Anglian Pumping Services
(https://anglianpumping.com) 📸 Data Snapshot: June 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through person-specific details (Clive Denny) and named historical acquisitions (John J. Gosling). The structured data uses Organization schema effectively, though it lacks specific Person schema to link the founder to the digital footprint. Technical credibility is high, evidenced by clean heading structures and functional JSON-LD that matches the engineering-led claim.
Performance claims are grounded in technical reality, such as the 15-minute response time and same-day shipping for stocked parts. Unlike sites that claim unrivaled results, this site focuses on measurable attributes like WRAS-approved and UK-manufactured tank specifications. The disconnect between marketing tone and demonstrated capability is minimal, as every claim is tethered to a product or service capability.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.anglianpumping.com/",
"url": "https://www.anglianpumping.com/",
"name": "Anglian Pumping Services UK | Industrial, Water & Borehole Pumps | Anglian Pumping",
"isPartOf": {
"@id": "https://www.anglianpumping.com/#website"
},
"about": {
"@id": "https://www.anglianpumping.com/#organization"
},
"datePublished": "2022-09-12T14:00:33+00:00",
"dateModified": "2026-05-31T07:52:00+00:00",
"description": "The highest quality Industrial, Water and Borehole Pumps in the UK. Order today for FREE UK delivery. Warranty on all products.",
"breadcrumb": {
"@id": "https://www.anglianpumping.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.anglianpumping.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.anglianpumping.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.anglianpumping.com/#website",
"url": "https://www.anglianpumping.com/",
"name": "Anglian Pumping Services",
"description": "Anglian Pumping provide high-quality industrial, water and borehole pump products and services across the UK",
"publisher": {
"@id": "https://www.anglianpumping.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.anglianpumping.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.anglianpumping.com/#organization",
"name": "Anglian Pumping Services",
"url": "https://www.anglianpumping.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.anglianpumping.com/#/schema/logo/image/",
"url": "https://www.anglianpumping.com//app/uploads/2023/01/aps-mail.png",
"contentUrl": "https://www.anglianpumping.com//app/uploads/2023/01/aps-mail.png",
"width": 231,
"height": 75,
"caption": "Anglian Pumping Services"
},
"image": {
"@id": "https://www.anglianpumping.com/#/schema/logo/image/"
}
}
]
}
/my-account/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.anglianpumping.com/my-account/",
"url": "https://www.anglianpumping.com/my-account/",
"name": "My account - Anglian Pumping Services",
"isPartOf": {
"@id": "https://www.anglianpumping.com/#website"
},
"datePublished": "2022-09-12T15:33:04+00:00",
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.anglianpumping.com/my-account/"
]
}
]
},
{
"@type": "WebSite",
"@id": "https://www.anglianpumping.com/#website",
"url": "https://www.anglianpumping.com/",
"name": "Anglian Pumping Services",
"description": "Anglian Pumping provide high-quality industrial, water and borehole pump products and services across the UK",
"publisher": {
"@id": "https://www.anglianpumping.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.anglianpumping.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.anglianpumping.com/#organization",
"name": "Anglian Pumping Services",
"url": "https://www.anglianpumping.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.anglianpumping.com/#/schema/logo/image/",
"url": "https://www.anglianpumping.com//app/uploads/2023/01/aps-mail.png",
"contentUrl": "https://www.anglianpumping.com//app/uploads/2023/01/aps-mail.png",
"width": 231,
"height": 75,
"caption": "Anglian Pumping Services"
},
"image": {
"@id": "https://www.anglianpumping.com/#/schema/logo/image/"
}
}
]
}
/trade-accounts/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.anglianpumping.com/trade-accounts/",
"url": "https://www.anglianpumping.com/trade-accounts/",
"name": "Trade Accounts - Anglian Pumping Services",
"isPartOf": {
"@id": "https://www.anglianpumping.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.anglianpumping.com/trade-accounts/#primaryimage"
},
"image": {
"@id": "https://www.anglianpumping.com/trade-accounts/#primaryimage"
},
"thumbnailUrl": "https://www.anglianpumping.com/app/uploads/2026/04/whatsapp-contact.jpg",
"datePublished": "2026-05-31T07:31:46+00:00",
"dateModified": "2026-06-11T10:14:31+00:00",
"description": "Open a trade account and get the prices, the credit, the stock and the expert backup that keep your jobs moving - and your margins healthy.",
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.anglianpumping.com/trade-accounts/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.anglianpumping.com/trade-accounts/#primaryimage",
"url": "https://www.anglianpumping.com/app/uploads/2026/04/whatsapp-contact.jpg",
"contentUrl": "https://www.anglianpumping.com/app/uploads/2026/04/whatsapp-contact.jpg",
"width": 1080,
"height": 1080
},
{
"@type": "WebSite",
"@id": "https://www.anglianpumping.com/#website",
"url": "https://www.anglianpumping.com/",
"name": "Anglian Pumping Services",
"description": "Anglian Pumping provide high-quality industrial, water and borehole pump products and services across the UK",
"publisher": {
"@id": "https://www.anglianpumping.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.anglianpumping.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.anglianpumping.com/#organization",
"name": "Anglian Pumping Services",
"url": "https://www.anglianpumping.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.anglianpumping.com/#/schema/logo/image/",
"url": "https://www.anglianpumping.com//app/uploads/2023/01/aps-mail.png",
"contentUrl": "https://www.anglianpumping.com//app/uploads/2023/01/aps-mail.png",
"width": 231,
"height": 75,
"caption": "Anglian Pumping Services"
},
"image": {
"@id": "https://www.anglianpumping.com/#/schema/logo/image/"
}
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.anglianpumping.com/contact-us/",
"url": "https://www.anglianpumping.com/contact-us/",
"name": "Contact Us - Anglian Pumping Services",
"isPartOf": {
"@id": "https://www.anglianpumping.com/#website"
},
"datePublished": "2022-09-27T14:57:04+00:00",
"dateModified": "2026-04-10T04:49:37+00:00",
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.anglianpumping.com/contact-us/"
]
}
]
},
{
"@type": "WebSite",
"@id": "https://www.anglianpumping.com/#website",
"url": "https://www.anglianpumping.com/",
"name": "Anglian Pumping Services",
"description": "Anglian Pumping provide high-quality industrial, water and borehole pump products and services across the UK",
"publisher": {
"@id": "https://www.anglianpumping.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.anglianpumping.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.anglianpumping.com/#organization",
"name": "Anglian Pumping Services",
"url": "https://www.anglianpumping.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.anglianpumping.com/#/schema/logo/image/",
"url": "https://www.anglianpumping.com//app/uploads/2023/01/aps-mail.png",
"contentUrl": "https://www.anglianpumping.com//app/uploads/2023/01/aps-mail.png",
"width": 231,
"height": 75,
"caption": "Anglian Pumping Services"
},
"image": {
"@id": "https://www.anglianpumping.com/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 17 | 3 |
| /my-account/ | 16 | 3 |
| /trade-accounts/ | 18 | 3 |
| /contact-us/ | 17 | 3 |
This page presents a snapshot of public data from Anglian Pumping Services, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Anglian Pumping Services: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://anglianpumping.com to view the most current version of its content and see directly what this company is about and what it offers.