Swan’s Nest Hotel Stratford-upon-Avon - Identity & Authority Signals in Hotels, Resorts & Accommodation

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Swan's Nest Hotel Stratford-upon-Avon

(https://swansnesthotel.co.uk) 📸 Data Snapshot: May 22, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

7 Impact Weight: 15 / 100

47% Reputation

Diagnosis: Authority Gaps

While the hotel identifies Focus Hotels Management as its operator, the schema_json is basic, using generic Organization and WebPage types instead of the specific Hotel schema. There is no Person schema for management or executive chefs, and no sameAs links are provided to connect the entity to verified social or industry authority profiles. This creates a technical credibility gap where the ‘Landmark’ status is claimed but not technically mapped in the site’s data structure.

Evidence: Performance vs. Claims

The ’boutique’ and ‘luxury’ claims are contradicted by a lack of specific amenity lists (e.g., brand of toiletries, linen thread counts, or specific tech in rooms) that typically substantiate such marketing labels. The website mentions ‘Stylish Interiors’ in a heading but provides no granular detail beyond ‘Club Double’ or ‘Suites’ in the text. The disconnect between aspirational adjectives and the functional, almost dry tone of the sub-pages suggests a standard mid-market operation rather than the ‘landmark luxury’ promised.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://swansnesthotel.co.uk/",
            "url": "https://swansnesthotel.co.uk/",
            "name": "Swan's Nest Hotel Stratford-upon-Avon | Riverside Boutique Hotel Stratford",
            "isPartOf": {
                "@id": "https://swansnesthotel.co.uk/#website"
            },
            "about": {
                "@id": "https://swansnesthotel.co.uk/#organization"
            },
            "datePublished": "2019-02-12T15:39:24+00:00",
            "dateModified": "2024-04-15T11:56:26+00:00",
            "description": "Formerly the Macdonald Swan's Nest Hotel, the Swan's Nest Hotel in Stratford-upon-Avon is a landmark 17th century riverside hotel in Shakespeare Country.",
            "breadcrumb": {
                "@id": "https://swansnesthotel.co.uk/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://swansnesthotel.co.uk/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://swansnesthotel.co.uk/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://swansnesthotel.co.uk/#website",
            "url": "https://swansnesthotel.co.uk/",
            "name": "Swans Nest Hotel Stratford-upon-Avon",
            "description": "Boutique hotel in Stratford",
            "publisher": {
                "@id": "https://swansnesthotel.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://swansnesthotel.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://swansnesthotel.co.uk/#organization",
            "name": "Swan's Nest Hotel Stratford-upon-Avon",
            "url": "https://swansnesthotel.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://swansnesthotel.co.uk/#/schema/logo/image/",
                "url": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
                "contentUrl": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
                "width": 370,
                "height": 370,
                "caption": "Swan's Nest Hotel Stratford-upon-Avon"
            },
            "image": {
                "@id": "https://swansnesthotel.co.uk/#/schema/logo/image/"
            }
        }
    ]
}

/dog-friendly-hotel/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://swansnesthotel.co.uk/dog-friendly-hotel/",
            "url": "https://swansnesthotel.co.uk/dog-friendly-hotel/",
            "name": "Swan's Nest Stratford - Dog Friendly Hotel",
            "isPartOf": {
                "@id": "https://swansnesthotel.co.uk/#website"
            },
            "datePublished": "2020-03-04T11:37:58+00:00",
            "dateModified": "2024-05-01T16:04:49+00:00",
            "description": "We want everyone to enjoy staying at the Swan's Nest Hotel in Stratford-upon-Avon including your four-legged family members - with a welcome 'doggie bag'",
            "breadcrumb": {
                "@id": "https://swansnesthotel.co.uk/dog-friendly-hotel/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://swansnesthotel.co.uk/dog-friendly-hotel/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://swansnesthotel.co.uk/dog-friendly-hotel/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://swansnesthotel.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "DOG FRIENDLY"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://swansnesthotel.co.uk/#website",
            "url": "https://swansnesthotel.co.uk/",
            "name": "Swans Nest Hotel Stratford-upon-Avon",
            "description": "Boutique hotel in Stratford",
            "publisher": {
                "@id": "https://swansnesthotel.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://swansnesthotel.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://swansnesthotel.co.uk/#organization",
            "name": "Swan's Nest Hotel Stratford-upon-Avon",
            "url": "https://swansnesthotel.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://swansnesthotel.co.uk/#/schema/logo/image/",
                "url": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
                "contentUrl": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
                "width": 370,
                "height": 370,
                "caption": "Swan's Nest Hotel Stratford-upon-Avon"
            },
            "image": {
                "@id": "https://swansnesthotel.co.uk/#/schema/logo/image/"
            }
        }
    ]
}

