AG Fraser Limited
(https://agfraser.co.uk) 📸 Data Snapshot: June 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
A severe technical credibility gap exists where a firm claiming technical expertise in heating systems cannot maintain basic website functionality. While the schema_json includes a legalName and leiCode, there is no Person schema for leadership or named engineers. The lack of a verifiable Gas Safe ID in the footer or header is a major authority red flag for a UK-based plumbing business.
The site makes bold performance claims such as being ‘Local boiler experts’ and offering a ‘price match promise,’ but provides no case studies or data to back these up. The disconnect is exacerbated by the 404 errors on service pages, where any evidence of actual work performed would typically reside. The marketing tone suggests a professional operation that the technical implementation fails to demonstrate.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://schema.org",
"@type": "Plumber",
"address": {
"@type": "PostalAddress",
"addressLocality": "Wigan",
"addressRegion": "Greater Manchester",
"postalCode": "WN3 6TE",
"streetAddress": "Kirkstile Crescent"
},
"name": "AG Fraser",
"url": "https://agfraser.co.uk",
"email": "talk@agfraser.co.uk",
"telephone": "08006346584",
"leiCode": "11522417",
"legalName": "AG Fraser Limited",
"description": "AG Fraser is a boiler installation, repair, and central heating installation / upgrade company based in the North West of England.",
"image": "https://agfraser.co.uk/assets/img/brand/logo-house.png",
"logo": "https://agfraser.co.uk/assets/img/brand/logo-text.png",
"openingHours": [
"Mo-Fr 08:00-18:00",
"Sa 09:00-13:00"
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"reviewCount": "420",
"bestRating": "5"
}
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 40 | 1 |
| /services-and-repairs/ | 0 | 0 |
| /new-boilers/ | 0 | 0 |
| /cdn-cgi/l/email-protection/ | 0 | 0 |
This page presents a snapshot of public data from AG Fraser Limited, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to AG Fraser Limited: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://agfraser.co.uk to view the most current version of its content and see directly what this company is about and what it offers.