Starfish Partners

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(https://starfishpartners.com) 📸 Data Snapshot: May 24, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

11 Impact Weight: 15 / 100

73% Reputation

Diagnosis: Authority Gaps

Authority is established through the naming of specific leaders like Scott Huey and Darren McDougal, though their digital footprint in the schema is limited to name and role without sameAs links to LinkedIn or other social verification. The Organization schema is properly implemented, identifying Starfish Partners as the parent entity. A technical credibility gap exists where the vision page is essentially a placeholder, which slightly undermines the ‘ecosystem’ authority claim.

Evidence: Performance vs. Claims

The site makes bold claims about being ‘revolutionary’ and having an ‘unparalleled’ technology stack (specifically for Innova People), yet fails to demonstrate the actual UI or proprietary metrics of this stack. However, it compensates with verifiable financial performance claims, such as the Starfish Foundation donating over $1,800,000 to beneficiaries. The news of Kaye/Bassman being ranked in ‘Hunt Scanlon Media’s Top Ten’ provides a high-authority external anchor for their performance claims.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://starfishpartners.com/#organization",
            "name": "Starfish Partners",
            "url": "https://starfishpartners.com",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://starfishpartners.com/#logo",
                "url": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
                "contentUrl": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
                "caption": "Starfish Partners",
                "inLanguage": "en-US",
                "width": "500",
                "height": "500"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://starfishpartners.com/#website",
            "url": "https://starfishpartners.com",
            "name": "Starfish Partners",
            "publisher": {
                "@id": "https://starfishpartners.com/#organization"
            },
            "inLanguage": "en-US",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://starfishpartners.com/?s={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        },
        {
            "@type": "ImageObject",
            "@id": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
            "url": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
            "width": "500",
            "height": "500",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://starfishpartners.com/#webpage",
            "url": "https://starfishpartners.com/",
            "name": "Starfish Partners | Investing in the Recruiting Industry",
            "datePublished": "2016-07-31T01:34:21-05:00",
            "dateModified": "2025-10-23T08:05:24-05:00",
            "about": {
                "@id": "https://starfishpartners.com/#organization"
            },
            "isPartOf": {
                "@id": "https://starfishpartners.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "https://starfishpartners.com/author/dmcdougalkbic-com/",
            "name": "Darren McDougal",
            "url": "https://starfishpartners.com/author/dmcdougalkbic-com/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/37ce91737a2cb10c46c1eb00af1d56a546a19eec9b08b8d379708876666a7c12?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/37ce91737a2cb10c46c1eb00af1d56a546a19eec9b08b8d379708876666a7c12?s=96&d=mm&r=g",
                "caption": "Darren McDougal",
                "inLanguage": "en-US"
            },
            "worksFor": {
                "@id": "https://starfishpartners.com/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Starfish Partners | Investing in the Recruiting Industry",
            "keywords": "Starfish Partners",
            "datePublished": "2016-07-31T01:34:21-05:00",
            "dateModified": "2025-10-23T08:05:24-05:00",
            "author": {
                "@id": "https://starfishpartners.com/author/dmcdougalkbic-com/",
                "name": "Darren McDougal"
            },
            "publisher": {
                "@id": "https://starfishpartners.com/#organization"
            },
            "description": "Starfish Partners provides the opportunity for Independent Search Firm Owners to receive investment to Scale & Exit. Find out if you qualify today.",
            "name": "Starfish Partners | Investing in the Recruiting Industry",
            "@id": "https://starfishpartners.com/#richSnippet",
            "isPartOf": {
                "@id": "https://starfishpartners.com/#webpage"
            },
            "image": {
                "@id": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://starfishpartners.com/#webpage"
            }
        }
    ]
}

