Information Density: Cry For The Moon – Signal Evidence & AI Readability

Established in 1970 we’ve been quietly building our reputation for outstanding jewellery and exceptional service. Likened to an Aladdin’s cave, our traditional jewellers windows are bursting with the unusual, from period Antique, Georgian, Victorian, Edwardian and Art Deco, not forgetting bespoke design pieces – we are the antique jewellers who have it all!
Starting out in Haslemere some 50 years ago, our journey has taken us via Godalming to our present landmark store @ 17 Tunsgate, Guildford.
We warmly invite you to browse a small selection of our wonderful modern and antique jewellery collection and hope you will be inspired!
[H2] Cry for the Moon is open
Normal Hours are Mon-Sat: 9.30-5.15 Sun: 11.00-4.30 Contact Us
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Engagement Rings
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Wedding Rings
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All Rings
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Earrings
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Pendants
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Vintage
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[IMG: 0.41ct Round Brilliant Cut Diamond Solitaire Ring]
[H2] 0.41ct Round Brilliant Cut Diamond Solitaire Ring
A 0.41ct round brilliant cut diamond four claw set in a platinum knife edge shank.
Made in store.
£1,750.00
[IMG: 0.50 Round Brilliant Cut Diamond Solitaire Ring]
[H2] 0.50 Round Brilliant Cut Diamond Solitaire Ring
A 0.50ct round brilliant cut diamond in a four claw platinum setting.
Made in store.
£2,350.00
[H2] About Cry for the Moon?
At Cry for the Moon we understand how jewellery not only reflects beauty, but also how it celebrates the most important times of our lives. Having spent 50 years providing customers with the opportunity to celebrate with a unique item, we appreciate and acknowledge that the quality of the items is a priority in making these moments special.
Craftsmanship is key to our philosophy. It is the reason we can guarantee all our items, preowned and new, are fully inspected to satisfy your needs. Our three jewellers have almost a century of experience between them, and it is this passion and dedication to their work that you can trust when you buy with confidence from our store.
[IMG: Cry for the moon sign]

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[H3] Amazing from start to finish

I collected a necklace today which has been made for me from inherited jewellery. It’s beautiful and the advice, craftsmanship and service have been first class.
Berendina

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[H3] The work was impeccable

Cry for the Moon recently helped us with the repair of two cherished pieces of jewellery, a wedding ring and a very thin white gold chain.
The great work done on the first item led us to bring the second one for repair. The work was impeccable and the service just excellent, friendly and professional.
Thank you, Cry for the Moon.
MP

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[H3] Highly recommend

I stopped in on just by chance to see if a ring could be reshaped, they did it while I waited and then polished it up like new.
Fantastic service and so easy to talk to.
Highly recommended.
Jon

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[H3] Wonderful experience

We had a wonderful experience here recently when looking for an anniversary present.
The staff were so welcoming and helpful.
The jewelry they have is beautiful and we will definitely use them again.
Fam

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[H3] Professional service

We had such a good experience at Cry For The Moon.
Friendly staff and very experienced, professional service.
Great quality, and good communication.
Sally-Ann

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[H3] Excellent service

Excellent service.
Really helpful and friendly staff.
Would recommend.
Aaron

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[H3] Fantastic Service

Fantastic service from start to finish.
The staff helped us choose the perfect engagement ring and then our wedding rings a few years later. The quality of the rings is amazing. Such Friendly, knowledgeable, and genuine care about getting it right. Thanks you to the team and especially Nicky for looking after us so well.
Couldn’t recommend more.
James

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[H3] Entered crying.... Exited smiling.

Steven and his colleague (South African lady) were knowledgeable and helpful with the tolerance of saints. They helped my sister and I with two prices of jewellery that our deceased Mum had left to us.
Very happy with the expertise and guidance. My sister and I have a special piece of jewellery each now to remember our Mum by.
Thank you both so much.
Hazel

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[H3] Will very much recommend!

Extremely wonderful, quick and great customer service. Fixed my grandmother’s necklace in no time at all when everywhere else had said it needing sending away. Very very impressed and a super happy customer.
Peter

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[H3] Great value for money

Exceptional service from the team but a special mention for Pauline.
From start to finish everything was explained with absolute clarity.
An abundance of knowledge left me feeling extremely satisfied and great value for money.
Peter

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[H3] Beautiful Jewellery!

