McCormack Celtic Jewelry
(https://celticdublin.com) 📸 Data Snapshot: May 20, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
6
Impact Weight: 15 / 100
40% Reputation
There are authority gaps regarding the ‘Expert’ identity; the site claims to be a family-run business since 1963, but names no family members, founders, or master craftsmen in the text or structured data. The schema_json is technically basic, using generic WebPage and CollectionPage types without Person schema or sameAs links to verify the brand’s digital footprint beyond its own domain. The technical implementation is functional but flawed, lacking an H1 tag on the homepage while over-relying on H2 tags for product lists.
The boldest performance claim is the ‘finest’ superlative, which is disconnected from the high percentage of costume jewelry (brass-core) sold. While the site provides substance in terms of inventory, the marketing tone suggests a level of artisanal ‘master craftsman’ exclusivity that isn’t supported by the generic, repetitive product descriptions. The disconnect is most visible where luxury gold-plated claims meet entry-level pricing without explaining the production methodology.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://celticdublin.com/",
"url": "https://celticdublin.com/",
"name": "McCormack Celtic Jewelry | Celtic Dublin | Irish Jewelry | Celtic Jewelry",
"isPartOf": {
"@id": "https://celticdublin.com/#website"
},
"primaryImageOfPage": {
"@id": "https://celticdublin.com/#primaryimage"
},
"image": {
"@id": "https://celticdublin.com/#primaryimage"
},
"thumbnailUrl": "https://celticdublin.com/wp-content/uploads/2021/05/Claddagh-Rings-irish.jpg",
"datePublished": "2016-10-06T03:22:00+00:00",
"dateModified": "2024-09-19T12:20:15+00:00",
"description": "Irish family run business that has been selling the finest Celtic jewellery since 1963. We Specialise in Irish Jewellery. Free Shipping",
"breadcrumb": {
"@id": "https://celticdublin.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://celticdublin.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://celticdublin.com/#primaryimage",
"url": "https://celticdublin.com/wp-content/uploads/2021/05/Claddagh-Rings-irish.jpg",
"contentUrl": "https://celticdublin.com/wp-content/uploads/2021/05/Claddagh-Rings-irish.jpg",
"width": 370,
"height": 240
},
{
"@type": "BreadcrumbList",
"@id": "https://celticdublin.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://celticdublin.com/#website",
"url": "https://celticdublin.com/",
"name": "McCormack Celtic Jewelry",
"description": "Authentic and Original Celtic Jewellery from Ireland",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://celticdublin.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/product-category/rings/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://celticdublin.com/product-category/rings/",
"url": "https://celticdublin.com/product-category/rings/",
"name": "Rings Archives - McCormack Celtic Jewelry",
"isPartOf": {
"@id": "https://celticdublin.com/#website"
},
"primaryImageOfPage": {
"@id": "https://celticdublin.com/product-category/rings/#primaryimage"
},
"image": {
"@id": "https://celticdublin.com/product-category/rings/#primaryimage"
},
"thumbnailUrl": "https://celticdublin.com/wp-content/uploads/2026/05/20260506130648962_fc5b4879-scaled.jpg",
"breadcrumb": {
"@id": "https://celticdublin.com/product-category/rings/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://celticdublin.com/product-category/rings/#primaryimage",
"url": "https://celticdublin.com/wp-content/uploads/2026/05/20260506130648962_fc5b4879-scaled.jpg",
"contentUrl": "https://celticdublin.com/wp-content/uploads/2026/05/20260506130648962_fc5b4879-scaled.jpg",
"width": 2560,
"height": 2560
},
{
"@type": "BreadcrumbList",
"@id": "https://celticdublin.com/product-category/rings/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://celticdublin.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Rings"
}
]
},
{
"@type": "WebSite",
"@id": "https://celticdublin.com/#website",
"url": "https://celticdublin.com/",
"name": "McCormack Celtic Jewelry",
"description": "Authentic and Original Celtic Jewellery from Ireland",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://celticdublin.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://celticdublin.com"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Shop",
"@id": "https://celticdublin.com/shop/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "Rings",
"@id": "https://celticdublin.com/product-category/rings/"
}
}
]
}
]
/product-category/claddagh1/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://celticdublin.com/product-category/claddagh1/",
"url": "https://celticdublin.com/product-category/claddagh1/",
"name": "All Claddagh Archives - McCormack Celtic Jewelry",
"isPartOf": {
"@id": "https://celticdublin.com/#website"
},
"primaryImageOfPage": {
"@id": "https://celticdublin.com/product-category/claddagh1/#primaryimage"
},
"image": {
"@id": "https://celticdublin.com/product-category/claddagh1/#primaryimage"
},
"thumbnailUrl": "https://celticdublin.com/wp-content/uploads/2025/06/UN-0261-scaled-e1750857822269.jpg",
"breadcrumb": {
"@id": "https://celticdublin.com/product-category/claddagh1/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://celticdublin.com/product-category/claddagh1/#primaryimage",
"url": "https://celticdublin.com/wp-content/uploads/2025/06/UN-0261-scaled-e1750857822269.jpg",
"contentUrl": "https://celticdublin.com/wp-content/uploads/2025/06/UN-0261-scaled-e1750857822269.jpg",
"width": 950,
"height": 950
},
{
"@type": "BreadcrumbList",
"@id": "https://celticdublin.com/product-category/claddagh1/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://celticdublin.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "All Claddagh"
}
]
},
{
"@type": "WebSite",
"@id": "https://celticdublin.com/#website",
"url": "https://celticdublin.com/",
"name": "McCormack Celtic Jewelry",
"description": "Authentic and Original Celtic Jewellery from Ireland",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://celticdublin.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://celticdublin.com"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Shop",
