Anglian Pumping Services
(https://anglianpumping.com) 📸 Data Snapshot: June 21, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site maintains a review_count of 17 on the homepage with a proof_links_count of 3, indicating that some claims are backed by external verification. While it avoids blatant trust theatre flags, the quantity of reviews is modest for a business claiming five decades of nationwide service. Performance claims regarding widest selections and often free delivery are substantiated by a live product database and clear shipping terms rather than vague marketing promises.
Proof density is high, favoring specific dates (1975, 1987, 1999) and technical specs over vague assertions of market leadership. The ratio of substantiated claims is superior to industry averages, particularly in the description of the in-house engineering facility and borehole division. While traditional case studies are not the primary focus, the product data sheets and heritage narrative provide significant forensic substance.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 17 | 3 |
| /my-account/ | 16 | 3 |
| /trade-accounts/ | 18 | 3 |
| /contact-us/ | 17 | 3 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.anglianpumping.com/",
"url": "https://www.anglianpumping.com/",
"name": "Anglian Pumping Services UK | Industrial, Water & Borehole Pumps | Anglian Pumping",
"isPartOf": {
"@id": "https://www.anglianpumping.com/#website"
},
"about": {
"@id": "https://www.anglianpumping.com/#organization"
},
"datePublished": "2022-09-12T14:00:33+00:00",
"dateModified": "2026-05-31T07:52:00+00:00",
"description": "The highest quality Industrial, Water and Borehole Pumps in the UK. Order today for FREE UK delivery. Warranty on all products.",
"breadcrumb": {
"@id": "https://www.anglianpumping.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.anglianpumping.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.anglianpumping.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.anglianpumping.com/#website",
"url": "https://www.anglianpumping.com/",
"name": "Anglian Pumping Services",
"description": "Anglian Pumping provide high-quality industrial, water and borehole pump products and services across the UK",
"publisher": {
"@id": "https://www.anglianpumping.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.anglianpumping.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.anglianpumping.com/#organization",
"name": "Anglian Pumping Services",
"url": "https://www.anglianpumping.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.anglianpumping.com/#/schema/logo/image/",
"url": "https://www.anglianpumping.com//app/uploads/2023/01/aps-mail.png",
"contentUrl": "https://www.anglianpumping.com//app/uploads/2023/01/aps-mail.png",
"width": 231,
"height": 75,
"caption": "Anglian Pumping Services"
},
"image": {
"@id": "https://www.anglianpumping.com/#/schema/logo/image/"
}
}
]
}
/my-account/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.anglianpumping.com/my-account/",
"url": "https://www.anglianpumping.com/my-account/",
"name": "My account - Anglian Pumping Services",
"isPartOf": {
"@id": "https://www.anglianpumping.com/#website"
},
"datePublished": "2022-09-12T15:33:04+00:00",
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.anglianpumping.com/my-account/"
]
}
]
},
{
"@type": "WebSite",
"@id": "https://www.anglianpumping.com/#website",
"url": "https://www.anglianpumping.com/",
"name": "Anglian Pumping Services",
"description": "Anglian Pumping provide high-quality industrial, water and borehole pump products and services across the UK",
"publisher": {
"@id": "https://www.anglianpumping.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.anglianpumping.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.anglianpumping.com/#organization",
"name": "Anglian Pumping Services",
"url": "https://www.anglianpumping.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.anglianpumping.com/#/schema/logo/image/",
"url": "https://www.anglianpumping.com//app/uploads/2023/01/aps-mail.png",
"contentUrl": "https://www.anglianpumping.com//app/uploads/2023/01/aps-mail.png",
"width": 231,
"height": 75,
"caption": "Anglian Pumping Services"
},
"image": {
"@id": "https://www.anglianpumping.com/#/schema/logo/image/"
}
}
]
}
/trade-accounts/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.anglianpumping.com/trade-accounts/",
"url": "https://www.anglianpumping.com/trade-accounts/",
"name": "Trade Accounts - Anglian Pumping Services",
"isPartOf": {
"@id": "https://www.anglianpumping.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.anglianpumping.com/trade-accounts/#primaryimage"
},
"image": {
"@id": "https://www.anglianpumping.com/trade-accounts/#primaryimage"
},
"thumbnailUrl": "https://www.anglianpumping.com/app/uploads/2026/04/whatsapp-contact.jpg",
"datePublished": "2026-05-31T07:31:46+00:00",
"dateModified": "2026-06-11T10:14:31+00:00",
"description": "Open a trade account and get the prices, the credit, the stock and the expert backup that keep your jobs moving - and your margins healthy.",
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.anglianpumping.com/trade-accounts/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.anglianpumping.com/trade-accounts/#primaryimage",
"url": "https://www.anglianpumping.com/app/uploads/2026/04/whatsapp-contact.jpg",
"contentUrl": "https://www.anglianpumping.com/app/uploads/2026/04/whatsapp-contact.jpg",
"width": 1080,
"height": 1080
},
{
"@type": "WebSite",
"@id": "https://www.anglianpumping.com/#website",
"url": "https://www.anglianpumping.com/",
"name": "Anglian Pumping Services",
"description": "Anglian Pumping provide high-quality industrial, water and borehole pump products and services across the UK",
"publisher": {
"@id": "https://www.anglianpumping.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.anglianpumping.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.anglianpumping.com/#organization",
"name": "Anglian Pumping Services",
"url": "https://www.anglianpumping.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.anglianpumping.com/#/schema/logo/image/",
"url": "https://www.anglianpumping.com//app/uploads/2023/01/aps-mail.png",
"contentUrl": "https://www.anglianpumping.com//app/uploads/2023/01/aps-mail.png",
"width": 231,
"height": 75,
"caption": "Anglian Pumping Services"
},
"image": {
"@id": "https://www.anglianpumping.com/#/schema/logo/image/"
}
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.anglianpumping.com/contact-us/",
"url": "https://www.anglianpumping.com/contact-us/",
"name": "Contact Us - Anglian Pumping Services",
"isPartOf": {
"@id": "https://www.anglianpumping.com/#website"
},
"datePublished": "2022-09-27T14:57:04+00:00",
"dateModified": "2026-04-10T04:49:37+00:00",
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.anglianpumping.com/contact-us/"
]
}
]
},
{
"@type": "WebSite",
"@id": "https://www.anglianpumping.com/#website",
"url": "https://www.anglianpumping.com/",
"name": "Anglian Pumping Services",
"description": "Anglian Pumping provide high-quality industrial, water and borehole pump products and services across the UK",
"publisher": {
"@id": "https://www.anglianpumping.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.anglianpumping.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.anglianpumping.com/#organization",
"name": "Anglian Pumping Services",
"url": "https://www.anglianpumping.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.anglianpumping.com/#/schema/logo/image/",
"url": "https://www.anglianpumping.com//app/uploads/2023/01/aps-mail.png",
"contentUrl": "https://www.anglianpumping.com//app/uploads/2023/01/aps-mail.png",
"width": 231,
"height": 75,
"caption": "Anglian Pumping Services"
},
"image": {
"@id": "https://www.anglianpumping.com/#/schema/logo/image/"
}
}
]
}
This page presents a snapshot of public data from Anglian Pumping Services, captured on June 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Anglian Pumping Services: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://anglianpumping.com to view the most current version of its content and see directly what this company is about and what it offers.