Information Density: KCOM – Signal Evidence & AI Readability

KCOM

(https://kcom.com) 📸 Data Snapshot: May 31, 2026
Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Info Density Power-words vs. Substance ratio.
20 Impact Weight: 30 / 100
67% Reputation

The site exhibits a healthy balance between marketing power words and forensic data. While headings use fluff terms like [H3] Powerful products and [H3] Real good, the body substance is high, citing specific fault ratios (16 per 1,000 customers vs. a national average of 44) and precise pricing tiers (£19.99, £34.99). Concept repetition is present regarding their ‘reliability’ and ‘award-winning’ status, but these are backed by specific years (2024, 2025) and entities (Ofcom, ISPA).

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://kcom.com) Home | Group | KCOM
Skip navigation to main content

[IMG: Super simple switching]

[H1] Super simple switching

Switch to the UK's most reliable broadband†

Find your deal

[IMG: An elderly lady learning to use her ipad]

[H1] Bridging the digital divide in our community

We support the local community by offering social tariffs, IT sessions for vulnerable customers, and Digital Inclusion Grants to ensure no one is left behind in an increasingly digital world.

Find out more

[H3]
Award-winning full fibre broadband

Our full fibre broadband delivers uniquely powerful streaming, gaming, security and more.

Residential broadband

[H3]
Solutions for business and public sector

Powerful products, tech and services to keep businesses confidently connected.

Business

[H3]
Wholesale voice, data and network services

Connect your customers using our fibre network in Yorkshire and North Lincolnshire

Wholesale

[H2]
Empowering our local community

[IMG: KCOM 120th party with kids]

We’ve been part of the fabric of Hull and East Yorkshire since 1904, proudly supporting the communities we serve to become happier, healthier, and more connected places to live. We do it not just as a company “giving back,” but as people who live, work, and raise families here.
That’s why we support causes that matter most to local people and businesses; from long-standing charity partnerships and community grants to inspiring the next generation through our STEM activities.
Find out more

[H2]
Our difference

[H3] Our broadband has fewer faults than other national providers.
Across the UK's major broadband and landline providers, the average number of monthly faults was 44 per 1,000 customers. But at KCOM - just 16 per 1,000 customers. With our powerful broadband and ongoing network upgrades, we're here to keep you connected.

[IMG: KCOM has fewer faults]

[H2]
Award winning connectivity

[IMG: ISPA award for sustainability 2024]
Recognised for implementing sustainable business practices and environmental commitments.

[IMG: UK Fibre award for marketing team of the year 2025]
We have been recognised for effectively increasing the awareness of full fibre to consumers.

[IMG: UK Fibre award for community champion 2025]
Recognised for making the most impact in our community through our diffferent initiatives.

[IMG: Uk fibre award for digital inclusivity 2025]
We have been recognised for our effort in connecting hard to reach premises in rural areas.

[IMG: customer experience staff]

[H3]
Working at KCOM

You'll be part of a team of talented people based throughout the UK, all doing their best every day for the customers, communities and people we work with.
We have lots of opportunities for the right people in our business - people who are passionate about improving our customers’ experience and helping them get the best out of our services.
Sounds like you, join us

News26 May 2026 - 3 min read

[H3] Seagulls scupper KCOM’s big banner plans

Keep reading

News14 May 2026 - 3 min read

[H3] I swear it’s Robert Aramayo in that phone box!

Keep reading

News30 April 2026 - 3 min read

[H3] KCOM reveals its nine Hometown Heroes

Keep reading

News28 April 2026 - 3 min read

[H3] KCOM takes centre stage in fantastic Hull Lego film!

Keep reading
4101 chars
SUB-PAGE · THIN (https://kcom.com/news/search/) 500 | KCOM
Skip navigation to main content

Home
500

[H1]
Internal Server error

[H2]

[H2] Sorry it's not you. It's us.
We're experiencing an internal server problem. Please try again.
Go back to the homepage
286 chars
SUB-PAGE (https://kcom.com/home/) Full Fibre Broadband & Internet Provider | KCOM Home | KCOM Home
*T&Cs and geographical restrictions apply. Most reliable based on lowest average monthly faults per 1,000 customers. Ofcom Comparing Customer Service 2025. See kcom.com/claims for details. For more information visit kcom.com/packages. KCOM Full Fibre Broadband is subject to status, credit check and universal conditions for service kcom.com/home/legal.

[H2] Get real good, real local full fibre right here
Our full fibre is the UK’s most reliable broadband and available exclusively in Hull and East Yorkshire.

[H2]

[H3]

[H3] 99.999%* uptime
With a network uptime above industry standards, that’s full fibre performance you can rely on.

[H3]

[H3] Powerfully fast
Super smooth streaming because all content is stored locally in Hull, exclusively for our customers.

[H3]

[H3] Trusted performance
Choose broadband from the provider that local blue light services across the region rely on.

[H3]

[H3] Hull call centre
Talk to someone just down the road to get the support you need. Our engineers are local to you too.

[H2]

[H2] Power Fibre 100

Reliable connectivity for all your essentials with some left for play.

100 Mbps upload speed
24 month contract

£41.99 a month*

£19.99

a month*

*Increasing to:

[H2] Power Fibre 500

A premium experience for gamers, streamers and busy households.

