPSP)