Starfish Partners
(https://starfishpartners.com) 📸 Data Snapshot: May 24, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
10
Impact Weight: 20 / 100
50% Reputation
The site exhibits moderate Trust Theatre through its schema implementation, where a review_count of 5 or 6 is claimed in the JSON-LD across all pages, yet no actual customer reviews or testimonials are visible in the text crawl. This is a classic ‘Trust Theatre’ flag where the site tells search engines it has reviews that a human visitor cannot verify. While there is a proof_links_count of 1 per page, the lack of a clear ‘third-party reviews’ path or a portfolio of verified placement data (beyond the names of the acquired firms) creates a small proof gap.
The ratio of evidence to fluff is relatively high for this industry. The ‘Latest News’ section contains recent dates (e.g., Feb 6, 2026, and Sept 3, 2025) and specific location markers like ‘Plano, TX’ and ‘Boston-based.’ There are 8+ instances of specific evidence (named companies, dated news, specific loan structures), which significantly lowers the BS score despite the generic marketing adjectives used in the H2 and H3 tags.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
21Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 1 |
| /family-of-companies/ | 6 | 1 |
| /vision/ | 5 | 1 |
| /business-structure/ | 5 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://starfishpartners.com/#organization",
"name": "Starfish Partners",
"url": "https://starfishpartners.com",
"logo": {
"@type": "ImageObject",
"@id": "https://starfishpartners.com/#logo",
"url": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
"contentUrl": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
"caption": "Starfish Partners",
"inLanguage": "en-US",
"width": "500",
"height": "500"
}
},
{
"@type": "WebSite",
"@id": "https://starfishpartners.com/#website",
"url": "https://starfishpartners.com",
"name": "Starfish Partners",
"publisher": {
"@id": "https://starfishpartners.com/#organization"
},
"inLanguage": "en-US",
"potentialAction": {
"@type": "SearchAction",
"target": "https://starfishpartners.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "ImageObject",
"@id": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
"url": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
"width": "500",
"height": "500",
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://starfishpartners.com/#webpage",
"url": "https://starfishpartners.com/",
"name": "Starfish Partners | Investing in the Recruiting Industry",
"datePublished": "2016-07-31T01:34:21-05:00",
"dateModified": "2025-10-23T08:05:24-05:00",
"about": {
"@id": "https://starfishpartners.com/#organization"
},
"isPartOf": {
"@id": "https://starfishpartners.com/#website"
},
"primaryImageOfPage": {
"@id": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg"
},
"inLanguage": "en-US"
},
{
"@type": "Person",
"@id": "https://starfishpartners.com/author/dmcdougalkbic-com/",
"name": "Darren McDougal",
"url": "https://starfishpartners.com/author/dmcdougalkbic-com/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/37ce91737a2cb10c46c1eb00af1d56a546a19eec9b08b8d379708876666a7c12?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/37ce91737a2cb10c46c1eb00af1d56a546a19eec9b08b8d379708876666a7c12?s=96&d=mm&r=g",
"caption": "Darren McDougal",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://starfishpartners.com/#organization"
}
},
{
"@type": "Article",
"headline": "Starfish Partners | Investing in the Recruiting Industry",
"keywords": "Starfish Partners",
"datePublished": "2016-07-31T01:34:21-05:00",
"dateModified": "2025-10-23T08:05:24-05:00",
"author": {
"@id": "https://starfishpartners.com/author/dmcdougalkbic-com/",
"name": "Darren McDougal"
},
"publisher": {
"@id": "https://starfishpartners.com/#organization"
},
"description": "Starfish Partners provides the opportunity for Independent Search Firm Owners to receive investment to Scale & Exit. Find out if you qualify today.",
"name": "Starfish Partners | Investing in the Recruiting Industry",
"@id": "https://starfishpartners.com/#richSnippet",
"isPartOf": {
"@id": "https://starfishpartners.com/#webpage"
},
"image": {
"@id": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://starfishpartners.com/#webpage"
}
}
]
}
/family-of-companies/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://starfishpartners.com/#organization",
"name": "Starfish Partners",
"url": "https://starfishpartners.com",
"logo": {
"@type": "ImageObject",
