Information Density: Prodrive – Signal Evidence & AI Readability

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Advanced Technology
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Motorsport
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Vehicles
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Lifestyle
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About
Us

We are a world-leading, multidisciplined motorsport and advanced engineering group. Prodrive is the name behind some of the greatest names and achievements in global motorsport. Our business and culture was founded in racing but today we equally help businesses in the automotive, aerospace, marine and other sectors create innovative engineering solutions which realise their ambitions.
Our talented team is constantly exploring and pushing the boundaries to turn our customers’ ideas into reality. We thrive on a challenge and believe that what we can achieve is unlimited.

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Prodrive
Advanced Technology

We are relentlessly curious, fast-thinking and moving advanced engineering and manufacturing partner that draws upon brilliant minds from multiple disciplines. We challenge conventional thinking, accelerate business growth and redefine what possible means for our customers across a variety of sectors.

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Prodrive
Motorsport

Our expertise and dedication have made us the driving force behind some of the greatest names and achievements in world motorsport. From the design and manufacture of cutting-edge cars to the full operation and management of elite works teams, we provide a comprehensive turnkey operation.

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OUR
VEHICLES

[H3] HUNTER Hypercar

No other car can cross rough terrain as quickly and efficiently as the Hunter. With an engine producing over 600 bhp, 35″ tyres and twin damped suspension, it takes sand dunes, rocky roads and desert tracks in its stride.

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No other car can cross rough terrain as quickly and efficiently as the Hunter. With an engine producing over 600 bhp, 35″ tyres and twin damped suspension, it takes sand dunes, rocky roads and desert tracks in its stride.

Engine
Front-mid 3.5 litre V6 twin turbo

0-60mph
< 3 Seconds

Power
600 bhp

Torque
700 Nm

[IMG: P25 logo]

25 years after the introduction of the WRC97, the P25 is a modern interpretation of the rally icon. Reimagined, redefined and recreated using championship-winning DNA to deliver the ultimate competition car for the road.

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25 years after the introduction of the WRC97, the P25 is a modern interpretation of the rally icon. Reimagined, redefined and recreated using championship-winning DNA to deliver the ultimate competition car for the road.

Engine
2.5 litre 4 cylinder ‘boxer’ engine

0-60mph
< 3 seconds

Power
450 bhp+

Torque
600Nm+

[H3] P2

The P2 was a one-off prototype two-seater sports car created by Prodrive and revealed in 2006 at the Autosport show in the UK.

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The P2 was a one-off prototype two-seater sports car created by Prodrive and revealed in 2006 at the Autosport show in the UK.

Engine
2.0 litre turbocharged flat four boxer engine front.

Drivetrain
Four wheel drive with Prodrive Active Torque Dynamics (ATD)

Performance
Top Speed: 174 mph

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Prodrive
Lifestyle

[H3] Prodrive Folding Bike

We believe in freedom. We believe in challenging the status quo. What inspired us was a problem with no solution; no one was building the beautiful, high performance, lightweight, folding bikes and electric folding bikes that we wanted to own. Our goal was simple; create the world’s lightest and most beautiful folding bike.

EXPLORE

We believe in freedom. We believe in challenging the status quo. What inspired us was a problem with no solution; no one was building the beautiful, high performance, lightweight, folding bikes and electric folding bikes that we wanted to own. Our goal was simple; create the world’s lightest and most beautiful folding bike.

Weight
6.9kg

Frame
Handmade Carbon Fibre

Variations
Single speed, multi-speed, e-bike

Folding speed
< 5 seconds

Fold Dimensions
640mm x 1178mm x 210mm

Pedals
Quick release with sealed bearings

Chain/Belt Drive
Chain: KMC Narrow EPT 3/32″ Inch Belt: Gates Carbon Drive – CDX centre tack belt 108 teeth

Gears
Single Speed

Tyres
The Continental Contact Urban tyres

[H3] Prodrive Racing Simulator

A new concept in racing simulators, designed to offer a first-class simulator experience and also be a striking piece of home furniture. Created together with CALLUM Design it blends traditional and modern together to take pride of place in any home or venue.

