McCrystal Opticians
(http://www.mccrystalopticians.com) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
9
Impact Weight: 15 / 100
60% Reputation
Principal Optometrist Noel McCrystal is clearly named, and his ‘Diploma in Schoolvision’ provides a verifiable credential path. However, a minor authority gap exists as professional registration numbers (such as General Optical Council GOC numbers) are not explicitly listed next to staff names in the crawled text, and the Person schema is not fully utilized to link to professional registries via sameAs properties.
The disconnect is minimal; most claims are supported by specific patient outcomes in the Testimonials sections. While parent claims like ‘reading speed doubled’ are bold medical assertions, they are presented as subjective experiences (‘Sandra, mother of Charlie’) rather than guaranteed clinical outcomes. The use of global myopia statistics (24% to 36%) provides external context for their clinical focus.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mccrystalopticians.com/",
"url": "https://www.mccrystalopticians.com/",
"name": "McCrystal Opticians | Dungannon | Visual Stress Optician",
"isPartOf": {
"@id": "https://www.mccrystalopticians.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.mccrystalopticians.com/#primaryimage"
},
"image": {
"@id": "https://www.mccrystalopticians.com/#primaryimage"
},
"thumbnailUrl": "https://www.mccrystalopticians.com/wp-content/uploads/2025/09/book-appointment-1.jpg",
"datePublished": "2014-01-20T19:11:44+00:00",
"dateModified": "2025-10-01T09:55:49+00:00",
"description": "McCrystal Opticians, an award winning opticians based in Dungannon. We offer effective ways of addressing Visual Stress (often associated with dyslexia) and Myopia Control (short-sightedness).",
"breadcrumb": {
"@id": "https://www.mccrystalopticians.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mccrystalopticians.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.mccrystalopticians.com/#primaryimage",
"url": "https://www.mccrystalopticians.com/wp-content/uploads/2025/09/book-appointment-1.jpg",
"contentUrl": "https://www.mccrystalopticians.com/wp-content/uploads/2025/09/book-appointment-1.jpg",
"width": 351,
"height": 113
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mccrystalopticians.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mccrystalopticians.com/#website",
"url": "https://www.mccrystalopticians.com/",
"name": "McCrystal Opticians",
"description": "McCrystal Opticians",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mccrystalopticians.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/about/testimonials/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mccrystalopticians.com/about/testimonials/",
"url": "https://www.mccrystalopticians.com/about/testimonials/",
"name": "Testimonials | Opticians Dungannon | Highly Recommend",
"isPartOf": {
"@id": "https://www.mccrystalopticians.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.mccrystalopticians.com/about/testimonials/#primaryimage"
},
"image": {
"@id": "https://www.mccrystalopticians.com/about/testimonials/#primaryimage"
},
"thumbnailUrl": "http://www.mccrystalopticians.com/wp-content/uploads/2015/01/McC-159-e1420188992810-1024x413.jpg",
"datePublished": "2015-01-02T09:33:34+00:00",
"dateModified": "2019-12-18T13:10:00+00:00",
"description": "McCrystal Opticians Testimonials ...'welcoming, friendly, so good with kids and always up-to-date with all the latest...highly recommend Noel and his team.'",
"breadcrumb": {
"@id": "https://www.mccrystalopticians.com/about/testimonials/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mccrystalopticians.com/about/testimonials/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.mccrystalopticians.com/about/testimonials/#primaryimage",
"url": "http://www.mccrystalopticians.com/wp-content/uploads/2015/01/McC-159-e1420188992810-1024x413.jpg",
"contentUrl": "http://www.mccrystalopticians.com/wp-content/uploads/2015/01/McC-159-e1420188992810-1024x413.jpg"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mccrystalopticians.com/about/testimonials/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.mccrystalopticians.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About",
"item": "https://www.mccrystalopticians.com/about/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Testimonials"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mccrystalopticians.com/#website",
"url": "https://www.mccrystalopticians.com/",
"name": "McCrystal Opticians",
"description": "McCrystal Opticians",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mccrystalopticians.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/eyecare/visual-stress/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mccrystalopticians.com/eyecare/visual-stress/",
"url": "https://www.mccrystalopticians.com/eyecare/visual-stress/",
"name": "Visual Stress Opticians | McCrystal Opticians | Dungannon",
"isPartOf": {
"@id": "https://www.mccrystalopticians.com/#website"
},
"datePublished": "2014-05-29T15:16:03+00:00",
"dateModified": "2025-09-09T15:42:51+00:00",
"description": "Our opticians have experience in providing effective solutions to people who suffer from visual-stress, which often occurs with dyslexia, using the 'chromagen' colour treatment.",
"breadcrumb": {
"@id": "https://www.mccrystalopticians.com/eyecare/visual-stress/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mccrystalopticians.com/eyecare/visual-stress/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mccrystalopticians.com/eyecare/visual-stress/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.mccrystalopticians.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Eyecare",
"item": "http://www.mccrystalopticians.com/eyecare/general-overview/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Visual Stress"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mccrystalopticians.com/#website",
"url": "https://www.mccrystalopticians.com/",
"name": "McCrystal Opticians",
"description": "McCrystal Opticians",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mccrystalopticians.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/eyecare/myopia-control/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mccrystalopticians.com/eyecare/myopia-control/",
"url": "https://www.mccrystalopticians.com/eyecare/myopia-control/",
