Cry For The Moon
(https://www.cftm.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority is well-established through specific heritage claims (since 1970) and named experts. Schema data includes Harry Diamond as an author with a detailed professional history dating back to age 12. The technical credibility is high, with a clean heading hierarchy and structured ItemList schema for products, which supports the expert positioning.
The site makes few bold marketing claims that aren’t backed by technical service descriptions. Performance is measured in longevity (over 50 years) and specific service outcomes like fixing items other jewellers refused. The disconnect is minimal as the site focuses on what they have in store rather than abstract results.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"0": {
"@context": "https://schema.org/",
"@graph": {
"0": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.cftm.co.uk/#engagement-rings",
"name": "Engagement Rings",
"url": "https://www.cftm.co.uk/product-category/engagement-rings/"
},
"1": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.cftm.co.uk/#solitaires",
"name": "Solitaires",
"url": "https://www.cftm.co.uk/product-category/engagement-rings/solitaires/"
},
"2": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.cftm.co.uk/#trilogy",
"name": "Trilogy",
"url": "https://www.cftm.co.uk/product-category/engagement-rings/trilogy/"
},
"3": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.cftm.co.uk/#five-stone",
"name": "Five Stone",
"url": "https://www.cftm.co.uk/product-category/engagement-rings/five-stone/"
},
"4": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.cftm.co.uk/#halo-design",
"name": "Halo Design",
"url": "https://www.cftm.co.uk/product-category/engagement-rings/halo/"
},
"_items_truncated": true
}
},
"1": {
"@context": "https://schema.org/",
"@type": "WebSite",
"@id": "https://www.cftm.co.uk#website",
"headline": "Cry For The Moon",
"name": "Cry For The Moon",
"url": "https://www.cftm.co.uk",
"description": "Cry for the Moon is a specialist antique jewellers in Guildford. View our jewellery collection on our website or visit us at our store.",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.cftm.co.uk?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
"2": {
"@context": "https://schema.org/",
"@type": "Organization",
"@id": "https://www.cftm.co.uk#Organization",
"name": "Cry For The Moon",
"url": "https://www.cftm.co.uk",
"sameAs": [
"https://www.facebook.com/cftmuk/",
"https://twitter.com/cftmuk",
"https://www.instagram.com/cryforthemoonjewellery/"
],
"legalName": "Cry For The Moon Limited",
"logo": {
"@type": "ImageObject",
"url": "https://www.cftm.co.uk/media/2019/10/cftm-logo.png",
"width": "340",
"height": "64"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "+4401483306600",
"url": "https://www.cftm.co.uk/contact/"
}
},
"_truncated": true,
"_original_size": 23678
}
/product-category/vintage/
{
"0": {
"@context": "https://schema.org/",
"@type": "ItemList",
"@id": "https://www.cftm.co.uk/product-category/vintage/#ItemList",
"url": "https://www.cftm.co.uk/product-category/vintage/",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"url": "https://www.cftm.co.uk/product-category/vintage/#product_1",
"name": "5.00ct Marquise Cut Sapphire & Round Brilliant Cut Diamond Brooch",
"sku": "9070040143",
"description": "A stunning marquise cut sapphire and round brilliant cut diamond vintage spray brooch set in 18ct white gold.",
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}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"url": "https://www.cftm.co.uk/product-category/vintage/#product_2",
"name": "15ct Yellow Gold Victorian Round Pink Tourmaline & Pearl Bar Brooch",
"sku": "0070050004",
"description": "A 15ct yellow gold Victorian round pink tourmaline and pearl bar brooch.",
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},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"url": "https://www.cftm.co.uk/product-category/vintage/#product_3",
"name": "5.50ct Cushion Shaped Amethyst & Old Cut Diamond Brooch",
"sku": "9070050105",
"description": "An Edwardian brooch set with a 5.50ct cushion cut amethyst with platinum surround set with old mine cut diamonds.",
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},
"3": {
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"item": {
"@type": "Product",
"url": "https://www.cftm.co.uk/product-category/vintage/#product_4",
"name": "1.80ct Round Brilliant Cut Diamond Heart Cluster Pendent",
"sku": "9120030019",
"description": "A Victorian reproduction heart shaped pendent made with Round Brilliant cut Diamonds with a silver front and gold back stamped 18ct. This pendant is on a 45cm 18ct white gold spiga chain.",
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},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"url": "https://www.cftm.co.uk/product-category/vintage/#product_5",
"name": "0.65ct Oval Emerald & Round Brilliant Cut Diamond Trilogy Ring",
"sku": "9010250002",
"description": "A 0.65ct (approx) oval emerald and round brilliant cut diamond three stone ring set in an 18ct white gold rubover setting.",
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},
"_items_truncated": true
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},
"1": {
"@context": "https://schema.org/",
"@graph": {
"0": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.cftm.co.uk/#engagement-rings",
"name": "Engagement Rings",
"url": "https://www.cftm.co.uk/product-category/engagement-rings/"
},
"1": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.cftm.co.uk/#solitaires",
"name": "Solitaires",
"url": "https://www.cftm.co.uk/product-category/engagement-rings/solitaires/"
},
"2": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.cftm.co.uk/#trilogy",
"name": "Trilogy",
"url": "https://www.cftm.co.uk/product-category/engagement-rings/trilogy/"
},
"3": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.cftm.co.uk/#five-stone",
"name": "Five Stone",
"url": "https://www.cftm.co.uk/product-category/engagement-rings/five-stone/"
},