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A new concept in racing simulators, designed to offer a first-class simulator experience and also be a striking piece of home furniture. Created together with CALLUM Design it blends traditional and modern together to take pride of place in any home or venue.

Computer
Bespoke simulator computer with a 12GB GeForce RTX graphics card & 16GB memory

Pre-Installed Software
Assetto Corsa

Screen
AOC 49” Dual-QHD 5k resolution curved monitor with 165Hz refresh rate

Steering Wheel
Precision Sim Engineering LM Pro with 5 rotary dials, 12 push buttons & carbon fibre paddles

Steering Motor
Simucube 2 PRO steering motor

Pedal box
Mechanical pedal box, electrically adjustable

Seat
Cobra Nogaro Street

Accessories
Bang & Olufsen HX headphones (included)

Price
£49,000 excluding VAT, duties and shipping

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Our
News

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03/06/2026

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A 25th CONSECUTIVE 24 HOURS OF LE MANS BECKONS FOR PRODRIVE

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26/05/2026

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PRODRIVE SUPPORTS JCB HYDROMAX LAND SPEED RECORD VEHICLE

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16/04/2026

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BRINGING THE SUPER TOURING CARS ERA BACK TO LIFE

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13/04/2026

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PRODRIVE-FOUNDED ELM MOBILITY SECURES £10M GOVERNMENT FUNDING

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[IMG: A 25th CONSECUTIVE 24 HOURS OF LE MANS BECKONS FOR PRODRIVE]

03 June 2026
[H1] A 25th CONSECUTIVE 24 HOURS OF LE MANS BECKONS FOR PRODRIVE

As the 24 Hours of Le Mans returns this June, Prodrive will mark a significant milestone: its 25th consecutive appearance at the world’s most demanding endurance race.
Over a quarter of a century, the Banbury-based engineering and motorsport group has played a continuous role in the evolving story of Le Mans. Working in partnership with leading manufacturers, Prodrive has engineered, built and raced cars across both prototype and GT categories, including Ferrari programmes in the early 2000s and, more recently, a long-term collaboration with Aston Martin.
From the V12-powered GT1 era through to today’s GT3 racing landscape, that presence has been defined by six class wins and, beyond headline moments, consistent competitive performance. Across 25 uninterrupted entries, Prodrive-built cars have covered 346,958 kilometres of racing at Le Mans, equivalent to over 8.5 times around the world.
In that time, the race itself has changed significantly. Regulations have shifted, technologies have advanced, and manufacturers have come and gone. Yet for Prodrive, the core challenge has remained the same: to design, prepare and run cars capable of sustaining front-running performance over 24 hours at the limit.
The scale of that effort is reflected not only in distance, but in people. Across 25 consecutive races, Prodrive has worked alongside over 70 drivers and competed against over 400 teams, with each year presenting a new set of variables to wrestle.
“Le Mans has always meant something deeply personal to me,” said Prodrive Chairman, David Richards. “It’s a race that captured my imagination from a young age, so to see Prodrive reach its 25th consecutive entry is incredibly special. A real testament to the passion and dedication of the people who have made that journey possible.”
While cars, drivers and partners have evolved, some individuals have remained constant. Race Team Operations Director Paul ‘Drez’ Diggins and Race Team Manager Simon Edwards have been part of all of Prodrive’s 24 previous Le Mans campaigns, giving the team a line of continuity that runs through multiple generations of cars and competition.
As the 25th consecutive running approaches, the focus remains firmly forward. Le Mans continues to set the benchmark for endurance racing and, for Prodrive, the objective is unchanged: to support its partners with the engineering capability, operational discipline and experience required to compete at the highest level.
“What makes Le Mans so extraordinary is that, despite all the change, the essence of the challenge never fades. It still demands everything of you,” Richards added. “That’s what continues to inspire us, and why, even after 25 years, the desire to come back and compete remains as strong as ever.”
– ENDS –

