AllianceCFM
(https://alliancecfm.co.uk) 📸 Data Snapshot: June 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a notable authority gap regarding the human element of the business. The site references ‘Daniel’ as the Technical Director multiple times, yet provides no last name, bio, or links to professional credentials (Person schema or LinkedIn). While the business identity is registered as an Organization, the lack of sameAs links or specific trade registration numbers in the text weakens its digital authority.
The site makes bold claims about supporting ‘demanding environments’ and being a ‘trusted partner’ for local councils without providing specific project outcomes or metrics. The ‘Highly Recommended’ H2 is backed by only four short, anonymous-feeling reviews (‘Ryan’, ‘Bert’, ‘Erica’) which lack dates or job specifics. This creates a disconnect between the claim of extensive experience and the thin evidence of individual success stories.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://alliancecfm.co.uk/#website",
"url": "https://alliancecfm.co.uk/",
"name": "AllianceCFM",
"inLanguage": "en-US",
"potentialAction": {
"@id": "https://alliancecfm.co.uk/#searchaction"
},
"publisher": {
"@id": "https://alliancecfm.co.uk/#organization"
}
},
{
"@type": "SearchAction",
"@id": "https://alliancecfm.co.uk/#searchaction",
"target": "https://alliancecfm.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
{
"@type": "WebPage",
"@id": "https://alliancecfm.co.uk/#webpage",
"url": "https://alliancecfm.co.uk/",
"inLanguage": "en-US",
"name": "Commercial and Domestic Plumbing and Heating - AllianceCFM",
"description": "We are a one-stop shop for all your Heating and Plumbing needs At Alliance CFM, we are a one-stop shop for all your heating and plumbing needs. From routine mai",
"datePublished": "2024-04-10T18:20:40+00:00",
"dateModified": "2026-03-31T14:41:55+00:00",
"isPartOf": {
"@id": "https://alliancecfm.co.uk/#website"
},
"potentialAction": {
"@id": "https://alliancecfm.co.uk/#readaction"
},
"about": {
"@id": "https://alliancecfm.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://alliancecfm.co.uk/#thumbnail"
},
"image": {
"@id": "https://alliancecfm.co.uk/#thumbnail"
}
},
{
"@type": "ReadAction",
"@id": "https://alliancecfm.co.uk/#readaction",
"target": "https://alliancecfm.co.uk/"
},
{
"@type": "Organization",
"@id": "https://alliancecfm.co.uk/#organization",
"url": "https://alliancecfm.co.uk/",
"name": "AllianceCFM"
},
{
"@type": "ImageObject",
"@id": "https://alliancecfm.co.uk/#thumbnail",
"url": "https://alliancecfm.co.uk/wp-content/uploads/2026/03/Plumbing-and-Heating-Reading.jpg",
"contentUrl": "https://alliancecfm.co.uk/wp-content/uploads/2026/03/Plumbing-and-Heating-Reading.jpg",
"width": 768,
"height": 735
}
]
}
/commercial-plumbing/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://alliancecfm.co.uk/#website",
"url": "https://alliancecfm.co.uk/",
"name": "AllianceCFM",
"inLanguage": "en-US",
"potentialAction": {
"@id": "https://alliancecfm.co.uk/#searchaction"
},
"publisher": {
"@id": "https://alliancecfm.co.uk/#organization"
}
},
{
"@type": "SearchAction",
"@id": "https://alliancecfm.co.uk/#searchaction",
"target": "https://alliancecfm.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
{
"@type": "BreadcrumbList",
"name": "Breadcrumbs",
"@id": "https://alliancecfm.co.uk/commercial-plumbing/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://alliancecfm.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Commercial Plumbing"
}
]
},
{
"@type": "WebPage",
"@id": "https://alliancecfm.co.uk/commercial-plumbing/#webpage",
"url": "https://alliancecfm.co.uk/commercial-plumbing/",
"inLanguage": "en-US",
"name": "Commercial Plumbing – AllianceCFM",
"description": "Alliance CFM are Committed to providing outstanding levels of service offering expert boiler installations, plant room refits, repairs and preventative maintenance services.",
"datePublished": "2024-04-18T13:02:13+00:00",
"dateModified": "2026-05-12T13:56:17+00:00",
"isPartOf": {
"@id": "https://alliancecfm.co.uk/#website"
},
"breadcrumb": {
"@id": "https://alliancecfm.co.uk/commercial-plumbing/#breadcrumblist"
},
"potentialAction": {
"@id": "https://alliancecfm.co.uk/commercial-plumbing/#readaction"
},
"primaryImageOfPage": {
"@id": "https://alliancecfm.co.uk/commercial-plumbing/#thumbnail"
},
"image": {
"@id": "https://alliancecfm.co.uk/commercial-plumbing/#thumbnail"
}
},
{
"@type": "ReadAction",
"@id": "https://alliancecfm.co.uk/commercial-plumbing/#readaction",
"target": "https://alliancecfm.co.uk/commercial-plumbing/"
},
{
"@type": "Organization",
"@id": "https://alliancecfm.co.uk/#organization",
"url": "https://alliancecfm.co.uk/",
"name": "AllianceCFM"
},
{
"@type": "ImageObject",
"@id": "https://alliancecfm.co.uk/commercial-plumbing/#thumbnail",
"url": "https://alliancecfm.co.uk/wp-content/uploads/2026/02/Commercial-Boiler-Heat-Exchanger-Replacement.jpg",
