The Eye Place
(https://the-eye-place.co.uk) 📸 Data Snapshot: May 22, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is low as the site references a substantial number of Google reviews (420 reviews with a 4.8 average) rather than just a few hand-picked testimonials. Review counts on individual location pages, such as Dore’s 13 reviews, are cited with an average rating of 4.9, providing a granular look at reputation. However, the site lacks direct outbound links to professional registry bodies like the General Optical Council (GOC) to verify the practitioners’ status. Some older reviews from ‘4 years ago’ remain on the site, which are classified as stale evidence under the May 2026 temporal anchor.
Proof density is respectable, with a high ratio of technical specifications (machine names) and named products (frame models) relative to generic marketing assertions. Verifiable evidence includes the 420 Google reviews and the physical presence of 11 distinct UK locations, each with listed opening hours and contact details. The lack of case studies for clinical outcomes is typical for this industry but represents a missed opportunity for higher-level proof. The pricing transparency for frames (listing specific sale prices vs original prices) provides high retail substance.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 2 |
| /the-eye-lab/ | 2 | 2 |
| /cart/ | 2 | 2 |
| /about-us/ | 8 | 2 |
| /brands/ | 2 | 2 |
| /locations/dore/ | 7 | 3 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "OCO Glasses",
"logo": "https://the-eye-place.co.uk/assets/the_eye_place_logo_gold-CgWvc_ip.png",
"sameAs": [
"https://twitter.com/theeyeplace",
"https://www.facebook.com/theeyeplaceopticians",
"https://instagram.com/theeyeplace"
],
"url": "https://the-eye-place.co.uk"
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Home | The Eye Place",
"url": "https://the-eye-place.co.uk/"
}
]
/the-eye-lab/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "OCO Glasses",
"logo": "https://the-eye-place.co.uk/assets/the_eye_place_logo_gold-CgWvc_ip.png",
"sameAs": [
"https://twitter.com/theeyeplace",
"https://www.facebook.com/theeyeplaceopticians",
"https://instagram.com/theeyeplace"
],
"url": "https://the-eye-place.co.uk"
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "The Eye Place | Eye Lab - Optomap Eye Test, Eye Health"
}
]
/about-us/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "OCO Glasses",
"logo": "https://the-eye-place.co.uk/assets/the_eye_place_logo_gold-CgWvc_ip.png",
"sameAs": [
"https://twitter.com/theeyeplace",
"https://www.facebook.com/theeyeplaceopticians",
"https://instagram.com/theeyeplace"
],
"url": "https://the-eye-place.co.uk"
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"image": "https://omnified.io/cdn-cgi/imagedelivery/EJatdkLnSv7X8SJcPqrXrQ/e94554d9-6bfd-443b-b45e-ab43f15a1b00/w=1800,q=85",
"name": "About Us | The Eye Place"
},
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "The Eye Place Opticians advert",
"description": "Set at the practice in Bakewell, Derbyshire, this video shows the variety of frames and excellent level of care received during one of The Eye Place's thorough eye exams.",
"duration": "PT49S",
"thumbnailUrl": "https://i.ytimg.com/vi_webp/ai2mCUvMKsU/maxresdefault.webp",
"embedUrl": "https://www.youtube.com/embed/ai2mCUvMKsU",
"uploadDate": "2024-11-05T00:00:00Z",
"contentUrl": "https://www.youtube.com/watch?v=ai2mCUvMKsU"
},
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "The Eye Place Opticians - Meet Owner & Founder Alex Kemp",
"description": "The Eye Place is owned and ran by 3rd generation optometrist Alex Kemp. Hear his story and find out what The Eye Place can offer in this video.",
"duration": "PT4M2S",
"thumbnailUrl": "https://i.ytimg.com/vi_webp/gVbixfG1aTc/maxresdefault.webp",
"embedUrl": "https://www.youtube.com/embed/gVbixfG1aTc",
"uploadDate": "2024-10-25T00:00:00Z",
"contentUrl": "https://www.youtube.com/watch?v=gVbixfG1aTc"
}
]
/brands/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "OCO Glasses",
"logo": "https://the-eye-place.co.uk/assets/the_eye_place_logo_gold-CgWvc_ip.png",
"sameAs": [
"https://twitter.com/theeyeplace",
"https://www.facebook.com/theeyeplaceopticians",
"https://instagram.com/theeyeplace"
],
"url": "https://the-eye-place.co.uk"
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Frames & Brands - Designer Eyewear, Sunglasses | The Eye Place"
}
]
/locations/dore/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "OCO Glasses",
"logo": "https://the-eye-place.co.uk/assets/the_eye_place_logo_gold-CgWvc_ip.png",
"sameAs": [
"https://twitter.com/theeyeplace",
"https://www.facebook.com/theeyeplaceopticians",
"https://instagram.com/theeyeplace"
],
"url": "https://the-eye-place.co.uk"
},
{
"@context": "https://schema.org",
"@type": "Optician",
"name": "The Eye Place, Dore",
"image": "https://omnified.io/cdn-cgi/image/w=1800,q=85/https:/eap-storage.ams3.digitaloceanspaces.com/tep/919ee37051baddc74f561fbea6e67bda.jpg",
"logo": "https://tep-website-images.s3.amazonaws.com/the_eye_place_logo_big.png",
"@id": "https://the-eye-place.co.uk/locations/dore",
"url": "https://the-eye-place.co.uk/locations/dore/",
"telephone": "+44(0) 11 4430 0028",
"address": {
"@type": "PostalAddress",
"streetAddress": "28 Causeway Head Road",
"addressLocality": "Dore, Sheffield",
"postalCode": "S17 3DT",
"addressCountry": "GB",
"addressRegion": "England"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Monday",
"opens": "08:30",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Tuesday",
"opens": "08:30",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Wednesday",
"opens": "08:30",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Thursday",
"opens": "08:30",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Friday",
"opens": "08:30",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "08:00",
"closes": "16:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Sunday",
"opens": "00:00",
"closes": "00:00"
}
]
}
]
This page presents a snapshot of public data from The Eye Place, captured on May 22, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Eye Place: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://the-eye-place.co.uk to view the most current version of its content and see directly what this company is about and what it offers.