Swan's Nest Hotel Stratford-upon-Avon
(https://swansnesthotel.co.uk) 📸 Data Snapshot: May 22, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
5
Impact Weight: 20 / 100
25% Reputation
The site exhibits clear trust theatre patterns with a static review_count of 4 to 6 across all pages while maintaining a proof_links_count of only 1. There are no links to external third-party verification platforms like TripAdvisor or Booking.com, and the site lacks an official AA Rosette or Star rating badge despite claims of ‘luxury’ and ‘chic’ interiors. Performance claims like ‘perfect location’ and ‘luxurious interiors’ lack any linked third-party substantiation.
Verifiable proof is concentrated in operational logistics rather than qualitative excellence. The site offers 8+ specific proof points regarding distances (27 miles from airport, 5-minute walk to RSC) and pricing (£20 dog fee), but 0 proof points regarding guest satisfaction or award-winning status. The ratio of vague assertions (‘sumptuous suites’) to verifiable qualitative evidence is poor.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
34Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 1 |
| /dog-friendly-hotel/ | 6 | 1 |
| /privacy-policy-website-use/ | 6 | 1 |
| /terms-conditions/ | 6 | 1 |
| /privacy/ | 6 | 1 |
| /about/ | 6 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://swansnesthotel.co.uk/",
"url": "https://swansnesthotel.co.uk/",
"name": "Swan's Nest Hotel Stratford-upon-Avon | Riverside Boutique Hotel Stratford",
"isPartOf": {
"@id": "https://swansnesthotel.co.uk/#website"
},
"about": {
"@id": "https://swansnesthotel.co.uk/#organization"
},
"datePublished": "2019-02-12T15:39:24+00:00",
"dateModified": "2024-04-15T11:56:26+00:00",
"description": "Formerly the Macdonald Swan's Nest Hotel, the Swan's Nest Hotel in Stratford-upon-Avon is a landmark 17th century riverside hotel in Shakespeare Country.",
"breadcrumb": {
"@id": "https://swansnesthotel.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://swansnesthotel.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://swansnesthotel.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://swansnesthotel.co.uk/#website",
"url": "https://swansnesthotel.co.uk/",
"name": "Swans Nest Hotel Stratford-upon-Avon",
"description": "Boutique hotel in Stratford",
"publisher": {
"@id": "https://swansnesthotel.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://swansnesthotel.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://swansnesthotel.co.uk/#organization",
"name": "Swan's Nest Hotel Stratford-upon-Avon",
"url": "https://swansnesthotel.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://swansnesthotel.co.uk/#/schema/logo/image/",
"url": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
"contentUrl": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
"width": 370,
"height": 370,
"caption": "Swan's Nest Hotel Stratford-upon-Avon"
},
"image": {
"@id": "https://swansnesthotel.co.uk/#/schema/logo/image/"
}
}
]
}
/dog-friendly-hotel/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://swansnesthotel.co.uk/dog-friendly-hotel/",
"url": "https://swansnesthotel.co.uk/dog-friendly-hotel/",
"name": "Swan's Nest Stratford - Dog Friendly Hotel",
"isPartOf": {
"@id": "https://swansnesthotel.co.uk/#website"
},
"datePublished": "2020-03-04T11:37:58+00:00",
"dateModified": "2024-05-01T16:04:49+00:00",
"description": "We want everyone to enjoy staying at the Swan's Nest Hotel in Stratford-upon-Avon including your four-legged family members - with a welcome 'doggie bag'",
"breadcrumb": {
"@id": "https://swansnesthotel.co.uk/dog-friendly-hotel/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://swansnesthotel.co.uk/dog-friendly-hotel/#breadcrumb",
"itemListElement": [
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"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://swansnesthotel.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "DOG FRIENDLY"
}
]
},
{
"@type": "WebSite",
"@id": "https://swansnesthotel.co.uk/#website",
"url": "https://swansnesthotel.co.uk/",
"name": "Swans Nest Hotel Stratford-upon-Avon",
"description": "Boutique hotel in Stratford",
"publisher": {
"@id": "https://swansnesthotel.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://swansnesthotel.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://swansnesthotel.co.uk/#organization",
"name": "Swan's Nest Hotel Stratford-upon-Avon",
"url": "https://swansnesthotel.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://swansnesthotel.co.uk/#/schema/logo/image/",
"url": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