/privacy-policy-website-use/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://swansnesthotel.co.uk/privacy-policy-website-use/",
            "url": "https://swansnesthotel.co.uk/privacy-policy-website-use/",
            "name": "Swan's Nest Hotel Stratford-upon-Avon - Privacy Policy",
            "isPartOf": {
                "@id": "https://swansnesthotel.co.uk/#website"
            },
            "datePublished": "2019-03-25T11:30:12+00:00",
            "dateModified": "2019-08-01T14:07:28+00:00",
            "description": "Visit the Swan's Nest Hotel in Stratford-upon-Avon. Formerly the Macdonald Swan's Nest Hotel now an new independant boutique Hotel in Stratford.",
            "breadcrumb": {
                "@id": "https://swansnesthotel.co.uk/privacy-policy-website-use/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://swansnesthotel.co.uk/privacy-policy-website-use/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://swansnesthotel.co.uk/privacy-policy-website-use/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://swansnesthotel.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "PRIVACY POLICY & WEBSITE USE"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://swansnesthotel.co.uk/#website",
            "url": "https://swansnesthotel.co.uk/",
            "name": "Swans Nest Hotel Stratford-upon-Avon",
            "description": "Boutique hotel in Stratford",
            "publisher": {
                "@id": "https://swansnesthotel.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://swansnesthotel.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://swansnesthotel.co.uk/#organization",
            "name": "Swan's Nest Hotel Stratford-upon-Avon",
            "url": "https://swansnesthotel.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://swansnesthotel.co.uk/#/schema/logo/image/",
                "url": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
                "contentUrl": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
                "width": 370,
                "height": 370,
                "caption": "Swan's Nest Hotel Stratford-upon-Avon"
            },
            "image": {
                "@id": "https://swansnesthotel.co.uk/#/schema/logo/image/"
            }
        }
    ]
}

/terms-conditions/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://swansnesthotel.co.uk/terms-conditions/",
            "url": "https://swansnesthotel.co.uk/terms-conditions/",
            "name": "Swan's Nest Hotel Terms & Conditions",
            "isPartOf": {
                "@id": "https://swansnesthotel.co.uk/#website"
            },
            "datePublished": "2019-03-25T11:19:31+00:00",
            "dateModified": "2025-12-29T15:28:55+00:00",
            "description": "Hotel Terms and Conditions covering How to Book, pricing, discounts, group bookings and cancellation information",
            "breadcrumb": {
                "@id": "https://swansnesthotel.co.uk/terms-conditions/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://swansnesthotel.co.uk/terms-conditions/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://swansnesthotel.co.uk/terms-conditions/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://swansnesthotel.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "TERMS & CONDITIONS"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://swansnesthotel.co.uk/#website",
            "url": "https://swansnesthotel.co.uk/",
            "name": "Swans Nest Hotel Stratford-upon-Avon",
            "description": "Boutique hotel in Stratford",
            "publisher": {
                "@id": "https://swansnesthotel.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://swansnesthotel.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://swansnesthotel.co.uk/#organization",
            "name": "Swan's Nest Hotel Stratford-upon-Avon",
            "url": "https://swansnesthotel.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://swansnesthotel.co.uk/#/schema/logo/image/",
                "url": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
                "contentUrl": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
                "width": 370,
                "height": 370,
                "caption": "Swan's Nest Hotel Stratford-upon-Avon"
            },
            "image": {
                "@id": "https://swansnesthotel.co.uk/#/schema/logo/image/"
            }
        }
    ]
}

