Chains of Gold
(https://www.chainsofgold.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
8
Impact Weight: 15 / 100
53% Reputation
Authority is primarily established through industry affiliations rather than named individuals. There is a lack of Person schema or expert profiles, and the Organization schema is missing sameAs links to social proof or official industry registries. The absence of an H1 on the homepage and the Rolex page represents a minor technical credibility gap in a ‘luxury’ positioning.
The site makes few bold marketing performance claims, sticking instead to factual product descriptions. The claim of being a ‘Trusted Retailer’ is somewhat unsubstantiated within the text due to the lack of linked certifications. However, the use of specific hallmarking dates (e.g., ‘Birmingham 1966’) provides a level of historical substance that offsets generic marketing tone.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.chainsofgold.co.uk/#organization",
"name": "Chains of Gold",
"url": "https://www.chainsofgold.co.uk/",
"sameAs": [],
"logo": {
"@type": "ImageObject",
"@id": "https://www.chainsofgold.co.uk/#logo",
"inLanguage": "en-US",
"url": "https://www.chainsofgold.co.uk/wp-content/uploads/2014/04/logomail.png",
"width": 278,
"height": 200,
"caption": "Chains of Gold"
},
"image": {
"@id": "https://www.chainsofgold.co.uk/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://www.chainsofgold.co.uk/#website",
"url": "https://www.chainsofgold.co.uk/",
"name": "Chains Of Gold",
"description": "Shop for Personalised, Modern & Vintage Jewellery",
"publisher": {
"@id": "https://www.chainsofgold.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.chainsofgold.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://www.chainsofgold.co.uk/#webpage",
"url": "https://www.chainsofgold.co.uk/",
"name": "CHAINS OF GOLD | Shop for Beautiful Fine Jewellery",
"isPartOf": {
"@id": "https://www.chainsofgold.co.uk/#website"
},
"about": {
"@id": "https://www.chainsofgold.co.uk/#organization"
},
"datePublished": "2013-08-18T12:30:42+00:00",
"dateModified": "2020-02-01T09:02:59+00:00",
"description": "Jewellery retailer specialising in fine gold & silver chains, necklaces, bracelets, bangles, pendants, earrings, men's and children's jewellery. BJA member.",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.chainsofgold.co.uk/"
]
}
]
}
]
}
/buy/bracelets-bangles/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.chainsofgold.co.uk/#organization",
"name": "Chains of Gold",
"url": "https://www.chainsofgold.co.uk/",
"sameAs": [],
"logo": {
"@type": "ImageObject",
"@id": "https://www.chainsofgold.co.uk/#logo",
"inLanguage": "en-US",
"url": "https://www.chainsofgold.co.uk/wp-content/uploads/2014/04/logomail.png",
"width": 278,
"height": 200,
"caption": "Chains of Gold"
},
"image": {
"@id": "https://www.chainsofgold.co.uk/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://www.chainsofgold.co.uk/#website",
"url": "https://www.chainsofgold.co.uk/",
"name": "Chains Of Gold",
"description": "Shop for Personalised, Modern & Vintage Jewellery",
"publisher": {
"@id": "https://www.chainsofgold.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.chainsofgold.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "CollectionPage",
"@id": "https://www.chainsofgold.co.uk/buy/bracelets-bangles/#webpage",
"url": "https://www.chainsofgold.co.uk/buy/bracelets-bangles/",
"name": "Fine Gold & Sterling Silver Bracelets & Bangles from Chains of Gold",
"isPartOf": {
"@id": "https://www.chainsofgold.co.uk/#website"
},
"description": "Beautiful selection of fine gold and sterling silver bracelets and bangles. Yellow, white & rose gold from Assay Assured retailer. Fast delivery!",
"breadcrumb": {
"@id": "https://www.chainsofgold.co.uk/buy/bracelets-bangles/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.chainsofgold.co.uk/buy/bracelets-bangles/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://www.chainsofgold.co.uk/",
"url": "https://www.chainsofgold.co.uk/",
"name": "Homepage"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "https://www.chainsofgold.co.uk/buy/bracelets-bangles/",
"url": "https://www.chainsofgold.co.uk/buy/bracelets-bangles/",
"name": "Wristwear"
}
}
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://www.chainsofgold.co.uk"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Shop",