/family-of-companies/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://starfishpartners.com/#organization",
            "name": "Starfish Partners",
            "url": "https://starfishpartners.com",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://starfishpartners.com/#logo",
                "url": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
                "contentUrl": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
                "caption": "Starfish Partners",
                "inLanguage": "en-US",
                "width": "500",
                "height": "500"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://starfishpartners.com/#website",
            "url": "https://starfishpartners.com",
            "name": "Starfish Partners",
            "publisher": {
                "@id": "https://starfishpartners.com/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
            "url": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
            "width": "500",
            "height": "500",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://starfishpartners.com/family-of-companies/#webpage",
            "url": "https://starfishpartners.com/family-of-companies/",
            "name": "Family of Companies - Starfish Partners",
            "datePublished": "2023-07-25T12:56:16-05:00",
            "dateModified": "2025-10-23T08:06:26-05:00",
            "isPartOf": {
                "@id": "https://starfishpartners.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "https://starfishpartners.com/author/scott/",
            "name": "scott",
            "url": "https://starfishpartners.com/author/scott/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/80cd2587f489585b19887a203da53a423776244d5779e44dad41ffb9f462aa93?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/80cd2587f489585b19887a203da53a423776244d5779e44dad41ffb9f462aa93?s=96&d=mm&r=g",
                "caption": "scott",
                "inLanguage": "en-US"
            },
            "worksFor": {
                "@id": "https://starfishpartners.com/#organization"
            }
        },
        {
            "headline": "Family of Companies - Starfish Partners",
            "datePublished": "2023-07-25T12:56:16-05:00",
            "dateModified": "2025-10-23T08:06:26-05:00",
            "image": {
                "@id": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg"
            },
            "author": {
                "@id": "https://starfishpartners.com/author/scott/",
                "name": "scott"
            },
            "@type": "Article",
            "name": "Family of Companies - Starfish Partners",
            "@id": "https://starfishpartners.com/family-of-companies/#schema-11869",
            "isPartOf": {
                "@id": "https://starfishpartners.com/family-of-companies/#webpage"
            },
            "publisher": {
                "@id": "https://starfishpartners.com/#organization"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://starfishpartners.com/family-of-companies/#webpage"
            }
        },
        {
            "@type": "VideoObject",
            "name": "Kaye/Bassman Foundation Presents A Roaring 20's Soiree",
            "description": "You are invited to help support our 13th Annual Charity Fundraiser as the Kaye/Bassman Foundation Presents: A Roaring 20’s Soiree! Join us at Concrete Cowboy...",
            "uploadDate": "2014-07-30",
            "thumbnailUrl": "https://starfishpartners.com/wp-content/uploads/2023/07/hqdefault.jpg",
            "embedUrl": "https://www.youtube.com/embed/6v30AWnPitA",
            "duration": "PT1M35S",
            "width": "1280",
            "height": "720",
            "isFamilyFriendly": "1",
            "@id": "https://starfishpartners.com/family-of-companies/#schema-11870",
            "isPartOf": {
                "@id": "https://starfishpartners.com/family-of-companies/#webpage"
            },
            "publisher": {
                "@id": "https://starfishpartners.com/#organization"
            },
            "inLanguage": "en-US"
        }
    ]
}