"@id": "https://starfishpartners.com/#logo",
"url": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
"contentUrl": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
"caption": "Starfish Partners",
"inLanguage": "en-US",
"width": "500",
"height": "500"
}
},
{
"@type": "WebSite",
"@id": "https://starfishpartners.com/#website",
"url": "https://starfishpartners.com",
"name": "Starfish Partners",
"publisher": {
"@id": "https://starfishpartners.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"@id": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
"url": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
"width": "500",
"height": "500",
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://starfishpartners.com/family-of-companies/#webpage",
"url": "https://starfishpartners.com/family-of-companies/",
"name": "Family of Companies - Starfish Partners",
"datePublished": "2023-07-25T12:56:16-05:00",
"dateModified": "2025-10-23T08:06:26-05:00",
"isPartOf": {
"@id": "https://starfishpartners.com/#website"
},
"primaryImageOfPage": {
"@id": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg"
},
"inLanguage": "en-US"
},
{
"@type": "Person",
"@id": "https://starfishpartners.com/author/scott/",
"name": "scott",
"url": "https://starfishpartners.com/author/scott/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/80cd2587f489585b19887a203da53a423776244d5779e44dad41ffb9f462aa93?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/80cd2587f489585b19887a203da53a423776244d5779e44dad41ffb9f462aa93?s=96&d=mm&r=g",
"caption": "scott",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://starfishpartners.com/#organization"
}
},
{
"headline": "Family of Companies - Starfish Partners",
"datePublished": "2023-07-25T12:56:16-05:00",
"dateModified": "2025-10-23T08:06:26-05:00",
"image": {
"@id": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg"
},
"author": {
"@id": "https://starfishpartners.com/author/scott/",
"name": "scott"
},
"@type": "Article",
"name": "Family of Companies - Starfish Partners",
"@id": "https://starfishpartners.com/family-of-companies/#schema-11869",
"isPartOf": {
"@id": "https://starfishpartners.com/family-of-companies/#webpage"
},
"publisher": {
"@id": "https://starfishpartners.com/#organization"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://starfishpartners.com/family-of-companies/#webpage"
}
},
{
"@type": "VideoObject",
"name": "Kaye/Bassman Foundation Presents A Roaring 20's Soiree",
"description": "You are invited to help support our 13th Annual Charity Fundraiser as the Kaye/Bassman Foundation Presents: A Roaring 20’s Soiree! Join us at Concrete Cowboy...",
"uploadDate": "2014-07-30",
"thumbnailUrl": "https://starfishpartners.com/wp-content/uploads/2023/07/hqdefault.jpg",
"embedUrl": "https://www.youtube.com/embed/6v30AWnPitA",
"duration": "PT1M35S",
"width": "1280",
"height": "720",
"isFamilyFriendly": "1",
"@id": "https://starfishpartners.com/family-of-companies/#schema-11870",
"isPartOf": {
"@id": "https://starfishpartners.com/family-of-companies/#webpage"
},
"publisher": {
"@id": "https://starfishpartners.com/#organization"
},
"inLanguage": "en-US"
}
]
}
/vision/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://starfishpartners.com/#organization",
"name": "Starfish Partners",
"url": "https://starfishpartners.com",
"logo": {
"@type": "ImageObject",
"@id": "https://starfishpartners.com/#logo",
"url": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
"contentUrl": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
"caption": "Starfish Partners",
"inLanguage": "en-US",
"width": "500",
"height": "500"
}
},
{
"@type": "WebSite",
"@id": "https://starfishpartners.com/#website",
"url": "https://starfishpartners.com",
"name": "Starfish Partners",
"publisher": {
"@id": "https://starfishpartners.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"@id": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
"url": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
"width": "500",
"height": "500",
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://starfishpartners.com/vision/#webpage",
"url": "https://starfishpartners.com/vision/",
"name": "Our Vision | Starfish Partners",
"datePublished": "2016-08-01T14:50:50-05:00",
"dateModified": "2024-04-29T12:04:58-05:00",
"isPartOf": {
"@id": "https://starfishpartners.com/#website"
},
"primaryImageOfPage": {
"@id": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg"
},
"inLanguage": "en-US"
},
{
"@type": "Person",
"@id": "https://starfishpartners.com/author/dmcdougalkbic-com/",
