Reed.co.uk
(https://www.reed.co.uk) 📸 Data Snapshot: May 16, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through technical implementation and structured data. The schema_json provides a clear Organization identity with valid sameAs links. A minor gap exists in the Career Advice section where James Reed is mentioned as a name-brand authority, yet the page lacks specific Person schema to programmatically link his digital footprint to the content advice.
Reed avoids the marketing-tone disconnect by leading with statistics rather than adjectives. Claims of being the UK’s #1 job site are supported by metrics such as 1 billion brand advertising views and registrations every 18 seconds. These are not just bold performance claims; they are measurable throughput metrics for a job board platform.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.reed.co.uk/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.reed.co.uk/jobs?keywords={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "reed.co.uk",
"url": "https://www.reed.co.uk",
"sameAs": [
"https://www.facebook.com/reedcouk",
"https://twitter.com/reedcouk",
"https://www.linkedin.com/company/271918",
"https://plus.google.com/+reedcouk/posts"
]
}
]
/career-advice/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.reed.co.uk/career-advice/",
"url": "https://www.reed.co.uk/career-advice/",
"name": "Career Advice & Guidance | Job Tips & Resources | Reed.co.uk",
"isPartOf": {
"@id": "https://www.reed.co.uk/career-advice/#website"
},
"about": {
"@id": "https://www.reed.co.uk/career-advice/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.reed.co.uk/career-advice/#primaryimage"
},
"image": {
"@id": "https://www.reed.co.uk/career-advice/#primaryimage"
},
"thumbnailUrl": "https://www.reed.co.uk/career-advice/wp-content/uploads/sites/6/2021/07/1920_CareerAdvice.png",
"datePublished": "2015-11-09T11:33:34+00:00",
"dateModified": "2026-02-23T17:05:31+00:00",
"description": "Expert career advice and guidance from Reed.co.uk. Read CV tips, cover letter advice, interview questions and more. Love Mondays and secure your dream job.",
"breadcrumb": {
"@id": "https://www.reed.co.uk/career-advice/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.reed.co.uk/career-advice/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.reed.co.uk/career-advice/#primaryimage",
"url": "https://www.reed.co.uk/career-advice/wp-content/uploads/sites/6/2021/07/1920_CareerAdvice.png",
"contentUrl": "https://www.reed.co.uk/career-advice/wp-content/uploads/sites/6/2021/07/1920_CareerAdvice.png",
"width": 1280,
"height": 378
},
{
"@type": "BreadcrumbList",
"@id": "https://www.reed.co.uk/career-advice/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Career Advice"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.reed.co.uk/career-advice/#website",
"url": "https://www.reed.co.uk/career-advice/",
"name": "Career Advice",
"description": "Career Advice",
"publisher": {
"@id": "https://www.reed.co.uk/career-advice/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.reed.co.uk/career-advice/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": [
"Organization",
"Place"
],
"@id": "https://www.reed.co.uk/career-advice/#organization",
"name": "reed.co.uk",
"alternateName": "Reed",
"url": "https://www.reed.co.uk/career-advice/",
"logo": {
"@id": "https://www.reed.co.uk/career-advice/#local-main-organization-logo"
},
"image": {
"@id": "https://www.reed.co.uk/career-advice/#local-main-organization-logo"
},
"sameAs": [
"https://www.facebook.com/Reedcouk/",
"https://x.com/reedcouk"
],
"telephone": [],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "09:00",
"closes": "17:00"
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.reed.co.uk/career-advice/#local-main-organization-logo",
"url": "https://www.reed.co.uk/career-advice/wp-content/uploads/sites/6/2025/06/Screenshot-2025-06-03-at-10.23.45.png",
"contentUrl": "https://www.reed.co.uk/career-advice/wp-content/uploads/sites/6/2025/06/Screenshot-2025-06-03-at-10.23.45.png",
"width": 384,
"height": 116,
"caption": "reed.co.uk"
}
]
}
/jobs/work-from-home-jobs/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Reed Jobs",
"url": "https://www.reed.co.uk/jobs",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.reed.co.uk/jobs?keywords={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Reed Online",
"alternateName": "Reed.co.uk",
"url": "https://www.reed.co.uk/jobs",
"logo": "https://www.reed.co.uk/cdn/jobseeker/images/reed-logo-pink.svg",
"description": "Established in 1995 in the UK, Reed.co.uk is the UK’s first recruitment website created by an agency and has grown to become\n one of the country’s most trusted and comprehensive jobs and careers platforms.",
"telephone": "020 7067 4582",
"address": {
"@type": "PostalAddress",
"streetAddress": "27-29 Green Dragon Ct, Macklin St",
"addressLocality": "London",
"postalCode": "WC2B 5LX",
"addressCountry": "UK"
},
"email": "press.enquiries@reedonline.co.uk",
"sameAs": [
"https://www.youtube.com/@reedcouk",
"https://uk.linkedin.com/company/reed-co-uk",
"https://www.facebook.com/Reedcouk/"
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.reed.co.uk/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.reed.co.uk/jobs",
"name": "Job Search"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.reed.co.uk/jobs/work-from-home-jobs",
"name": "Work from home"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /courses/ | 40 | 1 |
| /recruiter/ | 17 | 2 |
| /popularjobs/ | 0 | 1 |
| /career-advice/ | 10 | 1 |
| /jobs/work-from-home-jobs/ | 21 | 1 |
This page presents a snapshot of public data from Reed.co.uk, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Reed.co.uk: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.reed.co.uk to view the most current version of its content and see directly what this company is about and what it offers.