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GALLERY

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NOTES TO
EDITORS

[H4] About Prodrive
Prodrive is one of the world’s largest and most successful motorsport and technology businesses. Currently it operates Aston Martin Racing, building and supplying almost 100 cars each year across FIA GT3 and GT4 categories to independent race teams around the world as well as offering operational logistics and trackside support. In the FIA World Rally-Raid Championship, Prodrive is the technical partner of The Dacia Sandriders in the Ultimate class and from 2026, also the Defender team in the Stock class. Almost 500 staff are employed across its Banbury headquarters and electrical systems facility in Shropshire, UK. While best known for motorsport, it is just one part of an organisation that in the last three decades has diversified to become a technology business working in a range of sectors and providing a range of services. Within the Prodrive Group, there are five distinct but interconnected business areas: Ventures – entrepreneurial ideas brought to life by Prodrive expertise; Advanced Technology – providing innovative solutions for the automotive, aerospace, defence, and marine sectors; HCI Systems – design, manufacture and fitting of vehicle electrical systems and wiring harnesses for top tier motorsport, automotive, defence, agriculture and marine applications; Motorsport – from designing to racing cars, and Brand& – developing bespoke clothing and accessories for global brands.

[H4] For further meda information
Steve Webbe: steve.webb@GroupWhistle.comt: +44 7899 065985

[IMG: PRODRIVE SUPPORTS JCB HYDROMAX LAND SPEED RECORD VEHICLE]

26 May 2026
[H1] PRODRIVE SUPPORTS JCB HYDROMAX LAND SPEED RECORD VEHICLE

JCB has appointed Prodrive to support its hydrogen-powered land speed record programme, JCB Hydromax.
Prodrive will apply its expertise in vehicle integration and trackside operations, supporting the JCB-led programme to bring JCB’s hydrogen technology into a purpose-built car designed for extreme speed. The team is targeting a record attempt on the Bonneville Salt Flats, Utah, this summer, 20 years on from JCB rewriting the history books with the JCB Dieselmax streamliner car in August 2006.
JCB Hydromax combines the challenges of high performance with the integration of a 1,600 bhp hydrogen powertrain in a unique streamliner platform. Prodrive is working closely with JCB engineers to deliver a stable, reliable vehicle capable of operating at extreme speed.
“Integrating JCB’s hydrogen technology into a vehicle capable of extreme speed is a significant challenge, said Prodrive Chairman, David Richards. “But such challenges have defined Prodrive’s success for the last 40 years. Our role is to leverage our experience to help deliver a vehicle that demonstrates what hydrogen power can really do.”
Following final assembly in Banbury, the programme will move to UK shakedown testing in June, before further development and the record attempt in the United States this summer.

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GALLERY

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NOTES TO
EDITORS

[H5] About JCB
JCB, the world’s third largest construction equipment brand by volume, has 22 plants on four continents: 11 in the UK and others in India, Brazil, the USA and China. JCB is a family company, which was founded on October 23rd, 1945, by the late Joseph Cyril Bamford CBE. His son Anthony, now Lord Bamford, has been Chairman since 1975. JCB has just celebrated its 80th birthday.
In 2021, JCB unveiled its first ever prototype products powered by hydrogen: a backhoe loader and a Loadall telescopic handler. JCB’s purpose-engineered zero CO² hydrogen engine was designed after a challenge to the company’s engineers from Lord Bamford. As part of a £100 million investment, a team of 150 engineers has been working on the exciting hydrogen engine project, and more than 150 JCB hydrogen combustion engines have so far been produced, with the first machines now in production.
[H5] About Prodrive
Prodrive is one of the world’s largest and most successful motorsport and technology businesses. Currently, it operates Aston Martin Racing, building and supplying almost 100 cars each year across FIA GT3 and GT4 categories to independent race teams around the world, as well as offering operational logistics and trackside support. In the FIA World Rally-Raid Championship, Prodrive is the technical partner of the 2026 overall Dakar winners, the Dacia Sandriders, and the Stock class winner, Defender Rally. Almost 500 staff are employed across its Banbury headquarters and electrical systems facility in Shropshire, UK. While best known for motorsport, it is just one part of an organisation that in the last three decades has diversified to become a technology business working in a range of sectors and providing a range of services. Within the Prodrive Group, there are five distinct but interconnected business areas: Ventures – entrepreneurial ideas brought to life by Prodrive expertise; Advanced Technology – providing innovative solutions for the automotive, aerospace, defence, and marine sectors; HCI Systems – design, manufacture and fitting of vehicle electrical systems and wiring harnesses for top tier motorsport, automotive, defence, agriculture and marine applications; Motorsport – from designing to racing cars, and Brand& – developing bespoke clothing and accessories for global brands.

