McCormack Celtic Jewelry
(https://celticdublin.com) 📸 Data Snapshot: May 20, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
7
Impact Weight: 20 / 100
35% Reputation
The site exhibits significant trust theatre patterns; it reports a review_count of 51 to 69 across various pages, yet the proof_links_count is 0, indicating that reviews are likely hosted internally without third-party verification. The claim of being ‘Irish Hallmarked in Dublin Castle’ is a high-authority trust signal, yet the site fails to provide a single link or image of the assay mark to verify these specific credentials. Performance claims like ‘finest’ and ‘specialise’ are present but lack external validation paths.
Proof density is low relative to the volume of claims; for every technical specification (metal weight, stone type), there are multiple instances of unsubstantiated storytelling. The lack of outbound proof paths to the Dublin Assay Office or gemstone certification bodies (GIA/AGS) creates a vacuum where the user must trust the brand’s internal assertions. The presence of exact pricing and physical shop addresses (51 Grafton Street) acts as the primary reducer of the BS score.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
295Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 51 | 0 |
| /product-category/rings/ | 65 | 0 |
| /product-category/claddagh1/ | 51 | 0 |
| /product-category/rings/claddagh-rings-rings/ | 69 | 0 |
| /product-category/claddagh-silver/ | 57 | 0 |
| /contact/ | 2 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://celticdublin.com/",
"url": "https://celticdublin.com/",
"name": "McCormack Celtic Jewelry | Celtic Dublin | Irish Jewelry | Celtic Jewelry",
"isPartOf": {
"@id": "https://celticdublin.com/#website"
},
"primaryImageOfPage": {
"@id": "https://celticdublin.com/#primaryimage"
},
"image": {
"@id": "https://celticdublin.com/#primaryimage"
},
"thumbnailUrl": "https://celticdublin.com/wp-content/uploads/2021/05/Claddagh-Rings-irish.jpg",
"datePublished": "2016-10-06T03:22:00+00:00",
"dateModified": "2024-09-19T12:20:15+00:00",
"description": "Irish family run business that has been selling the finest Celtic jewellery since 1963. We Specialise in Irish Jewellery. Free Shipping",
"breadcrumb": {
"@id": "https://celticdublin.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://celticdublin.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://celticdublin.com/#primaryimage",
"url": "https://celticdublin.com/wp-content/uploads/2021/05/Claddagh-Rings-irish.jpg",
"contentUrl": "https://celticdublin.com/wp-content/uploads/2021/05/Claddagh-Rings-irish.jpg",
"width": 370,
"height": 240
},
{
"@type": "BreadcrumbList",
"@id": "https://celticdublin.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://celticdublin.com/#website",
"url": "https://celticdublin.com/",
"name": "McCormack Celtic Jewelry",
"description": "Authentic and Original Celtic Jewellery from Ireland",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://celticdublin.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/product-category/rings/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://celticdublin.com/product-category/rings/",
"url": "https://celticdublin.com/product-category/rings/",
"name": "Rings Archives - McCormack Celtic Jewelry",
"isPartOf": {
"@id": "https://celticdublin.com/#website"
},
"primaryImageOfPage": {
"@id": "https://celticdublin.com/product-category/rings/#primaryimage"
},
"image": {
"@id": "https://celticdublin.com/product-category/rings/#primaryimage"
},
"thumbnailUrl": "https://celticdublin.com/wp-content/uploads/2026/05/20260506130648962_fc5b4879-scaled.jpg",
"breadcrumb": {
"@id": "https://celticdublin.com/product-category/rings/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://celticdublin.com/product-category/rings/#primaryimage",
"url": "https://celticdublin.com/wp-content/uploads/2026/05/20260506130648962_fc5b4879-scaled.jpg",
"contentUrl": "https://celticdublin.com/wp-content/uploads/2026/05/20260506130648962_fc5b4879-scaled.jpg",
"width": 2560,
"height": 2560
},
{
"@type": "BreadcrumbList",
"@id": "https://celticdublin.com/product-category/rings/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://celticdublin.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Rings"
}
]
},
{
"@type": "WebSite",
"@id": "https://celticdublin.com/#website",
"url": "https://celticdublin.com/",
"name": "McCormack Celtic Jewelry",
"description": "Authentic and Original Celtic Jewellery from Ireland",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://celticdublin.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://celticdublin.com"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Shop",
"@id": "https://celticdublin.com/shop/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "Rings",
"@id": "https://celticdublin.com/product-category/rings/"
}
}
]
}
]
/product-category/claddagh1/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://celticdublin.com/product-category/claddagh1/",
"url": "https://celticdublin.com/product-category/claddagh1/",
"name": "All Claddagh Archives - McCormack Celtic Jewelry",
"isPartOf": {
"@id": "https://celticdublin.com/#website"
},
"primaryImageOfPage": {
"@id": "https://celticdublin.com/product-category/claddagh1/#primaryimage"
},
"image": {
"@id": "https://celticdublin.com/product-category/claddagh1/#primaryimage"
},
"thumbnailUrl": "https://celticdublin.com/wp-content/uploads/2025/06/UN-0261-scaled-e1750857822269.jpg",
"breadcrumb": {
"@id": "https://celticdublin.com/product-category/claddagh1/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://celticdublin.com/product-category/claddagh1/#primaryimage",
"url": "https://celticdublin.com/wp-content/uploads/2025/06/UN-0261-scaled-e1750857822269.jpg",
"contentUrl": "https://celticdublin.com/wp-content/uploads/2025/06/UN-0261-scaled-e1750857822269.jpg",
"width": 950,
"height": 950
},
{
"@type": "BreadcrumbList",
"@id": "https://celticdublin.com/product-category/claddagh1/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://celticdublin.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "All Claddagh"
}
]
},
{
"@type": "WebSite",