"@id": "https://www.chainsofgold.co.uk/shop/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "Wristwear",
"@id": "https://www.chainsofgold.co.uk/buy/bracelets-bangles/"
}
}
]
}
]
/buy/earrings/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.chainsofgold.co.uk/#organization",
"name": "Chains of Gold",
"url": "https://www.chainsofgold.co.uk/",
"sameAs": [],
"logo": {
"@type": "ImageObject",
"@id": "https://www.chainsofgold.co.uk/#logo",
"inLanguage": "en-US",
"url": "https://www.chainsofgold.co.uk/wp-content/uploads/2014/04/logomail.png",
"width": 278,
"height": 200,
"caption": "Chains of Gold"
},
"image": {
"@id": "https://www.chainsofgold.co.uk/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://www.chainsofgold.co.uk/#website",
"url": "https://www.chainsofgold.co.uk/",
"name": "Chains Of Gold",
"description": "Shop for Personalised, Modern & Vintage Jewellery",
"publisher": {
"@id": "https://www.chainsofgold.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.chainsofgold.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "CollectionPage",
"@id": "https://www.chainsofgold.co.uk/buy/earrings/#webpage",
"url": "https://www.chainsofgold.co.uk/buy/earrings/",
"name": "Buy beautiful gold earrings online, vintage inspired diamond earrings UK",
"isPartOf": {
"@id": "https://www.chainsofgold.co.uk/#website"
},
"description": "Browse our beautiful range of gold stud, drop, dangle and hoop earrings. Diamond, sapphire, ruby & emerald vintage inspired earring from Assured UK jeweller",
"breadcrumb": {
"@id": "https://www.chainsofgold.co.uk/buy/earrings/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.chainsofgold.co.uk/buy/earrings/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://www.chainsofgold.co.uk/",
"url": "https://www.chainsofgold.co.uk/",
"name": "Homepage"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "https://www.chainsofgold.co.uk/buy/earrings/",
"url": "https://www.chainsofgold.co.uk/buy/earrings/",
"name": "Earrings"
}
}
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://www.chainsofgold.co.uk"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Shop",
"@id": "https://www.chainsofgold.co.uk/shop/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "Earrings",
"@id": "https://www.chainsofgold.co.uk/buy/earrings/"
}
}
]
}
]
/buy/pre-owned-rolex/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.chainsofgold.co.uk/#organization",
"name": "Chains of Gold",
"url": "https://www.chainsofgold.co.uk/",
"sameAs": [],
"logo": {
"@type": "ImageObject",
"@id": "https://www.chainsofgold.co.uk/#logo",
"inLanguage": "en-US",
"url": "https://www.chainsofgold.co.uk/wp-content/uploads/2014/04/logomail.png",
"width": 278,
"height": 200,
"caption": "Chains of Gold"
},
"image": {
"@id": "https://www.chainsofgold.co.uk/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://www.chainsofgold.co.uk/#website",
"url": "https://www.chainsofgold.co.uk/",
"name": "Chains Of Gold",
"description": "Shop for Personalised, Modern & Vintage Jewellery",
"publisher": {
"@id": "https://www.chainsofgold.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.chainsofgold.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://www.chainsofgold.co.uk/#webpage",
"url": "https://www.chainsofgold.co.uk/",
"name": "CHAINS OF GOLD | Shop for Beautiful Fine Jewellery",
"isPartOf": {
"@id": "https://www.chainsofgold.co.uk/#website"
},
"about": {
"@id": "https://www.chainsofgold.co.uk/#organization"
},
"datePublished": "2013-08-18T12:30:42+00:00",
"dateModified": "2020-02-01T09:02:59+00:00",
"description": "Jewellery retailer specialising in fine gold & silver chains, necklaces, bracelets, bangles, pendants, earrings, men's and children's jewellery. BJA member.",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.chainsofgold.co.uk/"
]
}
]
}
]
}
/buy/necklaces-pendants/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.chainsofgold.co.uk/#organization",
"name": "Chains of Gold",
"url": "https://www.chainsofgold.co.uk/",
"sameAs": [],
"logo": {
"@type": "ImageObject",
"@id": "https://www.chainsofgold.co.uk/#logo",
"inLanguage": "en-US",
"url": "https://www.chainsofgold.co.uk/wp-content/uploads/2014/04/logomail.png",
"width": 278,
"height": 200,
"caption": "Chains of Gold"
},
"image": {
"@id": "https://www.chainsofgold.co.uk/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://www.chainsofgold.co.uk/#website",
"url": "https://www.chainsofgold.co.uk/",