"contentUrl": "https://alliancecfm.co.uk/wp-content/uploads/2026/02/Commercial-Boiler-Heat-Exchanger-Replacement.jpg",
"width": 1536,
"height": 2048
}
]
}
/domestic-plumbing/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://alliancecfm.co.uk/#website",
"url": "https://alliancecfm.co.uk/",
"name": "AllianceCFM",
"inLanguage": "en-US",
"potentialAction": {
"@id": "https://alliancecfm.co.uk/#searchaction"
},
"publisher": {
"@id": "https://alliancecfm.co.uk/#organization"
}
},
{
"@type": "SearchAction",
"@id": "https://alliancecfm.co.uk/#searchaction",
"target": "https://alliancecfm.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
{
"@type": "BreadcrumbList",
"name": "Breadcrumbs",
"@id": "https://alliancecfm.co.uk/domestic-plumbing/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://alliancecfm.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Domestic Plumbing"
}
]
},
{
"@type": "WebPage",
"@id": "https://alliancecfm.co.uk/domestic-plumbing/#webpage",
"url": "https://alliancecfm.co.uk/domestic-plumbing/",
"inLanguage": "en-US",
"name": "Domestic Plumbing – AllianceCFM",
"description": "Residential Heating and Plumbing Experts Alliance CFM are fast and reliable local domestic plumbers and heating engineers , serving Reading and surrounding area",
"datePublished": "2024-04-15T13:51:57+00:00",
"dateModified": "2026-05-12T13:38:08+00:00",
"isPartOf": {
"@id": "https://alliancecfm.co.uk/#website"
},
"breadcrumb": {
"@id": "https://alliancecfm.co.uk/domestic-plumbing/#breadcrumblist"
},
"potentialAction": {
"@id": "https://alliancecfm.co.uk/domestic-plumbing/#readaction"
},
"primaryImageOfPage": {
"@id": "https://alliancecfm.co.uk/domestic-plumbing/#thumbnail"
},
"image": {
"@id": "https://alliancecfm.co.uk/domestic-plumbing/#thumbnail"
}
},
{
"@type": "ReadAction",
"@id": "https://alliancecfm.co.uk/domestic-plumbing/#readaction",
"target": "https://alliancecfm.co.uk/domestic-plumbing/"
},
{
"@type": "Organization",
"@id": "https://alliancecfm.co.uk/#organization",
"url": "https://alliancecfm.co.uk/",
"name": "AllianceCFM"
},
{
"@type": "ImageObject",
"@id": "https://alliancecfm.co.uk/domestic-plumbing/#thumbnail",
"url": "https://alliancecfm.co.uk/wp-content/uploads/2026/02/Home-Plumber-Reading.jpg",
"contentUrl": "https://alliancecfm.co.uk/wp-content/uploads/2026/02/Home-Plumber-Reading.jpg",
"width": 1200,
"height": 1439
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://alliancecfm.co.uk/#website",
"url": "https://alliancecfm.co.uk/",
"name": "AllianceCFM",
"inLanguage": "en-US",
"potentialAction": {
"@id": "https://alliancecfm.co.uk/#searchaction"
},
"publisher": {
"@id": "https://alliancecfm.co.uk/#organization"
}
},
{
"@type": "SearchAction",
"@id": "https://alliancecfm.co.uk/#searchaction",
"target": "https://alliancecfm.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
{
"@type": "BreadcrumbList",
"name": "Breadcrumbs",
"@id": "https://alliancecfm.co.uk/contact/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://alliancecfm.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebPage",
"@id": "https://alliancecfm.co.uk/contact/#webpage",
"url": "https://alliancecfm.co.uk/contact/",
"inLanguage": "en-US",
"name": "Contact – AllianceCFM",
"description": "Contact Us Today! If you'd like to discuss a job, request a quote, or simply get some advice, our team is here to help. You can call us on 0118 230 1268 to spea",
"datePublished": "2024-04-18T14:03:49+00:00",
"dateModified": "2026-03-18T11:27:04+00:00",
"isPartOf": {
"@id": "https://alliancecfm.co.uk/#website"
},
"breadcrumb": {
"@id": "https://alliancecfm.co.uk/contact/#breadcrumblist"
},
"potentialAction": {
"@id": "https://alliancecfm.co.uk/contact/#readaction"
},
"primaryImageOfPage": {
"@id": "https://alliancecfm.co.uk/contact/#thumbnail"
},
"image": {
"@id": "https://alliancecfm.co.uk/contact/#thumbnail"
}
},
{
"@type": "ReadAction",
"@id": "https://alliancecfm.co.uk/contact/#readaction",
"target": "https://alliancecfm.co.uk/contact/"
},
{
"@type": "Organization",
"@id": "https://alliancecfm.co.uk/#organization",
"url": "https://alliancecfm.co.uk/",
"name": "AllianceCFM"
},
{
"@type": "ImageObject",
"@id": "https://alliancecfm.co.uk/contact/#thumbnail",
"url": "https://alliancecfm.co.uk/wp-content/uploads/2026/03/Contact-Us.jpg",
"contentUrl": "https://alliancecfm.co.uk/wp-content/uploads/2026/03/Contact-Us.jpg",
"width": 1464,
"height": 1024
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 1 |
| /commercial-plumbing/ | 4 | 1 |
| /domestic-plumbing/ | 4 | 1 |
| /contact/ | 4 | 1 |
This page presents a snapshot of public data from AllianceCFM, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to AllianceCFM: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://alliancecfm.co.uk to view the most current version of its content and see directly what this company is about and what it offers.