AG Fraser Limited
(https://agfraser.co.uk) 📸 Data Snapshot: June 21, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site displays trust theatre through inconsistent data; the clean text claims a ‘9.9 on Checkatrade’ based on ‘670 customer reviews,’ while the structured JSON-LD schema only reports a ‘reviewCount’ of 420. This discrepancy of 250 reviews indicates that trust signals are manually inflated or unmaintained. Furthermore, there is no visible Gas Safe registration number in the text, which is a mandatory proof expectation for this industry.
Proof density is dangerously low, relying almost exclusively on three short testimonials. There are zero links to manufacturer accreditations (e.g., Worcester Bosch, Vaillant) or insurance details, which are standard for high-substance trade sites. The only external proof path is a single mention of Checkatrade, which is contradicted by internal metadata.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 40 | 1 |
| /services-and-repairs/ | 0 | 0 |
| /new-boilers/ | 0 | 0 |
| /cdn-cgi/l/email-protection/ | 0 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "http://schema.org",
"@type": "Plumber",
"address": {
"@type": "PostalAddress",
"addressLocality": "Wigan",
"addressRegion": "Greater Manchester",
"postalCode": "WN3 6TE",
"streetAddress": "Kirkstile Crescent"
},
"name": "AG Fraser",
"url": "https://agfraser.co.uk",
"email": "talk@agfraser.co.uk",
"telephone": "08006346584",
"leiCode": "11522417",
"legalName": "AG Fraser Limited",
"description": "AG Fraser is a boiler installation, repair, and central heating installation / upgrade company based in the North West of England.",
"image": "https://agfraser.co.uk/assets/img/brand/logo-house.png",
"logo": "https://agfraser.co.uk/assets/img/brand/logo-text.png",
"openingHours": [
"Mo-Fr 08:00-18:00",
"Sa 09:00-13:00"
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"reviewCount": "420",
"bestRating": "5"
}
}
This page presents a snapshot of public data from AG Fraser Limited, captured on June 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to AG Fraser Limited: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://agfraser.co.uk to view the most current version of its content and see directly what this company is about and what it offers.