"@id": "https://celticdublin.com/shop/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "All Claddagh",
"@id": "https://celticdublin.com/product-category/claddagh1/"
}
}
]
}
]
/product-category/rings/claddagh-rings-rings/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://celticdublin.com/product-category/rings/claddagh-rings-rings/",
"url": "https://celticdublin.com/product-category/rings/claddagh-rings-rings/",
"name": "Claddagh Rings Archives - McCormack Celtic Jewelry",
"isPartOf": {
"@id": "https://celticdublin.com/#website"
},
"primaryImageOfPage": {
"@id": "https://celticdublin.com/product-category/rings/claddagh-rings-rings/#primaryimage"
},
"image": {
"@id": "https://celticdublin.com/product-category/rings/claddagh-rings-rings/#primaryimage"
},
"thumbnailUrl": "https://celticdublin.com/wp-content/uploads/2026/05/20260506130648962_fc5b4879-scaled.jpg",
"breadcrumb": {
"@id": "https://celticdublin.com/product-category/rings/claddagh-rings-rings/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://celticdublin.com/product-category/rings/claddagh-rings-rings/#primaryimage",
"url": "https://celticdublin.com/wp-content/uploads/2026/05/20260506130648962_fc5b4879-scaled.jpg",
"contentUrl": "https://celticdublin.com/wp-content/uploads/2026/05/20260506130648962_fc5b4879-scaled.jpg",
"width": 2560,
"height": 2560
},
{
"@type": "BreadcrumbList",
"@id": "https://celticdublin.com/product-category/rings/claddagh-rings-rings/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://celticdublin.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Rings",
"item": "https://celticdublin.com/product-category/rings/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Claddagh Rings"
}
]
},
{
"@type": "WebSite",
"@id": "https://celticdublin.com/#website",
"url": "https://celticdublin.com/",
"name": "McCormack Celtic Jewelry",
"description": "Authentic and Original Celtic Jewellery from Ireland",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://celticdublin.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://celticdublin.com"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Shop",
"@id": "https://celticdublin.com/shop/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "Rings",
"@id": "https://celticdublin.com/product-category/rings/"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"name": "Claddagh Rings",
"@id": "https://celticdublin.com/product-category/rings/claddagh-rings-rings/"
}
}
]
}
]
/product-category/claddagh-silver/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://celticdublin.com/product-category/claddagh-silver/",
"url": "https://celticdublin.com/product-category/claddagh-silver/",
"name": "Claddagh Silver Ring Archives - McCormack Celtic Jewelry",
"isPartOf": {
"@id": "https://celticdublin.com/#website"
},
"primaryImageOfPage": {
"@id": "https://celticdublin.com/product-category/claddagh-silver/#primaryimage"
},
"image": {
"@id": "https://celticdublin.com/product-category/claddagh-silver/#primaryimage"
},
"thumbnailUrl": "https://celticdublin.com/wp-content/uploads/2026/05/UN-08331-scaled-e1778080161529.jpg",
"breadcrumb": {
"@id": "https://celticdublin.com/product-category/claddagh-silver/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://celticdublin.com/product-category/claddagh-silver/#primaryimage",
"url": "https://celticdublin.com/wp-content/uploads/2026/05/UN-08331-scaled-e1778080161529.jpg",
"contentUrl": "https://celticdublin.com/wp-content/uploads/2026/05/UN-08331-scaled-e1778080161529.jpg",
"width": 950,
"height": 950
},
{
"@type": "BreadcrumbList",
"@id": "https://celticdublin.com/product-category/claddagh-silver/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://celticdublin.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Claddagh Silver Ring"
}
]
},
{
"@type": "WebSite",
"@id": "https://celticdublin.com/#website",
"url": "https://celticdublin.com/",
"name": "McCormack Celtic Jewelry",
"description": "Authentic and Original Celtic Jewellery from Ireland",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://celticdublin.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://celticdublin.com"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Shop",
"@id": "https://celticdublin.com/shop/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "Claddagh Silver Ring",
"@id": "https://celticdublin.com/product-category/claddagh-silver/"
}
}
]
}
]
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://celticdublin.com/contact/",
"url": "https://celticdublin.com/contact/",
"name": "Contact - McCormack Celtic Jewelry",
"isPartOf": {
"@id": "https://celticdublin.com/#website"
},
"datePublished": "2014-08-28T08:48:27+00:00",
"dateModified": "2026-02-15T17:45:00+00:00",
"breadcrumb": {
"@id": "https://celticdublin.com/contact/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://celticdublin.com/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://celticdublin.com/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://celticdublin.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://celticdublin.com/#website",
"url": "https://celticdublin.com/",
"name": "McCormack Celtic Jewelry",
"description": "Authentic and Original Celtic Jewellery from Ireland",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://celticdublin.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
295Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 51 | 0 |
| /product-category/rings/ | 65 | 0 |
| /product-category/claddagh1/ | 51 | 0 |
| /product-category/rings/claddagh-rings-rings/ | 69 | 0 |
| /product-category/claddagh-silver/ | 57 | 0 |
| /contact/ | 2 | 0 |
Explore the other reputation pillars for McCormack Celtic Jewelry
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from McCormack Celtic Jewelry, captured on May 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to McCormack Celtic Jewelry: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://celticdublin.com to view the most current version of its content and see directly what this company is about and what it offers.