Amazing, absolutely loved this place! I bought my wife’s (heart shaped diamond) engagement ring from here, and she loved it. So helpful and full of great advice, plus the craftsmanship and presentation of the ring blew me away. We then got our wedding bands from here, and will definitely be back soon for more… Quirky, traditional jewellers making super high quality stuff – very highly recommended!
Aaron

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[H3] Stunning jewellery

We purchased all our wedding jewellery from here and they also did a brilliant job of repairing my engagement ring when my horse ate one of the diamonds and damaged the ring. They have also ordered in items according to requirements when not stocked in the shop. Would thoroughly recommend.
Emma

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[H3] Cry for the moon is a truly special jewellers

Cry for the moon is a truly special jewellers. The team of staff there are all incredibly helpful and absolutely do their best to support you with such efficiency and in finding/ designing your dream pieces of jewellery.
My Fiance liased with Harry and Holly who together selected my dream engagement ring, I honestly couldn’t have chosen better myself.
I decided that I also wanted a special ring for him and knew it had be from Cry for the moon due to their outstanding services and I too couldn’t have been happier with the results of his signet ring.
We have definitely found a lifelong jewellers and couldn’t recommend more!
Hester
[IMG: Jewellery Repairs]
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Jewellery Repairs
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[IMG: Sell Your Gold]
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Sell Your Gold
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[H2] Types Of Vintage Jewellery
[IMG: Vintage Bangles]
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Vintage Bangles
From £1,190.00View All
[IMG: Vintage Bracelets]
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Vintage Bracelets
From £780.00View All
[IMG: Vintage Brooches]
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Vintage Brooches
From £295.00View All
[IMG: Vintage Earrings]
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Vintage Earrings
From £520.00View All
[IMG: Vintage Jewellery for Men]
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Vintage Jewellery for Men
From £110.00View All
[IMG: Vintage Necklaces]
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Vintage Necklaces
From £565.00View All
[IMG: Vintage Pearl Jewellery]
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Vintage Pearl Jewellery
From £465.00View All
[IMG: Vintage Pendants]
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Vintage Pendants
From £250.00View All
[IMG: Vintage Rings]
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Vintage Rings
From £785.00View All
[IMG: Signet Rings]
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Signet Rings
From £785.00View All
[IMG: Vintage Pocket Watches]
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Vintage Pocket Watches
From £1,750.00View All
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[IMG: Solitaire Engagement Rings]
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Solitaire Engagement Rings
From £785.00Iconic engagement rings with a dazzling single centre diamond to represent ‘one true love’View All
[IMG: Trilogy Rings]
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Trilogy Rings
From £925.00Trilogy diamond engagement rings with exquisite stones symbolising the past, present and futureView All
[IMG: Five Stone Engagement Rings]
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Five Stone Engagement Rings
From £1,250.00Classic diamond rings in a five stone band for that special someone in your lifeView All
[IMG: Halo Engagement Rings]
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Halo Engagement Rings
From £2,150.00A large centre diamond surrounded by a circle of smaller stones in unique and timeless designsView All
[IMG: Cluster Engagement Rings]
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Cluster Engagement Rings
From £785.00Stunning diamond cluster rings featuring closely set stones to create the perfect statement pieceView All
[IMG: Vintage]
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Vintage
From £1,475.00Stunning collection of vintage, antique and pre owned ringsView All
[IMG: Coloured Stone Engagement Rings]
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Coloured Stone Engagement Rings
From £650.00Fine jewellery to bring colour and joy to birthdays, anniversaries and all special occasionsView All
[IMG: Made in House Bespoke Engagement Rings]
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Made in House Bespoke Engagement Rings
From £1,020.00Collection of rings handmade in storeView All

[H2] Types of Jewellery
[IMG: Bangles]
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Bangles
From £330.00Elegant one-piece plain or ornamental bands in a choice of precious metals and designsView All
[IMG: Bracelets]
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Bracelets
From £425.00Collection of fine plain and gemstone chain bracelets for added glamour and refinementView All
[IMG: Brooches]
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Brooches
From £250.00Unique antique and modern decorative brooches and pins to enhance any outfitView All
[IMG: Earrings]
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Earrings
From £60.00Precious collection of classic earrings and statement pieces in the finest metalsView All
[IMG: Men]
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Men's Luxury Jewellery
From £90.00Wide selection of antique and modern cufflinks, signet rings and classic jewellery for menView All
[IMG: Necklaces]
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Necklaces
From £360.00Luxury fine necklaces in classic and contemporary designs to cherish foreverView All
[IMG: Pearl]
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Pearl
From £195.00Unique and precious Akoya, South Sea, Tahitian and Freshwater pearls symbolising purity and loyaltyView All
[IMG: Pendants]
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Pendants
From £105.00Stunning range of diamond and gemstone pendants – the perfect gift for a loved oneView All
[IMG: Rings]
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Rings
From £567.00Bespoke collection ranging from iconic diamond rings to opulent gemstone rings in exquisite designsView All
[IMG: Signet Rings]
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Signet Rings
From £585.009ct and 18ct gold gentlemen’s signet rings, including seal engraving with your family crestView All
[IMG: Cufflinks]
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Cufflinks
From £90.00We have an extensive range of beautifully crafted cufflinks in gold, silver and enamel.View All

