Stevenson Jones Opticians
(http://www.stevensonjonesopticians.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
5
Impact Weight: 15 / 100
33% Reputation
Authority is established through the naming of John Stevenson as a fellow of the British Association of Behavioural Optometrists (BABO). However, a significant gap exists as there is no Person schema or sameAs links to professional registries like the General Optical Council (GOC). The technical credibility is also undermined by the ‘Lorem Ipsum’ error on the Eyeplan page, which suggests a disconnect between the claim of ‘state-of-the-art’ clinical attention and the attention given to the practice’s digital storefront.
The site makes moderate marketing claims such as ‘making treatment enjoyable and productive’ and offering the ‘hottest brands,’ which are subjective and lack measurable metrics. The most substantive performance claims are financial: the Eyeplan page clearly details a ‘minimum 10% discount on glasses’ and specific monthly costs. The clinical performance claims regarding myopia progression are standard medical assertions rather than specific outcome data for this particular practice.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.stevensonjonesopticians.co.uk/",
"url": "https://www.stevensonjonesopticians.co.uk/",
"name": "Stylish Eyewear & Expert Eye Care in Newcastle | Stevenson Jones Opticians",
"isPartOf": {
"@id": "https://www.stevensonjonesopticians.co.uk/#website"
},
"about": {
"@id": "https://www.stevensonjonesopticians.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.stevensonjonesopticians.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.stevensonjonesopticians.co.uk/#primaryimage"
},
"thumbnailUrl": "https://atttpgdeen.cloudimg.io/cdn/n/n/_v1Product_/carolina_herrera/carolina_herrera_her_0321_rhl_gold.jpg",
"datePublished": "2024-06-06T06:12:12+00:00",
"dateModified": "2025-07-23T12:56:35+00:00",
"description": "Discover stylish eyewear in Newcastle, UK. Expert opticians offer eye care, myopia management, and prescription lenses. Visit for quality and personalized service.",
"breadcrumb": {
"@id": "https://www.stevensonjonesopticians.co.uk/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.stevensonjonesopticians.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.stevensonjonesopticians.co.uk/#primaryimage",
"url": "https://atttpgdeen.cloudimg.io/cdn/n/n/_v1Product_/carolina_herrera/carolina_herrera_her_0321_rhl_gold.jpg",
"contentUrl": "https://atttpgdeen.cloudimg.io/cdn/n/n/_v1Product_/carolina_herrera/carolina_herrera_her_0321_rhl_gold.jpg"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.stevensonjonesopticians.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.stevensonjonesopticians.co.uk/#website",
"url": "https://www.stevensonjonesopticians.co.uk/",
"name": "Stevenson Jones Opticians",
"description": "",
"publisher": {
"@id": "https://www.stevensonjonesopticians.co.uk/#organization"
},
"alternateName": "Stevenson Jones Opticians",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.stevensonjonesopticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.stevensonjonesopticians.co.uk/#organization",
"name": "Stevenson Jones Opticians",
"url": "https://www.stevensonjonesopticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.stevensonjonesopticians.co.uk/#/schema/logo/image/",
"url": "https://www.stevensonjonesopticians.co.uk/wp-content/uploads/2024/06/site-logo.png",
"contentUrl": "https://www.stevensonjonesopticians.co.uk/wp-content/uploads/2024/06/site-logo.png",
"width": 370,
"height": 171,
"caption": "Stevenson Jones Opticians"
},
"image": {
"@id": "https://www.stevensonjonesopticians.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/p/Stevenson-Jones-Opticians-100063778882739/"
]
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.stevensonjonesopticians.co.uk/about-us/",
"url": "https://www.stevensonjonesopticians.co.uk/about-us/",
"name": "About Us | Stevenson Jones Opticians",
"isPartOf": {
"@id": "https://www.stevensonjonesopticians.co.uk/#website"
},
"datePublished": "2024-06-06T08:50:37+00:00",
"dateModified": "2024-07-23T09:31:48+00:00",
"breadcrumb": {
"@id": "https://www.stevensonjonesopticians.co.uk/about-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.stevensonjonesopticians.co.uk/about-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.stevensonjonesopticians.co.uk/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.stevensonjonesopticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.stevensonjonesopticians.co.uk/#website",
"url": "https://www.stevensonjonesopticians.co.uk/",
