AllianceCFM
(https://alliancecfm.co.uk) 📸 Data Snapshot: June 21, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is present but relatively low-impact. The site claims to be ‘highly recommended’ and displays a review_count of 4, yet it provides only one proof link across the audited pages. While the logos for Hilton, Reading Council, and Dalkia act as significant secondary proof, there are no case studies or direct links to verifiable third-party review platforms (e.g., Checkatrade or Trustpilot) in the provided data.
The ratio of evidence to assertions is saved primarily by the ‘Some of the Clients We Work With’ section, which lists recognizable entities like Royal Berkshire Fire and Rescue. However, the density of technical proof is low; for example, the ‘Consultancy Services’ H3 lists ‘Energy-Efficient Solutions’ without naming a single framework or diagnostic tool used. Overall, there is 1 verifiable proof point for every 4-5 vague assertions of quality.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 1 |
| /commercial-plumbing/ | 4 | 1 |
| /domestic-plumbing/ | 4 | 1 |
| /contact/ | 4 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://alliancecfm.co.uk/#website",
"url": "https://alliancecfm.co.uk/",
"name": "AllianceCFM",
"inLanguage": "en-US",
"potentialAction": {
"@id": "https://alliancecfm.co.uk/#searchaction"
},
"publisher": {
"@id": "https://alliancecfm.co.uk/#organization"
}
},
{
"@type": "SearchAction",
"@id": "https://alliancecfm.co.uk/#searchaction",
"target": "https://alliancecfm.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
{
"@type": "WebPage",
"@id": "https://alliancecfm.co.uk/#webpage",
"url": "https://alliancecfm.co.uk/",
"inLanguage": "en-US",
"name": "Commercial and Domestic Plumbing and Heating - AllianceCFM",
"description": "We are a one-stop shop for all your Heating and Plumbing needs At Alliance CFM, we are a one-stop shop for all your heating and plumbing needs. From routine mai",
"datePublished": "2024-04-10T18:20:40+00:00",
"dateModified": "2026-03-31T14:41:55+00:00",
"isPartOf": {
"@id": "https://alliancecfm.co.uk/#website"
},
"potentialAction": {
"@id": "https://alliancecfm.co.uk/#readaction"
},
"about": {
"@id": "https://alliancecfm.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://alliancecfm.co.uk/#thumbnail"
},
"image": {
"@id": "https://alliancecfm.co.uk/#thumbnail"
}
},
{
"@type": "ReadAction",
"@id": "https://alliancecfm.co.uk/#readaction",
"target": "https://alliancecfm.co.uk/"
},
{
"@type": "Organization",
"@id": "https://alliancecfm.co.uk/#organization",
"url": "https://alliancecfm.co.uk/",
"name": "AllianceCFM"
},
{
"@type": "ImageObject",
"@id": "https://alliancecfm.co.uk/#thumbnail",
"url": "https://alliancecfm.co.uk/wp-content/uploads/2026/03/Plumbing-and-Heating-Reading.jpg",
"contentUrl": "https://alliancecfm.co.uk/wp-content/uploads/2026/03/Plumbing-and-Heating-Reading.jpg",
"width": 768,
"height": 735
}
]
}
/commercial-plumbing/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://alliancecfm.co.uk/#website",
"url": "https://alliancecfm.co.uk/",
"name": "AllianceCFM",
"inLanguage": "en-US",
"potentialAction": {
"@id": "https://alliancecfm.co.uk/#searchaction"
},
"publisher": {
"@id": "https://alliancecfm.co.uk/#organization"
}
},
{
"@type": "SearchAction",
"@id": "https://alliancecfm.co.uk/#searchaction",
"target": "https://alliancecfm.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
{
"@type": "BreadcrumbList",
"name": "Breadcrumbs",
"@id": "https://alliancecfm.co.uk/commercial-plumbing/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://alliancecfm.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Commercial Plumbing"
}
]
},
{
"@type": "WebPage",
"@id": "https://alliancecfm.co.uk/commercial-plumbing/#webpage",
"url": "https://alliancecfm.co.uk/commercial-plumbing/",
"inLanguage": "en-US",
"name": "Commercial Plumbing – AllianceCFM",
"description": "Alliance CFM are Committed to providing outstanding levels of service offering expert boiler installations, plant room refits, repairs and preventative maintenance services.",
"datePublished": "2024-04-18T13:02:13+00:00",
"dateModified": "2026-05-12T13:56:17+00:00",
"isPartOf": {
"@id": "https://alliancecfm.co.uk/#website"
},
"breadcrumb": {
"@id": "https://alliancecfm.co.uk/commercial-plumbing/#breadcrumblist"
},
"potentialAction": {
"@id": "https://alliancecfm.co.uk/commercial-plumbing/#readaction"
},
"primaryImageOfPage": {
"@id": "https://alliancecfm.co.uk/commercial-plumbing/#thumbnail"
},
"image": {
"@id": "https://alliancecfm.co.uk/commercial-plumbing/#thumbnail"
}
},
{
"@type": "ReadAction",
"@id": "https://alliancecfm.co.uk/commercial-plumbing/#readaction",
"target": "https://alliancecfm.co.uk/commercial-plumbing/"
},
{
"@type": "Organization",
"@id": "https://alliancecfm.co.uk/#organization",
"url": "https://alliancecfm.co.uk/",
"name": "AllianceCFM"
},
{
"@type": "ImageObject",
