Reed.co.uk
(https://www.reed.co.uk) 📸 Data Snapshot: May 16, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is minimal because the claims are backed by sheer volume. While the review_count is relatively low on individual pages (e.g., 40 on the Courses page), the presence of actual pricing, student counts like 15,724 students for a specific Health and Social Care course, and named employer brands like GSK and Hoare Lea provides more forensic proof than a generic testimonial slider.
The proof density is high across the board. Verifiable evidence includes exact course durations (16.1 hours · Self-paced), discount percentages (Save 32%), and live job counts (5,303 Work from home Jobs). This forensic approach to content ensures that every marketing assertion is tethered to a database-driven reality.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /courses/ | 40 | 1 |
| /recruiter/ | 17 | 2 |
| /popularjobs/ | 0 | 1 |
| /career-advice/ | 10 | 1 |
| /jobs/work-from-home-jobs/ | 21 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.reed.co.uk/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.reed.co.uk/jobs?keywords={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "reed.co.uk",
"url": "https://www.reed.co.uk",
"sameAs": [
"https://www.facebook.com/reedcouk",
"https://twitter.com/reedcouk",
"https://www.linkedin.com/company/271918",
"https://plus.google.com/+reedcouk/posts"
]
}
]
/career-advice/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.reed.co.uk/career-advice/",
"url": "https://www.reed.co.uk/career-advice/",
"name": "Career Advice & Guidance | Job Tips & Resources | Reed.co.uk",
"isPartOf": {
"@id": "https://www.reed.co.uk/career-advice/#website"
},
"about": {
"@id": "https://www.reed.co.uk/career-advice/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.reed.co.uk/career-advice/#primaryimage"
},
"image": {
"@id": "https://www.reed.co.uk/career-advice/#primaryimage"
},
"thumbnailUrl": "https://www.reed.co.uk/career-advice/wp-content/uploads/sites/6/2021/07/1920_CareerAdvice.png",
"datePublished": "2015-11-09T11:33:34+00:00",
"dateModified": "2026-02-23T17:05:31+00:00",
"description": "Expert career advice and guidance from Reed.co.uk. Read CV tips, cover letter advice, interview questions and more. Love Mondays and secure your dream job.",
"breadcrumb": {
"@id": "https://www.reed.co.uk/career-advice/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.reed.co.uk/career-advice/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.reed.co.uk/career-advice/#primaryimage",
"url": "https://www.reed.co.uk/career-advice/wp-content/uploads/sites/6/2021/07/1920_CareerAdvice.png",
"contentUrl": "https://www.reed.co.uk/career-advice/wp-content/uploads/sites/6/2021/07/1920_CareerAdvice.png",
"width": 1280,
"height": 378
},
{
"@type": "BreadcrumbList",
"@id": "https://www.reed.co.uk/career-advice/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Career Advice"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.reed.co.uk/career-advice/#website",
"url": "https://www.reed.co.uk/career-advice/",
"name": "Career Advice",
"description": "Career Advice",
"publisher": {
"@id": "https://www.reed.co.uk/career-advice/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.reed.co.uk/career-advice/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": [
"Organization",
"Place"
],
"@id": "https://www.reed.co.uk/career-advice/#organization",
"name": "reed.co.uk",
"alternateName": "Reed",
"url": "https://www.reed.co.uk/career-advice/",
"logo": {
"@id": "https://www.reed.co.uk/career-advice/#local-main-organization-logo"
},
"image": {
"@id": "https://www.reed.co.uk/career-advice/#local-main-organization-logo"
},
"sameAs": [
"https://www.facebook.com/Reedcouk/",
"https://x.com/reedcouk"
],
"telephone": [],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "09:00",
"closes": "17:00"
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.reed.co.uk/career-advice/#local-main-organization-logo",
"url": "https://www.reed.co.uk/career-advice/wp-content/uploads/sites/6/2025/06/Screenshot-2025-06-03-at-10.23.45.png",
"contentUrl": "https://www.reed.co.uk/career-advice/wp-content/uploads/sites/6/2025/06/Screenshot-2025-06-03-at-10.23.45.png",
"width": 384,
"height": 116,
"caption": "reed.co.uk"
}
]
}
/jobs/work-from-home-jobs/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Reed Jobs",
"url": "https://www.reed.co.uk/jobs",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.reed.co.uk/jobs?keywords={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Reed Online",
"alternateName": "Reed.co.uk",
"url": "https://www.reed.co.uk/jobs",
"logo": "https://www.reed.co.uk/cdn/jobseeker/images/reed-logo-pink.svg",
"description": "Established in 1995 in the UK, Reed.co.uk is the UK’s first recruitment website created by an agency and has grown to become\n one of the country’s most trusted and comprehensive jobs and careers platforms.",
"telephone": "020 7067 4582",
"address": {
"@type": "PostalAddress",
"streetAddress": "27-29 Green Dragon Ct, Macklin St",
"addressLocality": "London",
"postalCode": "WC2B 5LX",
"addressCountry": "UK"
},
"email": "press.enquiries@reedonline.co.uk",
"sameAs": [
"https://www.youtube.com/@reedcouk",
"https://uk.linkedin.com/company/reed-co-uk",
"https://www.facebook.com/Reedcouk/"
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.reed.co.uk/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.reed.co.uk/jobs",
"name": "Job Search"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.reed.co.uk/jobs/work-from-home-jobs",
"name": "Work from home"
}
}
]
}
]
This page presents a snapshot of public data from Reed.co.uk, captured on May 16, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Reed.co.uk: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.reed.co.uk to view the most current version of its content and see directly what this company is about and what it offers.