Cry For The Moon in Guildford offer extremely competitive prices for unwanted gold, jewellery, coins and watches in the Surrey area.
With the price of precious metals on the rise it is a great time to sell your gold.
We have nearly 50 years’ experience buying and selling antique jewellery including diamond rings, brooches, pendants and any jewellery
with precious stones. We buy silver, platinum, palladium and any precious metals, as well as loose diamonds, sapphires and any other gemstones.
Cry For The Moon are Guildford's ONLY Gold Standard accredited jewellers

[H2] Contact us today
If you are interested in selling your gold, jewellery, coins, watches or other unwanted valuables, we offer market value prices and accurate valuations.
Please contact us or pop into our shop for a no-obligation discussion where we promise discrete and impartial advice.
[IMG: Sell Your Gold]
[H2] Our valuation expertise
We are dedicated to giving you the best possible price for any platinum or gold jewellery items, including anything set with diamonds or precious gemstones.
Our experienced jewellers and gemmologists can inspect any jewellery, loose diamonds or gemstones. Using our onsite valuation equipment, we can assess your jewellery and give you a competitive price while you wait.
You are of course under no obligation to sell to us. We understand letting go of family heirlooms can be difficult, so we are more than happy for you to go home and take some time to think about it. Simply come back to us at any time if you decide to sell.
[IMG: Valuation]
[H2] What type of gold and jewellery items do you buy?
We accept a wide range of items, with some of the most popular being:
Gold rings
Gold bracelets
Gold necklaces
Gold coins
Gold watches
Diamonds
Antique jewellery
Gem set jewellery
Silver tableware
Please give us a call if you have any questions about items you would like to sell that are not listed above.

[H2] Do you have gold or jewellery you would like to sell?
Come into our Guildford shop 7 days a week for a valuation - or sell it on the day!
[H2] Estate Appraisals
We are experts in the field of estate appraisals. It is a sad time when someone passes away, but we understand that you may have inherited jewellery you will just never wear. We offer a sensitive estate appraisal service so you can realise the value of your estate jewellery to use for a more meaningful purpose.
Bring your estate jewellery and silver tableware to us and we promise a confidential service and accurate valuation based on a fair market value. We have extensive experience in appraising estate jewellery and offer precise valuations based on our many years’ experience and vast knowledge of diamonds, precious gemstones and antique jewellery.
Or perhaps you are a private collector consolidating your collections and have a number of items you want to sell. We can offer a fair price for any jewellery collection.
[IMG: Watch]
[H2] Antique and vintage jewellery
Pre-owned and antique jewellery is our speciality. Our knowledgeable buyers can sit down with you and discuss the integrity of your jewellery items and give you a fair price.
We are always interested in buying antique jewellery, especially Georgian, Victorian, Edwardian, Art Deco and Art Nouveau pieces, for example, pieces by René Lalique. We appreciate that jewellery tastes change and many of our clients like to sell or part-exchange antique jewellery to buy newer pieces.
We also buy vintage Jewellery from established brands. If you are looking to sell any Cartier, Fabergé, Bvlgari, Giuliano or collectable George Jenson pieces, please bring them in to us for appraisal as we can offer premium prices for these brands.
Don’t worry if your antique jewellery is broken or if earrings are mismatched, you can still sell to us if we deem the items suitable for repair or repurposing.
[H3] How do you evaluate a price for gold?
Cry For The Moon offer competitive prices for gold based on the daily gold price. We will value your items on-site at our shop in central Guildford based on weight and the quality of the gold, to give you an on-the-spot valuation using the current gold rate.
Unlike online gold selling websites you won’t have to pay postage and risk losing your items in transit.

[H3] When can I expect payment?
Our service is a personal alternative to auction houses, who can charge as much as 25% of the selling price. When we agree to buy any jewellery or silver tableware items from you, we will pay you the agreed price immediately by cash, cheque or bank transfer. With an auction house, you will likely wait months to receive your payment.