"@id": "https://alliancecfm.co.uk/commercial-plumbing/#thumbnail",
"url": "https://alliancecfm.co.uk/wp-content/uploads/2026/02/Commercial-Boiler-Heat-Exchanger-Replacement.jpg",
"contentUrl": "https://alliancecfm.co.uk/wp-content/uploads/2026/02/Commercial-Boiler-Heat-Exchanger-Replacement.jpg",
"width": 1536,
"height": 2048
}
]
}
/domestic-plumbing/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://alliancecfm.co.uk/#website",
"url": "https://alliancecfm.co.uk/",
"name": "AllianceCFM",
"inLanguage": "en-US",
"potentialAction": {
"@id": "https://alliancecfm.co.uk/#searchaction"
},
"publisher": {
"@id": "https://alliancecfm.co.uk/#organization"
}
},
{
"@type": "SearchAction",
"@id": "https://alliancecfm.co.uk/#searchaction",
"target": "https://alliancecfm.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
{
"@type": "BreadcrumbList",
"name": "Breadcrumbs",
"@id": "https://alliancecfm.co.uk/domestic-plumbing/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://alliancecfm.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Domestic Plumbing"
}
]
},
{
"@type": "WebPage",
"@id": "https://alliancecfm.co.uk/domestic-plumbing/#webpage",
"url": "https://alliancecfm.co.uk/domestic-plumbing/",
"inLanguage": "en-US",
"name": "Domestic Plumbing – AllianceCFM",
"description": "Residential Heating and Plumbing Experts Alliance CFM are fast and reliable local domestic plumbers and heating engineers , serving Reading and surrounding area",
"datePublished": "2024-04-15T13:51:57+00:00",
"dateModified": "2026-05-12T13:38:08+00:00",
"isPartOf": {
"@id": "https://alliancecfm.co.uk/#website"
},
"breadcrumb": {
"@id": "https://alliancecfm.co.uk/domestic-plumbing/#breadcrumblist"
},
"potentialAction": {
"@id": "https://alliancecfm.co.uk/domestic-plumbing/#readaction"
},
"primaryImageOfPage": {
"@id": "https://alliancecfm.co.uk/domestic-plumbing/#thumbnail"
},
"image": {
"@id": "https://alliancecfm.co.uk/domestic-plumbing/#thumbnail"
}
},
{
"@type": "ReadAction",
"@id": "https://alliancecfm.co.uk/domestic-plumbing/#readaction",
"target": "https://alliancecfm.co.uk/domestic-plumbing/"
},
{
"@type": "Organization",
"@id": "https://alliancecfm.co.uk/#organization",
"url": "https://alliancecfm.co.uk/",
"name": "AllianceCFM"
},
{
"@type": "ImageObject",
"@id": "https://alliancecfm.co.uk/domestic-plumbing/#thumbnail",
"url": "https://alliancecfm.co.uk/wp-content/uploads/2026/02/Home-Plumber-Reading.jpg",
"contentUrl": "https://alliancecfm.co.uk/wp-content/uploads/2026/02/Home-Plumber-Reading.jpg",
"width": 1200,
"height": 1439
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://alliancecfm.co.uk/#website",
"url": "https://alliancecfm.co.uk/",
"name": "AllianceCFM",
"inLanguage": "en-US",
"potentialAction": {
"@id": "https://alliancecfm.co.uk/#searchaction"
},
"publisher": {
"@id": "https://alliancecfm.co.uk/#organization"
}
},
{
"@type": "SearchAction",
"@id": "https://alliancecfm.co.uk/#searchaction",
"target": "https://alliancecfm.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
},
{
"@type": "BreadcrumbList",
"name": "Breadcrumbs",
"@id": "https://alliancecfm.co.uk/contact/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://alliancecfm.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebPage",
"@id": "https://alliancecfm.co.uk/contact/#webpage",
"url": "https://alliancecfm.co.uk/contact/",
"inLanguage": "en-US",
"name": "Contact – AllianceCFM",
"description": "Contact Us Today! If you'd like to discuss a job, request a quote, or simply get some advice, our team is here to help. You can call us on 0118 230 1268 to spea",
"datePublished": "2024-04-18T14:03:49+00:00",
"dateModified": "2026-03-18T11:27:04+00:00",
"isPartOf": {
"@id": "https://alliancecfm.co.uk/#website"
},
"breadcrumb": {
"@id": "https://alliancecfm.co.uk/contact/#breadcrumblist"
},
"potentialAction": {
"@id": "https://alliancecfm.co.uk/contact/#readaction"
},
"primaryImageOfPage": {
"@id": "https://alliancecfm.co.uk/contact/#thumbnail"
},
"image": {
"@id": "https://alliancecfm.co.uk/contact/#thumbnail"
}
},
{
"@type": "ReadAction",
"@id": "https://alliancecfm.co.uk/contact/#readaction",
"target": "https://alliancecfm.co.uk/contact/"
},
{
"@type": "Organization",
"@id": "https://alliancecfm.co.uk/#organization",
"url": "https://alliancecfm.co.uk/",
"name": "AllianceCFM"
},
{
"@type": "ImageObject",
"@id": "https://alliancecfm.co.uk/contact/#thumbnail",
"url": "https://alliancecfm.co.uk/wp-content/uploads/2026/03/Contact-Us.jpg",
"contentUrl": "https://alliancecfm.co.uk/wp-content/uploads/2026/03/Contact-Us.jpg",
"width": 1464,
"height": 1024
}
]
}
This page presents a snapshot of public data from AllianceCFM, captured on June 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to AllianceCFM: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://alliancecfm.co.uk to view the most current version of its content and see directly what this company is about and what it offers.