/vision/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://starfishpartners.com/#organization",
            "name": "Starfish Partners",
            "url": "https://starfishpartners.com",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://starfishpartners.com/#logo",
                "url": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
                "contentUrl": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
                "caption": "Starfish Partners",
                "inLanguage": "en-US",
                "width": "500",
                "height": "500"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://starfishpartners.com/#website",
            "url": "https://starfishpartners.com",
            "name": "Starfish Partners",
            "publisher": {
                "@id": "https://starfishpartners.com/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
            "url": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
            "width": "500",
            "height": "500",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://starfishpartners.com/vision/#webpage",
            "url": "https://starfishpartners.com/vision/",
            "name": "Our Vision | Starfish Partners",
            "datePublished": "2016-08-01T14:50:50-05:00",
            "dateModified": "2024-04-29T12:04:58-05:00",
            "isPartOf": {
                "@id": "https://starfishpartners.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "https://starfishpartners.com/author/dmcdougalkbic-com/",
            "name": "Darren McDougal",
            "url": "https://starfishpartners.com/author/dmcdougalkbic-com/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/37ce91737a2cb10c46c1eb00af1d56a546a19eec9b08b8d379708876666a7c12?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/37ce91737a2cb10c46c1eb00af1d56a546a19eec9b08b8d379708876666a7c12?s=96&d=mm&r=g",
                "caption": "Darren McDougal",
                "inLanguage": "en-US"
            },
            "worksFor": {
                "@id": "https://starfishpartners.com/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Our Vision | Starfish Partners",
            "keywords": "vision",
            "datePublished": "2016-08-01T14:50:50-05:00",
            "dateModified": "2024-04-29T12:04:58-05:00",
            "author": {
                "@id": "https://starfishpartners.com/author/dmcdougalkbic-com/",
                "name": "Darren McDougal"
            },
            "publisher": {
                "@id": "https://starfishpartners.com/#organization"
            },
            "description": "Our platform allows search firm owners to scale and exit their recruiting firm. Our vision is to make a difference: One Starfish Partner at a time.",
            "name": "Our Vision | Starfish Partners",
            "@id": "https://starfishpartners.com/vision/#richSnippet",
            "isPartOf": {
                "@id": "https://starfishpartners.com/vision/#webpage"
            },
            "image": {
                "@id": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://starfishpartners.com/vision/#webpage"
            }
        }
    ]
}

/business-structure/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://starfishpartners.com/#organization",
            "name": "Starfish Partners",
            "url": "https://starfishpartners.com",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://starfishpartners.com/#logo",
                "url": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
                "contentUrl": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
                "caption": "Starfish Partners",
                "inLanguage": "en-US",
                "width": "500",
                "height": "500"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://starfishpartners.com/#website",
            "url": "https://starfishpartners.com",
            "name": "Starfish Partners",
            "publisher": {
                "@id": "https://starfishpartners.com/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
            "url": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
            "width": "500",
            "height": "500",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://starfishpartners.com/business-structure/#webpage",
            "url": "https://starfishpartners.com/business-structure/",
            "name": "Business Structure | Starfish Partners",
            "datePublished": "2022-02-08T14:16:38-06:00",
            "dateModified": "2022-09-06T07:53:46-05:00",
            "isPartOf": {
                "@id": "https://starfishpartners.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "https://starfishpartners.com/author/scott/",
            "name": "scott",
            "url": "https://starfishpartners.com/author/scott/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/80cd2587f489585b19887a203da53a423776244d5779e44dad41ffb9f462aa93?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/80cd2587f489585b19887a203da53a423776244d5779e44dad41ffb9f462aa93?s=96&d=mm&r=g",
                "caption": "scott",
                "inLanguage": "en-US"
            },
            "worksFor": {
                "@id": "https://starfishpartners.com/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Business Structure | Starfish Partners",
            "keywords": "Business Structure",
            "datePublished": "2022-02-08T14:16:38-06:00",
            "dateModified": "2022-09-06T07:53:46-05:00",
            "author": {
                "@id": "https://starfishpartners.com/author/scott/",
                "name": "scott"
            },
            "publisher": {
                "@id": "https://starfishpartners.com/#organization"
            },
            "description": "The business structure that provides the foundation and framework for successful scale and exit of a recruitment firm. Does your firm qualify?",
            "name": "Business Structure | Starfish Partners",
            "@id": "https://starfishpartners.com/business-structure/#richSnippet",
            "isPartOf": {
                "@id": "https://starfishpartners.com/business-structure/#webpage"
            },
            "image": {
                "@id": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://starfishpartners.com/business-structure/#webpage"
            }
        }
    ]
}

🛡️ Trust Signals — external proof links that back the declared identity

21Review mentions (all pages)

4External proof links (all pages)

Page	Reviews	Proof links
/ (home)	5	1
/family-of-companies/	6	1
/vision/	5	1
/business-structure/	5	1

Explore the other reputation pillars for Starfish Partners

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Starfish Partners, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Starfish Partners: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://starfishpartners.com to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: Starfish Partners – Signal Evidence & AI Readability

Starfish Partners