500 Mbps upload speed
24 month contract

£34.99
a month*

*Increasing to:

[H2] Power Fibre 900

For heavy users who want to beat the wait time in getting the latest updates.

500 Mbps upload speed
24 month contract

£ a month*

£39.99

a month*

*Increasing to:

Trustpilot

[H2] What your neighbours are saying about us
Trustpilot

[H2]

[H3]

[H3] Amazon eero 6+ router included in your package
We've partnered with Amazon eero to combine the award-winning eero 6+ router with our powerfully fast full fibre broadband.

[H2]

[IMG: Image shows women interacting with a screen.]

[H3]

[H3] We'll handle your switch so you don't have to
There’s no need to call your old provider, no awkward cancellation conversations, and no disruption to your internet connection. Our 'one-touch switch' process ensures a hassle-free switch to a new broadband deal.

[H2]

[H2] The UK's most reliable broadband.
That's broadband you don't have to worry about.
†Based on Ofcom’s published report (May 2025)

[H2]

[IMG: Roll. No strings, just speed]

[H3]

[H2] Flexible broadband powered by Hull’s full fibre network
Roll onto one of the UK's most reliable networks* with the flexibility of a 30 day rolling contract

[H2] Why KCOM?

Unlock the ultimate experience with our full fibre broadband that delivers uniquely powerful streaming, gaming, security and more.

[H2]

[H3] Real good

[IMG: Image shows a women watching a show on their tablet]

We're the UK's most reliable broadband†, with 99.999% network availability - that's full fibre performance you can rely on.

[H3] Real local

[IMG: Image shows a women gaming]

Our broadband network is exclusively for Hull and East Yorkshire - you're not competing with the rest of the UK for our full fibre.

[H3] The power is all yours

[IMG: A man with laptop in his living room.]

On top of reliable full fibre, you also get Wi-Fi 6 routers, app control, enhanced security - a powerful full fibre experience all round.

[H2] Award-winning home broadband

[IMG: ISPA 2024 - Sustainability (1)]

For our commitment to sustainability and reduced energy consumption.

[IMG: UK Fibre 2025 - Digital Inclusivity (1)]

For providing essential connectivity to local community groups.

[IMG: UK Fibre 2025 - Community Champion (1)]

For our work with local charities, such as HEY Children’s University.

[IMG: UK Fibre 2025 - Marketing (1)]

In recognition of our impactful 'The Power is All Yours' campaign.
4738 chars
SUB-PAGE (https://kcom.com/careers/) Careers & Job Vacancies | KCOM
Skip navigation to main content

Home
Careers

[H1]

Careers

Working at KCOM you'll be part of a team of 600 talented people based, all doing their best every day for the customers, communities and people we work with.
We have lots of opportunities for the right people in our business - people who are passionate about improving our customers’ experience and helping them get the best out of our services. So, if we sound like the sort of business you'd like to be part of, have a look at our latest vacancies.

Diversity and inclusion

We’re committed to providing equal opportunities and will not tolerate discrimination of any kind. Our people are expected to embrace a culture of diversity and to act respectfully and with consideration for others. We make sure our people make the most of their talents through:
Fair and equal promotion and pay policies
Transparent recruitment processes
Individual career development
Ensuring a healthy work/life balance

Training and support

From day one you’ll have your own development plan, tailored to help you succeed in your job and progress in your career. These are some of the opportunities we offer:
An induction programme, giving you an overview of our business, along with all you'll need to feel passionate, inspired and excited about your new role with us
Access to workshops, e-learning and training resources
On-the-job experiences
Coaching, mentoring and buddying
Career pathways so you can understand career development opportunities

[H3]
Vacancies

Find a role that's right for you. Browse through all of the vacancies we currently have here at KCOM.

Find out more

[H3]
Employee stories

Read stories about people's experiences and why it's great to work at KCOM.

Find out more

[H3]
Our teams

At KCOM we’re organised within two main teams focused on serving different customer groups. Colleagues across these teams are supported by our group service functions and united by their goal to deliver the best possible experience for our customers.

Find out more

[H3]
Benefits

Our people are our most valuable asset, and we go to great lengths to look after you personally and professionally.

Find out more

[H3]
Application process

Everyone plays a part in our success so we want to make sure you’re the right fit for us and we’re the right fit for you.

Find out more
2886 chars
🧭 Industry Context — common generic-claim patterns in IT Services, Hosting & Managed Services to weigh the text against
Generic Claims: your technology partner, 99.9% uptime guaranteed, enterprise-grade solutions at SMB prices, we keep your business running, trusted by businesses worldwide, IT solutions simplified…
Red Flags: uptime guarantees without SLA documentation, vendor partner claims without tier specification, cybersecurity services without security certifications, no data centre location or ownership clarity, enterprise claims with no enterprise client evidence, unlimited support claims without terms defined…
Semantic Drift Patterns: homepage claims enterprise but services are break-fix for small offices, claims proactive monitoring but service page describes reactive support, homepage shows cloud expertise but offerings are basic hosting resale, claims cybersecurity expertise but no security-specific certifications…
Proof Expectations: specific vendor certifications with partner tier, published SLA terms with penalty clauses, data centre locations and tier ratings, ISO 27001 or SOC 2 certification details, named client case studies with measurable outcomes, incident response and disaster recovery documentation…