"@id": "https://celticdublin.com/#website",
"url": "https://celticdublin.com/",
"name": "McCormack Celtic Jewelry",
"description": "Authentic and Original Celtic Jewellery from Ireland",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://celticdublin.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://celticdublin.com"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Shop",
"@id": "https://celticdublin.com/shop/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "All Claddagh",
"@id": "https://celticdublin.com/product-category/claddagh1/"
}
}
]
}
]
/product-category/rings/claddagh-rings-rings/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://celticdublin.com/product-category/rings/claddagh-rings-rings/",
"url": "https://celticdublin.com/product-category/rings/claddagh-rings-rings/",
"name": "Claddagh Rings Archives - McCormack Celtic Jewelry",
"isPartOf": {
"@id": "https://celticdublin.com/#website"
},
"primaryImageOfPage": {
"@id": "https://celticdublin.com/product-category/rings/claddagh-rings-rings/#primaryimage"
},
"image": {
"@id": "https://celticdublin.com/product-category/rings/claddagh-rings-rings/#primaryimage"
},
"thumbnailUrl": "https://celticdublin.com/wp-content/uploads/2026/05/20260506130648962_fc5b4879-scaled.jpg",
"breadcrumb": {
"@id": "https://celticdublin.com/product-category/rings/claddagh-rings-rings/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://celticdublin.com/product-category/rings/claddagh-rings-rings/#primaryimage",
"url": "https://celticdublin.com/wp-content/uploads/2026/05/20260506130648962_fc5b4879-scaled.jpg",
"contentUrl": "https://celticdublin.com/wp-content/uploads/2026/05/20260506130648962_fc5b4879-scaled.jpg",
"width": 2560,
"height": 2560
},
{
"@type": "BreadcrumbList",
"@id": "https://celticdublin.com/product-category/rings/claddagh-rings-rings/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://celticdublin.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Rings",
"item": "https://celticdublin.com/product-category/rings/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Claddagh Rings"
}
]
},
{
"@type": "WebSite",
"@id": "https://celticdublin.com/#website",
"url": "https://celticdublin.com/",
"name": "McCormack Celtic Jewelry",
"description": "Authentic and Original Celtic Jewellery from Ireland",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://celticdublin.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://celticdublin.com"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Shop",
"@id": "https://celticdublin.com/shop/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "Rings",
"@id": "https://celticdublin.com/product-category/rings/"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"name": "Claddagh Rings",
"@id": "https://celticdublin.com/product-category/rings/claddagh-rings-rings/"
}
}
]
}
]
/product-category/claddagh-silver/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://celticdublin.com/product-category/claddagh-silver/",
"url": "https://celticdublin.com/product-category/claddagh-silver/",
"name": "Claddagh Silver Ring Archives - McCormack Celtic Jewelry",
"isPartOf": {
"@id": "https://celticdublin.com/#website"
},
"primaryImageOfPage": {
"@id": "https://celticdublin.com/product-category/claddagh-silver/#primaryimage"
},
"image": {
"@id": "https://celticdublin.com/product-category/claddagh-silver/#primaryimage"
},
"thumbnailUrl": "https://celticdublin.com/wp-content/uploads/2026/05/UN-08331-scaled-e1778080161529.jpg",
"breadcrumb": {
"@id": "https://celticdublin.com/product-category/claddagh-silver/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://celticdublin.com/product-category/claddagh-silver/#primaryimage",
"url": "https://celticdublin.com/wp-content/uploads/2026/05/UN-08331-scaled-e1778080161529.jpg",
"contentUrl": "https://celticdublin.com/wp-content/uploads/2026/05/UN-08331-scaled-e1778080161529.jpg",
"width": 950,
"height": 950
},
{
"@type": "BreadcrumbList",
"@id": "https://celticdublin.com/product-category/claddagh-silver/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://celticdublin.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Claddagh Silver Ring"
}
]
},
{
"@type": "WebSite",
"@id": "https://celticdublin.com/#website",
"url": "https://celticdublin.com/",
"name": "McCormack Celtic Jewelry",
"description": "Authentic and Original Celtic Jewellery from Ireland",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://celticdublin.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://celticdublin.com"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Shop",
"@id": "https://celticdublin.com/shop/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "Claddagh Silver Ring",
"@id": "https://celticdublin.com/product-category/claddagh-silver/"
}
}
]
}
]
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://celticdublin.com/contact/",
"url": "https://celticdublin.com/contact/",
"name": "Contact - McCormack Celtic Jewelry",
"isPartOf": {
"@id": "https://celticdublin.com/#website"
},
"datePublished": "2014-08-28T08:48:27+00:00",
"dateModified": "2026-02-15T17:45:00+00:00",
"breadcrumb": {
"@id": "https://celticdublin.com/contact/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://celticdublin.com/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://celticdublin.com/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://celticdublin.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://celticdublin.com/#website",
"url": "https://celticdublin.com/",
"name": "McCormack Celtic Jewelry",
"description": "Authentic and Original Celtic Jewellery from Ireland",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://celticdublin.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
Explore the other reputation pillars for McCormack Celtic Jewelry
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from McCormack Celtic Jewelry, captured on May 20, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to McCormack Celtic Jewelry: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://celticdublin.com to view the most current version of its content and see directly what this company is about and what it offers.