"4": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.cftm.co.uk/#halo-design",
"name": "Halo Design",
"url": "https://www.cftm.co.uk/product-category/engagement-rings/halo/"
},
"_items_truncated": true
}
},
"2": {
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"@id": "https://www.cftm.co.uk/product-category/vintage/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.cftm.co.uk",
"name": "Cry For The Moon"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.cftm.co.uk/shop/",
"name": "Products"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://www.cftm.co.uk/product-category/vintage/",
"name": "Vintage Jewellery"
}
}
]
},
"_truncated": true,
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}
/product-category/engagement-rings/
{
"0": {
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"@type": "ItemList",
"@id": "https://www.cftm.co.uk/product-category/engagement-rings/#ItemList",
"url": "https://www.cftm.co.uk/product-category/engagement-rings/",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"url": "https://www.cftm.co.uk/product-category/engagement-rings/#product_1",
"name": "0.88ct Oval Sapphire & Pear Shaped Diamond Double Cluster Ring",
"sku": "0010160189",
"description": "A double cluster twist ring featuring an oval sapphire and pear shaped diamond both with round brilliant cut diamond cluster surrounds and shoulders all set in 18ct white gold.",
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},
"1": {
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"item": {
"@type": "Product",
"url": "https://www.cftm.co.uk/product-category/engagement-rings/#product_2",
"name": "0.50ct Pear Cut Diamond Solitaire Ring",
"sku": "0010030141",
"description": "A certificated colour H and clarity VVS1 pear shaped diamond flanked by two more pear shaped diamonds all claw set in platinum.",
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},
"2": {
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"item": {
"@type": "Product",
"url": "https://www.cftm.co.uk/product-category/engagement-rings/#product_3",
"name": "0.80ct Pear Cut Diamond Solitaire Ring",
"sku": "0010010462",
"description": "A certificated colour G and clarity VS2 pear shaped diamond four claw set in platinum with a 18ct yellow gold band. Made in store.",
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},
"3": {
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"url": "https://www.cftm.co.uk/product-category/engagement-rings/#product_4",
"name": "0.41ct Pear Cut Diamond Solitaire Ring",
"sku": "0010010461",
"description": "A certificated colour G and clarity VS2 pear shaped diamond four claw set in platinum. Made in store.",
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"name": "0.63ct Pear Cut Amethyst & Round Brilliant Cluster Ring",
"sku": "0010340041",
"description": "A central regal coloured pear shaped amethyst with a round brilliant cut diamond cluster surround claw set in 18ct yellow and white gold.",
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"@id": "https://www.cftm.co.uk/#engagement-rings",
"name": "Engagement Rings",
"url": "https://www.cftm.co.uk/product-category/engagement-rings/"
},
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"@type": "SiteNavigationElement",
"@id": "https://www.cftm.co.uk/#solitaires",
"name": "Solitaires",
"url": "https://www.cftm.co.uk/product-category/engagement-rings/solitaires/"
},
"2": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.cftm.co.uk/#trilogy",
"name": "Trilogy",
"url": "https://www.cftm.co.uk/product-category/engagement-rings/trilogy/"
},
"3": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.cftm.co.uk/#five-stone",
"name": "Five Stone",
"url": "https://www.cftm.co.uk/product-category/engagement-rings/five-stone/"
},
"4": {
"@context": "https://schema.org/",
"@type": "SiteNavigationElement",
"@id": "https://www.cftm.co.uk/#halo-design",
"name": "Halo Design",
"url": "https://www.cftm.co.uk/product-category/engagement-rings/halo/"
},
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},
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{
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"item": {
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"name": "Products"
}
},
{
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"name": "Engagement Rings"
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}
/product-category/jewellery/
{
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"@id": "https://www.cftm.co.uk/product-category/jewellery/#ItemList",
"url": "https://www.cftm.co.uk/product-category/jewellery/",
"itemListElement": {
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"@type": "Product",
"url": "https://www.cftm.co.uk/product-category/jewellery/#product_1",
"name": "0.26ct Round Brilliant Cut Diamond Star Stud Earrings",
"sku": "0090040107",
"description": "A pair of round brilliant cut diamond star shaped stud earrings set in 18ct white gold with post and butterfly fittings.",
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"url": "https://www.cftm.co.uk/product-category/jewellery/#product_2",
"name": "0.63ct Round Brilliant Cut Diamond Triple Circle Pendant",
"sku": "0120040209",
"description": "A round brilliant cut diamond triple circle pendent set in 18ct white gold with matching chain.",
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🛡️ Trust Signals — external proof links that back the declared identity
1007Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 36 | 2 |
| /product-category/vintage/ | 242 | 2 |
| /product-category/engagement-rings/ | 242 | 2 |
| /product-category/jewellery/ | 242 | 2 |
| /services/buying/ | 2 | 2 |
| /product-category/bridal/wedding-band/ | 243 | 2 |
Explore the other reputation pillars for Cry For The Moon
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Cry For The Moon, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Cry For The Moon: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.cftm.co.uk to view the most current version of its content and see directly what this company is about and what it offers.