/privacy/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://swansnesthotel.co.uk/privacy-policy-website-use/",
            "url": "https://swansnesthotel.co.uk/privacy-policy-website-use/",
            "name": "Swan's Nest Hotel Stratford-upon-Avon - Privacy Policy",
            "isPartOf": {
                "@id": "https://swansnesthotel.co.uk/#website"
            },
            "datePublished": "2019-03-25T11:30:12+00:00",
            "dateModified": "2019-08-01T14:07:28+00:00",
            "description": "Visit the Swan's Nest Hotel in Stratford-upon-Avon. Formerly the Macdonald Swan's Nest Hotel now an new independant boutique Hotel in Stratford.",
            "breadcrumb": {
                "@id": "https://swansnesthotel.co.uk/privacy-policy-website-use/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://swansnesthotel.co.uk/privacy-policy-website-use/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://swansnesthotel.co.uk/privacy-policy-website-use/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://swansnesthotel.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "PRIVACY POLICY & WEBSITE USE"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://swansnesthotel.co.uk/#website",
            "url": "https://swansnesthotel.co.uk/",
            "name": "Swans Nest Hotel Stratford-upon-Avon",
            "description": "Boutique hotel in Stratford",
            "publisher": {
                "@id": "https://swansnesthotel.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://swansnesthotel.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://swansnesthotel.co.uk/#organization",
            "name": "Swan's Nest Hotel Stratford-upon-Avon",
            "url": "https://swansnesthotel.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://swansnesthotel.co.uk/#/schema/logo/image/",
                "url": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
                "contentUrl": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
                "width": 370,
                "height": 370,
                "caption": "Swan's Nest Hotel Stratford-upon-Avon"
            },
            "image": {
                "@id": "https://swansnesthotel.co.uk/#/schema/logo/image/"
            }
        }
    ]
}

/about/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://swansnesthotel.co.uk/about/",
            "url": "https://swansnesthotel.co.uk/about/",
            "name": "About the Swans Nest Hotel Stratford - 01789 266804",
            "isPartOf": {
                "@id": "https://swansnesthotel.co.uk/#website"
            },
            "datePublished": "2020-01-28T11:38:03+00:00",
            "dateModified": "2026-03-24T13:02:25+00:00",
            "description": "The Swans Nest Hotel Stratford upon Avon - riverside boutique hotel",
            "breadcrumb": {
                "@id": "https://swansnesthotel.co.uk/about/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://swansnesthotel.co.uk/about/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://swansnesthotel.co.uk/about/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://swansnesthotel.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "About"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://swansnesthotel.co.uk/#website",
            "url": "https://swansnesthotel.co.uk/",
            "name": "Swans Nest Hotel Stratford-upon-Avon",
            "description": "Boutique hotel in Stratford",
            "publisher": {
                "@id": "https://swansnesthotel.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://swansnesthotel.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://swansnesthotel.co.uk/#organization",
            "name": "Swan's Nest Hotel Stratford-upon-Avon",
            "url": "https://swansnesthotel.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://swansnesthotel.co.uk/#/schema/logo/image/",
                "url": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
                "contentUrl": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
                "width": 370,
                "height": 370,
                "caption": "Swan's Nest Hotel Stratford-upon-Avon"
            },
            "image": {
                "@id": "https://swansnesthotel.co.uk/#/schema/logo/image/"
            }
        }
    ]
}

🛡️ Trust Signals — external proof links that back the declared identity

34Review mentions (all pages)

6External proof links (all pages)

Page	Reviews	Proof links
/ (home)	4	1
/dog-friendly-hotel/	6	1
/privacy-policy-website-use/	6	1
/terms-conditions/	6	1
/privacy/	6	1
/about/	6	1

Explore the other reputation pillars for Swan's Nest Hotel Stratford-upon-Avon

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Swan's Nest Hotel Stratford-upon-Avon, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Swan's Nest Hotel Stratford-upon-Avon: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://swansnesthotel.co.uk to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: Swan’s Nest Hotel Stratford-upon-Avon – Signal Evidence & AI Readability

Swan's Nest Hotel Stratford-upon-Avon