Trust & Proof: Cohu – Signal Evidence & AI Readability

Cohu

(https://cohu.com) 📸 Data Snapshot: May 29, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
6 Impact Weight: 20 / 100
30% Reputation

This is the weakest area for the site. All four pages display a review_count (up to 19) while maintaining a proof_links_count of 0, indicating reviews are internal claims without third-party verification or external links. The trust_theatre_flag is true, signaling the use of social proof numbers without the accompanying forensic evidence required for high-stakes industrial procurement.

The ratio of specific evidence to vague assertions is moderate. For every 3-4 marketing claims, there is a specific technical model name or application (e.g., ‘WLCSP Inspection’), but the site lacks the ‘proof expectations’ defined in the industry dictionary, such as ISO certification numbers or specific tolerance capabilities.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
72Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 19 0
/inspection/ 18 0
/test-handlers/ 18 0
/educate/ 17 0
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.cohu.com/home/",
            "url": "https://www.cohu.com/home/",
            "name": "Home | Cohu",
            "isPartOf": {
                "@id": "https://www.cohu.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.cohu.com/home/#primaryimage"
            },
            "image": {
                "@id": "https://www.cohu.com/home/#primaryimage"
            },
            "thumbnailUrl": "/wp-content/uploads/2021/02/Poway-Building_Logo-on-Building-web_Portfolio_Size.jpg",
            "datePublished": "2015-02-18T12:14:05+00:00",
            "dateModified": "2026-05-14T14:42:44+00:00",
            "description": "Cohu offers the broadest portfolio of test and inspection equipment and services for back-end semiconductor manufacturing, including a one-stop-shop for semiconductor test and handling equipment, thermal subsystems, test contacting, vision inspection and MEMS test solutions.",
            "breadcrumb": {
                "@id": "https://www.cohu.com/home/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.cohu.com/home/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://www.cohu.com/home/#primaryimage",
            "url": "/wp-content/uploads/2021/02/Poway-Building_Logo-on-Building-web_Portfolio_Size.jpg",
            "contentUrl": "/wp-content/uploads/2021/02/Poway-Building_Logo-on-Building-web_Portfolio_Size.jpg",
            "width": 1337,
            "height": 1080,
            "caption": "Cohu Headquater Poway"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.cohu.com/home/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.cohu.com/#website",
            "url": "https://www.cohu.com/",
            "name": "cohu.com",
            "description": "At Cohu, we deliver leading-edge solutions to enable a smarter, safer, and more connected future. semiconductor equipment and services, and printed circuit board test.",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.cohu.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/inspection/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.cohu.com/inspection/",
            "url": "https://www.cohu.com/inspection/",
            "name": "Inspection and Metrology | Cohu",
            "isPartOf": {
                "@id": "https://www.cohu.com/#website"
            },
            "datePublished": "2021-06-22T11:47:19+00:00",
            "dateModified": "2024-09-17T19:29:50+00:00",
            "description": "Cohu offers a portfolio of test and back-end finishing equipment used to provide advanced quality inspection; ensures quality and optimizes yield in volume production.",
            "breadcrumb": {
                "@id": "https://www.cohu.com/inspection/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.cohu.com/inspection/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.cohu.com/inspection/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.cohu.com/home/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Inspection and Metrology"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.cohu.com/#website",
            "url": "https://www.cohu.com/",
            "name": "cohu.com",
            "description": "At Cohu, we deliver leading-edge solutions to enable a smarter, safer, and more connected future. semiconductor equipment and services, and printed circuit board test.",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.cohu.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/test-handlers/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.cohu.com/test-handlers/",
            "url": "https://www.cohu.com/test-handlers/",
            "name": "Test Handlers | Cohu",
            "isPartOf": {
                "@id": "https://www.cohu.com/#website"
            },
            "datePublished": "2021-06-21T12:38:55+00:00",
            "dateModified": "2026-01-21T20:55:14+00:00",
            "description": "Cohu has 50+ years of semiconductor test handler expertise designing and manufacturing pick-and-place, gravity feed, test-in-strip handlers, MEMS test cells, and turret-based test handling and back-end finishing equipment for ICs, LEDs and discrete components.",
            "breadcrumb": {
                "@id": "https://www.cohu.com/test-handlers/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.cohu.com/test-handlers/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.cohu.com/test-handlers/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.cohu.com/home/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Test Handlers"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.cohu.com/#website",
            "url": "https://www.cohu.com/",
            "name": "cohu.com",
            "description": "At Cohu, we deliver leading-edge solutions to enable a smarter, safer, and more connected future. semiconductor equipment and services, and printed circuit board test.",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.cohu.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/educate/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.cohu.com/educate/",
            "url": "https://www.cohu.com/educate/",
            "name": "EducATE Tester Knowledge Center | Cohu",
            "isPartOf": {
                "@id": "https://www.cohu.com/#website"
            },
            "datePublished": "2023-07-13T15:13:10+00:00",
            "dateModified": "2026-05-14T15:22:06+00:00",
            "description": "Educate Tester Knowledge Center provides access to advanced testing information to assist Cohu customers acquire the skills to get the most out of their ATE systems.",
            "breadcrumb": {
                "@id": "https://www.cohu.com/educate/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.cohu.com/educate/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.cohu.com/educate/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.cohu.com/home/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Training",
                    "item": "https://www.cohu.com/training/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Educate"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.cohu.com/#website",
            "url": "https://www.cohu.com/",
            "name": "cohu.com",
            "description": "At Cohu, we deliver leading-edge solutions to enable a smarter, safer, and more connected future. semiconductor equipment and services, and printed circuit board test.",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.cohu.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}