"contentUrl": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
"width": 370,
"height": 370,
"caption": "Swan's Nest Hotel Stratford-upon-Avon"
},
"image": {
"@id": "https://swansnesthotel.co.uk/#/schema/logo/image/"
}
}
]
}
/privacy-policy-website-use/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://swansnesthotel.co.uk/privacy-policy-website-use/",
"url": "https://swansnesthotel.co.uk/privacy-policy-website-use/",
"name": "Swan's Nest Hotel Stratford-upon-Avon - Privacy Policy",
"isPartOf": {
"@id": "https://swansnesthotel.co.uk/#website"
},
"datePublished": "2019-03-25T11:30:12+00:00",
"dateModified": "2019-08-01T14:07:28+00:00",
"description": "Visit the Swan's Nest Hotel in Stratford-upon-Avon. Formerly the Macdonald Swan's Nest Hotel now an new independant boutique Hotel in Stratford.",
"breadcrumb": {
"@id": "https://swansnesthotel.co.uk/privacy-policy-website-use/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
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"@type": "ReadAction",
"target": [
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]
}
]
},
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"@type": "BreadcrumbList",
"@id": "https://swansnesthotel.co.uk/privacy-policy-website-use/#breadcrumb",
"itemListElement": [
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"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://swansnesthotel.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "PRIVACY POLICY & WEBSITE USE"
}
]
},
{
"@type": "WebSite",
"@id": "https://swansnesthotel.co.uk/#website",
"url": "https://swansnesthotel.co.uk/",
"name": "Swans Nest Hotel Stratford-upon-Avon",
"description": "Boutique hotel in Stratford",
"publisher": {
"@id": "https://swansnesthotel.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://swansnesthotel.co.uk/?s={search_term_string}"
},
"query-input": {
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}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://swansnesthotel.co.uk/#organization",
"name": "Swan's Nest Hotel Stratford-upon-Avon",
"url": "https://swansnesthotel.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://swansnesthotel.co.uk/#/schema/logo/image/",
"url": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
"contentUrl": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
"width": 370,
"height": 370,
"caption": "Swan's Nest Hotel Stratford-upon-Avon"
},
"image": {
"@id": "https://swansnesthotel.co.uk/#/schema/logo/image/"
}
}
]
}
/terms-conditions/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://swansnesthotel.co.uk/terms-conditions/",
"url": "https://swansnesthotel.co.uk/terms-conditions/",
"name": "Swan's Nest Hotel Terms & Conditions",
"isPartOf": {
"@id": "https://swansnesthotel.co.uk/#website"
},
"datePublished": "2019-03-25T11:19:31+00:00",
"dateModified": "2025-12-29T15:28:55+00:00",
"description": "Hotel Terms and Conditions covering How to Book, pricing, discounts, group bookings and cancellation information",
"breadcrumb": {
"@id": "https://swansnesthotel.co.uk/terms-conditions/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
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]
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},
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"@id": "https://swansnesthotel.co.uk/terms-conditions/#breadcrumb",
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"position": 1,
"name": "Home",
"item": "https://swansnesthotel.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "TERMS & CONDITIONS"
}
]
},
{
"@type": "WebSite",
"@id": "https://swansnesthotel.co.uk/#website",
"url": "https://swansnesthotel.co.uk/",
"name": "Swans Nest Hotel Stratford-upon-Avon",
"description": "Boutique hotel in Stratford",
"publisher": {
"@id": "https://swansnesthotel.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://swansnesthotel.co.uk/?s={search_term_string}"
},
"query-input": {
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}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://swansnesthotel.co.uk/#organization",
"name": "Swan's Nest Hotel Stratford-upon-Avon",
"url": "https://swansnesthotel.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://swansnesthotel.co.uk/#/schema/logo/image/",
"url": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
"contentUrl": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
"width": 370,
"height": 370,
"caption": "Swan's Nest Hotel Stratford-upon-Avon"
},
"image": {
"@id": "https://swansnesthotel.co.uk/#/schema/logo/image/"
}
}
]
}