"name": "Chains Of Gold",
"description": "Shop for Personalised, Modern & Vintage Jewellery",
"publisher": {
"@id": "https://www.chainsofgold.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.chainsofgold.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "CollectionPage",
"@id": "https://www.chainsofgold.co.uk/buy/necklaces-pendants/#webpage",
"url": "https://www.chainsofgold.co.uk/buy/necklaces-pendants/",
"name": "Buy beautiful gold, diamond, sapphire & ruby pendant necklaces online UK",
"isPartOf": {
"@id": "https://www.chainsofgold.co.uk/#website"
},
"description": "Shop our beautiful range of fine gold pendants, diamond necklaces, sapphire & ruby pendants, lockets, personalised necklaces and more.",
"breadcrumb": {
"@id": "https://www.chainsofgold.co.uk/buy/necklaces-pendants/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.chainsofgold.co.uk/buy/necklaces-pendants/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://www.chainsofgold.co.uk/",
"url": "https://www.chainsofgold.co.uk/",
"name": "Homepage"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "https://www.chainsofgold.co.uk/buy/necklaces-pendants/",
"url": "https://www.chainsofgold.co.uk/buy/necklaces-pendants/",
"name": "Pendant Necklaces"
}
}
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://www.chainsofgold.co.uk"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Shop",
"@id": "https://www.chainsofgold.co.uk/shop/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "Pendant Necklaces",
"@id": "https://www.chainsofgold.co.uk/buy/necklaces-pendants/"
}
}
]
}
]
/buy/ladies-jewellery/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.chainsofgold.co.uk/#organization",
"name": "Chains of Gold",
"url": "https://www.chainsofgold.co.uk/",
"sameAs": [],
"logo": {
"@type": "ImageObject",
"@id": "https://www.chainsofgold.co.uk/#logo",
"inLanguage": "en-US",
"url": "https://www.chainsofgold.co.uk/wp-content/uploads/2014/04/logomail.png",
"width": 278,
"height": 200,
"caption": "Chains of Gold"
},
"image": {
"@id": "https://www.chainsofgold.co.uk/#logo"
}
},
{
"@type": "WebSite",
"@id": "https://www.chainsofgold.co.uk/#website",
"url": "https://www.chainsofgold.co.uk/",
"name": "Chains Of Gold",
"description": "Shop for Personalised, Modern & Vintage Jewellery",
"publisher": {
"@id": "https://www.chainsofgold.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.chainsofgold.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "CollectionPage",
"@id": "https://www.chainsofgold.co.uk/buy/ladies-jewellery/#webpage",
"url": "https://www.chainsofgold.co.uk/buy/ladies-jewellery/",
"name": "Buy Ladies Gold Jewellery Online from UK Jeweller Chains of Gold",
"isPartOf": {
"@id": "https://www.chainsofgold.co.uk/#website"
},
"description": "Shop our fabulous range of ladies gold jewellery including chains, necklaces, pendants, brooches, rings,bracelets, bangles and earrings.",
"breadcrumb": {
"@id": "https://www.chainsofgold.co.uk/buy/ladies-jewellery/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.chainsofgold.co.uk/buy/ladies-jewellery/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://www.chainsofgold.co.uk/",
"url": "https://www.chainsofgold.co.uk/",
"name": "Homepage"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "https://www.chainsofgold.co.uk/buy/ladies-jewellery/",
"url": "https://www.chainsofgold.co.uk/buy/ladies-jewellery/",
"name": "Ladies Jewellery"
}
}
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://www.chainsofgold.co.uk"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Shop",
"@id": "https://www.chainsofgold.co.uk/shop/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "Ladies Jewellery",
"@id": "https://www.chainsofgold.co.uk/buy/ladies-jewellery/"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
126Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 21 | 0 |
| /buy/bracelets-bangles/ | 21 | 0 |
| /buy/earrings/ | 21 | 0 |
| /buy/pre-owned-rolex/ | 21 | 0 |
| /buy/necklaces-pendants/ | 21 | 0 |
| /buy/ladies-jewellery/ | 21 | 0 |
Explore the other reputation pillars for Chains of Gold
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Chains of Gold, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Chains of Gold: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.chainsofgold.co.uk to view the most current version of its content and see directly what this company is about and what it offers.