[H5] For more information please contact:
Nigel ChellJCB Press Officem: +44 (0) 1889 593592e: nigel.chell@jcb.com
Andrew LytheerProdrive Group Marketing Directort: +44 (0) 1295 754320e: alytheer@prodrive.com

[IMG: BRINGING THE SUPER TOURING CARS ERA BACK TO LIFE]

16 April 2026
[H1] BRINGING THE SUPER TOURING CARS ERA BACK TO LIFE

Prodrive will help bring to life one of the headline attractions at this weekend’s 83rd Goodwood Members’ Meeting, as the golden era of British Touring Car racing returns to the Goodwood Motor Circuit.
The event will host nearly 50 Touring Cars from the period, with The Super Touring Shootout promising a rare and evocative celebration of late 1990s touring car racing, with legendary machinery and drivers returning to the circuit. Among the standout entries will be the Prodrive-built and run 2000 Ford Mondeo, driven during the season by Anthony Reid, who will once again take the wheel as the car competes in the timed Shootout itself.
Alongside the on track action, Prodrive will bring two significant cars from its Heritage Collection for static display. The Ford Mondeo driven by Reid’s teammate, Alain Menu, to the 2000 British Touring Car Championship Drivers’ title will be on show. One of the most sophisticated touring cars ever built, it represents the culmination of Prodrive’s Super Touring programme.
Joining it on display will be a 1998 Honda Accord, raced by James Thompson for the Prodrive-run Honda factory team. A 1997 Honda Accord, also built by the team, and driven in period by Gabrielle Tarquini, is set to take part in the timed competition.
Beyond the Super Touring era, Prodrive also ran Alfa Romeo’s BTCC team in 1995. Earlier still, the company played a pivotal role with BMW, running the marque’s works programme from 1987 to 1992 and securing three driver’s championships in successive years from 1988 to 1990 with Frank Sytner and James Weaver.
The 83rd Members’ Meeting offers an evocative snapshot of an era when innovation, competition and personality defined the BTCC. It also underlines Prodrive’s enduring role in touring car racing, from the showroom derived battles of the late eighties to the no holds barred Super Touring era that many fans still regard as the championship’s high point.

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IMAGE
GALLERY

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NOTES TO
EDITORS

About Prodrive
Prodrive is one of the world’s largest and most successful motorsport and technology businesses. Currently, it operates Aston Martin Racing, building and supplying almost 100 cars each year across FIA GT3 and GT4 categories to independent race teams around the world, as well as offering operational logistics and trackside support. In the FIA World Rally-Raid Championship, Prodrive is the technical partner of the 2026 overall Dakar winners, the Dacia Sandriders, and the Stock class winner, Defender Rally. Almost 500 staff are employed across its Banbury headquarters and electrical systems facility in Shropshire, UK. While best known for motorsport, it is just one part of an organisation that in the last three decades has diversified to become a technology business working in a range of sectors and providing a range of services. Within the Prodrive Group, there are five distinct but interconnected business areas: Ventures – entrepreneurial ideas brought to life by Prodrive expertise; Advanced Technology – providing innovative solutions for the automotive, aerospace, defence, and marine sectors; HCI Systems – design, manufacture and fitting of vehicle electrical systems and wiring harnesses for top tier motorsport, automotive, defence, agriculture and marine applications; Motorsport – from designing to racing cars, and Brand& – developing bespoke clothing and accessories for global brands.
www.prodrive.com

For more information please contact:media@prodrive.com+44 (0) 1295 273355