iDuct
(https://www.iduct.co.uk) 📸 Data Snapshot: May 21, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is present in the display of a ‘review_count’ of 2 with zero proof_links_count to verify them. More critically, the site prominently displays ‘ISO Accreditations’ for ISO 9001, 14001, and 45001 but fails to provide certificate numbers, certifying bodies, or expiry dates, which is a major red flag in the engineering sector. The sponsorship of ‘Leigh Leopards’ is a specific, verifiable trust signal that partially mitigates the fluff.
Proof density is moderate; the site provides specific manufacturing standards (DW144) and material specs (EDPM gaskets, galvanised steel) which serve as technical proof. However, the ratio of verifiable evidence to vague assertions is diluted by the absence of case studies or named industrial client projects, relying instead on generic product categories to imply capability.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /product-category/attenuators/ | 0 | 0 |
| /product-category/spiral-ducting/ | 0 | 0 |
| /product-category/sealed-duct-fittings/ | 0 | 0 |
| /product-category/duct-fittings/ | 0 | 0 |
| /product-category/outlets/ | 0 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.iduct.co.uk/",
"url": "https://www.iduct.co.uk/",
"name": "Ducting Supplies | High-Quality UK Ducting Systems | iDuct",
"isPartOf": {
"@id": "https://www.iduct.co.uk/#website"
},
"about": {
"@id": "https://www.iduct.co.uk/#organization"
},
"datePublished": "2022-04-25T13:44:33+00:00",
"dateModified": "2025-08-21T09:45:09+00:00",
"description": "Looking for ducting supplies? Whatever the application, iDuct delivers high-quality, competitively priced ducting and ventilation systems.",
"breadcrumb": {
"@id": "https://www.iduct.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.iduct.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.iduct.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.iduct.co.uk/#website",
"url": "https://www.iduct.co.uk/",
"name": "iDuct",
"description": "A One-Stop Solution for Ducting Supplies",
"publisher": {
"@id": "https://www.iduct.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.iduct.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.iduct.co.uk/#organization",
"name": "iDuct",
"url": "https://www.iduct.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.iduct.co.uk/#/schema/logo/image/",
"url": "https://www.iduct.co.uk/wp-content/uploads/2022/04/logo-e1650899478523.png",
"contentUrl": "https://www.iduct.co.uk/wp-content/uploads/2022/04/logo-e1650899478523.png",
"width": 150,
"height": 54,
"caption": "iDuct"
},
"image": {
"@id": "https://www.iduct.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/iDuctltd",
"https://x.com/iDuctltd",
"https://www.linkedin.com/company/82399015/"
]
}
]
}
This page presents a snapshot of public data from iDuct, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to iDuct: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.iduct.co.uk to view the most current version of its content and see directly what this company is about and what it offers.