"name": "Myopia Control | Shortsightedness | McCrystal Opticians | Dungannon",
"isPartOf": {
"@id": "https://www.mccrystalopticians.com/#website"
},
"datePublished": "2014-05-29T15:16:25+00:00",
"dateModified": "2019-12-11T16:07:17+00:00",
"description": "At McCrystal Opticians we have a deeper understanding of where the myopia (shortsightedness) develops from to provide precise, tailored optical solutions.",
"breadcrumb": {
"@id": "https://www.mccrystalopticians.com/eyecare/myopia-control/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mccrystalopticians.com/eyecare/myopia-control/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mccrystalopticians.com/eyecare/myopia-control/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.mccrystalopticians.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Eyecare",
"item": "http://www.mccrystalopticians.com/eyecare/general-overview/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Myopia Control"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mccrystalopticians.com/#website",
"url": "https://www.mccrystalopticians.com/",
"name": "McCrystal Opticians",
"description": "McCrystal Opticians",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mccrystalopticians.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/about/schoolvision-testimonials/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mccrystalopticians.com/about/schoolvision-testimonials/",
"url": "https://www.mccrystalopticians.com/about/schoolvision-testimonials/",
"name": "SchoolVision Success | Difficulty Reading | McCrystal Optician",
"isPartOf": {
"@id": "https://www.mccrystalopticians.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.mccrystalopticians.com/about/schoolvision-testimonials/#primaryimage"
},
"image": {
"@id": "https://www.mccrystalopticians.com/about/schoolvision-testimonials/#primaryimage"
},
"thumbnailUrl": "http://www.mccrystalopticians.com/wp-content/uploads/2015/01/McC-116-e1420191538913-1024x410.jpg",
"datePublished": "2015-01-02T09:43:43+00:00",
"dateModified": "2019-12-18T17:24:05+00:00",
"description": "SchoolVision Success at McCrystal Opticians...'his reading speed has doubled since starting the Schoolvision programme..reading has become a pleasure.'",
"breadcrumb": {
"@id": "https://www.mccrystalopticians.com/about/schoolvision-testimonials/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mccrystalopticians.com/about/schoolvision-testimonials/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.mccrystalopticians.com/about/schoolvision-testimonials/#primaryimage",
"url": "http://www.mccrystalopticians.com/wp-content/uploads/2015/01/McC-116-e1420191538913-1024x410.jpg",
"contentUrl": "http://www.mccrystalopticians.com/wp-content/uploads/2015/01/McC-116-e1420191538913-1024x410.jpg"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mccrystalopticians.com/about/schoolvision-testimonials/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.mccrystalopticians.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About",
"item": "https://www.mccrystalopticians.com/about/"
},
{
"@type": "ListItem",
"position": 3,
"name": "SchoolVision Testimonials"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mccrystalopticians.com/#website",
"url": "https://www.mccrystalopticians.com/",
"name": "McCrystal Opticians",
"description": "McCrystal Opticians",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mccrystalopticians.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/eyecare/general-overview/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mccrystalopticians.com/eyecare/general-overview/",
"url": "https://www.mccrystalopticians.com/eyecare/general-overview/",
"name": "Eyecare | Astigmatiam | Cataracts | McCrystal Opticians | Dungannon",
"isPartOf": {
"@id": "https://www.mccrystalopticians.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.mccrystalopticians.com/eyecare/general-overview/#primaryimage"
},
"image": {
"@id": "https://www.mccrystalopticians.com/eyecare/general-overview/#primaryimage"
},
"thumbnailUrl": "http://www.mccrystalopticians.com/wp-content/uploads/2014/05/McC-219-e1420633658208.jpg",
"datePublished": "2014-05-29T15:18:50+00:00",
"dateModified": "2022-02-03T11:13:40+00:00",
"description": "McCrystal Opticians are one of the first in Ireland to offer effective eyecare addressing Visual Dyslexia, Autism Disorders, Asperger’s, ADHD and Migraine.",
"breadcrumb": {
"@id": "https://www.mccrystalopticians.com/eyecare/general-overview/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mccrystalopticians.com/eyecare/general-overview/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.mccrystalopticians.com/eyecare/general-overview/#primaryimage",
"url": "http://www.mccrystalopticians.com/wp-content/uploads/2014/05/McC-219-e1420633658208.jpg",
"contentUrl": "http://www.mccrystalopticians.com/wp-content/uploads/2014/05/McC-219-e1420633658208.jpg"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mccrystalopticians.com/eyecare/general-overview/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.mccrystalopticians.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Eyecare",
"item": "http://www.mccrystalopticians.com/eyecare/general-overview/"
},
{
"@type": "ListItem",
"position": 3,
"name": "General Overview"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mccrystalopticians.com/#website",
"url": "https://www.mccrystalopticians.com/",
"name": "McCrystal Opticians",
"description": "McCrystal Opticians",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mccrystalopticians.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
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],
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
646Review mentions (all pages)
16External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 107 | 2 |
| /about/testimonials/ | 189 | 3 |
| /eyecare/visual-stress/ | 81 | 3 |
| /eyecare/myopia-control/ | 81 | 3 |
| /about/schoolvision-testimonials/ | 107 | 2 |
| /eyecare/general-overview/ | 81 | 3 |
Explore the other reputation pillars for McCrystal Opticians
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from McCrystal Opticians, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to McCrystal Opticians: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.mccrystalopticians.com to view the most current version of its content and see directly what this company is about and what it offers.