"name": "Darren McDougal",
"url": "https://starfishpartners.com/author/dmcdougalkbic-com/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/37ce91737a2cb10c46c1eb00af1d56a546a19eec9b08b8d379708876666a7c12?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/37ce91737a2cb10c46c1eb00af1d56a546a19eec9b08b8d379708876666a7c12?s=96&d=mm&r=g",
"caption": "Darren McDougal",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://starfishpartners.com/#organization"
}
},
{
"@type": "Article",
"headline": "Our Vision | Starfish Partners",
"keywords": "vision",
"datePublished": "2016-08-01T14:50:50-05:00",
"dateModified": "2024-04-29T12:04:58-05:00",
"author": {
"@id": "https://starfishpartners.com/author/dmcdougalkbic-com/",
"name": "Darren McDougal"
},
"publisher": {
"@id": "https://starfishpartners.com/#organization"
},
"description": "Our platform allows search firm owners to scale and exit their recruiting firm. Our vision is to make a difference: One Starfish Partner at a time.",
"name": "Our Vision | Starfish Partners",
"@id": "https://starfishpartners.com/vision/#richSnippet",
"isPartOf": {
"@id": "https://starfishpartners.com/vision/#webpage"
},
"image": {
"@id": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://starfishpartners.com/vision/#webpage"
}
}
]
}
/business-structure/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://starfishpartners.com/#organization",
"name": "Starfish Partners",
"url": "https://starfishpartners.com",
"logo": {
"@type": "ImageObject",
"@id": "https://starfishpartners.com/#logo",
"url": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
"contentUrl": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
"caption": "Starfish Partners",
"inLanguage": "en-US",
"width": "500",
"height": "500"
}
},
{
"@type": "WebSite",
"@id": "https://starfishpartners.com/#website",
"url": "https://starfishpartners.com",
"name": "Starfish Partners",
"publisher": {
"@id": "https://starfishpartners.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"@id": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
"url": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg",
"width": "500",
"height": "500",
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://starfishpartners.com/business-structure/#webpage",
"url": "https://starfishpartners.com/business-structure/",
"name": "Business Structure | Starfish Partners",
"datePublished": "2022-02-08T14:16:38-06:00",
"dateModified": "2022-09-06T07:53:46-05:00",
"isPartOf": {
"@id": "https://starfishpartners.com/#website"
},
"primaryImageOfPage": {
"@id": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg"
},
"inLanguage": "en-US"
},
{
"@type": "Person",
"@id": "https://starfishpartners.com/author/scott/",
"name": "scott",
"url": "https://starfishpartners.com/author/scott/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/80cd2587f489585b19887a203da53a423776244d5779e44dad41ffb9f462aa93?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/80cd2587f489585b19887a203da53a423776244d5779e44dad41ffb9f462aa93?s=96&d=mm&r=g",
"caption": "scott",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://starfishpartners.com/#organization"
}
},
{
"@type": "Article",
"headline": "Business Structure | Starfish Partners",
"keywords": "Business Structure",
"datePublished": "2022-02-08T14:16:38-06:00",
"dateModified": "2022-09-06T07:53:46-05:00",
"author": {
"@id": "https://starfishpartners.com/author/scott/",
"name": "scott"
},
"publisher": {
"@id": "https://starfishpartners.com/#organization"
},
"description": "The business structure that provides the foundation and framework for successful scale and exit of a recruitment firm. Does your firm qualify?",
"name": "Business Structure | Starfish Partners",
"@id": "https://starfishpartners.com/business-structure/#richSnippet",
"isPartOf": {
"@id": "https://starfishpartners.com/business-structure/#webpage"
},
"image": {
"@id": "https://starfishpartners.com/wp-content/uploads/2022/02/Starfish_Partners_icon.svg"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://starfishpartners.com/business-structure/#webpage"
}
}
]
}
Explore the other reputation pillars for Starfish Partners
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Starfish Partners, captured on May 24, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Starfish Partners: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://starfishpartners.com to view the most current version of its content and see directly what this company is about and what it offers.