/privacy/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://swansnesthotel.co.uk/privacy-policy-website-use/",
"url": "https://swansnesthotel.co.uk/privacy-policy-website-use/",
"name": "Swan's Nest Hotel Stratford-upon-Avon - Privacy Policy",
"isPartOf": {
"@id": "https://swansnesthotel.co.uk/#website"
},
"datePublished": "2019-03-25T11:30:12+00:00",
"dateModified": "2019-08-01T14:07:28+00:00",
"description": "Visit the Swan's Nest Hotel in Stratford-upon-Avon. Formerly the Macdonald Swan's Nest Hotel now an new independant boutique Hotel in Stratford.",
"breadcrumb": {
"@id": "https://swansnesthotel.co.uk/privacy-policy-website-use/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
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"target": [
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]
}
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},
{
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"@id": "https://swansnesthotel.co.uk/privacy-policy-website-use/#breadcrumb",
"itemListElement": [
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"item": "https://swansnesthotel.co.uk/"
},
{
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"position": 2,
"name": "PRIVACY POLICY & WEBSITE USE"
}
]
},
{
"@type": "WebSite",
"@id": "https://swansnesthotel.co.uk/#website",
"url": "https://swansnesthotel.co.uk/",
"name": "Swans Nest Hotel Stratford-upon-Avon",
"description": "Boutique hotel in Stratford",
"publisher": {
"@id": "https://swansnesthotel.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://swansnesthotel.co.uk/?s={search_term_string}"
},
"query-input": {
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"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://swansnesthotel.co.uk/#organization",
"name": "Swan's Nest Hotel Stratford-upon-Avon",
"url": "https://swansnesthotel.co.uk/",
"logo": {
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"inLanguage": "en-GB",
"@id": "https://swansnesthotel.co.uk/#/schema/logo/image/",
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"contentUrl": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
"width": 370,
"height": 370,
"caption": "Swan's Nest Hotel Stratford-upon-Avon"
},
"image": {
"@id": "https://swansnesthotel.co.uk/#/schema/logo/image/"
}
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://swansnesthotel.co.uk/about/",
"url": "https://swansnesthotel.co.uk/about/",
"name": "About the Swans Nest Hotel Stratford - 01789 266804",
"isPartOf": {
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},
"datePublished": "2020-01-28T11:38:03+00:00",
"dateModified": "2026-03-24T13:02:25+00:00",
"description": "The Swans Nest Hotel Stratford upon Avon - riverside boutique hotel",
"breadcrumb": {
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},
"inLanguage": "en-GB",
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},
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"item": "https://swansnesthotel.co.uk/"
},
{
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"name": "About"
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]
},
{
"@type": "WebSite",
"@id": "https://swansnesthotel.co.uk/#website",
"url": "https://swansnesthotel.co.uk/",
"name": "Swans Nest Hotel Stratford-upon-Avon",
"description": "Boutique hotel in Stratford",
"publisher": {
"@id": "https://swansnesthotel.co.uk/#organization"
},
"potentialAction": [
{
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"target": {
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"urlTemplate": "https://swansnesthotel.co.uk/?s={search_term_string}"
},
"query-input": {
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"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://swansnesthotel.co.uk/#organization",
"name": "Swan's Nest Hotel Stratford-upon-Avon",
"url": "https://swansnesthotel.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
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"contentUrl": "https://swansnesthotel.co.uk/wp-content/uploads/2019/12/logo-swansnest.jpg",
"width": 370,
"height": 370,
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},
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}
}
]
}
Explore the other reputation pillars for Swan's Nest Hotel Stratford-upon-Avon
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Swan's Nest Hotel Stratford-upon-Avon, captured on May 22, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Swan's Nest Hotel Stratford-upon-Avon: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://swansnesthotel.co.uk to view the most current version of its content and see directly what this company is about and what it offers.