Identity & Authority: Cohu – Signal Evidence & AI Readability

Cohu

(https://cohu.com) πŸ“Έ Data Snapshot: May 29, 2026
Identity & Authority β€” The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
7 Impact Weight: 15 / 100
47% Reputation

The site makes bold claims of expertise (‘Pioneers. Strategists. Experts.’) but fails to provide a digital footprint for these authorities. There is no Person schema or sameAs links to individual experts or executive leadership in the structured data, creating a gap between the claim of human expertise and the verifiable proof of that expertise.

The site claims to ‘accelerate customers’ manufacturing time-to-market’ and deliver ‘best-in-class solutions’ but provides no verified case studies or comparative data to back these performance assertions. The presence of ‘Software Analytics’ as a product is mentioned, but without any dashboard screenshots or specific algorithmic claims, it remains a marketing abstraction.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

πŸ”— Identity & Technical Layer β€” schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.cohu.com/home/",
            "url": "https://www.cohu.com/home/",
            "name": "Home | Cohu",
            "isPartOf": {
                "@id": "https://www.cohu.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.cohu.com/home/#primaryimage"
            },
            "image": {
                "@id": "https://www.cohu.com/home/#primaryimage"
            },
            "thumbnailUrl": "/wp-content/uploads/2021/02/Poway-Building_Logo-on-Building-web_Portfolio_Size.jpg",
            "datePublished": "2015-02-18T12:14:05+00:00",
            "dateModified": "2026-05-14T14:42:44+00:00",
            "description": "Cohu offers the broadest portfolio of test and inspection equipment and services for back-end semiconductor manufacturing, including a one-stop-shop for semiconductor test and handling equipment, thermal subsystems, test contacting, vision inspection and MEMS test solutions.",
            "breadcrumb": {
                "@id": "https://www.cohu.com/home/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.cohu.com/home/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://www.cohu.com/home/#primaryimage",
            "url": "/wp-content/uploads/2021/02/Poway-Building_Logo-on-Building-web_Portfolio_Size.jpg",
            "contentUrl": "/wp-content/uploads/2021/02/Poway-Building_Logo-on-Building-web_Portfolio_Size.jpg",
            "width": 1337,
            "height": 1080,
            "caption": "Cohu Headquater Poway"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.cohu.com/home/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.cohu.com/#website",
            "url": "https://www.cohu.com/",
            "name": "cohu.com",
            "description": "At Cohu, we deliver leading-edge solutions to enable a smarter, safer, and more connected future. semiconductor equipment and services, and printed circuit board test.",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.cohu.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/inspection/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.cohu.com/inspection/",
            "url": "https://www.cohu.com/inspection/",
            "name": "Inspection and Metrology | Cohu",
            "isPartOf": {
                "@id": "https://www.cohu.com/#website"
            },
            "datePublished": "2021-06-22T11:47:19+00:00",
            "dateModified": "2024-09-17T19:29:50+00:00",
            "description": "Cohu offers a portfolio of test and back-end finishing equipment used to provide advanced quality inspection; ensures quality and optimizes yield in volume production.",
            "breadcrumb": {
                "@id": "https://www.cohu.com/inspection/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.cohu.com/inspection/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.cohu.com/inspection/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.cohu.com/home/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Inspection and Metrology"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.cohu.com/#website",
            "url": "https://www.cohu.com/",
            "name": "cohu.com",
            "description": "At Cohu, we deliver leading-edge solutions to enable a smarter, safer, and more connected future. semiconductor equipment and services, and printed circuit board test.",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.cohu.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/test-handlers/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.cohu.com/test-handlers/",
            "url": "https://www.cohu.com/test-handlers/",
            "name": "Test Handlers | Cohu",
            "isPartOf": {
                "@id": "https://www.cohu.com/#website"
            },
            "datePublished": "2021-06-21T12:38:55+00:00",
            "dateModified": "2026-01-21T20:55:14+00:00",
            "description": "Cohu has 50+ years of semiconductor test handler expertise designing and manufacturing pick-and-place, gravity feed, test-in-strip handlers, MEMS test cells, and turret-based test handling and back-end finishing equipment for ICs, LEDs and discrete components.",
            "breadcrumb": {
                "@id": "https://www.cohu.com/test-handlers/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.cohu.com/test-handlers/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.cohu.com/test-handlers/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.cohu.com/home/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Test Handlers"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.cohu.com/#website",
            "url": "https://www.cohu.com/",
            "name": "cohu.com",
            "description": "At Cohu, we deliver leading-edge solutions to enable a smarter, safer, and more connected future. semiconductor equipment and services, and printed circuit board test.",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.cohu.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/educate/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.cohu.com/educate/",
            "url": "https://www.cohu.com/educate/",
            "name": "EducATE Tester Knowledge Center | Cohu",
            "isPartOf": {
                "@id": "https://www.cohu.com/#website"
            },
            "datePublished": "2023-07-13T15:13:10+00:00",
            "dateModified": "2026-05-14T15:22:06+00:00",
            "description": "Educate Tester Knowledge Center provides access to advanced testing information to assist Cohu customers acquire the skills to get the most out of their ATE systems.",
            "breadcrumb": {
                "@id": "https://www.cohu.com/educate/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.cohu.com/educate/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.cohu.com/educate/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.cohu.com/home/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Training",
                    "item": "https://www.cohu.com/training/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Educate"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.cohu.com/#website",
            "url": "https://www.cohu.com/",
            "name": "cohu.com",
            "description": "At Cohu, we deliver leading-edge solutions to enable a smarter, safer, and more connected future. semiconductor equipment and services, and printed circuit board test.",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.cohu.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
πŸ›‘οΈ Trust Signals β€” external proof links that back the declared identity
72Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 19 0
/inspection/ 18 0
/test-handlers/ 18 0
/educate/ 17 0