The Eye Place
(https://the-eye-place.co.uk) 📸 Data Snapshot: May 22, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is anchored in the personhood of Alex Kemp, who is clearly named and identified as a third-generation optometrist. While there is a Person schema missing in the provided data, the presence of specific practice addresses, local phone numbers, and social media sameAs links in the Organization schema provides a verified digital footprint. The ‘Technical credibility gap’ is low because the heading hierarchy and structured data (JSON-LD) are functional and correctly mapped to ‘Optician’ and ‘Organization’ types. A major gap is the absence of practitioner registration numbers (GOC) which are a proof expectation for UK healthcare providers.
The boldest claim is providing ‘one of the most comprehensive eye examinations in the world,’ which is a superlative that lacks an external audit or ranking to verify. However, this is partially mitigated by the specific list of high-end equipment (OCT, Optomap) used to perform the exam, moving it from total BS toward ‘aggressive marketing.’ There are no claims of ‘guaranteed outcomes’ for medical conditions, which keeps the healthcare messaging within ethical boundaries. The disconnect between ‘budget eyewear’ in meta-descriptions and the high-end prices (£300+) featured prominently suggests a slight mismatch in target audience signaling.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "OCO Glasses",
"logo": "https://the-eye-place.co.uk/assets/the_eye_place_logo_gold-CgWvc_ip.png",
"sameAs": [
"https://twitter.com/theeyeplace",
"https://www.facebook.com/theeyeplaceopticians",
"https://instagram.com/theeyeplace"
],
"url": "https://the-eye-place.co.uk"
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Home | The Eye Place",
"url": "https://the-eye-place.co.uk/"
}
]
/the-eye-lab/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "OCO Glasses",
"logo": "https://the-eye-place.co.uk/assets/the_eye_place_logo_gold-CgWvc_ip.png",
"sameAs": [
"https://twitter.com/theeyeplace",
"https://www.facebook.com/theeyeplaceopticians",
"https://instagram.com/theeyeplace"
],
"url": "https://the-eye-place.co.uk"
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "The Eye Place | Eye Lab - Optomap Eye Test, Eye Health"
}
]
/about-us/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "OCO Glasses",
"logo": "https://the-eye-place.co.uk/assets/the_eye_place_logo_gold-CgWvc_ip.png",
"sameAs": [
"https://twitter.com/theeyeplace",
"https://www.facebook.com/theeyeplaceopticians",
"https://instagram.com/theeyeplace"
],
"url": "https://the-eye-place.co.uk"
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"image": "https://omnified.io/cdn-cgi/imagedelivery/EJatdkLnSv7X8SJcPqrXrQ/e94554d9-6bfd-443b-b45e-ab43f15a1b00/w=1800,q=85",
"name": "About Us | The Eye Place"
},
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "The Eye Place Opticians advert",
"description": "Set at the practice in Bakewell, Derbyshire, this video shows the variety of frames and excellent level of care received during one of The Eye Place's thorough eye exams.",
"duration": "PT49S",
"thumbnailUrl": "https://i.ytimg.com/vi_webp/ai2mCUvMKsU/maxresdefault.webp",
"embedUrl": "https://www.youtube.com/embed/ai2mCUvMKsU",
"uploadDate": "2024-11-05T00:00:00Z",
"contentUrl": "https://www.youtube.com/watch?v=ai2mCUvMKsU"
},
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "The Eye Place Opticians - Meet Owner & Founder Alex Kemp",
"description": "The Eye Place is owned and ran by 3rd generation optometrist Alex Kemp. Hear his story and find out what The Eye Place can offer in this video.",
"duration": "PT4M2S",
"thumbnailUrl": "https://i.ytimg.com/vi_webp/gVbixfG1aTc/maxresdefault.webp",
"embedUrl": "https://www.youtube.com/embed/gVbixfG1aTc",
"uploadDate": "2024-10-25T00:00:00Z",
"contentUrl": "https://www.youtube.com/watch?v=gVbixfG1aTc"
}
]
/brands/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "OCO Glasses",
"logo": "https://the-eye-place.co.uk/assets/the_eye_place_logo_gold-CgWvc_ip.png",
"sameAs": [
"https://twitter.com/theeyeplace",
"https://www.facebook.com/theeyeplaceopticians",
"https://instagram.com/theeyeplace"
],
"url": "https://the-eye-place.co.uk"
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Frames & Brands - Designer Eyewear, Sunglasses | The Eye Place"
}
]
/locations/dore/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "OCO Glasses",
"logo": "https://the-eye-place.co.uk/assets/the_eye_place_logo_gold-CgWvc_ip.png",
"sameAs": [
"https://twitter.com/theeyeplace",
"https://www.facebook.com/theeyeplaceopticians",
"https://instagram.com/theeyeplace"
],
"url": "https://the-eye-place.co.uk"
},
{
"@context": "https://schema.org",
"@type": "Optician",
"name": "The Eye Place, Dore",
"image": "https://omnified.io/cdn-cgi/image/w=1800,q=85/https:/eap-storage.ams3.digitaloceanspaces.com/tep/919ee37051baddc74f561fbea6e67bda.jpg",
"logo": "https://tep-website-images.s3.amazonaws.com/the_eye_place_logo_big.png",
"@id": "https://the-eye-place.co.uk/locations/dore",
"url": "https://the-eye-place.co.uk/locations/dore/",
"telephone": "+44(0) 11 4430 0028",
"address": {
"@type": "PostalAddress",
"streetAddress": "28 Causeway Head Road",
"addressLocality": "Dore, Sheffield",
"postalCode": "S17 3DT",
"addressCountry": "GB",
"addressRegion": "England"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Monday",
"opens": "08:30",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Tuesday",
"opens": "08:30",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Wednesday",
"opens": "08:30",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Thursday",
"opens": "08:30",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Friday",
"opens": "08:30",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "08:00",
"closes": "16:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Sunday",
"opens": "00:00",
"closes": "00:00"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 2 |
| /the-eye-lab/ | 2 | 2 |
| /cart/ | 2 | 2 |
| /about-us/ | 8 | 2 |
| /brands/ | 2 | 2 |
| /locations/dore/ | 7 | 3 |
This page presents a snapshot of public data from The Eye Place, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Eye Place: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://the-eye-place.co.uk to view the most current version of its content and see directly what this company is about and what it offers.