"name": "Stevenson Jones Opticians",
"description": "",
"publisher": {
"@id": "https://www.stevensonjonesopticians.co.uk/#organization"
},
"alternateName": "Stevenson Jones Opticians",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.stevensonjonesopticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.stevensonjonesopticians.co.uk/#organization",
"name": "Stevenson Jones Opticians",
"url": "https://www.stevensonjonesopticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.stevensonjonesopticians.co.uk/#/schema/logo/image/",
"url": "https://www.stevensonjonesopticians.co.uk/wp-content/uploads/2024/06/site-logo.png",
"contentUrl": "https://www.stevensonjonesopticians.co.uk/wp-content/uploads/2024/06/site-logo.png",
"width": 370,
"height": 171,
"caption": "Stevenson Jones Opticians"
},
"image": {
"@id": "https://www.stevensonjonesopticians.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/p/Stevenson-Jones-Opticians-100063778882739/"
]
}
]
}
/services/eyeplan/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.stevensonjonesopticians.co.uk/services/eyeplan/",
"url": "https://www.stevensonjonesopticians.co.uk/services/eyeplan/",
"name": "Eyeplan | Stevenson Jones Opticians",
"isPartOf": {
"@id": "https://www.stevensonjonesopticians.co.uk/#website"
},
"datePublished": "2024-06-10T06:24:17+00:00",
"dateModified": "2024-07-04T10:41:44+00:00",
"breadcrumb": {
"@id": "https://www.stevensonjonesopticians.co.uk/services/eyeplan/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.stevensonjonesopticians.co.uk/services/eyeplan/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.stevensonjonesopticians.co.uk/services/eyeplan/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.stevensonjonesopticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services",
"item": "https://www.stevensonjonesopticians.co.uk/services/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Eyeplan"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.stevensonjonesopticians.co.uk/#website",
"url": "https://www.stevensonjonesopticians.co.uk/",
"name": "Stevenson Jones Opticians",
"description": "",
"publisher": {
"@id": "https://www.stevensonjonesopticians.co.uk/#organization"
},
"alternateName": "Stevenson Jones Opticians",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.stevensonjonesopticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.stevensonjonesopticians.co.uk/#organization",
"name": "Stevenson Jones Opticians",
"url": "https://www.stevensonjonesopticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.stevensonjonesopticians.co.uk/#/schema/logo/image/",
"url": "https://www.stevensonjonesopticians.co.uk/wp-content/uploads/2024/06/site-logo.png",
"contentUrl": "https://www.stevensonjonesopticians.co.uk/wp-content/uploads/2024/06/site-logo.png",
"width": 370,
"height": 171,
"caption": "Stevenson Jones Opticians"
},
"image": {
"@id": "https://www.stevensonjonesopticians.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/p/Stevenson-Jones-Opticians-100063778882739/"
]
}
]
}
/news/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://www.stevensonjonesopticians.co.uk/news/",
"url": "https://www.stevensonjonesopticians.co.uk/news/",
"name": "News | Stevenson Jones Opticians",
"isPartOf": {
"@id": "https://www.stevensonjonesopticians.co.uk/#website"
},
"datePublished": "2024-06-06T08:50:54+00:00",
"dateModified": "2024-07-09T12:35:42+00:00",
"breadcrumb": {
"@id": "https://www.stevensonjonesopticians.co.uk/news/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.stevensonjonesopticians.co.uk/news/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.stevensonjonesopticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "News"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.stevensonjonesopticians.co.uk/#website",
"url": "https://www.stevensonjonesopticians.co.uk/",
"name": "Stevenson Jones Opticians",
"description": "",
"publisher": {
"@id": "https://www.stevensonjonesopticians.co.uk/#organization"
},
"alternateName": "Stevenson Jones Opticians",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.stevensonjonesopticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.stevensonjonesopticians.co.uk/#organization",
"name": "Stevenson Jones Opticians",
"url": "https://www.stevensonjonesopticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.stevensonjonesopticians.co.uk/#/schema/logo/image/",
"url": "https://www.stevensonjonesopticians.co.uk/wp-content/uploads/2024/06/site-logo.png",
"contentUrl": "https://www.stevensonjonesopticians.co.uk/wp-content/uploads/2024/06/site-logo.png",
"width": 370,
"height": 171,
"caption": "Stevenson Jones Opticians"