Showing 1–18 of 56 resultsSorted by latest
[IMG: 1.79ct Round Brilliant Cut Diamond Five Stone Ring]
[H2] 1.79ct Round Brilliant Cut Diamond Five Stone Ring
A round brilliant cut diamond five stone ring demi set in platinum.
Made in store.
£6,850.00
[IMG: 0.72ct Round Brilliant Cut Diamond Five Stone Eternity Ring]
[H2] 0.72ct Round Brilliant Cut Diamond Five Stone Eternity Ring
A round brilliant cut diamond five stone ring bar set in platinum.
£2,950.00
[IMG: 0.75ct Round Brilliant Cut Diamond Half Eternity Ring]
[H2] 0.75ct Round Brilliant Cut Diamond Half Eternity Ring
A 0.75ct diamond half eternity ring with eleven round brilliant cut diamonds castle set in 18ct yellow gold.
£2,750.00
[IMG: 0.64ct Round Brilliant Cut Diamond Half Eternity Ring]
[H2] 0.64ct Round Brilliant Cut Diamond Half Eternity Ring
A round brilliant cut diamond half eternity ring rubover set in platinum.
£2,695.00
[IMG: 0.74ct Round Brilliant Cut Diamond Five Stone Ring]
[H2] 0.74ct Round Brilliant Cut Diamond Five Stone Ring
A 0.74ct round brilliant cut diamond five stone ring rubover set in platinum.
£3,125.00
[IMG: Platinum Wedding Ring]
[H2] Platinum Wedding Ring
A platinum 4mm wedding ring with a millegrain edge.
£1,845.00
[IMG: 2.00ct Round Brilliant Cut Diamond Full Eternity Ring]
[H2] 2.00ct Round Brilliant Cut Diamond Full Eternity Ring
A 2.00ct colour H/I and clarity VS round brilliant cut full eternity ring claw set in platinum.
Made in store.
£5,250.00
[IMG: 18ct Yellow Gold Wedding Ring]
[H2] 18ct Yellow Gold Wedding Ring
An 18ct yellow gold 4mm wedding ring with a millegrain edge.
£1,595.00
[IMG: 0.54ct Round Brilliant Cut Diamond Half Eternity Ring]
[H2] 0.54ct Round Brilliant Cut Diamond Half Eternity Ring
A half eternity ring made up of eleven round brilliant cut diamonds all claw set in 18ct yellow gold.
£1,925.00
[IMG: 0.45ct Round Brilliant Cut Diamond Half Eternity Ring]
[H2] 0.45ct Round Brilliant Cut Diamond Half Eternity Ring
A round brilliant cut diamond three row eternity ring set in 18ct white gold.
£2,215.00
[IMG: 0.48ct Round Brilliant Cut Diamond Half Eternity Ring]
[H2] 0.48ct Round Brilliant Cut Diamond Half Eternity Ring
A round brilliant cut diamond half eternity ring castle set in 18ct yellow gold.
£1,950.00
[IMG: 0.58ct Round Brilliant Cut Diamond Half Eternity Ring]
[H2] 0.58ct Round Brilliant Cut Diamond Half Eternity Ring
A 0.58ct round brilliant cut half eternity ring claw set in 18ct rose gold.
£2,160.00
[IMG: 0.25ct Round Brilliant Cut Diamond Half Eternity Ring]
[H2] 0.25ct Round Brilliant Cut Diamond Half Eternity Ring
A 0.25ct round brilliant cut diamond half eternity ring castle set in 18ct white gold with an 18ct yellow gold shank.
£1,350.00
[IMG: 0.23ct Round Brilliant Cut Diamond Half Eternity Ring]
[H2] 0.23ct Round Brilliant Cut Diamond Half Eternity Ring
A 0.23ct round brilliant cut diamond pave set half eternity ring all in platinum.
£1,815.00
[IMG: 0.33ct Round Brilliant Cut Diamond Half Eternity Ring]
[H2] 0.33ct Round Brilliant Cut Diamond Half Eternity Ring
A 0.33ct round brilliant cut diamond half eternity ring channel set in platinum.
£2,400.00
[IMG: 0.34ct Round Brilliant Cut Diamond Half Eternity Ring]
[H2] 0.34ct Round Brilliant Cut Diamond Half Eternity Ring
A 0.34ct round brilliant cut diamond half eternity ring channel set in 18ct white gold.
£1,900.00
[IMG: 1.00ct Round Brilliant Cut Diamond Half Eternity Ring]
[H2] 1.00ct Round Brilliant Cut Diamond Half Eternity Ring
A 1.00ct round brilliant cut half eternity ring demi set in platinum.
Made in store.
As this ring is made by us it can be made in a variety of diamond weights and sizes so please contact us to discuss your individual needs.
£3,150.00
[IMG: 4.15ct Round Brilliant Cut Diamond Full Eternity Ring]
[H2] 4.15ct Round Brilliant Cut Diamond Full Eternity Ring
A 4.15ct colour H/I and clarity VS round brilliant cut full eternity ring demi set in platinum.
Made in store.
This ring is currently finger size K but can be ordered in other sizes with a 5-6 week delivery window.
£12,450.00
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