},
"image": {
"@id": "https://www.stevensonjonesopticians.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/p/Stevenson-Jones-Opticians-100063778882739/"
]
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.stevensonjonesopticians.co.uk/contact-us/",
"url": "https://www.stevensonjonesopticians.co.uk/contact-us/",
"name": "Contact Us | Stevenson Jones Opticians",
"isPartOf": {
"@id": "https://www.stevensonjonesopticians.co.uk/#website"
},
"datePublished": "2024-06-06T08:51:54+00:00",
"dateModified": "2024-07-24T12:41:49+00:00",
"breadcrumb": {
"@id": "https://www.stevensonjonesopticians.co.uk/contact-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.stevensonjonesopticians.co.uk/contact-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.stevensonjonesopticians.co.uk/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.stevensonjonesopticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.stevensonjonesopticians.co.uk/#website",
"url": "https://www.stevensonjonesopticians.co.uk/",
"name": "Stevenson Jones Opticians",
"description": "",
"publisher": {
"@id": "https://www.stevensonjonesopticians.co.uk/#organization"
},
"alternateName": "Stevenson Jones Opticians",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.stevensonjonesopticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.stevensonjonesopticians.co.uk/#organization",
"name": "Stevenson Jones Opticians",
"url": "https://www.stevensonjonesopticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.stevensonjonesopticians.co.uk/#/schema/logo/image/",
"url": "https://www.stevensonjonesopticians.co.uk/wp-content/uploads/2024/06/site-logo.png",
"contentUrl": "https://www.stevensonjonesopticians.co.uk/wp-content/uploads/2024/06/site-logo.png",
"width": 370,
"height": 171,
"caption": "Stevenson Jones Opticians"
},
"image": {
"@id": "https://www.stevensonjonesopticians.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/p/Stevenson-Jones-Opticians-100063778882739/"
]
}
]
}
/advanced-eye-exams/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.stevensonjonesopticians.co.uk/advanced-eye-exams/",
"url": "https://www.stevensonjonesopticians.co.uk/advanced-eye-exams/",
"name": "Advanced Eye Exams | Stevenson Jones Opticians",
"isPartOf": {
"@id": "https://www.stevensonjonesopticians.co.uk/#website"
},
"datePublished": "2024-06-06T08:49:31+00:00",
"dateModified": "2024-07-24T12:39:24+00:00",
"breadcrumb": {
"@id": "https://www.stevensonjonesopticians.co.uk/advanced-eye-exams/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.stevensonjonesopticians.co.uk/advanced-eye-exams/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.stevensonjonesopticians.co.uk/advanced-eye-exams/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.stevensonjonesopticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Advanced Eye Exams"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.stevensonjonesopticians.co.uk/#website",
"url": "https://www.stevensonjonesopticians.co.uk/",
"name": "Stevenson Jones Opticians",
"description": "",
"publisher": {
"@id": "https://www.stevensonjonesopticians.co.uk/#organization"
},
"alternateName": "Stevenson Jones Opticians",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.stevensonjonesopticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.stevensonjonesopticians.co.uk/#organization",
"name": "Stevenson Jones Opticians",
"url": "https://www.stevensonjonesopticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.stevensonjonesopticians.co.uk/#/schema/logo/image/",
"url": "https://www.stevensonjonesopticians.co.uk/wp-content/uploads/2024/06/site-logo.png",
"contentUrl": "https://www.stevensonjonesopticians.co.uk/wp-content/uploads/2024/06/site-logo.png",
"width": 370,
"height": 171,
"caption": "Stevenson Jones Opticians"
},
"image": {
"@id": "https://www.stevensonjonesopticians.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/p/Stevenson-Jones-Opticians-100063778882739/"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
76Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 61 | 1 |
| /about-us/ | 3 | 1 |
| /services/eyeplan/ | 3 | 1 |
| /news/ | 3 | 1 |
| /contact-us/ | 3 | 1 |
| /advanced-eye-exams/ | 3 | 1 |
Explore the other reputation pillars for Stevenson Jones Opticians
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Stevenson Jones Opticians, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Stevenson Jones Opticians: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.stevensonjonesopticians.co.uk to view the most current version of its content and see directly what this company is about and what it offers.